Introduction

Advertising plays a significant role in todays

highly competitive world.

Whether it is brands, companies,

personalities or even voluntary organizations ,all of them use some form of advertising in order to be able to communicate with target audience.

What really is Advertising?

Any Paid form of non-personal communication about

an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience

Features of advertising.
Any paid form.
Non personal presentation and promotion. Goods , services and ideas.

Identified sponsor.
Means of mass communication.

Key players in advertising

The advertiser
The advertising agency The media

The vendor (the supplier)

The target audience.

Significance of advertising
Benefits to Manufacturers
Introduction of new product Promotes new uses of product

Meeting competition
Corporate image Benefits to customers Education of customer Convenience in shopping

Significance of advertising
Benefits to salesman
Supports salesman

Benefits to society
Employment generation Sustain the press Helps to solve social problems

Criticism of advertising
Higher prices
Artificial needs Misrepresentative

Offensive
Creates monopoly Consumption of harmful products

History of Indian advertising

In 1941, Lux signed Leela Chitnis as the first Indian

Film actress to endorse the product In 1946 Air India the first Indian brand had its own mascot the Maharaja. 1950-60 Vicks vaporub, Surf detergent powder advertised. 1960-70 Lifeboy came up with famous jingleLifeboy hai jahan tandaroosti hai wahan. 1967 Amuls first hoarding in Mumbai.

 1970-80 Liril, Thumps up were popular. 1980-90

1990-2000
The new millenium Incredible India

What an Ides, sir ji.

Vodafone zoozoos.