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Managerial Economics
(BMME5103)
5/26/2012
Introduction
Lecturer: Nguyen Phan Email: nguyenphan@hcmhutech.edu.vn nguyenpdinh@yahoo.com Room: Faculty of Accounting, Banking and Finance
Assessment Structure
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GOOD LUCK !
5/26/2012
Managerial Economics
Course Overview
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Course Overview
The behaviour of individual consumers and firms The operation of markets; and How prices are determined in a market
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Markets
Market definition Different market structures eg. perfect competition, monopolistic competition, oligopoly, monopoly etc. Characteristics of each market structure
Market demand, supply & equilibrium Concepts of demand & supply Elasticity Price Controls
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Distinguish b/w short run and long run costs Examine the relationship b/w a firms inputs and outputs.
Analyze how prices and outputs are determined under different market structures. Analysing both price and non-price behaviour of firms under different market structures.
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