Project at DB

Organizational study at DOUBLE HORSE
INTRODUCTION
1 MES College Marampally,Aluva
INTRODUCTION
A family enterprise Manjilas group has flourished under the administration of three generations of entrepreneurs. A visionary who brought about a great revolution in the rice industry. An entrepreneur who started the first rice vending outlet in 1959 and laid the foundation stone for Manjilas group,as we know it. He was the founder general secretary of the Vyapari Vyavasayi Ekopana Samithi (a merchants association), and president of the Commerce , Thrissur Manjilas group salutes the late Mr. M. O. John .Ever since its inception in 1959 . Manjilas group has remained steadfast to its unswerving commitment to keep alive the rich traditions of Kerala cuisine, redolent with a multitude of flavours and fragrances. Thanks to the wide vision of the great man .Manjilas make about 20 varieties of rice and about 100 varieties of food products under the famous brand name DOUBLE HOURSE. Manjilas food products were founded in the year 1995. As todays life style has changed tremendously ,there has been a wide change in the eating habits of the people.Keeping this aspects in mind Manjilas food products has entered to the changing taste appetite of the consumers. The unit produces various rice based value added products ,instant mixes,
ready to eat products etc. in the famous brand name DOUBLE HOURSE. Today Manjilas is certified ISO 9001-2000 for quality standards. New corporate vision To became a leader in the global instant foods category and an indispensable part of every Malayalee household across the entire globe. It is with a great deal of pride that we look back upon the trail that DOUBLE HOURSE has blazed in the instant foods category .Our commitment to our pioneering efforts have indeed paid fruitful dividend and today ,we to the future with eagerness. In keeping with the fast changing functions and fundamentals of our industry, we proudly present our new corporate vision to re-iterate to the world, our keen focus on innovation, expansion and success. In the words ,of the Mahatma, We must became the change we want to see. While most enterprises market a single brand of rice, DOUBLE HORSE takes customization to a higher plane. Be it a weaning baby or an aging geriatric, DOUBLE HORSE offers a range of over 20 varieties of rice to meet every culinary / cultural / festive / taste requirement. DOUBLE HORSE has an excellent marketing network that extends across the length and breadth of the country and has substantial inroads into the Middle East, US and European markets.
There by ensuring a steady supply and regular distribution of DOUBLE HORSE products.
INDUSTRY PROFILE
INDUSTRY PROFILE
Fast moving consumer goods are the products that are sold quickly at relatively low cost, though the absolute profit made on FMCG products is relatively small they generally sell in large quantities, so the cumulative profit on such products can be large. Examples FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glass ware, light bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals consumer electronics packaged food products and drinks although there are often categorized separately.
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PRESENT STATUS OF THE INDUSTRY

The Indian FMCG sector with a market size of US $ 13.1 billion
is the fourth largest sector in the economy a well established distribution network, increase competition between the organized and unorganized segments characterize the sector. FMCG sector is expected to grow by over 60% by 2010 that will translate into all annual growth of 10% over a 5 year period. it has been estimated that FMCG sector will rise from around Rs.56,500 cores in 2005 to Rs.92,100 cores in 2010 hair care, households
care, male grooming, female hygiene, and the chocolate and confectionery categories are estimated to be the fastest growing segments, says HSBC report.
FUTURE SCOPE OF THE INDUSTRY

