Sie sind auf Seite 1von 28

Final Project of International Business

Submitted by: Ilyas Ahmad /L1F10MCOM0155 Submitted to: Mr. Muzaffar Asad

Dedication Our work is dedicated to our beloved Parents. Teachers, brothers, sisters and all of our well wishers

UCP |Project Of International Business

Acknowledgement

"To Him belongs the dimension of the heavens and the earth, it is He who gives life and death and He has power over all things." (Al-Quran) All acclamation to Allah who has empowered and enabled us to accomplish the task successfully. first of all we would like to thanks our Allah Almighty who really helps us in every problem during the project. we would like to express our sincere and humble gratitude to Almighty who's Blessing, help and guidance has been a real source of all our achievements in our life. we would like to admit that we completed this project due to our parents who prayed for our success. we also wish to express our appreciation to our teacher Mr. Muzaffar Asad who helped us a lot and introduced us to new dimensions of knowledge. last but not the least our team efforts, supports, cooperation and encouragement showed by each members in the group with each other.

UCP |Project Of International Business

Table of Contents Dedication ............................................................................................................................... 2 Acknowledgement ................................................................................................................... 3 Disclaimer ................................................................................................................................ 3 Introduction of the company .................................................................................................... 7 JJs core Value ........................................................................................................................... 7 Tools and analysis .................................................................................................................... 8 Junaid Jamshed Brand Personality.......................................................................................... 8 Brand Personality framework .................................................................................................... 8 Junaid jamshaid SWOT analysis .................................................................................................. 9 Strengths .................................................................................................................................... 9 Weakness ................................................................................................................................... 9 Opportunities ........................................................................................................................... 10 Threats ..................................................................................................................................... 10 Current Market Situation ........................................................................................................... 10 Market Review ......................................................................................................................... 10 Product Review ........................................................................................................................ 11 BCG Matrix ......................................................................................................................................... 11 Internal Analysis ...................................................................................................................... 11 External Analysis ..................................................................................................................... 12 Competitive Review ................................................................................................................... 12 Depak Parwani ......................................................................................................................... 12 Maria B .................................................................................................................................... 12 HSY ......................................................................................................................................... 13 Distribution Review ................................................................................................................... 13 Objectives and issues ................................................................................................................. 13 Objectives ................................................................................................................................ 13 Issues ........................................................................................................................................ 14 Customer driven marketing strategies ........................................................................................ 14 Segmentation .......................................................................................................................... 14

UCP |Project Of International Business

Geographic ............................................................................................................................... 14 Demographic ............................................................................................................................ 15 Psychographic .......................................................................................................................... 15 Behavioral ................................................................................................................................ 15 Target Market ............................................................................................................................ 15 Micro Marketing ........................................................................................................................ 16 Competitive Advantage .............................................................................................................. 16 New Product development Process ............................................................................................ 17 Idea Generation ........................................................................................................................ 17 Idea screening .......................................................................................................................... 17 Concept Development testing .................................................................................................. 17 Product life cycle........................................................................................................................ 21 Interview ................................................................................................................................... 23 How Junaid Jamshaid has got into this field of business? ....................................................... 23 What was the first product that Junaid Jamshaid has launched? ............................................. 23 What are the different product lines of JJ? .............................................................................. 23 Have customers ever demanded for the launch of bridal dress from you? .............................. 24 Who is supplying you the fabric and material for designing the clothes? ............................... 24 Is there any outlet of JJ which is outside Pakistan? .............................................................. 24 What is the impression of JJs brand in international market? ............................................... 24 From where you start your First setup? ................................................................................... 24 When did you go for internationalization? .............................................................................. 24 Impact of internationalization on you organization? ............................................................... 25 Impact on organization work environment? ........................................................................... 25 You Competitors? .................................................................................................................... 25 What is you Turnover Ratio? ................................................................................................... 25 What challenges you face during internationalization? ........................................................... 25 Reasons of internationalization? .............................................................................................. 25 Employee performance after internationalization? .................................................................. 25 UCP |Project Of International Business 5

