A Study of Customer Perception Towards Reebok Shoes - A Special Reference To Bhilai City

A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city
1. What Is PERCEPTION?
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Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what one perceives can be substantially different from objective reality. It need not be, but there is often disagreement. For example, its possible that all employees in a firm may view it as a great place to work- favorable working conditions, interesting job assignments, good pay, an understanding and responsible management but , as most of us know, its very unusual to find such agreement. FACTORS THAT INFLUENCE PERCEPTION: A number of factors operate to shape & sometimes distort perception. These factors can reside in the perceiver, in the object or target being perceived, or in the context of the situation on which the perception is made. a) Factors in the perceiver Attitudes Motives Interests Experience Expectations
b) Factors in the situation Time Work setting Social setting
c) Factors in the target

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Novelty Motion Sounds Size Background Proximity Similarity
CUSTOMER BEHAVIOUR
Behavior is a mirror in which everyone shows his or her image. Behavior is a process of responding to stimuli. Consumer behavior is to do with the activities of individuals in obtaining and using the goods and services. It encompasses the decision making process that precedes and determines purchases. In the words Prof. C.G. Walter and Prof. G.W. Paul it is The process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services. Consumer or Customer behavior is all the psychological, social and physical behavior of potential customers as they become aware of evaluate, purchase, consume and tell others the products or services.
FACTORS INFLUENCING CONSUMER BEHAVIOUR

