Beruflich Dokumente
Kultur Dokumente
[N.B.- Questions must be answered in English. The figures in the margin indicate full marks.
Examiner will take account of the quality of language and of the way in which the answers
are presented. Different parts, if any, of the same question must be answered in one place in
order of sequence.]
Marks
2. a) What is forecasting? 4
b) What are the different methods used in forecasting? 4
c) Explain the relative advantages and disadvantages of different forecasting methods? 4
d) What is scenario based planning? What are the importance and benefits of scenario 6
Based planning?
3. How do external opportunities & threats differ in their strategic implications from 10
those of internal strengths & weaknesses? Include in your answer a brief description
of each of these four terms.
5. a) Explain what is meant by managerial ethics and why they are important. 4
b) What are the key differences between managerial ethics and corporate 4
responsibility?
9. a) What factors are particularly relevant to strategic planning in Bangladesh and why? 4
b) What is the optimum planning horizon in Bangladesh and why? 3
c) How often should strategic plans be reviewed and why? 3
THE END