Means of transport During internationalization? ..................................................................... 25 In which countries your planning to go in future? ................................................................... 26 Is there any production unit other then Pakistan? .................................................................... 26 Your hiring period? .................................................................................................................. 26 Who designs you dresses? ....................................................................................................... 26 What kind of environment you have in your organization? ..................................................... 26 Dose internationalization effects your profits? ........................................................................ 26 Price packages are same in Pakistan or outside the Pakistan? ................................................ 26 Your official web side? ........................................................................................................... 26 Pictures With Manger ................................................................................................................ 27 Bibliography .............................................................................................................................. 28

UCP |Project Of International Business

Introduction of the company Junaid Jamshed was established in 2002, since then it has built credibility in the market as a designer wear outlet for men and women with a unique range of products. Junaid Jamshed helps people build an elegant image that is in sync with their cultural and social values. Today we have 39 outlets in 15 cities of Pakistan. JJs Core Values: The distinct core values of Junaid Jamshed define the company, its products and its customers; whether internal or external. Junaid Jamshed identifies strongly with indigenous cultural values and traditional ethos produced in its products with sophistication. Dying crafts from centuries past like gota and block print are being revived at Junaid Jamshed to present a glorious local heritage to the world in an aesthetic package. Quality is never compromised upon whether in a fabric, its cut or its stitching. In fact attention is paid to the finer details such as nickel free buttons are used on all Kurtas as nickel is not environmentally friendly. Similarly all Sherwins are handmade to achieve finesse. Imported thread of a finer quality and strength is used in all products which ensures no puckering or tearing at the stitch. Innovation is unbridled with the introduction of new products; abayas and fragrances in the Pakistani market being a case in point. Finally, Junaid Jamshed believes in unflinching integrity towards satisfying its customer. Beyond the Horizon: Junaid Jamshed has its eyes firmly on expanding to various cities nationally and internationally as well as diversifying its product range in line with market trends to become a complete fashion stop for its clientele. In the coming years, God willing, Junaid Jamshed will be a market leader in manufacturing and retailing Pakistani specialist designer wear across the world.
UCP |Project Of International Business 7

Tools And Analysis Junaid Jamshed Brand Personality. Junaid jamshed is a 27 year old urban and educated male. He comes from a good family background. He has a caring , loving and family oriented personality. He is known to be intelligent, efficient and good in giving advises to his family and friends. His culture and values meter to him a lot. He is well traveled and takes interest in music too. His not afraid to show he is proud of the culture he belongs to. He is social but has a few very close best friends who he trusts. JJ is not very talkative person. Although he is confident, he is not likely to talk about his feeling to every one he aspects a lot from the people around him and the some times disappointed in his family and friends. He also tends to hold on feeling , things and people. Loyalty is important to him in all relation ship its not easy for him to completely forgive and forget some thing or someone. Although a good decision maker he can get a bit dominating at times. Generally he is kind and courteous to others. He believes moving with the time is important but you should not sacrifices your values and culture for it. He is very highly protective oh his own self and family. He is good manger of money junaid jamshed is conscious of his looks, clothes, home, and surroundings. Sophistication in all of these is important to him. He is a determined person if he sets his eyes on something. He usually gets success in his ideas. His interest includes family, friends, work, charitable work, pets, gadgets, cars and culture. Although he dose not pray regularly, religion s important to him. His star sign is cancer. Brand Personality Framework. According to the brand personality of Jennifer Aaker, junaid jamshed is competent. He is reliable, intelligent and successful. He is hardworking, confident and has leadership qualities.

UCP |Project Of International Business

Dimensions Sincerity

Facets Down-to-earth Honest Wholesome Cheerful

Traits Down-to-earth, family-oriented, small-town Honest, sincere, real Wholesome, original Cheerful, sentimental, friendly Daring, trendy, exciting Spirited, cool, young Imaginative, unique Up-to-date, independent Reliable, hardworking, secure Intelligent, technical, corporate Successful, leader, confident Upper-class, glamorous, good looking Charming, feminine, smooth Outdoorsy, masculine, western Tough, rugged

