It refers to the exchange of ideas, feelings, emotions, knowledge and information between two or persons.

It is the process through which an information, idea or opinion is transferred to more number of persons.

According to Keith Davis communication as the process of passing information and understanding from one person to another.
The American management association defines communication as any behavior that result in exchange of meaning.

To keep employees informed. To provide employees with orders and instructions with their duties. To get information from employees which may aid management. To make each employees interested in his respective job and in the work of the company as a whole. To express managements interest in his personnel.

To reduce or prevent labour turnover. To save time To increase productivity and reduce cost. To help in public relation. To maintain industrial peace. To achieve coordination.

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Business communication :-H. C. GUPTHA S. G. TENANG Wisdom publications, New Delhi Business communication:- BALA SUBHRAMANYAM

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