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Customers are at the top of the pyramid in a customer-oriented organization chart. A mer will choose whichever product or service delivers consu the highest ________. Customer-perceived value is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering.
Customers are at the top of the pyramid in a customer-oriented organization chart. A mer will choose whichever product or service delivers consu the highest ________. Customer-perceived valu…