Excitement

Daring Spirited Imaginative Up-to-date

Competence

Reliable Intelligent Successful

Sophistication

Upper class Charming

Ruggedness

Outdoorsy Tough

SWOT analysis of Junaid Jamshaid Strengths: Junaid Jamshed is giving value and satisfaction to the customers through good quality outfits and at comparatively low prices than the competitors. All the designs of Junaid Jamshed are completely on eastern fashion. People adore Junaid Jamshed also because of his popularity as a pop singer in the 1990s. JJs outlets are located at those locations which are easily accessible to everyone. Junaid Jamshed has established largest number of outlets in Pakistan. Another strength is that the combinations and matchings of the groom wear and the bridal wear would be easy for the customers. Weaknesses: Their promotion in the market is comparatively less than other brands.
UCP |Project Of International Business 9

They are not offering any kind of photo shoots for the promotion of their designs. They are not arranging any kind of fashion shows.

Opportunities: People of Pakistan prefer eastern clothes and the major focus of the designer of JJ is on giving eastern touch to the outfits. They have also opened some of their franchises in London too and that would be a good opportunity for them to penetrate in international market. Threats: The major threat for Junaid Jamshed is its competitors like Deepak Parwani, Maria B and HSY. All these designers are into the fashion market from a very long time and they have got good experience and good market share of Bridal Collection so it would be difficult for Junaid Jamshed to attract people.

Current Marketing Situation In this section there is a brief description about the market segmentation of the Junaid Jamshed, its product review, a review on the competitors and then lastly a description on how they are distributing its products in the market. Market Review Junaid Jamshed has built credibility in the market as a designer wear outlet for men and women with a unique range of products. Its target market includes the people who are brand conscious and want quality seeker. They are more focusing on the casual wear, formal wear and groom outfits. Customer needs comfort and quality designs which are in sync with the season and latest fashion.

UCP |Project Of International Business

10

Product Review The product line which Junaid Jamshed is offering includes Kurtas, un-sitched lawn, groom wear, Naay Rang, kids wear, shoes bags, perfumes, abayas and formal wear. Along with that JJ is also handling a Travel agency with the name of Junaid Jamshed Pvt. Ltd. Right now the two products of Junaid Jamshed which are Kurtas and groom wear have got high market share. BCG Matrix: BCG matrix i-e Bouston Consulting Group matrix tells about the market growth and market share of a company and also about the product lines of that company that whether it lies in stars, question marks, cash cows or dogs. There would be two BCG matrixes. One determining the position of a company in BCG matrix with respect to the competitors, this would be the external analysis. And other would be the internal analysis telling about the position of the products of Junaid Jamshed. Internal Analysis: Stars Question mark

Groom dress

Embroidered lawn

Cash Cows

Dogs

Kurtas Lawn

Kids wear

UCP |Project Of International Business

11

External Analysis: Stars Question mark

Deepak Parwani

Junaid Jamshed

Cash Cows

Dogs

Maria B

Ameer Adnan

Competitive Review Competitive review gives the idea about the companys competitors in the market. Company tries to improve its performance by taking view about what the competitors are doing for the same product. Junaid Jamshed would also be having a tough competition in the market because many designers like HSY, Deepak Parwani and Maria B are already designing the bridal. The competitive analysis of these designers is given below: Deepak Parwani: Deepak Parwani is a renounced designer in the Pakistan Fashion Industry. People really prefer his designs and the quality of the products. The products lines which he is offering include bridal wear, groom wear, party wear, casuals, sherwani along with the different accessories. His outfits are comparatively higher in price then Junaid Jamshed for example his bridal wear starts with the range 160,000 which are not affordable by many of the common people. Maria B: Maria B has also got good market position in fashion industry not only in Pakistan but at international level also. Her designs are fine and unique. The products lines which she is
UCP |Project Of International Business 12

