Universiti Malaysia Perlis ENT 245 REKABENTUK dan PEMBANGUNAN PRODUK (Product Design and Development)

& Salam Sejahtera Zol Bahri Razali, PhD

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Universiti Malaysia Perlis

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Universiti Malaysia Perlis

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Universiti Malaysia Perlis

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Universiti Malaysia Perlis

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Universiti Malaysia Perlis

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Examples of Mini Projects

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Characteristic of Successful Product Development
Successful product development : 1. produced and sold profitably 2. profitability difficult to access 3. effort to assess the performance a. Product quality how good, satisfy customer needs, robust & reliable, price, customers willing to pay b. Product cost manufacturing cost, how much profit accrues c. Development time quickly effort to complete, how responsive to competitive forces, how quickly receive economic returns d. Development cost how much spend to develop product e. Development capability better able to develop future product.
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Other performance criteria should ultimately lead to economic success: a) interests of other stakeholders in the enterprise b) members of development team creating an inherently exciting product c) members of community concern about the product creates job d) workers and users accountable to high safety standards e) individuals product make ecologically sound use of resources and minimal dangerous waste products

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Who Design and Develop Product
Interdisciplinary activity: 1. Marketing mediates the interaction between firm and customers 2. Design lead role in defining the physical form of product to best meet customer needs 3. Manufacturing designing, operating, coordinating the production system in order to produce the product.

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Duration and Cost of Product Development
How much time and money are required to develop new product: 1. Time : very few products can develop < 1 yr, many 3 5 yrs, some >10 yrs. 2. Costs : roughly proportional to the number of people on the project team and the duration of project.

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Challenges of Product Development
Characteristics that make the product development challenging: 1. Trade-offs recognizing, understanding, managing trade-offs 2. Dynamics - technologies improve, customers preference evolve, 3. Details - choice between A and B have an economic implications of millions RM 4. Time pressure decisions must be made quickly without waiting complete informations 5. Economics developing, producing and marketing new products requires a large investment
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Challenges makes interesting
For many people, interesting because it is challenging: 1. Creation begins with an idea, ends with the production of the artifacts 2. Satisfaction of societal and individual needs - all products aims at satisfying needs 3. Team diversity - successful requires many different skills and talents. Development teams involve peoples from different training, experiences perspectives and personalities 4. Team spirits team are often highly motivated, cooperative group
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Thank you and SELAMAT BERJAYA

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