Post Graduate Diploma in Retail

Management
(Autonomous)
One year Post Graduate Diploma

Syllabus: Architecture: / Applications in Retail Management.

I ] Marketing.
II ] Finance
III] Human Recourses
IV] Operations
V] Legal / Compliances
VI ] Strategic Management
VII ] Mall Management.
VIII] General

Case Studies:

1. Fashion Retail --- GAP, Next, Provogue, Planet fashion.

2. Footwear --- Bata, Nike
3. Hyper Markets –-- Super markets, Convenience stores 7/11, Wall mart, care form, marks &
Spen
4. Food courts ---
5. White goods & Others --- Vijay sales, Homes, Best buy, circuit, Office Depot
6. Departmental Stores --- Life styles, Siyaram’s, Raymond’s
7. Banking & Finance. ---- ICICI, BAJAJ ALLIANZ, HDFC.
8. Pharma Retailing.
9. Mall Management

Marketing:

1. Retailing, Role, Relevance & Trends.

2. Retail Customer
3. Retail market segmentation & franchising
4. Relationship marketing in Retailing.
5. Retailing in banking and other financial services, mutual funds and Insurance.
6. Quantitative methods in marketing.
7. Social Marketing in Retail management

Strategic management:

1. Retail in India.
2. Services marketing and management.
3. Brand Management
4. International / Strategies
5. Pricing
6. Advertising & sales promotion

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Operations:

1. Retail location strategy

2. Product and Merchandise management
3. TQM
4. Mathematics / Statistics
5. EDP / MIS
6. Logistics & SCM
7. Security measures
8. Footfalls / computerized methods & non computerized methods
9. Visual / display methods
10. Merchandising & Management
11. Fashion designing

Finance:

1. Accounting Methods
2. Capex planning
3. Risks
4. Capex planning
5. Accounting Processes
6. Accounting software’s
7. WIP
8. Accounting methods
9. Strategic cost management
10. Management of Obsolete goods

Human Resources:

1. Retail organization
2. Laws involved in HR.
3. Motivation
4. Customer psychology
5. Training needs for employee

Legal & compliances:

1. License
2. Contracts & Recovery
3. Legal Process
4. PF/ESIC & Exemptions
5. Food & Restaurants
6. PPF
7. IR – Law
8. Shops & establishments
9. IPR ( International patents & Trademarks)

Mall Management:

1. Types of Various retail formats

2. Concepts in mall design
3. Factors influencing Malls establishments
4. Aspects in Finance

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5. Aspects in security / accounting
6. Aspects in HR
7. Aspects in Quality management
8. Statistical methods used in measuring mall performance.