offering are bridal wear, party wear, casual wear, bags, shoes and perfumes. The price range is comparatively high as compared to the market. Her bridal wear prices are comparatively high then Junaid Jamsheds. HSY: Another competitor for Junaid Jamshed is HSY. He is a very well known designer of Pakistan fashion industry at national and international level both. He offers a wide range of products which includes bridal wear, groom wear, party and casual wear for both men and women. Distribution Review The distribution review gives the description of the distribution process and the outlets of Junaid Jamshed. Junaid Jamshed is the first designer of Pakistan who has opened the largest number of outlets within Pakistan. There are almost 47 outlets of Junaid Jamshed in 15 different cities of Pakistan. All these outlets are located at very good areas where there is a tough competition between the designers and where mostly people prefer to go for shopping. Like in Lahore the outlets are located at MM Alam road, DHA, Fotress and at link road. In Islamabad the outlets is in the most popular market i-e Jinnah market. Junaid Jamshed distribute its products only through these outlets other than that there is no franchise of Junaid Jamshed in Pakistan. Objectives and Issues Objectives: Objectives of a company helps its marketing managers to design strategies for the company based on these goals and objectives. Each product line of a company has its separate objectives and strategies. Our new product line of Bridal Wear has also got its own objectives and related issues. Some of the issues are as follows: To create value and satisfaction for the customers by offering them good quality of bridal collection.
UCP |Project Of International Business 13

Offering value added services to the product in order to make it more attractive for the customers.

Attain good market share of the new product in the market. Perform different promotions in order to increase the sales and profits of bridal wear Increase the positioning of brand and increase the trust of people so that customer equity would also increase.

Issues: The various macro environmental issues could be a hurdle for the company to attain the stated objectives. Political Factor is one of the factors that could affect the sales of the market. The main office, factory and management of Junaid Jamshed are in Karachi. These days the political factors are not favorable. Every day some new problem arises due to which the stock exchange is facing a severe decline and so as the business. Due to karfues company has to close the factories and the offices which slow down its sales. Another factor which would effect is the economic factor. Now-a-days whole world is facing recession due to which the prices have raised, income of the people have also lowered down as a result the buying power of the customers have lowered down too. This has a very bad impact on the whole economy of Pakistan and on individuals business also. Customer Driven Marketing Strategies Segmentation: Segmentation is about dividing the market into smaller groups with distinct needs, characteristics or behaviors who might require separate products or marketing mix. 1. Geographic: Geographic segmentation is always based on the needs and wants of the customers. The product should be easily available and accessible for the customers. In Lahore, from shopping point of view the major area are MM Alam road and Fotress. So keeping in view the
UCP |Project Of International Business 14

convenience of the customer the product should be available in the outlets of JJ at these places. 2. Demographic: According to the demographic segmentation the following factors should be followed: Income. Gender. Age.

The income of the person matters a lot for buying the bridal dress. As the bridal dress would be launched by Junaid Jamshed so its prices would be comparatively high because of its a brand name. The product will focus more on the females. Age would also be an important factor in designing the bridal dress. 3. Psychographic: Now as in psychographic segmentation, market is segmented on the basis of the social classes of the society which is usually divided on the basis on economic condition of the person. And as our product carries a brand name so it would be economical for the upper middle class and higher class. 4. Behavioral: In behavioral segmentation market is segmented on the basis of the response and attitude of the customers that at what time what product they need. Bridal dress would be segmented on the occasional basis as the product is bought only on the occasion on wedding. Target Market A target market is a set of buyers sharing common needs or characteristics that the company decides to serves.

UCP |Project Of International Business

15

Micro Marketing: In micro marketing, customers are targeted on the basis of individual needs and wants which include local marketing and individual marketing. In local marketing brands are promoted according the needs of the customers in cities and stores. So for the promotion of our product we will be using the same strategy of choosing the best main outlets of Junaid Jamshed in different cities like Lahore and Karachi at initial level. It would also include individual marketing in which the product i-e the bridal dress would be designed according to the demand and wants of the customers. Customers can select any design and any color combination other then the already designed outfits. So we would be focusing more on the culture, demand, needs and wants of the customers. Competitive Advantage: Competitive advantage is an advantage over the competitors gained by the company. It could include giving extra benefits, could be in terms of price and greater customer value. Some of the competitive advantage which Junaid Jamshed gains over the competitors is as follows: 1) The customers are completely satisfied for the amount they pay for buying any product from JJ. The managers of each outlet explain each and everything about the product like the material of the fabric they use and other material for designing the outfit so customers never feel that they are paying more and the outfit is not that much up to the mark. 2) Another advantage which Junaid Jamshed gains is his own name. Many people liked Junaid Jamshed a lot as a singer in the early 90s he had been one of the most popular pop singer of Pakistan and gained lot of fame at that time. 3) Junaid Jamshed offer comparatively reasonable prices than the competitors.