With the presence of 13.2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increases focus on farm sector will boost rural incomes. Hence providing better growth prospectus to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from growing demand in the market, because of the low per capita consumption for almost all the product in the country, FMCG companies have increase possibilities for growth. And if the companied are able to change the mind set of the consumers, i.e. if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the near future, it expected that the rural income will rise in 2017, boosting purchasing power in the country side. The Current Scenario The change in the social formats has led to the development of modern retail outlets, mainly in the southern parts of the country. Chennai,
Bangalore and Hyderabad are developing as the hub of organize detail in India. The culture is spreading to the other parts of the country too, with the western and northern parts of the country too providing good opportunities currently. Different players are trying out different formats. A successful fully Indian or Swadeshi model in Indian retailing is yet to be developed. The models, which are highly successful in certain areas of the country, are able to achieve only moderate success in certain other areas. The major formats being followed for organized food retailing in India are:
Supermarket: Relatively larger-low cost, low margin, high

volume, self service operation designed to serve total need for food, laundry, and household Maintenance products. E.g.: Food World, Nilgiris, Shoppers Stop Discount Store: Standard merchandise sold at lower prices with lower margins and higher volumes. True Discount stores regularly sell merchandise at lower prices and mostly national brands. E.g. Margin Free Markets, Subhiksha
Fresh Product outlets: Outlets selling fruits and vegetables in value-added packing. These outlets generally cater to the higher segment of the society. E.g. Namdhari and Safal Specialty Stores: Narrow product line of an individual foodprocessing firm. E.g. Haldirams, MTR Convenience Store: Relatively small store located near residential area, open long hours seven days a week, and carrying a limited line if high-turnover convenience products at slightly higher prices. E.g. Outlets near petrol pumps, cinema halls etc. Off-Price Retailer: Merchandise bought at less than regular wholesale prices and sold at less than retail. The change in the social formats has led to the development of modern retail outlets, mainly in the southern parts of the country. Chennai, Bangalore and Hyderabad are developing as the hub of organized retail in India. The culture is spreading to the other parts of the country too, with the western and northern parts of the country too providing good opportunities currently. Different players are trying out different formats. A successful fully Indian or swadeshi model in Indian retailing is yet to be developed. The models, which are
highly successful in certain areas of the country, are able to achieve only moderate success in certain other areas. The major formats being followed for organized food retailing in India are: Curry powder is a mixture of spices of widely varying composition based on South Asian cuisine. Curry powder, and the contemporary English use of the word curry are Western inventions and do not reflect any specific Indian food. The word curry is widely believed to be a corruption of the Tamil word Kari, meaning something like sauce, but it may instead be derived from the French cuire. In the western world curry powder mixtures tend to have a fairly standardized taste though a great variety of spice mixtures are used in Indian cuisine. Curry powder was largely popularized during the nineteenth and twentieth centuries through the mass exportation of the condiment to the western table, throughout Europe and North and South America. Curry powder did not become standardized, as many of the original blends of curry powder were still available throughout the world. The late 1960s and early 1970s saw a large increase of Indian food consumption in the west
and internationally. This led to an increase of Indian restaurants throughout the world. The tradition of keeping special blends of curry powder simply became uneconomical, and curry powder became increasingly standardized outside India. Indian cooks often have readier access to a variety of fresh spices than their foreign counterparts. Some curry cooks will have their own specific mixtures for different recipes. These are often passed down from parent to child
Ingredients
Most recipes and producers of curry powder usually include coriander, turmeric, cumin, fenugreek, and red pepper in their blends. Depending on the recipe, additional ingredients such as ginger, garlic, asafoetida, fennel seed, caraway, cinnamon, clove, mustard seed, green cardamom, black cardamom, mace, nutmeg, long pepper, and black pepper may also be added Masala used in South Asian cuisines (including Indian, Bangladeshi, and Pakistani cuisines) to describe a mixture of spices. A masala can either be a combination of dried (and usually dry roasted) spices, or a paste (such as vindaloo masala) made from a mixture of spices and other ingredientsoften garlic, ginger, and onions. It is used extensively in Indian cooking to add spice and flavor.
