You are on page 1of 28

Final Project of International Business

Submitted by: Ilyas Ahmad /L1F10MCOM0155 Submitted to: Mr. Muzaffar Asad

Dedication Our work is dedicated to our beloved Parents. Teachers, brothers, sisters and all of our well wishers

UCP |Project Of International Business

2

help and guidance has been a real source of all our achievements in our life.Acknowledgement "To Him belongs the dimension of the heavens and the earth. UCP |Project Of International Business 3 . first of all we would like to thanks our Allah Almighty who really helps us in every problem during the project. cooperation and encouragement showed by each members in the group with each other. supports. last but not the least our team efforts. we would like to admit that we completed this project due to our parents who prayed for our success. it is He who gives life and death and He has power over all things. we also wish to express our appreciation to our teacher Mr." (Al-Quran) All acclamation to Allah who has empowered and enabled us to accomplish the task successfully. Muzaffar Asad who helped us a lot and introduced us to new dimensions of knowledge. we would like to express our sincere and humble gratitude to Almighty who's Blessing.

........................................................ 3 Disclaimer ............................................................................... 12 HSY ......... 10 Current Market Situation .................................... 7 Tools and analysis ....................................................................................................... 13 Issues ............................................................................................................ 14 Segmentation ........... 14 Customer driven marketing strategies ................................................ 9 Opportunities .. 10 Threats ................................................................. 9 Weakness .................................................................................................................................................................................................................................................................................................................................................................................................................................................... 10 Product Review ............................................................................................. 3 Introduction of the company ............................................................................................................................................ 11 BCG Matrix ................................................................................................................................................................................................................................................... 7 JJ’s core Value ................................ 12 Maria B .............................................................................................................. 14 UCP |Project Of International Business 4 ................................................................................................................. 9 Strengths .................................................................... 13 Distribution Review ............................................................................................................................................................................................................................................................................. 13 Objectives ................................... 12 Competitive Review .............................................................................................. 8 Junaid Jamshed® Brand Personality............................................................................................. 10 Market Review ............................................................ 11 External Analysis .......................................................................................... 13 Objectives and issues ....................................................................... 11 Internal Analysis ....................................................................Table of Contents Dedication .......................................................................................................... 2 Acknowledgement ........................................................................................................... 8 Junaid jamshaid® SWOT analysis ......................................................................................................................................................................................................................................................................................................................................................................... 12 Depak Parwani ................................................................................................................................................................................................... 8 Brand Personality framework ...............................................................................................................................................

.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 23 How Junaid Jamshaid has got into this field of business? ......................... 23 What was the first product that Junaid Jamshaid has launched? .................................. 15 Micro Marketing ............................................................. 16 New Product development Process ................................................................................ 24 Who is supplying you the fabric and material for designing the clothes? .......Geographic ............................................................................................................. 15 Psychographic ................................... 14 Demographic ............................................................................ 25 What challenges you face during internationalization? ............................................................................... 25 Reasons of internationalization? ................. 23 Have customers ever demanded for the launch of bridal dress from you? ................................................................................. 24 Is there any outlet of JJ which is outside Pakistan? .................................................................................................................................................................................................................................................................... 15 Behavioral ............................... 24 From where you start your First setup? .......................................................................................................................................................................................................... 15 Target Market ................. 24 Impact of internationalization on you organization? ............................................................................. 25 You Competitors? ........................................................ 17 Concept Development testing ............................................................................................ 25 Employee performance after internationalization? ................................. 24 When did you go for internationalization? .......................................................................................................................................................................................................................................................................................................................................................................................................... 21 Interview ..... 17 Product life cycle.......... 16 Competitive Advantage ....................... 25 What is you Turnover Ratio? ................................................................ 17 Idea Generation ............................... 24 What is the impression of JJ’s brand in international market? ........ 25 UCP |Project Of International Business 5 ............................................ 17 Idea screening ............................... 23 What are the different product lines of JJ? .................................................................................................................................... 25 Impact on organization work environment? ......................................

