Mass communication technically refers to the process of transferring or transmitting a message to a large group of people typically, this requires

s the use of some form of media such as newspapers, television, or the Internet. Another definition of the term, and perhaps the most common one, refers to an academic study of how messages are relayed to large groups of people instantaneously. Historical Context The term mass communication was coined in the 1920s, with the advent of nationwide radio networks, newspapers, and magazines, which were circulated among the general public. The distribution of information to a wide range of people remains the main function of mass communications, even today. Mass communications are widely used, primarily because it is a rewarding exercise which may award a person or company with brand and name recognition, instantly increasing credibility. Commonly used units for analysis of mass communications are