SPICES
Chilly Unlike most other tropical spices, chilies are easy to cultivate and hence are cultivated in almost all the parts of the world, especially in the regions with tropic climate. Among the main producers of chilies India has an important standing. Chilies were first brought to Europe during one of Columbus expeditions but they did not meet much interest because black pepper seemed a much more promising culinary. However in Spanish and
Portuguese colonies chilies did find a place Chilies were and within a few decades chilies became a fixed part in the daily diet of nearly all peoples in South and South East Asia. One of the reasons for chilies being adopted more easily than any other spice was the difficulty that the farmers had in growing other pungent spices as they were expensive and difficult to cultivate. Chilies as compared to other spices were easy to cultivate and hot and humid climate in tropical regions, glowing hot desert of Northern India and extreme cold and dry seasons of the Himalayas in Tibet were perfect for its growth.
Among all the species of chili only five species of genus Capsicum are cultivated, and the most important species economically is Capsicum Annuum besides Capsicum frutescent that includes the Tabasco chili and is the most famous of all hot chilies. In Northern India, as well as in Central Asia, chilies are used dried mostly. They are sold whole or ground at the market and the
intensively fiery, intensively colored and intensively aromatic. In India, chilies from Kashmir (in the North west of India) have the best reputation and chilies are considered to be the universal spice of India. In India the states of Andhra Pradesh, Orissa, Maharashtra, West Bengal, Karnataka, Rajasthan and Tamil Nadu are the major chili producing areas and no country in the world has so much area and production of chili as India. Chilies have two important commercial qualities, as some varieties are famous for red color because of the pigment Capsanthin while others are known for biting pungency attributed by capsaicin. While consumption of chili is the highest in India, maximum export is also from this country and India made the record export of 51,900 tonnes of dry chili in 1996-97. Indian chili and its products are brought by a number of countries. Important among them are Sri Lanka, Bangladesh, South Korea
and USA for dry chili and USA, Germany, Japan, UK and France for oleoresin. Originated in central Asia, garlic is today one of the famous spice of the world and after being cultivated all over the world it met enthusiastic approval. Garlic finds its mention in the Bible and in the ancient Egyptain times when they were fed to the pyramid builders daily and as food for the Hebrews during their sojourn in Egypt. Even the Roman period had
garlicas a common spice and it was extensively used from India to East Asia even before the Europeans arrived there. After the Age of
Exploration, garlic spread rapidly to Africa and both Americas. Garlic is hardy bulbous annual, with narrow flat leaves a pungent and acid flavor and acknowledged medicinal value. The entire blub (cloves) is without odor but once cut or bruised, they produce an intensely strong odor. In parts of Austria, salads are prepared with vinegar, oil and minced garlic. In the Mediteranean sauces raw garlic has wide usage. In Greece, Greek Skordalia, a paste made from cooked potatoes and raw garlic whereas in Turkey, Turkish Cacik sauce is made from plain yogurt, shredded cucumber, peppermint and garlic. In Vietnam garlic is served with almost all preparations. Garlic is taken as pickles and as important ingredient vinegar. Herbal vinegar is commonly made with one or two
garlic cloves per liter vinegar. Usage of fried or cooked garlic is, however, much more common. Garlic is used in vegetable, meat and poultry dishes, especially in casserole, stew and marinade. Garlic oil finds use in readymade spice mixes, pharmaceuticals and disinfectants. It is believed that garlic is used for keeping away vampires and has its mention in the famous novel of Count Dracula. Garlic is cultivated in India in the states of Poona, Nasik, Madurai and Jamnagar. Besides garlic powder and dehydrated flakes,
India also exports oil and oleoresin with all constituents intact but without its pungent odor. Ginger Serving the purpose of a taste-maker, an appetizer and a drug, ginger is known as one of the earliest Oriental spice in Europe and has been cultivated in India as a fresh vegetable and marketed as a dried spice since time immemorial. Ginger was an important spice during the Roman times. During the last centuries of the Middle Ages and the Renaissance, ginger was used to flavor true beer. i.e. the alcoholic beverage obtained by fermenting malt.Originally from Central Asia, today ginger is cultivated in all the tropical and subtropical Asian regions, Brazil, Jamaica and Nigeria. Raw ginger is popular in South East Asia. In India ginger tea prepared by