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Social and Cultural Influences Culture is learned behavior that has been passed down over time, reinforced in our daily lives through the family unit and through education and religious institutions. Culture influences, therefore, are powerful ones and if the company does not understands the culture in which the particular market operates it cannot hope to develop products and market them successfully. It is important to recognize that culture although immensely powerful is not fixed forever. Change in culture tends to be slow and not fully assimilated until a generation or more has passed. Specific social influences 3.2.1 Social class This is the most prominent social influence. Traditionally, one of the chief determinants of social class was income. Since pay structures have altered a great deal in terms of the lower C2, D, and E categories moving more towards levels previously enjoyed by higher A, B and C1 categories over the past 30 years or so, classification of consumers on the basis of lifestyle is becoming more meaning today. 3.2.1 Reference groups
This can be described as group of people whose standards of conducts of mould an individuals dispositions, beliefs and values. This group can be small or large. Reference groups can range from the immediate family to the place of work. They can also be found in a persons social life. An individual is unlikely to deviate too far from the behavioral norms led down by the members of a club or hobby group. Reference group, but it does state that individualism cannot exist within a group, but it does
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suggest that even rigid independent thinkers will at least be aware of what is considered normal within a group. 3.2.3. Motivation Marketers are interested in motivation when it relates to purchasing behaviour. This behaviour relates to the motive for wishing to posses the goods or services in question, and it has been termed goal-related behaviour. It can, therefore, be seen that a number of motives might be at play when making a purchaser decision some motives stronger than others and the final decision might be a compromise solution.
CUSTOMER SATISFACTION
The liberalization and globalization of Indian economy has taken place almost a decade ago, the focus point in any organization is Customer satisfaction. The phase such as Customer is king in our business, service to customer is service to god are no more a myth but turned out to be a reality. Customer satisfaction is the base of any business expansion because of the stiff competition prevalent in the market. Whether the buyer is satisfied after the purchase depends on the offers performance in relation to the buyers expectation. In general; satisfaction is a persons feeling of pleasure or disappointment resulting from comparing a products perceived performance ( or outcome) in relation to his or her expectation. As this definition makes clear, satisfaction is a function of perceived performance and expectation. If the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations the customer is satisfied. 4.1 Perception
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Unlike motivation that requires a reaction to a stimulus, perception relates to the meaning that is assigned to that stimulus as marketers are interested in how buyers perceive and react to products in relation to such matters as quality, aesthetics, price and image, since products not only exist in partial terms but also how they are perceived by consumers in relation need satisfaction. This perception by buyers is affected by the nature of the product itself, by the circumstances of the individual buyer and by the buyers innate situation in terms of how ready they are to make the purchase in terms of needing it at a particular point of time.
4.2
Attitude
Our strongest basic attitudes are implanted in our formative years and these come largely from the influence of our close family group and other social interaction. More refined attitude develops later. In marketing terms, the sum total of our attitudes can be regarded as a set of cognitions that a potential buyer has in relation to a potential purchase or purchasing environment. This is why certain stores or companies go out of their way to engender favorable attitude and it is why manufacturer seek to induce loyalty towards their particular brand or product.
4.3 Learning
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In the context of marketing, learning is a result of information received through advertising or other publicity or through some reference group or other. In order to have an effect on motives or attitudes, marketing effort should associate the product with positive drives and reinforcing messages. 5 LITERATURE RIVIEW Supplier information, according to the Reebok website as of May 2007: "Footwear Reebok uses footwear factories in 14 countries. Most factories making Reebok footwear are based in Asiaprimarily China (accounting for 51% of total footwear production), Indonesia (21%), Vietnam (17%) and Thailand (7%). Production is consolidated, with 88% of Reebok footwear manufactured in 11 factories, employing over 75,000 workers." "Apparel Reebok has factories in 45 countries. The process of purchasing products from suppliers is organized by region. Most (52%) of Reebok's apparel sold in the US is produced in Asia, with the rest coming from countries in the Caribbean, North America, Africa and the Middle East. Apparel sold in Europe is typically sourced from Asia and Europe. Apparel sold in the Asia Pacific region is typically produced by Asian-based manufacturers.
MouthShut Product Rating
Recommended by 52% members Durability: Comfort: Shoe Weight: RCET , BHILAI 7
A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city Range:
(Reviews are sorted as per Date)
Reebok Reviews
Product Rating Product Rating: Durability: Comfort: Shoe Weight: Range: Member's Recommendation: No Product Rating: Durability: Comfort: Shoe Weight: Range: Member's Recommendation: No Product Rating: Durability: Comfort: Shoe Weight: Range: Member's Recommendation: Yes RCET , BHILAI 8 reebok : UnKnowledgeable Sales Persons By: srikanth131 | Aug 12, 2008 04:17 PM I have been Buying Rebook apparels for some time now, However I had Somewh never got a Reebok Shoe Till Date. I went to at Useful a Reebok Showroom in Kormangala (Asha Complex , HGRetail) and there was... Read complete review | Read 802 times | Comments (0) Rbk experience (a positive one) By: livewireonfire | Jun 25, 2008 06:21 PM A Prologue----------------I read few comments here regarding Rbk shoes, and most had to say bad things about them only. But I am using a pair of Reebok jogging shoes for the last 9-10 months without... Read complete review | Read 1353 times | Comments (3) Review Date Reebok work shoes By: dabumrush | Oct 04, 2008 07:48 PM I bought 2 pairs of reebok black ws work shoes from a reebok outlet 8 months ago. I am a ups driver and do lots of walking. First of all the shoes are comfortable but thats it. After 3 weeks the bottom... Read complete review | Read 791 times | Comments (0) Review Rating
Not Rated
Very Useful
A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city Product Rating: Durability: Comfort: Shoe Weight: Range: Member's Recommendation: No Product Rating: Durability: Comfort: Shoe Weight: Range: just brand no quality . bad coustomer care . By: nmachine87 | Jan 10, 2008 09:10 AM i bought a pair of reebok shoes worth 3500 inr feeling that thety will last for years . but to my shock the sole started coming off in a month. i took then to show room where they took 20 days to get it... Read complete review | Read 525 times | Comments (1)
Useful
Defective shoes of Reebok and non responsive condu By: maninderjit | Aug 08, 2007 03:18 PM I had purchased Reebok brand shoes from authorized shop of the company in Delhi on 06.04.2007. I found that stitch thread around eye hold was coming loose. On pointing this out the company through... Read complete review | Read 954 times | Comments (1)
Useful
OBJECTIVE OF THE STUDY