......................................................................................... 26 Your official web side? ........... 26 Dose internationalization effects your profits? .... 26 Who designs you dresses? ........................................................................... 26 What kind of environment you have in your organization? ................................................................................................................................. 26 Is there any production unit other then Pakistan? ..................................................................... 27 Bibliography ................................................................................................................................. 26 Your hiring period? .................................................................................................................................. 25 In which countries your planning to go in future? ................................................................................................................................ 26 Price packages are same in Pakistan or outside the Pakistan? ................................................................... 26 Pictures With Manger ...............................Means of transport During internationalization? ............................................................... 28 UCP |Project Of International Business 6 ...............

its products and its customers. Today we have 39 outlets in 15 cities of Pakistan. Dying crafts from centuries past like gota and block print are being revived at Junaid Jamshed to present a glorious local heritage to the world in an aesthetic package. UCP |Project Of International Business 7 . God willing. Innovation is unbridled with the introduction of new products. Beyond the Horizon: Junaid Jamshed has its eyes firmly on expanding to various cities nationally and internationally as well as diversifying its product range in line with market trends to become a complete fashion stop for its clientele. Imported thread of a finer quality and strength is used in all products which ensures no puckering or tearing at the stitch. Junaid Jamshed believes in unflinching integrity towards satisfying its customer. whether internal or external. Junaid Jamshed helps people build an elegant image that is in sync with their cultural and social values. since then it has built credibility in the market as a designer wear outlet for men and women with a unique range of products.Introduction of the company Junaid Jamshed was established in 2002. Junaid Jamshed identifies strongly with indigenous cultural values and traditional ethos produced in its products with sophistication. In the coming years. its cut or its stitching. abayas and fragrances in the Pakistani market being a case in point. In fact attention is paid to the finer details such as nickel free buttons are used on all Kurtas as nickel is not environmentally friendly. JJ’s Core Values: The distinct core values of Junaid Jamshed define the company. Finally. Junaid Jamshed will be a market leader in manufacturing and retailing Pakistani specialist designer wear across the world. Quality is never compromised upon whether in a fabric. Similarly all Sherwin’s are handmade to achieve finesse.

Although he dose not pray regularly. Junaid jamshed is a 27 year old urban and educated male. JJ is not very talkative person. things and people. He is a determined person if he sets his eyes on something. intelligent and successful. His not afraid to show he is proud of the culture he belongs to.Tools And Analysis Junaid Jamshed® Brand Personality. His culture and values meter to him a lot. He also tends to hold on feeling . cars and culture. friends. clothes. He is good manger of money junaid jamshed is conscious of his looks. He usually gets success in his ideas. confident and has leadership qualities. and surroundings. Generally he is kind and courteous to others. loving and family oriented personality. junaid jamshed is competent. charitable work. His star sign is cancer. He is known to be intelligent. He is reliable. Sophistication in all of these is important to him. He comes from a good family background. Loyalty is important to him in all relation ship its not easy for him to completely forgive and forget some thing or someone. His interest includes family. work. According to the brand personality of Jennifer Aaker. Brand Personality Framework. He is hardworking. He is very highly protective oh his own self and family. UCP |Project Of International Business 8 . He has a caring . Although a good decision maker he can get a bit dominating at times. He believes moving with the time is important but you should not sacrifices your values and culture for it. Although he is confident. gadgets. home. he is not likely to talk about his feeling to every one he aspects a lot from the people around him and the some times disappointed in his family and friends. pets. He is social but has a few very close best friends who he trusts. religion s important to him. efficient and good in giving advises to his family and friends. He is well traveled and takes interest in music too.

trendy. UCP |Project Of International Business 9 . hardworking. good looking Charming. rugged Excitement Daring Spirited Imaginative Up-to-date Competence Reliable Intelligent Successful Sophistication Upper class Charming Ruggedness Outdoorsy Tough SWOT analysis of Junaid Jamshaid Strengths:  Junaid Jamshed is giving value and satisfaction to the customers through good quality outfits and at comparatively low prices than the competitors. Weaknesses:  Their promotion in the market is comparatively less than other brands. Another strength is that the combinations and matching’s of the groom wear and the bridal wear would be easy for the customers. family-oriented. People adore Junaid Jamshed also because of his popularity as a pop singer in the 1990’s. technical. sincere. unique Up-to-date.      All the designs of Junaid Jamshed are completely on eastern fashion. smooth Outdoorsy. small-town Honest. secure Intelligent. real Wholesome. Junaid Jamshed has established largest number of outlets in Pakistan. confident Upper-class. independent Reliable. friendly Daring. glamorous. masculine. corporate Successful. sentimental. young Imaginative. feminine. original Cheerful. western Tough.Dimensions Sincerity Facets Down-to-earth Honest Wholesome Cheerful Traits Down-to-earth. exciting Spirited. cool. JJ’s outlets are located at those locations which are easily accessible to everyone. leader.

