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COMPANY PROFILE
FOUNDED IN 2008 A PARTNERSHIP FIRM HEADQUARTERS: COIMBATORE, INDIA LAUNCHED FIRST STORE IN GANDHINAGAR, COIMBATORE COPYCAT PROVIDES BUSINESSES WITH WORLD-CLASS PRINTING SOLUTIONS. WE ARE A PROFESSIONAL, BOARD MANAGED COMPANY CO FOUNDED BY EXPERTS FROM THE DOCUMENTING PRINTING AND THE IT SERVICES.
put a smile on the customers face by making him STAND OUT. And the toughest part of our business is exactly thattrying to make print ordering easy. SERVICE, PRICE, QUALITY, and SATISFACTION
ORGANIZATIONAL STRUTURE
KEERTHI & AKANSHA ( FOUNDER)
WORKER1
WORKER 2
WORKER 3
WORKER 4
MARKETING 7PS
PRODUCT
BUSINESS REPORT AND PRESENTATION PRINTING MANUALS PRINTING CONFERENCE KITS BUSINESS CARDS PRINTING POSTER PRINTING CERTIFICATES PRINTING PRICE
PLACE
CONTD.
PROMOTION
PROCESS PEOPLE PHYSICAL EVIDENCE
STP
SEGMENTATION
HYBRID SEGMENTATION -GEOGRAPHIC, PSYCHOGRAPHIC, DEMOGRAPHIC SEGMENTATION
TARGETING
UNDIFFERENTIATED TARGETING
POSITIONING
QUALITY & SERVICE
SWOT ANALYSIS
STRENGTHS
The location where we have opened the shop is right in the center of the city which really acts as strength. We have opened our shop in Coimbatore which is a strength as it is the hub for automobile industry and also Tirpur which is close by is known for its textile industry and many corporate are coming making it a fast growing city. Ours is not just a printing press but it also provides the customers the facility of cyber caf. We, the partners of the company are well specialized in our field as we have the experience in working in other printing press and have used collective innovative ideas to establish the company which serves as the strength for the company.
WEAKNESSES
As there are established printing presses in the city it will take little time to establish our business and have tie ups with the corporate.
CONTD.
OPPORTUNITIES Our company has the opportunity to grow and grab the entire market. To have tie ups with the colleges and corporate in the city. To expand the business by opening the stores in other cities also.
THREATS The competition that we might face from other printing centers. The market might get saturated.
HUMAN RESOURCE
OUR COMPANY COPYCAT HAS ONE SUPERVISOR AND FOUR WORKERS. SALARY OF SUPERVISOR 1ST YEAR- RS. 6500 PER MONTH 2ND YEAR- Rs. 7500 PER MONTH 3RD YEAR Rs. 8000 PER MONTH SALARY OF WORKERS 1ST YEAR- Rs. 4500 PER WORKER PER MONTH 2ND YEAR- Rs. 5500 PER WORKER PER MONTH 3RD YEAR- Rs. 6000 PER WORKER PER MONTH
BREAKEVEN GRAPH
2000000 1800000 1600000 1400000 1200000 1000000 800000 600000 400000 200000
608000 10000
TO DEPRECIATION
TO NET PROFIT TOTAL
200000
96000 618000 TOTAL 618000
DEBTORS
CASH BANK TOTAL 3096000 TOTAL
680000
40000 166000 3096000
TO WAGES
TO POWER TO GROSS PROFIT C/D TOTAL
264000
96000 820000 2300000
BY CLOSING STOCK
100000
TOTAL
2300000
TO PBDD TO SALARY TO RENT TO ELECTRICITY BILL TO TELEPHONE BILL TO ADVERTISEMENT TO INTEREST ON LOAN TO INSURANCE PREMIUM TO DEPRECIATION TO NET PROFIT TOTAL
25000 90000 150000 18000 21000 15000 200000 40000 180000 101000 840000 TOTAL 840000 BY GROSS PROFIT B/D BY INTEREST ON INVESTMENT 820000 20000
(-) PBDD
25000
475000
TO WAGES
TO POWER TO GROSS PROFIT C/D TOTAL
288000
96000 916000 2600000
BY CLOSING STOCK
200000
TOTAL
2600000
TO PBDD TO SALARY TO RENT TO ELECTRICITY BILL TO TELEPHONE BILL TO ADVERTISEMENT TO INTEREST ON LOAN TO INSURANCE PREMIUM TO DEPRECIATION TO NET PROFIT TOTAL
23750 96000 150000 18000 21000 15000 200000 40000 162000 220250 946000 TOTAL 946000 BY GROSS PROFIT B/D BY INTEREST ON INVESTMENT 916000 30000
(-) PBDD
23750
451250
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