2011 Ranking of the Top 100 Brands Print

Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Previous Rank Brand Region/Country Sector Brand Value ($m) 1 2 3 4 5 6 7 17 9 10 11 12 14 8 15 13 19 16 20 22 21 23 24 26 United States United States United States United States United States United States United States United States United States United States Beverages 71,861 2% 69,905 8% 59,087 -3% 55,317 27%

Change in Brand Value

Business Services Computer Software Internet Services Diversified Restaurants Electronics Electronics

42,808 0% 35,593 6% 35,217 10% 33,492 58%

Media 29,018 1% Electronics 28,479 6%

Japan Automotive Germany United States

27,764 6% 27,445 9% 25,309 9%

Automotive

Business Services 25,071 -15%

Finland Electronics Germany United States South Korea

Automotive

24,554 10%

FMCG 23,997 3% Electronics 23,430 20%

France Luxury 23,172 6% Japan Automotive United States 19,431 5% 17,262 16%

Business Services

Sweden Apparel 16,459 2% United States United States Germany Beverages 14,590 4% 14,572 5% 14,542 14%

Financial Services Business Services

25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

25 36 31 29 30 27 28 32 33 35 34 43 39 37 44 45 42 40 41 48 47 49 53 38 46 50 51 58

United States United States United States United States United States Switzerland

Sporting Goods 14,528 6% Internet Services 12,758 32%

Transportation 12,536 6% Financial Services Alcohol 12,252 0% Beverages 12,115 -5% 11,863 -5% 11,792 2% 12,437 1%

Sweden Home Furnishings United Kingdom Japan Electronics United States

Financial Services 11,715 2%

FMCG 11,372 3% 9,880 -13% 9,805 16%

Japan Electronics United States

Internet Services

Canada Media 9,515 6% United States Italy Financial Services 9,091 -3%

Luxury 8,763 5%

France FMCG 8,699 9% Netherlands United States United States Spain Electronics 8,658 0% 8,620 -3%

Financial Services Electronics

8,347 -6%

Apparel 8,065 8% Business Services Diversified Automotive 8,005 7%

United States Germany Germany

7,900 8% 7,857 14%

Japan Electronics United States United States United States

7,731 -14%

FMCG 7,609 1% Automotive 7,483 4%

FMCG 7,127 3%

France FMCG 6,936 9%

53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80

56 52 57 54 59 55 63 62 65 60 61 70 64 69 67 68 73 77 71 72 76 81 82 66 79 78 74 88

France Financial Services United States Switzerland

6,694 0% 6,634 -4%

Financial Services FMCG 6,613 1% 6,424 -5%

Canada Electronics United States United States Germany Germany South Korea United States United States United States United States

Electronics

6,414 5%

Media 6,383 -5% Automotive 6,171 13%

Sporting Goods 6,154 12% Automotive Restaurants Beverages Diversified 6,005 19% 5,902 1% 5,604 -3% 5,598 19%

FMCG 5,376 6%

France Luxury 5,356 12% Germany Spain Financial Services 5,345 9%

Financial Services

5,088 5%

Japan Electronics

5,047 16%

France Luxury 4,781 18% United States Germany United States Netherlands United States United States France Alcohol United States FMCG 4,672 3% Automotive 4,580 4%

Luxury 4,498 9% Energy 4,483 12% Financial Services Internet Services 4,383 9% Alcohol 4,319 7% Financial Services 4,259 1% 4,478 12% 4,413 -11%

United Kingdom United States

Computer Software

4,170 15%

81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100

83 80 75 84 90 85 87 92 89 NEW 93 86 95 94 100 97 NEW NEW 91 98

United States Switzerland United States United States United States

Restaurants

4,092 3% 4,090 2%

Financial Services FMCG 4,072 -2% Apparel Diversified

4,040 2% 3,945 10%

Mexico Alcohol 3,924 2% Germany FMCG 3,883 4% Alcohol 3,842 8% Alcohol 3,841 6% 3,819 N/A

United Kingdom United Kingdom Japan Automotive Netherlands Switzerland Italy

Alcohol 3,809 8% Financial Services 3,799 0%

Luxury 3,794 10% Financial Services 3,769 8%

Switzerland

United Kingdom United States United States

Luxury 3,732 20% 3,663 10% 3,651 N/A

Restaurants Diversified

Taiwan Electronics Italy Automotive

3,605 N/A 3,591 1% 3,512 7%

United States

Automotive