UCP |Project Of International Business

16

4) All the outfits of JJ have got the eastern touch which is according to the culture of Pakistan. New Product Development Process In order to create successful new products, a company must understand its consumers, markets and the competitors. They must develop those products that deliver superior value to the customers. It must carry out strong new product development planning and set up a systematic new product development process for finding and growing new products. For developing our new product i-e the bridal wear we would also be following the different steps of developing a product. The step-by-step procedure is as follows: Idea Generation: With the arrival of the new season Junaid Jamshed and his research and development team thought of launching a new product which would be in accordance with the season and also which is consistent with the customers wants. The systematic search was conducted in order to find out the new product ideas. We analyzed the demands of the customers and the market. After the analysis they came up with different idea about the different products. These include the embroidered lawn which is seasonal, changes in the kids wear as its not gaining much of the market share and customers attractions. Another idea about the new product was of launching the bridal wear. Idea screening: After the generation of the different ideas the company has to choose one idea to work-upon further. Different factors were considered while choosing one idea of new product. First of all analyzing the embroidered lawn it was found out that already Junaid Jamshed is offering simple lawn and its gaining much of the profit for the company so introducing the embroidered lawn would not be that much profitable as the simple lawn is. Then thinking about the kids wear it was concluded that already kids
UCP |Project Of International Business 17

wear is not making that much profit for the company and there are other many brand in kids wear who are solely doing this business so investing in this would also not be that much profitable for the company. The last idea left to ponder on was of bridal wear. This idea seemed to be good for both the customers and also for the company. Groom wear of Junaid Jamshed is having a good market share and people like his deigns and prefer buying his brand so if we would launch bridal wear along with it then it would also be gaining a good market share. And also the product is seasonal too. So finally the company decided to launch the bridal wear of Junaid Jamshed. Concept Development and Testing: The next step in developing the new product is to define the product concept that is the detailed view of the idea in terms of the customers. Through this the company actually finds out that how attractive is the new product concept to customers. The product concept of bridal wear could be defined as follows: Its a product which has a popular and strong brand name in the fashion world of Pakistan i-e Junaid Jamshed. The product would be providing convenience to the customers in a way that they could buy the groom wear and the bridal wear from one place which could save the time and cost also. The designs would reveal the latest fashion which would be according to the culture of Pakistan. As far as the testing of the new product in the market is concerned the company would be launching some of its designs in the different exhibitions taking place in the Pakistan and then they could assess about the product positioning in the market when it would be actually launched in market.
UCP |Project Of International Business 18

Business Analysis: The business attractiveness of the proposal should also be evaluated along with the evaluation of customer needs and wants. It involves the review of the sales, costs and profit projections for a new product to find out whether it satisfy the companys objectives and to find out that how much profit it would gain because if the analysis would show that the product would not generate any profit then it should be stopped at this step. To find out the business analysis of our product we would see the sales of the groom wear of JJ as its already been launched in the market and has got good market share and also its sales would be synchronized with the bridal wear because people would buy both the products in the same season. It took about 2 to three years for Junaid Jamshed to get a good market share with regards to the groom wear so the same would be expected for the bridal wear as the competition is high in the market as every brand is trying to attain maximum customer loyalty. Product Development: When it would be proved from every aspect that the product would be profitable for the customers and as well as for the company then the product concept would be converted into the physical product ensuring that the product idea can be turned into a workable product. At this stage after the complete analysis the designing of the bridal dress would be started ensuring that it would be a tough competition to the competitors. Test Marketing: For the testing of our product we would be using the strategy of standard test marketing in which the company finds the small number of representative test cities, conduct full marketing campaigns in these cities and evaluate the performance of the product in the market. We would be launching the bridal wear initially only in two cities that are Lahore and Karachi and we would be selecting some of its outlets in these two cities. After the testing of
UCP |Project Of International Business 19