To find out the awareness regarding Reebok shoes. To find out the most important source through which customers came to know
about Reebok shoes. To find out the factors influencing the purchase of Reebok shoes.
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To find out the factors influencing the purchase of branded shoes.
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Research Methodology
Methodology is the way to systematically solve the research problem. Research methodology just dose not deals with research methods but also consider the logic behind the methods. It may be understood as a science of studying how research is done scientifically and systematically. In studying research problem along with the logic behind them it is necessary
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for the researcher to know the research methods, techniques. He must also clearly understand the producer would apply to the problem given to him. All this means that it is necessary for the researcher to design methodology from problem to problem. Research methodology may be summarized in the following steps 1. Defining the research objective. 2. Preparing the research design. 3. Implementation of the research design.
1.
Research design
A complete enumeration of the items in the population is known as census enquiry. It can be presumed that in such as enquiry when all items are covered, no elements of change are left and highest accuracy is obtained. However this type of inquiry involves a great deal of time, money and energy. In sample survey we select only few items from the total population. Results are sufficiency accurate and much lesser time; energy and money is spending in field studies. Hence, it was decided to opt for sample survey.
2. Data collection
There are two types of data collection
2.1
Primary data collection
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Questionnaire had been prepared to get the response of the people as per guided by the organizational guide. To provide the best end results without any kind of biasness, which can give a brief idea about sampling and would be beneficial for making inferences for tabulations and calculations with research instruments? I made a survey through questionnaire as prepared by me. 2.2 Secondary data collection Secondary data collected by authorized dealer, magazine, internet, pamphlets, etc.
3. Sampling plan
Sampling plan consists of sampling unit, sampling size and sampling procedure therefore it is necessary to find out sampling plan if population is 100. Sample Plan Consists of:
Sample Plan

