1179 Oak Street San Francisco, CA 94117 (415) 786-9273 david123@hotmail.com LinkedIn Profile: http://www.linkedin.

com

DAVID SMITH

Ad Operations Expert
Using Innovation, Technology and Analytics to Drive Performance
CAREER PROFILE

Revenue Operations: Leading a sales operations team that consistently exceeds performance and delivery metrics. Innovation: Successfully building automated forecasting, reporting and billing tools within DSM that save money, optimize revenue, and produce higher customer satisfaction rates. Expertise: In-house Excel whiz, using pivot tables, macros, v-look up, etc. to create and supply actionable data. Recognition: Promoted 3 times in 3 years at Jumpstart, earning repeated recognition for reliability and dedication.

PROFESSIONAL EXPERIENCE Jumpstart Automotive Group, San Francisco, CA 2007 - Present Associate Director, East Coast Sales Operations Leading a dynamic sales operations team that delivers consistently high-performance on over 100 campaigns and $20MM of revenue at any given time. Successfully beating all quotas and revenue goals by intelligently allocating inventory, maximizing margins, accurately forecasting and improving targeting. Optimizing performance by removing underperforming sites, broadening or shrinking DMA targeting, buying external media, moving impressions, and performing ongoing inventory needs analysis. Improving forecasting methodology to ensure higher client satisfaction and increase revenue. Identifying department inefficiencies and developing innovative solutions, such as building the Automated Availability Tool which pulls data for all 210 DMA for each ad size nearly instantly. Training, managing, and growing the east coast sales operations team, hiring technically adept campaign managers who can also support sales and present to clients when necessary. Providing account management and sales teams with DSM training and serving as the resident DART expert. Established and cultivated the Internship Program for the recruitment of department interns. Genesis Data, Inc., San Leandro, CA 2005 - 2007 Operations Manager Led and managed a 10 member team in performing daily operations that maximized Genesis technology solutions, from document batching to database management to outsourced data processing. Streamlined and improved efficiency across the board by generating and analyzing team productivity reports; and presenting this analysis to senior management, along with recommendations for improvement. Created monthly financial reports using MS Excel and worked with external accountants to prepare financial analysis on quarterly and annual basis. Law.com/ ALM, San Francisco, CA 2004 - 2005 Ad Traffic Coordinator Supported ad fulfillment operations including daily reporting, media plan maintenance, contracts database management, client support, and client program implementation.

EDUCATION
University of California, Davis Bachelors of Art& Science in Economics and Computer Science, 2004

TECHNOLOGIES & SKILLS

Microsoft Word, Excel, Access, Basic SQL, Atlas, DoubleClick Dart (DFP, DFA, DE), YieldEx, Audience Science, Nielsen, ComScore, Google Analytics, HTML, Flash, Team Leadership, Training, Technical Innovation, Forecasting, Inventory Management, Analytics, Network Optimization, Yield Analysis, Ad Tagging, Implementation, Performance, Behavioral Targeting, Mobile, Video, CPM, PPC, CTR