cooking slices of fresh ginger for a few minutes, is taken as a spicy and healthy drink to get relieved form cold and cough. The fresh, dried or powdered rhizome of a slender perennial herb, Indian ginger is acclaimed worldwide for its characteristic taste, flavor & texture. Ginger is cultivated as a cash crop in Africa and Latin America and its drink known as Ginger ale is very popular in USA. Like root beer the ginger soft drink is not fermented beer but simply sugar, ginger extract and carbonated water. India offers ginger in a variety forms like, oils, oleoresins, fresh ginger in brine, pickles, candies and syrups, garbled/ungarbled, bleached/unbleached and powder form. Though grown all over India, the finest quality ginger is grown in Kerala. Indian dry ginger is known in the world market as Cochin Ginger (NUGC) & Calicut Giner (NUGK). India has a predominant position in ginger production and export. The principal buyers are the Middle East, USA, the UK and the Netherlands.
Tamarind Literally meaning the Arabic tamr hindi of date of India, this spice is originally from Eastern Africa, but now is being cultivated all over the tropics and is a much-valued food ingredient in many Asian or Latin American recipes. The fruit of a tropical tree, tamarind is an
indispensable spice in most south Indian kitchens. Tamarind is actually the fruit pod produced by tall, semievergreen tree grown primarily in India. The beans and pulp within the food are virtually no smell, but is has an extremely sour taste. Tamarind is available in whole pods, a compressed block, paste or concentrates and is most likely to be found in Asian markets. The pulp is sold dry and needs to be soaked before usage. Tamarind is taken as basis for spicy and sometimes sweet used to marinade meat or soybean cheese before frying. In peninsular Southeast Asia
(Vietnam and Thailand), the pods are preferred unripe and used in tart soups or stews. These cannot be dried without aroma change. India is the only producer of tamarind on a commercial scale. A large part of Indias production of tamarind is exported to West Asia, Europe and America, where it is used for food specialties like Worcestershire sauce. It is used as the equivalent to lemon juice in India
cuisine, but is also used extensively in Asian cooking. It is often used to make juices, soups, chutneys and bean dishes. Available in the form of pulp and juice concentrates it is used mainly for the preparation of cool drinks, seafood and a range of sophisticated cuisine. Fresh tamarind can be stored at room temperature, but should be used within a few days of purchase. Tamarind concentrate can be kept in an airtight container in the refrigerator for several months. Turmeric The use of turmeric dates back nearly 4000 years, to the Vedic culture in India, when turmeric was the principal spice and also of religious significance. Turmeric is also sometimes called Indian saffron because of its brilliant yellow color and Indian turmeric is considered the best in the world. India alone produces nearly the whole worlds crop of turmeric and uses 80% of it. In todays India, turmeric is added to nearly every dish be it non-vegetarian or vegetables. Turmeric is part of all Indian curry powders and due to Indian influence, turmeric made its way to the cuisine of Ethiopia. In South East Asia, the fresh spice is much preferred to the dried.
Turmeric root is very similar in appearance to gingerroot, except that, once peeled, is bright yellow in color. Turmeric is more commonly found and used in powdered form and is often used in place of saffron, more for its color than flavor which is earn and peppery. Turmeric is most often used in curries, but is also used in chutneys, rice and vegetables dishes. Turmeric powder should be kept in an airtight container and stored in a cool dry place. It is not advisable to make fresh turmeric powder or paste as it is extremely hard to grind. India today is the largest exporter of turmeric to countries like the Middle East, the UK, USA and Japan. Some of the well-accepted varieties are Alleppey Finger and Erode turmeric (from Tamil Nadu), Rajapore and Sangli turmeric (from Maharashtra) and Nizamabad Buld (from Andhra Pradesh).
COMPANY PROFILE
COMPANY PROFILE
Manjilas rice saga began from the humble environs of the rice bazaar, Thrissur which is the cultural capital of Kerala. It was here late Sri. M.O. John started his rice vending outlet in the year 1959. He was a visionary who brought about a great revolution in the rice industry. He was the founder general secretary of Vyapari Vyasai Ekopana Samithi, as association of the business community of Kerala. He was also president of Chamber of Commerce, Thrissur (1993-2000).Thanks to the wide vision of this great man, Manjilas make about 20 varieties of rice and about 100 varieties of food products under the famous brand name Double Horse. Today Manjilas is the first ISO 9001:2000 which has 6 manufacturing units, employing more than thousands of people. These units use the state of the art imported technology. A strong R & D
department and special development kitchen has helped to launch many innovative products giving novelty to the customers taste and appetite.
HISTORY OF THE COMPANY