  They are not offering any kind of photo shoots for the promotion of their designs. Customer needs comfort and quality designs which are in sync with the season and latest fashion. a review on the competitors and then lastly a description on how they are distributing its products in the market. UCP |Project Of International Business 10 .  They have also opened some of their franchises in London too and that would be a good opportunity for them to penetrate in international market. Current Marketing Situation In this section there is a brief description about the market segmentation of the Junaid Jamshed. Threats:  The major threat for Junaid Jamshed is its competitors like Deepak Parwani. its product review. They are more focusing on the casual wear. Maria B and HSY.  All these designers are into the fashion market from a very long time and they have got good experience and good market share of Bridal Collection so it would be difficult for Junaid Jamshed to attract people. They are not arranging any kind of fashion shows. Market Review Junaid Jamshed has built credibility in the market as a designer wear outlet for men and women with a unique range of products. formal wear and groom outfits. Its target market includes the people who are brand conscious and want quality seeker. Opportunities:  People of Pakistan prefer eastern clothes and the major focus of the designer of JJ is on giving eastern touch to the outfits.

There would be two BCG matrixes. BCG Matrix: BCG matrix i-e Bouston Consulting Group matrix tells about the market growth and market share of a company and also about the product lines of that company that whether it lies in stars. shoes bags. Internal Analysis: Stars Question mark Groom dress Embroidered lawn Cash Cows Dogs Kurtas Lawn Kids wear UCP |Project Of International Business 11 . this would be the external analysis. groom wear. Naay Rang. Right now the two products of Junaid Jamshed which are Kurtas and groom wear have got high market share. kids wear. And other would be the internal analysis telling about the position of the products of Junaid Jamshed. perfumes. Ltd. One determining the position of a company in BCG matrix with respect to the competitors. Along with that JJ is also handling a Travel agency with the name of Junaid Jamshed Pvt. question marks.Product Review The product line which Junaid Jamshed is offering includes Kurtas. abayas and formal wear. cash cows or dogs. un-sitched lawn.

Her designs are fine and unique. His outfits are comparatively higher in price then Junaid Jamshed for example his bridal wear starts with the range 160. party wear. The products lines which she is UCP |Project Of International Business 12 . The competitive analysis of these designers is given below: Deepak Parwani: Deepak Parwani is a renounced designer in the Pakistan Fashion Industry. Junaid Jamshed would also be having a tough competition in the market because many designers like HSY. casuals. groom wear. People really prefer his designs and the quality of the products.000 which are not affordable by many of the common people. Deepak Parwani and Maria B are already designing the bridal. sherwani along with the different accessories.External Analysis: Stars Question mark Deepak Parwani Junaid Jamshed Cash Cows Dogs Maria B Ameer Adnan Competitive Review Competitive review gives the idea about the company’s competitors in the market. The products lines which he is offering include bridal wear. Maria B: Maria B has also got good market position in fashion industry not only in Pakistan but at international level also. Company tries to improve its performance by taking view about what the competitors are doing for the same product.

