Mcdonalds Stp Introduction Many multinational fast food chains (MFFC) like McDonald's and KFC are opening

o utlets in India. A fascinating aspect of these companies is the intricate market ing process they employ to gain a stronghold on the market. The marketing proces s becomes even more involved due to the behaviour of Indian customer being diffe rent from that of the western countries, where these chains have typically been operating. Even with several outlets in various locations in India, the marketin g process of a new outlet typically has to be thought from scratch due to the wi de diversity across the country. Recently, McDonalds has decided to expand into Bangalore in a big way. Praveen B ose Bangalore Burger chain McDonalds plans to invest Rs 50 crore annually in Ind ia. It has already brought in Rs 500 crore of FDI on the 56 outlets it has in In dia. "We are here for the long haul," Amit Jatia, joint venture partner, McDonal ds India (western region) said while announcing the opening of its Bangalore Is this essay helpful? Join OPPapers to read more and access more than 650,000 j ust like it! GET BETTER GRADES outlet. McDonalds is finally up and running in Bangalore, trying to seduce Banga loreans with their offerings after conquering the people of 115 countries. The w orld's largest restaurant chain has opened its 57th restaurant in India and the first restaurant in Bangalore, at the Forum. The investments will be towards launching new restaurants and building up the su pply chain. The chain has had to improvise on their way to India and Bangalore w ill be served the same fare as in the other 56 restaurants. So out goes beef and pork from their US and European offerings. It has added some Indianised items. The location at the Forum mall was chosen after a study of about one year. Peopl e from the chain studied the footfalls at different malls and then decided to se t up shop there. The footfalls recorded at the Forum are 18,000 on weekdays and 40,000 on weekends and the licensee hopes to win over many of them. Now that McDonalds is here in a big way, how will it impact the Indian fast...