When M.O John started Manjilas mill in 1959, he had the only intention of providing the pure rice to malayalees. Years ago the ancestors of M.O John were dedicated to deliver rice for the Royal family.
They were doing these processes through buying raw rice from agriculture farms and making transform raw rice to rice.They gave importance to quality because they have to deliver the rice to the royal family. Now, there were no ruling and Manjilas give that much importance to quality. In the ancient time M.O. Johns father commenced rice
trading and started it as a business. By starting his own rice mill M.O. John gave an introduction to the rice industry in Kerala. By starting a modern rice mill in 1976 he brought up his business in a new turning point. Innovation should brought up in the business but dont be over aggressive. This was his concept about business. Rice being an inevitable food item he had the vision that rice should be available in at ordinary rate and for the growth of business he was not ready to raise the price. Manjilas introduced branded rice in the market. By
introducing rice powder in 1994 they started differentiation of products. In the olden days the keralites have been buying rice from the shop and after washing it they gave it to the mill for getting rice powder. Because of these, all market analysts were having the doubts regarding the success of the rice powder from Manjilas group. But within 6 months Manjilas got a favourable reply from customers. After rice powder, by introducing idli mix, dosa mix, easy palappam and instant idiayappam, Double Horse can lead the market according to the needs of the society.
Food processing industry is one of the fast changing industry in the world. To utilize the opportunities out of the changes. Manjilas used product innovation and regular research. The children of M.O John implemented the new technologies in rice industry and they brought at rice industry into new meaning. Now they are leading with their father M.O Johns long perceptiveness and insight. After the death of M.O John, Double Horse products entered into diversification under the able guidance of his sons. Now, the research and developments department are working continuously for developing new products. .
.RESEARCH & DEVOLOPMENT