Sampling Design Sample Size Sample Location Descriptive Research design.
: : :
Simple Random Design 100 Bhilai
TOOLS AND TECHNIQUE OF DATA COLLECTION Data is collected by the help of questionnaire. It was collected in all the hours of the day. And for the analysis the data PERCENTAGE METHOD has been used.
4. Limitation
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The marketing researcher has to face certain difficulties while he carries out the research work. He knows the limitation beforehand, uncontrollable and others are controllable. Some important limitations, which are faced by researchers as follows:
4.1 4.2
Sample size: Due to vast area the consumers sample size restricted to 100 only. Limitation of response: The response given to the researchers were not always
accurate since satisfaction is qualitative indicator the respondents regarding their understanding of satisfaction
4.3
Limitation of bias: Generally respondents are based to the question raised, thus
the result of research will have error and the very purpose of marketing research is lost. Therefore took utmost care while dealing with respondents.
4.4
Limitation of human behavior: Marketing researches studies the behavior who
are rational. Very often, they do not express their feeling correctly what they think. In such cases their habitual, practice, preferences cannot be assessed correctly.
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Headquarters: 1895 JW Foster Blvd. Canton, MA 02021 781 401-5000 Employees: 9,100 CEO: Paul Fireman Subsidiary of Adidas
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Website: http://www.reebok.com Career Page Reebok is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of Germany's Adidas Group, the company operates under the Reebok, CCM, Jofa, and Koho brands. Reebok was acquired by German athletic apparel company Adidas in 2006 for $3.8 billion. History Reebok's origins go back to 1895 when Joseph William Foster made running shoes with spikes in them. He formed a company called J.W. Foster and Sons which made shoes for top runners. The family-owned business made the shoes for athletes in the 1924 Summer Olympics. In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market. By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle, and with
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it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear. Reebok went public in 1985. Reebok acquired the Hockey Company, a maker of hockey equipment and clothing, in 2004.
1890-1930's
J.W. Foster and Spikes of Fire Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire."
1950-1980
A Gazelle Named Reebok, A Company on the Move In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor
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sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market.
1980's
By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle, and with it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear. Explosive growth followed, which Reebok fueled with new product categories, making Reebok an industry leader.
In the midst of surging sales in 1985, Reebok completed its initial public offering (stock symbol is NYSE: RBK). A year later, Reebok made its first strategic acquisition, The Rockport Company. Rockport was a pioneer in using advanced materials and technologies in traditional shoes and the first company to engineer walking comfort in all types of dress and casual shoes. In the late 1980s, Reebok began an aggressive expansion into overseas markets and Reebok products are now available in more than 170 countries and are sold through a network of independent and Reebok-owned distributors.
Creating innovative products that generate excitement in the marketplace has been a central
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corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a particularly productive period began with The Pump technology and continues today, with breakthrough concepts and technologies for numerous sports and fitness activities.
1990's
In 1992, Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports by creating several new footwear and apparel products for football, baseball, soccer, track and field and other sports. That same year, Reebok began its partnership with golfer Greg Norman, resulting in the creation of The Greg Norman Collection.
In the late 1990s, Reebok made a strategic commitment to align its brand with a select few of the worlds most talented, exciting and cutting-edge athletes. Since then, the company has focused on those athletes who represent the top echelon of sports and fitness.
2000
In 2000, Reebok and the National Football League announced an exclusive partnership that serves as a foundation of the NFLs consumer products business. The NFL granted a long-term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market and sell
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NFL licensed merchandise for all 32 NFL teams. The license includes on-field uniforms, sideline apparel, practice apparel and an NFL-branded footwear and apparel collection.
2001 In 2001, Reebok formed a long-term strategic partnership with the National Basketball Association under which Reebok designs, manufactures, sells and markets licensed merchandise for the NBA, the Womens National Basketball Association (WNBA) and the National Basketball Development League (NBDL), the NBAs minor league. Reebok secured the exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, authentic and replica jerseys and practice gear for all NBA, WNBA and NBDL teams. Reebok also had exclusive rights, with limited exceptions, to design, manufacture, market and sell headwear, T-shirts, fleece and other apparel products for all teams in most channels of distributions. In 2006, Reebok transferred the NBA rights to the adidas Brand.
2002 In 2002, Reebok launched Rbk a collection of street-inspired footwear and apparel hook-ups designed for the young man and woman who demand and expect the style of their gear to reflect the attitude of their lives: cool and edgy, authentic and aspirational. Inspired by street fashion, Rbks marketing is culturally relevant as well. With many of the industrys most marketable and valuable sports assets on its roster, Reebok rolled-out an integrated marketing campaign that fused together sports, music, technology and entertainment, and was designed to connect the Reebok Brand to millions of new consumers around the world. The global marketing campaign was launched in early 2002 and featured select Reebok athletes paired
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with some of the music industrys most successful hip-hop and rap artists. Reebok tapped into something the industry had not yet seen, and became a pioneer in the fusion of sports, music and technology. 2003
2003 was a landmark year for Rbk. Reebok formed an unprecedented partnership with rap musician Jay-Z, which included the design and marketing of the "S. Carter Collection by Rbk," which launched in April. With the partnership, Jay-Z became the first non-athlete to have a signature athletic footwear collection. The launch of Jay Zs first shoe was extremely successful around the world. Later that year, Reebok teamed up with another superstar of the rap world, 50 Cent. The result was the equally successful G Unit Collection by Rbk.
2004
In 2004, Reebok became the worlds leading producer of hockey apparel and equipment with its acquisition of The Hockey Company. The Hockey Companys brands, CCM, Koho and Jofa, are among the most respected in the sport.
Reebok has a long-term licensing agreement with the National Hockey League, under which the company serves as the supplier of authentic on-ice game jerseys to all 30 NHL teams. It also has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams. Reebok also has exclusive agreements with the Canadian Hockey League, the American Hockey League and the East Coast Hockey League.
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2005
In early 2005, Reebok launched Rbk Hockey, a new and innovative line of ultra-high performance hockey equipment, sticks and skates and signed hockey phenom Sidney Crosby, who has lived up to his billing as the leagues next great player. In two short years, Rbk Hockey has become one of the most visible and in-demand hockey brands on the market.
In 2005, Reebok launched its largest global integrated marketing and advertising campaign in nearly a decade. "I Am What I Am" is a multi-faceted campaign which links all of the brand's marketing and advertising efforts under the "I Am What I Am" umbrella. The campaign encourages young people to embrace their own individuality by celebrating their contemporary heroes. Celebrities featured in the campaign include music icons Jay-Z, Daddy Yankee and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams.
2006
In January 2006, adidas-Salomon AG acquired Reebok, forever altering the worldwide sporting goods industry landscape. Shortly after the close of the acquisition, Reebok Chairman and CEO Paul Fireman announced he was leaving the company to pursue other interests, and Paul Harrington was named President and CEO of the Reebok brand. Today, the adidas Group,
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which includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport brands is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Activities of the company and its more than 80 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany.
2007-2008
Reebok launched Run Easy, one of the most comprehensive running campaigns in the brands history. The goal of the campaign was to inspire consumers around the world to fulfill their potential and celebrate their individuality. The message of the campaign was that while many other brands speak about the "blood, sweat and tears" of running, Reebok celebrated the camaraderie, joy and fun of running Run Easy In addition, Reebok's partnership with the National Hockey League took center stage with the unveiling the Rbk Edge Uniform System, a complete, team-wide redesign and reengineering of the NHL uniform, and the opening of the NHL Powered by Rbk retail store in New York City.
Reebok also launched its "There are Two People in Everyone" marketing campaign for the second half of 2007 in select regions. The global marketing campaign highlights Reeboks unique brand point of view of celebrating the individuals balance between sport and life. The campaign, featuring international sport stars such as Allen Iverson, Yao Ming, MS Dohni and Nicole Vaidisova, declared that there is more to an athlete than his or her sport.
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Recent news
In August 2005, one of the company's largest rivals, Adidas, announced that it would acquire Reebok for $3.8 billion. The deal was completed in January 2006. On March 23, 2006, Reebok recalled 300,000 charm bracelets that contained extremely high levels of lead. The bracelet has a heart pendant at the end that is printed with the name "Reebok." It allegedly caused the lead poisoning death of a 4-year-old child who swallowed it.
[5]
In October 2006 Reebok launches its first blog, I am what I am in Spanish. In November 2006, the National Basketball Association and Women's National Basketball Association switched from Reebok to Adidas branding on authentic and replica jerseys because that brand is better known outside North America and the UK. In late 2006, a court case began between Liverpool FC, the winners of the 2005 UEFA Champions League while wearing Reebok's kit, and Reebok. Reebok claimed that Liverpool cost them 7m because of a delay in confirming the renewal of the Carlsberg sponsorship deal, which meant a delay in releasing the away shirt for 2005/06 (the last that Reebok would make for them)
[6]
The kit that was eventually released was very similar to the away kit for 2003/04,
and this is more likely the cause of any loss of revenue, as the kit was still released in adequate time for the new season. Liverpool subsequently switched to Adidas for their official kit following Adidas' acquisition of Reebok. For the 2007/08 season, the National Hockey League introduced a new uniform system leaguewide, designed and manufactured by Reebok and called Reebok Edge. The new uniforms include new fabrics which are said to repel water and sweat more effectively. Most players
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have avoided comment, but some have commented that the Edge system's improved water repelling abilities leads to gloves and skates becoming saturated and uncomfortable during play. In June 2007, Reebok announced Scarlett Johansson on its array of brand ambassadors. Johansson promotes the Scarlett 'Hearts' Rbk" collection, a 'fashion-forward, athletic-inspired' footwear targeted at the Indian market. In July 2007, Reebok launched its Lifestyle Footwear Collection in association with Daddy Yankee's new album for those who love to fuse music with fashion. In December 2007, Reebok launched the GOAL Collection of football gear on the sidelines of the release of Indian football movie Dhan Dhana Dhan Goal. For the 2008/09 season, Reebok created the Reebok Edge 2 uniform system, which addresses the problem of saturation for the National Hockey League's players. The League adopted the jersey and now all teams sport the new style for both their home and away jerseys.
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1. SEX. 1.
Age Age No . of respondent 15 70 10 5
>19 year 20-29 year 30-39 year 40 year < Age