Junaid Jamshed is the first designer of Pakistan who has opened the largest number of outlets within Pakistan. He is a very well known designer of Pakistan fashion industry at national and international level both. DHA. There are almost 47 outlets of Junaid Jamshed in 15 different cities of Pakistan. All these outlets are located at very good areas where there is a tough competition between the designers and where mostly people prefer to go for shopping. Our new product line of Bridal Wear has also got its own objectives and related issues. Junaid Jamshed distribute its products only through these outlets other than that there is no franchise of Junaid Jamshed in Pakistan. party wear. groom wear. Her bridal wear prices are comparatively high then Junaid Jamshed’s. In Islamabad the outlets is in the most popular market i-e Jinnah market. casual wear. Fotress and at link road. UCP |Project Of International Business 13 . Each product line of a company has its separate objectives and strategies. Like in Lahore the outlets are located at MM Alam road.offering are bridal wear. shoes and perfumes. He offers a wide range of products which includes bridal wear. party and casual wear for both men and women. bags. Some of the issues are as follows:  To create value and satisfaction for the customers by offering them good quality of bridal collection. Distribution Review The distribution review gives the description of the distribution process and the outlets of Junaid Jamshed. HSY: Another competitor for Junaid Jamshed is HSY. The price range is comparatively high as compared to the market. Objectives and Issues Objectives: Objectives of a company helps its marketing managers to design strategies for the company based on these goals and objectives.

Another factor which would effect is the economic factor. The product should be easily available and accessible for the customers. characteristics or behaviors who might require separate products or marketing mix. Geographic: Geographic segmentation is always based on the needs and wants of the customers. income of the people have also lowered down as a result the buying power of the customers have lowered down too. from shopping point of view the major area are MM Alam road and Fotress. Issues: The various macro environmental issues could be a hurdle for the company to attain the stated objectives. 1. Perform different promotions in order to increase the sales and profits of bridal wear Increase the positioning of brand and increase the trust of people so that customer equity would also increase. Every day some new problem arises due to which the stock exchange is facing a severe decline and so as the business. These days the political factors are not favorable. factory and management of Junaid Jamshed are in Karachi. This has a very bad impact on the whole economy of Pakistan and on individuals’ business also. Customer Driven Marketing Strategies Segmentation: Segmentation is about dividing the market into smaller groups with distinct needs. Political Factor is one of the factors that could affect the sales of the market. Now-a-days whole world is facing recession due to which the prices have raised. Due to karfues company has to close the factories and the offices which slow down its sales. The main office.    Attain good market share of the new product in the market. Offering value added services to the product in order to make it more attractive for the customers. So keeping in view the UCP |Project Of International Business 14 . In Lahore.

Gender. 4.convenience of the customer the product should be available in the outlets of JJ at these places. 2. Target Market A target market is a set of buyers sharing common needs or characteristics that the company decides to serves. Behavioral: In behavioral segmentation market is segmented on the basis of the response and attitude of the customers that at what time what product they need. And as our product carries a brand name so it would be economical for the upper middle class and higher class. market is segmented on the basis of the social classes of the society which is usually divided on the basis on economic condition of the person. UCP |Project Of International Business 15 . 3. Age. As the bridal dress would be launched by Junaid Jamshed so its prices would be comparatively high because of it’s a brand name. The product will focus more on the females. Bridal dress would be segmented on the occasional basis as the product is bought only on the occasion on wedding. Psychographic: Now as in psychographic segmentation. The income of the person matters a lot for buying the bridal dress. Demographic: According to the demographic segmentation the following factors should be followed:    Income. Age would also be an important factor in designing the bridal dress.

Competitive Advantage: Competitive advantage is an advantage over the competitors gained by the company. Customers can select any design and any color combination other then the already designed outfits. UCP |Project Of International Business 16 . demand.Micro Marketing: In micro marketing. Many people liked Junaid Jamshed a lot as a singer in the early 90’s he had been one of the most popular pop singer of Pakistan and gained lot of fame at that time. could be in terms of price and greater customer value. 3) Junaid Jamshed offer comparatively reasonable prices than the competitors. The managers of each outlet explain each and everything about the product like the material of the fabric they use and other material for designing the outfit so customers never feel that they are paying more and the outfit is not that much up to the mark. So we would be focusing more on the culture. In local marketing brands are promoted according the needs of the customers in cities and stores. It could include giving extra benefits. So for the promotion of our product we will be using the same strategy of choosing the best main outlets of Junaid Jamshed in different cities like Lahore and Karachi at initial level. needs and wants of the customers. customers are targeted on the basis of individual needs and wants which include local marketing and individual marketing. It would also include individual marketing in which the product i-e the bridal dress would be designed according to the demand and wants of the customers. 2) Another advantage which Junaid Jamshed gains is his own name. Some of the competitive advantage which Junaid Jamshed gains over the competitors is as follows: 1) The customers are completely satisfied for the amount they pay for buying any product from JJ.

