Caf Coffee Day

Caf Coffee Day

Caf Coffee Day

Presented By:- Saif R siddiqui

Corporate Profile
Caf Coffee Day (C.C.D.) is Indias largest coffee conglomerate,

the Amalgamated Bean Coffee Trading Company Limited (ABCTCL).

V.G.Siddhartha Hegde Founder & Chairman of Amalgamated

Bean Coffee Trading Co.

Venu Madhav Head of Operations at C.C.D.

C.C.D Background
ABCTCL (Amalgamated Bean Coffee Treading

Company LTD ) ISO-9002 Certified co. Leading Coffee Exporter

Mission
Mission:- To be the best Cafe chain by offering a world class coffee experience at affordable prices.

Divisions of Coffee Day

Caf Coffee Day

Coffee Day Vending

Coffee Day Xpress Coffee Day Exports

CCD outside of india

Europe (2) (in the heart of Vienna)

Karachi (2)(Pakistan)
Europe (12)

Menu of CCD
Espresso

Espresso Americano
Cappuccino (hot coffee) Kenyan safari (international coffee) Cold coffee Ice cream Pizza, Samosa ,Puff

etc.

The position of caf coffee day in India

60
50 40 30 20 10 0 caf cofffee day barista costa coffee gloria geans minerva coffee shop

Competitor
Costa coffee Coffee world Mocha Et al Barista

A lot can happen over coffee.

4ps of Marketing
Product
Wide range of products appealing to Indian coffee and snack

lovers. Indian taste.

Merchandising includes funky stuff like t-shirts, caps etc

Price
Major customer -15- 29 yrs, Price ranges - 20 to 200. Minor

changes (majorly - government taxes)

 Place Strategically located outlets (High Street/ Family Entertainment

Centres).
Promotion
Television

Association with movies

Tickets Sales (IPL).
Tie-up with

(Levis, another one with Scotty , Liril , latest one with Airtel Friends)

Caf Coffee Day Rating

Rating to Cafe Coffee Day given by customers on the factors listed below
Ambience Location Quality of Product Pricing Service Offered

52 48

52

44 40

28 24 20 20

28 24

16

16

16

16
12 8 12

4 0

Not Satisfied

Satisfactory

Good

Very Good

Excellent

Porters Five Forces

HIGH HIGH

VERY HIGH LOW VERY HIGH

PORTERS FIVE FORCES MODEL

Threat of new entrants star bucks Gloria geans Bargaining power of customers: Price comparison Variety of products Bargaining power of Suppliers:

Food items obtained from local suppliers

Coffee beans from its base in Bangalore

Cont.
Threat of substitutes: Ice tea offered by Costa coffee

Coffee offered by others

Pepsi and coke

Competition within industry : Barista targeting same customers Costa coffee

Pepsi and coke

Cont
Advertising Print Media Radio Internet film

Dubai
rj-Dubai

Dubai City

Dubai Water font

Dubai
Short name : the emirates Population : 1,422,000 , which included

1,073,000 males and 349,000 females. as of 2006

Size : 86,300 square km(32,278 square miles) Located : in the southeast of the Arabian

peninsula

About Dubai
Government : federal presidential system and

constitutional monarchy Currency : UAE dirham State religion 76% of the population is Muslim , 9% Christian 15% Hindu and Buddhist

Tourism in Dubai
Tourism in Dubai is an important part of the

Dubai government's strategy to maintain the flow of foreign cash into the emirate.

Dubai is the most populous emirate of the seven

emirates of United Arab Emirates.

Economy of Dubai
Dubai's economy was built on the back of the oil

industry,

Dubai is an important tourist destination and port .

but is also increasingly developing as a hub for service industries such as IT and finance.

Economy of Dubai
At $270 billion in 2008, the GDP of the UAE (after

Saudi Arabia), and 38th in the world.

A City Mayors survey rated Dubai as 44th among

the world's best financial cities in 2007,while another report by City Mayors indicated that Dubai was the world's 33rd richest city in 2009, in terms of purchasing power parity

Shopping tourism

Dubai has been called the "shopping capital of

the Middle East Modern shopping malls and boutiques are also found in the city Dubai's numerous shopping centers cater for every consumers need. Cars, clothing, jewellery, electronics, furnishing, sporting equipment and any other goods will all be likely to be under the same roof

PORTERS FIVE FORCES MODEL

Threat of new entrants Anytime anybody come in any business Bargaining power of customers: Price comparison Variety of products Bargaining power of Suppliers: Food items obtained from local suppliers

Coffee beans from its base in Bangalore

Cont.
Threat of substitutes: Coffee offered by others

Pepsi and coke

Competition within industry : Starbucks barista Pepsi and coke

Cafe Coffee Day to expand in Pakistan.

Cafe Coffee Day, India's largest retail coffee shop

chain, plans to open 19 more outlets across Pakistan in the next 12 months after the success of its first venture in Karachi

 Dubai is one of the top tourists destination in the world,

wants to become the top tourist destination in the world. Dubai is expected to attract 15 million tourists from all around the world in 2015
Dubai ranks 1st for luxury homes in the world Friendly relation with all countries Around a million British tourists visit the Emirates each

year
Around 6 million tourists visit Dubai in a year

the number of tourists visiting Dubai would increase to 10 million by 2010

C.C.D. is the fastest growing Caf in the country. 2. The major competitor undoubtedly star bucks and Barista. 3. It is providing tough competition to its competitors by satisfying its customers with great caf experience. 4. A lot can happen over coffee message has touched the hearts of youngsters who are the largest consumers of C.C.D.
1.

 From my view caf coffee day will do well in

Dubai. Dubai tourism is main factor to introduce caf coffee day. In India caf coffee day doing well then his competitors(barista , Costa coffee etc) then there is more change that caf coffee day will do well in Dubai.
We should launch caf coffee day in Dubai

MENU

QUESTIONS

Thank You