Double Horse food products have well established R&D Department involved in the development of traditional as well as innovative products, giving novelty to the customers taste and appetite. As a part of the golden jubilee year (2009), the company aims in launching 50 new products with prime importance for Ready to Eat food products and Masala mixes. DOUBLE HORSE emphasis on maintaining strict quality parameters that involves the following detection of:
Total bacterial count Total fungal count Coli forms Detection of pathogens like E.coli, Staphylococcus, Salmonella, Bacillus, Listeria, Clostridium etc...
VISION OF THE COMPANY

To became the leader in the food industry.
MISSION OF THE COMPANY

To make every malayalee in India a Double Horse customer by the year 2008. To make every malayalee in the world Double Horse customer by the year 2010.
POLICY AND OBJECTIVES

The intention of the company is to provide a suitable, safe and healthy working environment to each employee of Majilas group. As the policies are the plan of actions, organization needs to evolve personnel polices as they ensure consistency and uniformity in treating people. They help to motivate and build loyalty. Policies become benchmark to compare and evaluate performance. A policy is more specific and commits the management to definite course of action.
QUALITY POLICY
Manjilas is committed to give total satisfaction to their customers through continuous improvement of products, processes and distribution.
QUALITY ASSURANCE
Right from the purchase point to the sales there are quality checks. They also believed that a good output depends up on good input. Company personnels travel extensively through the paddy fields during the harvest season and great care is taken to see that only the best available paddy is purchased. The paddy purchased is properly dried and stocked in paddy go downs.
CERTIFICATIONS
Manjilas is the first ISO 9001:2000 certified rice mill in Kerala. The company has also been certified with ISO 9002.
RECENT DEVELOPMENTS
In todays throat competition its a great note that Manajilas group is shining brighter day to day. Even though they have started building their selves in the overseas market. Slowly they are on the fastest track of development. Now the time is not far away for Double Horse to gallop in the very near future, the export development will get the utmost concentration from management as well as from the production department. Now, just have a look at the overseas market, they had representations in Bahrain, Jeddah & Dammamm (KSA) Kuwait, Qatar and UAE. They appointed distributors for unrepresented areas such as Riyadh (KSA) and Muscat. They were able to introduce a number of products in the over seas market. Last year they made a sale of Rs.150 Crore.
DOUBLE HORSE RICE BRAND

The DHR & Rice products are quiet familiar to the people of Kerala which shows that his brand is positioned as a sign of quality and perception. The unique selling proposition of the company itself is the taste of Keralites. In Kerala, the brand was launched in 1954 since then no other company was in the field till 1956. mechanized mill to cater the need of Keralities. There are about 350 retail outlets of Manjilas brand. The retailers are paid as commission of 2.5 per cent on the sales. The marketing network of the company is also elaborated. The retailers can order the commodity through telephone or any other mean and the order will be processed and delivered to the retailers as early as possible. Thus we can see that the company has got strong supply chain management backed by all the modern infrastructure facilities.The companys main objective is to improve the quality from time to time. Their vision is to become the market leader in the industry. Keeping these aspects in mind, Manjilas food products have started to cater the changing taste and appetite of the consumers. Manajilas group have 50 years of experience in rice industry. Their core business is rice and rice In 1965 they started a
based products marketed under the brand name of Double Horse which is the first brand introduced in rice and rice products in Kerala. Double Horse has over 20 varieties of rice. The company with a turnover of Rs. i0 Cr. and with a market share of nearly 20.5 Manjilas currently touches 20 lakh households through 5000 plus retail dealers worldwide.
PRODUCT PROFIE
DOUBLE HORSE is celebrateing its "Golden Jubilee Year" in 2009. In 50th Golden year, planned to launch 50 New Food Products by the end 2009. New products includes- Blended Curry Powders, Spice & Condiment Powders,Ready to Eat (RTE),Ready to Cook(RTC),Instant Mix, VegetablesinBrineetc.
RICE
Ponni rice Raw rice meals Jyothi matta Single matta Idli rice
Ghee rice Matta broken Cherumani Jaya rice

Rose mutta Payasam rice
RICE POWDERS
White puttu podi Chemba puttupodi Rosted pathri powder Dosa mix Idli mix Roasted white rice powder
HEALTH PRODUCTS
Double horse health mix is a highly "Nutritious Porridge".Also easy to cook, very healthy as it is enriched of various macro and micro nutrients, it will be a complete break fast and a balanced diet for all age groups. Samba puttu podi Ragivita Instant giner coffee Banana powder Samba broken wheat Corn puttu podi
INSTANT FOOD VARIENT

Palappam mix East palappam Uppma mix
Idiyappam
CURRY MIXES Chicken gravy mix chicken biriyani mix Kerala chicken curry mix Sambar mix Kerala fish curry mix Spices Tamrind paste garlic paste Ginger paste READY TO EAT PRODUCT Double horse RTC is 100% Natural & Sterilized. Since RTC are free from bacteria will have a lasting shelf life. No artificial preservatives and chemicals are added. Its completely safe & delicious to consume. Aval Avalose Crunch flakes
INSTANT SWEET DISHES