10% 5%
15% below20 y r ea 21-30yea r 31-39yea r 40y r a a e ea nd bov 70%
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Interpretation Majority of the respondent i.e. 20-29 year70%
2. Monthly income Monthly income >5,000 5,001-10,000 10.001-15,000 Above 15,001 Monthly income No. of respondent 5 20 60 15
below5000 5,001-10,000 10,001-15,000 10,001 a a e nd bov
Interpretation
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Majority of income group is the 10,00115,000, 60%
3. Gender
GENDER MALE FEMALE NO. OF RESPONDENTS 72 28 PERCENTAGE 72% 28%
graph
28% MALE FEMALE 72%
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Majority of the respondents i.e., 72% are males.
4. MARITAL STATUS
MARITAL STATUS UNMARRIED MARRIED NO. OF RESPONDENTS 76 24 PERCENTAGE 76% 24%
MARITAL STATUS
24% MARRIED UNMARRIED 76%
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Interpretation:-
Majority of the respondents i.e., 76% are Unmarried.
5. EMPLOYMENT STATUS EMPLOYMENT STATUS STUDENT BUSINESS EMPLOYED UNEMPLOYED NO. OF RESPONDENTS 45 11 35 9 PERCENTAGE 45% 11% 35% 9%
EMPLOYMENT STATUS
9% 11% 45% STUDENT EMPLOYED BUSINESS 35% UNEMPLOYED
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NATURE OF FAMILY NUCLEAR FAMILY JOINT FAMILY
NO. OF RESPONDENTS 56 44
PERCENTAGE 56% 44%
Interpretation:-
Majority of the respondents i.e. 45% are Student.
6. NATURE OF FAMILY
NATURE OF FAMILY
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44% 56%
NUCLEAR JOINT
Interpretation:-
Majority of the respondents i.e., 56% have nuclear family.
7. Awareness of the people about Reebok Shoes. Awareness Yes No No. Of respondents 89 11 Percentage 89% 11%
Awareness
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11%
yes no 89%
Interpretation:-
Majority of the respondents i.e., 89% are aware about Reebok shoes.
8. Sources of information SOURCES NO. OF RESPONDE NT