a month or two we would get some idea about the response of the customers towards it and if they need any more changes in it then we could carry out that easily. Commercialization Once we are done with the test marketing and it is confirmed that the customer are liking that product and the product is lucratively accepted by the market then we would be introducing the product in all the cities and the outlets of Junaid Jamshed. Management of New Product Development: New product development involves more than just going through the set of steps. Companies must take holistic approach to manage this process. For the management of our product we would be focusing on the customer centered new product development and team based new product development. Customer Centered New Product Development: This approach for the management of the product focus more on solving the needs of the customer and developing the product according to their wants which would be adding more customer value and the element of satisfaction. Here at Junaid Jamshed we would be following this approach for the development of our product. We would be asking to our customers that what designs they like and what color combinations they would want in the bridal dress. The designer obviously use his own thoughts and innovation for designing the bridal dress but with that he will also focus on that what do customers need. Team Based New Product Development: An approach of developing new products in which various company departments work closely together, overlapping the steps in the product development process to save time and increase the effectiveness. For the development of our product we would be following this approach too. The designer, supplier, marketing and sales department would be working together. The supplier interaction with the company is very necessary so that the designer
UCP |Project Of International Business 20

could make the dresses on time. In the same way the designer of the outfits must work closely with the marketing department in order to find out that what designs their customers would like. Therefore the complete product development is based on one team having different people of different departments. Product Life Cycle Product Life Cycle shows the products sales and profits over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity and decline. Company: After making the analysis of our company and its products, results reveal that the right now Juniad Jamshed is at the stage of maturity because it has received the acceptance of customers in its early period when Juniad Jamshed came into market but now many other designers have also joined the market with fresh ideas and there is going a tough competition between the designers. Due to this the sales have lower down and so as the profit. In 2008 7% sales have dropped down as compared to the previous years due to which from growth stage it has come to the maturity stage. Junaid Jamshed has to spend a lot for making more promotions in order to survive through this tough competition. These promotional expenses have lowered down the net profits of the company also. Bridal Wear: Our new product is at introduction stage right now as the product would first be distributed and then it would be made available for purchase. After the analysis of the sales and profits of the previous products it is estimated that the product would reach to the growth stage in almost one year as there is a tough competition in the bridal wear and in would take time to penetrate into the market and achieve a good position in the market.

UCP |Project Of International Business

21

Strategies: In order to take the bridal wear from introduction stage to the growth stage the company should offer product extension services and it should build awareness about the new product to the mass market. Introduction Maturity

Bridal Wear
Sales and profits

Junaid Jamshed
Sales

Growth Decline Profits

Losses and Investment Figure: Product Life Cycle

UCP |Project Of International Business

22

Interview Q: How Junaid Jamshaid has got into this field of business?

Junaid Jamshed has been in the limelight for years. First for his music, then for his decision to quit music and now for his fashion label JJ. Junaid Jamshed was the most successful singer of his time along with his band mates in the legendary Vital Signs. When he quit music, he turned towards fashion designing and currently his label JJ has over 30 outlets all over Pakistan. Junaid never realised that he would get so much success in both music and fashion. "It was never about success," he says as he takes off his prayer cap and scratches his head. Junaid the man gives off a warm vibe.
Q: What was the first product that Junaid Jamshed has launched?

Junaid Jamshed started his boutique in 2002 and became a huge hit with in first couple of years. Junaid Jamshed aslo known as J.J or J. offers fit out s which depicts the traditional and cultural values. Junaid Jamsheds boutique has built credibility in the market as a designer wear outlet for men and women with a unique range of products. The J. products cater to men, women and now children also. J. has established an image that is perfectly synchronized with the Pakistani cultural and social values. The range of men wear includes formal kurtas, shalwar kameez, kurtis, hand woven kurtas and chappals.
What are the different product lines of JJ?

1. Kurtas 2. Sherwani 3. Bags 4. Footwear 5. Kids 6. Fragrnces 7. Hajj & Ummarah 8. Nearang
UCP |Project Of International Business 23

Q: Have customers ever demanded for the launch of bridal dress from you?

