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Welcome to

Managerial Economics
(BMME5103)

5/26/2012

Introduction

Lecturer: Nguyen Phan Email: nguyenphan@hcmhutech.edu.vn nguyenpdinh@yahoo.com Room: Faculty of Accounting, Banking and Finance

Please make appointment by email or telephone for any questions.


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Assessment Structure

Assignment: 50% Final Exam: 50%

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GOOD LUCK !

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Managerial Economics
Course Overview

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Course Overview

Managerial Economics is a Microeconomics course that focuses on:

The behaviour of individual consumers and firms The operation of markets; and How prices are determined in a market

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Course Overview (cont.)

Markets

Market definition Different market structures eg. perfect competition, monopolistic competition, oligopoly, monopoly etc. Characteristics of each market structure

Demand & Supply

Market demand, supply & equilibrium Concepts of demand & supply Elasticity Price Controls
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Course Overview (cont.)

Production & Costs

Distinguish b/w short run and long run costs Examine the relationship b/w a firms inputs and outputs.

Pricing under different market structures

Analyze how prices and outputs are determined under different market structures. Analysing both price and non-price behaviour of firms under different market structures.
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