20 17 11 68 10
PERCENTAG E
22 % 18% 12% 74% 11%
ADVERTISMENT COMPANY OUTLET RELATIVE FRIENDS OTHERS
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s o u rc e o f in fo rm a tio n
80 70 60 n o .o f 5 0 r e s p o n d4e0n 30 t 20 10 0
no . o f re sp o nd e nt p e rc e nta g e
a d v e r tis m e nrte u rtiv reie n dost h e r s n e ig h b o la f
so urces
Interpretation:-
Majority of the respondents i.e. 74% have acquired the information Regarding the Reebok shoes is from friends.
9. Influencing Factors
Factors Quality Durability Price
No.Of respondents
Percentage
52 15 68
23% 7% 30%
Brand Name
42
18%
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Reference opinion Others
38 15
15% 7%
Influencing Factors
7% 17%
Quality Durability
22% Price 7% Brand Name Reference opinion Others
18% 29%
Interpretation: Price is the main influencing factor followed by quality & brand name.
10. Branded shoes respondent Response Yes No No. of respondents 85 15
Graph
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1% 5
Y es No
8% 5
Interpretation Majority respondents have a branded shoes i.g. -85%
11. Purchase shoes By purchase By cash By gofts No. of respondents 89 11
Graph
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1% 1 byca sh byg ifts 8% 9
Interpretation Majority of source of purchasing is the by cash i.g.- 89%
12. Quality of the shoes Response Excellent Good Satisfactory poor No. of respondents 83 10 7 0
Graph
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10%
7%
0 % ex cellent g ood satisfactory poor 8 3%
Interpretation Majority is the Excellence i.g. 83%
13. Response to suggest purchase this brand response Yes No No. of respondents 80 20
Graph
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2% 0
Yes No
8% 0
Interpretation Majority of response is the Yes 80%
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FINDING AND CONCLUSION
1.Finding and conclusion