The step-by-step procedure is as follows: Idea Generation: With the arrival of the new season Junaid Jamshed and his research and development team thought of launching a new product which would be in accordance with the season and also which is consistent with the customers wants. We analyzed the demands of the customers and the market. They must develop those products that deliver superior value to the customers. Another idea about the new product was of launching the bridal wear. These include the embroidered lawn which is seasonal. a company must understand its consumers. changes in the kids wear as its not gaining much of the market share and customers attractions. markets and the competitors. The systematic search was conducted in order to find out the new product ideas. First of all analyzing the embroidered lawn it was found out that already Junaid Jamshed is offering simple lawn and its gaining much of the profit for the company so introducing the embroidered lawn would not be that much profitable as the simple lawn is. Then thinking about the kids wear it was concluded that already kids UCP |Project Of International Business 17 .4) All the outfits of JJ have got the eastern touch which is according to the culture of Pakistan. Idea screening: After the generation of the different ideas the company has to choose one idea to work-upon further. After the analysis they came up with different idea about the different products. It must carry out strong new product development planning and set up a systematic new product development process for finding and growing new products. Different factors were considered while choosing one idea of new product. New Product Development Process In order to create successful new products. For developing our new product i-e the bridal wear we would also be following the different steps of developing a product.

 The designs would reveal the latest fashion which would be according to the culture of Pakistan.  The product would be providing convenience to the customers in a way that they could buy the groom wear and the bridal wear from one place which could save the time and cost also. So finally the company decided to launch the bridal wear of Junaid Jamshed. UCP |Project Of International Business 18 .wear is not making that much profit for the company and there are other many brand in kids wear who are solely doing this business so investing in this would also not be that much profitable for the company. The product concept of bridal wear could be defined as follows:  It’s a product which has a popular and strong brand name in the fashion world of Pakistan i-e Junaid Jamshed. Groom wear of Junaid Jamshed is having a good market share and people like his deigns and prefer buying his brand so if we would launch bridal wear along with it then it would also be gaining a good market share. This idea seemed to be good for both the customers and also for the company. As far as the testing of the new product in the market is concerned the company would be launching some of its designs in the different exhibitions taking place in the Pakistan and then they could assess about the product positioning in the market when it would be actually launched in market. The last idea left to ponder on was of bridal wear. And also the product is seasonal too. Concept Development and Testing: The next step in developing the new product is to define the product concept that is the detailed view of the idea in terms of the customers. Through this the company actually finds out that how attractive is the new product concept to customers.

costs and profit projections for a new product to find out whether it satisfy the company’s objectives and to find out that how much profit it would gain because if the analysis would show that the product would not generate any profit then it should be stopped at this step. It involves the review of the sales.Business Analysis: The business attractiveness of the proposal should also be evaluated along with the evaluation of customer needs and wants. At this stage after the complete analysis the designing of the bridal dress would be started ensuring that it would be a tough competition to the competitors. To find out the business analysis of our product we would see the sales of the groom wear of JJ as its already been launched in the market and has got good market share and also its sales would be synchronized with the bridal wear because people would buy both the products in the same season. After the testing of UCP |Project Of International Business 19 . conduct full marketing campaigns in these cities and evaluate the performance of the product in the market. Product Development: When it would be proved from every aspect that the product would be profitable for the customers and as well as for the company then the product concept would be converted into the physical product ensuring that the product idea can be turned into a workable product. We would be launching the bridal wear initially only in two cities that are Lahore and Karachi and we would be selecting some of its outlets in these two cities. Test Marketing: For the testing of our product we would be using the strategy of standard test marketing in which the company finds the small number of representative test cities. It took about 2 to three years for Junaid Jamshed to get a good market share with regards to the groom wear so the same would be expected for the bridal wear as the competition is high in the market as every brand is trying to attain maximum customer loyalty.