Roasted vermicelli Semiya payasam mix Palada payasam mix
PICKLE / CHAMMANTHY
Coconut chammanthy powder Bitter gour pickle Mango pickle Hot and sweet lime date pickle Dates pickle Gooseberry pickle Ginger pickle Lime pickle Garlic pickle Mixed vegitable pickle Tender mango pickle White lime pickle
Chicken pickle Mean pickle Prawn pickle Squid cutlet fish pickle Fish pickle
DOUBLE HORSE OATS

Launched in the month of February. It is ideal for Quick cooking, Rich in Fiber and Easy to Digest. Double Horse Oats are healthy and a complete break fast to start your day, the right way.
DOUBLE HORSE CHAKKAVARATTY ,

Double Horse RTE is 100% Natural & Sterilized. Since RTE are free from bacteria will have a lasting shelf life. No artificial preservatives and chemicals are added. Its completely safe & delicious to consume.
MILESTONES
Keralas modern rice mill It is the first rice mill which has branded rice product. It is the first rice mill which has implemented LSU driver from USA. It is the first rice mill which supply product free from adulteration. First rice mill which has introduced sortex machine from England. First rice mill which has introduced SATAKE machineries from Japan. First rice mill which has introduced Bubbar machineries from Buhler in Germany. First rice mill which has received ISO 9002 certification for quality standards. It is the first rice mill which has introduced repacking system. It is the first rice mill which has supplied flours of different varieties of puttu podi, appam podi etc. It is the first rice mill which has marketed food products from Manjeshawaram and parasala. It is the first rice mill which has received ISO certification and still maintaining it.
ORGANISATION CHART
Board of directors
Managing director
Production director Production GM Production manager quality &production manager
Marketing director Marketing GM
Finance &HR director Finance GM
Marketing &sales manager
Finance manager Senior accountant
Area manager
executives supervisor
accountants
workers
PURCHASE DEPARTMENT
PURCHASE DEPARTMENT
The main duty of this department is to verify the purchase order quantified and value of the bill or movie at store for correct address or quantity .Checking a number of packages received and acknowledges the bill. Preparation of daily material receipt and inform to lab authorities for inspection. After getting the inspection report is should be entered in to the stock register.
Mode of purchase
1. Centralized 2. Seasonal 3. Maintains minimum stock
company have many permanent suppliers inside and outside the state. Raw materials purchase from different places according to the price and quality. They give purchase order to the suppliers according to the purchase request. The suppliers bring materials directly to the factory. After the delivery of goods the quality of the material will be check , if
there is any damage it will return back to the suppliers, Payment should be done after the delivery and quality checked. Payment should be in the form of either cash payment or demand draft. Sometimes advanced payment also given suppliers in credit system
DIFFERENT TYPES OF FORMS