Yes many time they demanded for the launch of bridal dress but still we have no plan for the bridal dress.
Q: Who is supplying you the fabric and material for designing the clothes?

We have our own unit to produced fabric of potential quality. And they are totally handmade.
Q: Is there any outlet of JJ which is outside Pakistan?

Yes we have two franchises. 1. J dot boutique opens in Abu Dhabi 2. Second in Sharjahs busy Zamzam market And we were also planning for Bangladesh, India, Australia Company outlets.
What is the impression of JJs brand in international market?

In a short time span of time, Junaid Jamshed has built credibility in the local or international market as a designer wear outlet for men and women with a unique range of products. J. helps people build an elegant image that is in sync with their cultural and social values. And internationally j. is considered as Pakistani luxury brand.
From where you start your First setup?

Headquarters: Karachi Founded: 2002 Flagship Store: Kurta Gali , Karachi Approximately 34 outlets in 15 cities of Pakistan
When did you go for internationalization?

Alif Investments, a Dubai-based diversified business conglomerate, has opened the first J dot boutique in Abu Dhabi at the upscale Al Wahda Mall, bringing the total number of boutiques to three in just one year. In 2010, the first boutique was launched in Dubai's Meena bazaar and the second in Sharjah.
Impact of internationalization on you organization? UCP |Project Of International Business 24

There is no such effect we feel after internationalization because all those customer outside the Pakistan were already purchasing out product online but now they found it in there city.
Impact on organization work environment?

No such impact on organization work environment because they have their own setup.
You Competitors?

The major competitors for Junaid Jamshed is like Deepak Parwani, Maria B and HSY. All these designers are into the fashion market from a very long time and they have got good experience and good market share of Bridal Collection so it would be difficult for Junaid Jamshed to attract people.
What is you Turnover Ratio?

All the employees were happy with us there is a very very low turnover rate in our organization.
What challenges you face during internationalization?

There are no such problems we faced during internationalization. Because we have goodwill, every one knows about Junaid Jamshed.
Reasons of internationalization?

To take a part in international market and provide facility for out international customer in the form of cost minimization.
Employee performance after internationalization?

There is no such effect on our employee performance after internationalization because our every setup has it own work environment according to area controlled by head office in Karachi.
Means of transport During internationalization?

We use DHL for delivering our product from Pakistan to any other country.
In which countries your planning to go in future?

And we were also planning for Bangladesh, India, Australia Company outlets.
UCP |Project Of International Business 25

Is there any production unit other then Pakistan?

No there are just franchises and we are just exporting our products at our outlets or franchises.
Your hiring period?

In every season we recruit. (Ramzan to Ramza)


Who designs you dresses? Indus Valley School of Art and Architecture (IVS) is our authorized designers. What kind of environment you have in your organization?

We have purely Islamic culture in our organization. All the staff pray five times a day, and respect each others.
Dose internationalization effects your profits?

Not really, there is a very minute effect on our profit after internationalization.
Price packages are same in Pakistan or outside the Pakistan?

Yup is different according to location. But in Pakistan we have the same prices in all the outlets. In Pakistan we have introduced royalty cards. 1. Silver Royalty Card. 7.5% off 2. Golden Royalty Card. 12.5% off
Your official web side?

www.junaidjamshed.net

UCP |Project Of International Business

26

Pictures

Sohail Raza Manger at jjs M. M. Alam Road 042-5758981 BUNGLOW # 16 NEAR SUBWAY, BLOCK C/1, GULBERG 3 LAHORE Pakistan

UCP |Project Of International Business

27

Bibliography Internets references: 1. www.google.com 2. www.ask.com 3. www.junaidjamshed.net 4. www.junaidjamshed.net/Outlets/OutletSearch.aspx 5. www.mariab.com 6. www.deepakperwani.com 7. www.pakistanidesigner.net/ 8. www.hsy.com Books references: 1. International Business by . Companys references: 1. Mr.Sohail Raza SALES MANAGER (MM Alam road outlet Lahore). 2. Arshad Malik SALES AND MARKETING MANAGER Karachi. Contact number: 0321-2430672.

UCP |Project Of International Business

28