Customer Centered New Product Development: This approach for the management of the product focus more on solving the needs of the customer and developing the product according to their wants which would be adding more customer value and the element of satisfaction. The designer. Team Based New Product Development: An approach of developing new products in which various company departments work closely together. Commercialization Once we are done with the test marketing and it is confirmed that the customer are liking that product and the product is lucratively accepted by the market then we would be introducing the product in all the cities and the outlets of Junaid Jamshed. For the management of our product we would be focusing on the customer centered new product development and team based new product development. We would be asking to our customers that what designs they like and what color combinations they would want in the bridal dress. overlapping the steps in the product development process to save time and increase the effectiveness. Companies must take holistic approach to manage this process. The supplier interaction with the company is very necessary so that the designer UCP |Project Of International Business 20 . For the development of our product we would be following this approach too. The designer obviously use his own thoughts and innovation for designing the bridal dress but with that he will also focus on that what do customers need. Management of New Product Development: New product development involves more than just going through the set of steps. supplier. marketing and sales department would be working together.a month or two we would get some idea about the response of the customers towards it and if they need any more changes in it then we could carry out that easily. Here at Junaid Jamshed we would be following this approach for the development of our product.

These promotional expenses have lowered down the net profits of the company also. It involves five distinct stages: product development. In 2008 7% sales have dropped down as compared to the previous years due to which from growth stage it has come to the maturity stage. growth. In the same way the designer of the outfits must work closely with the marketing department in order to find out that what designs their customers would like. Bridal Wear: Our new product is at introduction stage right now as the product would first be distributed and then it would be made available for purchase. Company: After making the analysis of our company and its product’s. introduction. results reveal that the right now Juniad Jamshed is at the stage of maturity because it has received the acceptance of customers in its early period when Juniad Jamshed came into market but now many other designers have also joined the market with fresh ideas and there is going a tough competition between the designers. maturity and decline. After the analysis of the sales and profits of the previous products it is estimated that the product would reach to the growth stage in almost one year as there is a tough competition in the bridal wear and in would take time to penetrate into the market and achieve a good position in the market. Due to this the sales have lower down and so as the profit. Product Life Cycle Product Life Cycle shows the product’s sales and profits over its lifetime.could make the dresses on time. Therefore the complete product development is based on one team having different people of different departments. UCP |Project Of International Business 21 . Junaid Jamshed has to spend a lot for making more promotions in order to survive through this tough competition.

Strategies: In order to take the bridal wear from introduction stage to the growth stage the company should offer product extension services and it should build awareness about the new product to the mass market. Introduction Maturity Bridal Wear Sales and profits Junaid Jamshed Sales Growth Decline Profits Losses and Investment Figure: Product Life Cycle UCP |Project Of International Business 22 .

What are the different product lines of JJ? 1. Nearang UCP |Project Of International Business 23 . Q: What was the first product that Junaid Jamshed has launched? Junaid Jamshed started his boutique in 2002 and became a huge hit with in first couple of years. J." he says as he takes off his prayer cap and scratches his head. Junaid never realised that he would get so much success in both music and fashion. Junaid Jamshed was the most successful singer of his time along with his band mates in the legendary Vital Signs. kurtis. Junaid Jamshed’s boutique has built credibility in the market as a designer wear outlet for men and women with a unique range of products. Footwear 5.J or J. products cater to men. has established an image that is perfectly synchronized with the Pakistani cultural and social values. When he quit music. Junaid Jamshed aslo known as J. "It was never about success. Hajj & Ummarah 8. he turned towards fashion designing and currently his label JJ has over 30 outlets all over Pakistan. First for his music. women and now children also. Sherwani 3. The range of men wear includes formal kurtas. then for his decision to quit music and now for his fashion label JJ. Junaid the man gives off a warm vibe. hand woven kurtas and chappals. The J.Interview Q: How Junaid Jamshaid has got into this field of business? Junaid Jamshed has been in the limelight for years. Fragrnces 7. shalwar kameez. Bags 4. Kurtas 2. offers fit out s which depicts the traditional and cultural values. Kids 6.

