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Values
Values are: the beliefs of a person or social group in which they have an emotional investment (either for or against something) Values carry an individuals concept of right and wrong
Values
If you want to understand a persons behavior, you must understand his or her values.
Values
Values are basic convictions (notions) about what is right and wrong.
Values
Importance of values Values generally influence attitudes and behavior. Value system is a hierarchy based on a ranking of an individuals values in terms of ones intensity.
Values
Values
Values are relatively stable and enduring. If we know an individuals values, we are better able to predict a behavior in a particular situation.
Values
Values differ between generations. Values differ between regions. Values differ between cultures.
Values
Terminal values are the end-state we hope to achieve in life. Instrumental values are means of achieving these terminal values.
Attitudes
Attitudes are feelings and moods that affect behavior and may change frequently.
Attitudes
Cognitive component of an attitude is the opinion or belief segment of an attitude. Affective component is the emotion or feeling segment of an attitude. Behavioral component is the intention to behave in a certain way toward someone or something.
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Attitudes
Sources of Attitudes: Acquired from parents, teachers, and peer group members. There are genetic predispositions. Observations, attitudes that we imitate.
Finally!!
The greatest discovery of my generation is that a human being CAN alter his life by changing his attitude.
William James And so it is with you you are in charge of your attitude.
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