1. Majority of the customers i.e.(89%) are aware about Reebok shoes. 2. Friends i.e.(74%)is the most important source through which customers came to know about Reebok shoes. 3. Price i.e.(30%) & quality i.e.(23%)are the factors which influence the customers to purchase Reebok shoes.
4. Reebok i.e.(76%) is the most preferred brand of sports shoes in Bhilai
city city
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SUGGESTION AND RECOMMEDATI ON
1. SUGGESTIONS AND RECOMMEDATION
There are still efforts are needed to make people aware about Reebok shoes.
Reebok Company must provide after sale service to their customers.
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A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city Companies shall introduce or increase the range of their product in respect of price so
that a lower middle class people may also afford to have Reebok shoes.
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BIBLIOGRA PHY
1. BIBLIOGRAPHY
Marketing Management - Philip Kotler Research Methodology - C.R.Kothari
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2.WEBLIOGRAPHY
www.kicksneakershoes.com
http://www.mouthshut.com/review/old-recent-reviews.php
http://www.reebok.com
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ANNEXU RE
Questionnaires
Dear Sir/Madam, We are conducting a survey entitled A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city which is part of my academic curriculum. I need your help in this study. Kindly provide me your valuable opinion by filling this questionnaire. The information obtained by this questionnaire will be kept strictly confidential and will be used for academic purpose.
Gajendra narsingh
MBA-2nd Sem. 1. Age RCET , BHILAI 48
A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city i. >20 year [ ] [ ] ii. 21-29 year iv. 40 year < [ ] [ ]
iii. 30-39 year 2. Gender i. Male [ ]
ii. Female [ ] [ ]
[ ] ii.
3. Marital Status: ii. Married Unmarried
4. Nature of family i. Nuclear family [ ] ] 5. Educational Qualification: i. HSC iii.Post Graduate (Specify)_____________. i. [ ] [ ]
ii. Joint family
ii. Graduate iv Others
[ ]
6. Employment Status: Employed [ ] ii. Business iii. Unemployed [ ] IV. Student v. other (specify) 7. Monthly Income: i. >5,000 10,000 [ ] Iii. 10,000 15,000 [ ] 8. [ ] [ ]
[ ] [ ]
ii. 5,000 iv. 15,000 <
Are you aware about Branded shoes? i. Yes [ ] ii. No [ ]
9. If Yes, What are the brands? i. Adidas ii. Nike ] v. Others (Specify)___________________ 10.What are the sources through which you came to know about Branded Shoes? i. Advertisement iii. Relatives [ ] [ ] ii. Company Outlet iv. Friends [ ] [ ] [ ] [ ] ii. Reebok iv. Lee Cooper [ ] [
v. Other (Specify)____________________. RCET , BHILAI 49
A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city 11.Do you have Branded Shoe? i. Yes [ ] a. If Yes, When did you purchase it? Specify _______________________________________. b. Which brand of Shoe do you have? Specify _______________________________________. 12.How did you Purchase the Shoe? i. By Cash [ ] iii Others (Specify)___________ 13. What are the factors that influence you to purchase Branded Shoe? i. Quality of service [ ] iii. Price Name [ ] v. Others (Specify)_____________ 14.What do you think about the quality of your shoe? i. Excellent [ ] iii. Satisfactory Poor [ ] [ ] [ ] ii. Good IV [ ] iv. Brand [ ] ii.Durability [ ] ii. By Gift [ ] ii. No
15.Would you suggest others to purchase the brand of Shoe which you have purchased? i. Yes [ ] 16.What features do you think should be added for further improvement in Reebok Shoe? __________________________________________________________________ Place : Date: (Signature) [ ] ii. No
RCET , BHILAI
50
Brand ambassador of Reebok shoes
RCET , BHILAI
51