Junaid Jamshed has built credibility in the local or international market as a designer wear outlet for men and women with a unique range of products. Australia Company outlets. In 2010. a Dubai-based diversified business conglomerate.Q: Have customers ever demanded for the launch of bridal dress from you? Yes many time they demanded for the launch of bridal dress but still we have no plan for the bridal dress. J dot boutique opens in Abu Dhabi 2. And they are totally handmade. India. Q: Is there any outlet of JJ which is outside Pakistan? Yes we have two franchises. From where you start your First setup? Headquarters: Karachi Founded: 2002 Flagship Store: Kurta Gali . has opened the first J dot boutique in Abu Dhabi at the upscale Al Wahda Mall. 1. is considered as Pakistani luxury brand. And internationally j. bringing the total number of boutiques to three in just one year. J. Q: Who is supplying you the fabric and material for designing the clothes? We have our own unit to produced fabric of potential quality. the first boutique was launched in Dubai's Meena bazaar and the second in Sharjah. helps people build an elegant image that is in sync with their cultural and social values. What is the impression of JJ’s brand in international market? In a short time span of time. Impact of internationalization on you organization? UCP |Project Of International Business 24 . Second in Sharjah’s busy Zamzam market And we were also planning for Bangladesh. Karachi Approximately 34 outlets in 15 cities of Pakistan When did you go for internationalization? Alif Investments.

Means of transport During internationalization? We use DHL for delivering our product from Pakistan to any other country.There is no such effect we feel after internationalization because all those customer outside the Pakistan were already purchasing out product online but now they found it in there city. Employee performance after internationalization? There is no such effect on our employee performance after internationalization because our every setup has it own work environment according to area controlled by head office in Karachi. Because we have goodwill. Impact on organization work environment? No such impact on organization work environment because they have their own setup. UCP |Project Of International Business 25 . All these designers are into the fashion market from a very long time and they have got good experience and good market share of Bridal Collection so it would be difficult for Junaid Jamshed to attract people. You Competitors? The major competitors for Junaid Jamshed is like Deepak Parwani. every one knows about Junaid Jamshed. Australia Company outlets. What challenges you face during internationalization? There are no such problems we faced during internationalization. What is you Turnover Ratio? All the employees were happy with us there is a very very low turnover rate in our organization. Maria B and HSY. In which countries your planning to go in future? And we were also planning for Bangladesh. Reasons of internationalization? To take a part in international market and provide facility for out international customer in the form of cost minimization. India.

Dose internationalization effects your profits? Not really. What kind of environment you have in your organization? We have purely Islamic culture in our organization.5% off Your official web side? www. 12.5% off 2. there is a very minute effect on our profit after internationalization. and respect each other’s. But in Pakistan we have the same prices in all the outlets. Your hiring period? In every season we recruit. Silver Royalty Card. All the staff pray five times a day. Price packages are same in Pakistan or outside the Pakistan? Yup is different according to location.Is there any production unit other then Pakistan? No there are just franchises and we are just exporting our products at our outlets or franchises. In Pakistan we have introduced royalty cards. (Ramzan to Ramza) Who designs you dresses? Indus Valley School of Art and Architecture (IVS) is our authorized designers. 1. 7.net UCP |Project Of International Business 26 .junaidjamshed. Golden Royalty Card.

GULBERG 3 LAHORE Pakistan UCP |Project Of International Business 27 .Pictures Sohail Raza Manger at jj’s M. BLOCK C/1. M. Alam Road 042-5758981 BUNGLOW # 16 NEAR SUBWAY.

com Book’s references: 1.pakistanidesigner.mariab.Bibliography Internet’s references: 1. “International Business” by .junaidjamshed. www.hsy.net/ 8.google. Contact number: 0321-2430672. www.ask. www. Arshad Malik “SALES AND MARKETING MANAGER” Karachi.net/Outlets/OutletSearch.junaidjamshed. www. www. 2. UCP |Project Of International Business 28 .deepakperwani.aspx 5.net 4.com 6. Mr.com 3. www.com 2.com 7. Company’s references: 1.Sohail Raza” SALES MANAGER” (MM Alam road outlet Lahore). www. www.