CHAPTER ONE 1.0 BUSINESS DESCRIPTION 1.1 NATURE OF BUSINESS 1.2 BUSINESS LOCATION AND ADDRESS 1.

3 FORM OF OWNERSHIP 1.4 TYPE OF BUSINESS 1.5 THE PRODUCTS /SERVICES 1.6 JUSTIFICATION OF OPPORTUNITY 1.7 INDUSTRY 1.8 ENTRY AND GROWTH STRATEGY CHAPTER TWO 2.0 MARKETING PLAN 2.1 POTENTIAL CUSTOMERS 2.2 COMPETITIONS 2.3 MARKET SHARE 2.4 ADVERTISING AND PROMOTION STRATEGY 2.5 PRICING STRATEGY 2.6 SALES TACTICS 2.7 DISTRIBUTION STRATEGY CHAPTER THREE 3.0 ORGANIZATION AND MANAGEMENT PLAN 3.1 ORGANIZATION CHART 3.2 THE KEY MANAGEMENT PERSONNEL, DUTIES AND RESPONSIBILITY 3.3 RECRUITMENT TRAINING AND PROMOTION 3.4 REMUNERATION AND INCENTIVES 3.5 LEGAL REQUIREMENT, LICENSE, PERMITS AND BY-LAWS. 3.6 SUPPORT SERVICES CHAPTER FOUR 4.0 OPERATION. PRODUCTION PLAN 4.1 PRODUCT DESIGN AND DEVELOPMENT 4.2 DESIGN OF THE PRODUCTS. 4.3 PRODUCTION AND CAPACITY 4.4 MACHINERY ,EQUIPMENT AND TOOLS 4.5 PRODUCTION STRATEGY 4.6 GOVERNMENT REGULATIONS.

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