A Study of Customer Perception Towards Reebok Shoes - A Special Reference To Bhilai City

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A Study of Customer Perception Towards Reebok Shoes A Special Reference to Bhilai city

b) Factors in the situation Time Work setting Social setting

c) Factors in the target

Novelty Motion Sounds Size Background Proximity Similarity

FACTORS INFLUENCING CONSUMER BEHAVIOUR

MouthShut Product Rating

Recommended by 52% members Durability: Comfort: Shoe Weight: RCET , BHILAI 7

(Reviews are sorted as per Date)

OBJECTIVE OF THE STUDY

To find out the factors influencing the purchase of branded shoes.

Primary data collection

Sampling Design Sample Size Sample Location Descriptive Research design.

Simple Random Design 100 Bhilai

Limitation of human behavior: Marketing researches studies the behavior who

Age Age No . of respondent 15 70 10 5

>19 year 20-29 year 30-39 year 40 year < Age

15% below20 y r ea 21-30yea r 31-39yea r 40y r a a e ea nd bov 70%

Interpretation Majority of the respondent i.e. 20-29 year70%

below5000 5,001-10,000 10,001-15,000 10,001 a a e nd bov

Majority of income group is the 10,00115,000, 60%

28% MALE FEMALE 72%

Majority of the respondents i.e., 72% are males.

24% MARRIED UNMARRIED 76%

Majority of the respondents i.e., 76% are Unmarried.

9% 11% 45% STUDENT EMPLOYED BUSINESS 35% UNEMPLOYED

NATURE OF FAMILY NUCLEAR FAMILY JOINT FAMILY

PERCENTAGE 56% 44%

Majority of the respondents i.e. 45% are Student.

Majority of the respondents i.e., 56% have nuclear family.

8. Sources of information SOURCES NO. OF RESPONDE NT

ADVERTISMENT COMPANY OUTLET RELATIVE FRIENDS OTHERS

a d v e r tis m e nrte u rtiv reie n dost h e r s n e ig h b o la f

Factors Quality Durability Price

22% Price 7% Brand Name Reference opinion Others

10. Branded shoes respondent Response Yes No No. of respondents 85 15

Interpretation Majority respondents have a branded shoes i.g. -85%

11. Purchase shoes By purchase By cash By gofts No. of respondents 89 11

1% 1 byca sh byg ifts 8% 9

Interpretation Majority of source of purchasing is the by cash i.g.- 89%

0 % ex cellent g ood satisfactory poor 8 3%

Interpretation Majority is the Excellence i.g. 83%

Interpretation Majority of response is the Yes 80%

FINDING AND CONCLUSION

1.Finding and conclusion

SUGGESTION AND RECOMMEDATI ON

1. SUGGESTIONS AND RECOMMEDATION

Reebok Company must provide after sale service to their customers.

Marketing Management - Philip Kotler Research Methodology - C.R.Kothari

iii. 30-39 year 2. Gender i. Male [ ]

3. Marital Status: ii. Married Unmarried

ii. Joint family

ii. Graduate iv Others

ii. 5,000 iv. 15,000 <

Are you aware about Branded shoes? i. Yes [ ] ii. No [ ]

v. Other (Specify)____________________. RCET , BHILAI 49

Brand ambassador of Reebok shoes

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