Following are the some of the forms use in the purchasing department Purchase order Supplier evaluation form Quotation forms
Agent will give the quotation which depends on the rate and quality.
Period of purchase Purchase is done both in the season and off-season according to the production needs. So any of the shortage of raw materials may not affect the production.
Grading of materials Mainly quality products will export and rest sell in the market, company providing offers seasonally for sales promotions like Onam , Vishu , Christmas etc
PURCHASE DEPARTMENT
Deputy general manager
Senior manager
executives
PRODUCTION DEPARTMENT
Production is the functional area responsible for turning inputs into finished outputs through a series of production process. The production department is responsible for making sure that raw materials are provided and made into finished goods effectively. Production manager must make sure that work is carried out smoothly, and must supervise procedures for making work more efficient and more enjoyable.
Production process
Complete production process is done with the help of machine and operated by skilled people .Department will set the standards and targets for each section of production process. The quality and quantity of the products coming off a production line will be closely monitored. Quality will be monitored by all employees at every stage of production, after completed the production quality control department will ensure the quality of the product, quality is the peculiarity of the DOUBLE HORSE products. Company creates better working conditions for the employees and there are around 1200 employees working under the guidance of 10 supervisors.
PRODUCTION PROCESS
The complete production process is done with the help of manual machine and operated by skilled people. The company will check the quality of the machinery at regular intervels for the smooth running of the production.
General manager
Senior production manager
Mill manager
Supervisor
workers
MARKETING DEPARTMENT
MARKETING DEPARTMENT
Marketing involves a range of processes concerned with finding out what consumers want , and then providing it for them, DOUBLE HORSE company doing the same thing. The marketing department will seek to make sure that the company has a marketing focus in everything that it does. It will work very closely With production to make sure that new and existing product development is tied in closely with the needs and expectations of the customers. DOUBLE HORSE has an excellent marketing network that extends across the length and breadth of the country and has substantial inroads into the Middle EAST,USA , and European markets . There by ensuring a steady supply and regular distribution of DOUBLE HORSE products. DOUBLE HORSE has created and produced a stunning range of over 100 instant , ready to cook and ready to eat products that replicate authentic Kerala food ,with an excellent marketing . Manjilas introduced branded rice in the market , because is an inevitable food item in the Kerala. They introduced rice powder , idli mix, dosa mix, easy palappam, and instant idiyappam , into the market
according to the needs of the society. They introducing right products, at right price, at right place with a suitable brand name DOUBLE HORSE.
Marketing is classified into three types they are Domestic National Inter National
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The main competitors of DOUBLE HORSE EASTERN ELITE NIRAPARA ANNS MELAM SARAS MOHANLAL TASTE BUDS EASTERN is the main competitor of the DOUBLE HORSE company because EASTERN products are more consumed by the people
than DOUBLE HORSE, but their products getting more demand inside Kerala than outside. DOUBLE HORSE has a centralized marketing department with its head office at Nellikkunnu for controlling all the marketing activities for all products of the company. Advertisement T V advertisement Press advertisement Brochures catalogs Leaflets and diaries Personal gifts
Display boarding
Marketing strategies Accurate delivery Better quality Reasonable price
DOUBLE HORSE make a good relationship with their consumers. After sales they offering replacement guaranty to the customers. DOUBLE HORSE has a customer care service centre to solve
the problems of the customers. Company conducting surveys to get the feedback from the customer.he company allowing one week credit system to the buyer MARKETING DEPARTMENT
General manager
Senior marketing manager
Regional manager
Area sales manager
executives
HUMAN RESOURCE DEPARTMENT

Human resources are most important and vital aspects of an organization as the productivity of all other resources depends upon people. The Human resource department is responsible for recruitment ,selection, placement training, performance appraisal, promotion and separation.
Recruitment, training and appraisal

Double Horse recruits its man power resources through recruiting agencies and advertisements in leading news papers. The other sources are from reference service, relatives of employees and from apprentices. Recruitment is done by the G.M of HR department .Training of six months is given to all workers for developing their skills. This helps to avoid the wastage of time .Double horse follows checklist method for performance appraisal ,this is done in every six months .Office staffs are appointed on the basis of their experience and educational qualification.
Wages and salary administration

Wages include all recommendation payable to an employee in respect of his employment. Wages also include over time remuneration, boneus, gratuity ,pension, provident fund, contribution by employee etc.
Section schemes
Meeting should be done periodically. Management review meeting should be conducted once in three month Worker and staff meeting should be conducted once in a month. Distributors meeting are also conducted once in a month.
Workers participation in management

Representative of worker are attended for management meeting ,they can directly contact with the manager at any time.
Record keeping by the department

Personal file: The department keeps separate personnel file for each worker an employee whom permanently employed. Leave register Insurance records: Insurance record of human resources and the factory premises are kept and adopted by personnel department.
Salary and wage card Others : Personal department keeps all the record related with the factory licensing with all level of government and local authorities.
Marriage fund
Interest free loans .20000 are being given to the employees in the event of marriage
Safety
House keeping activities are arrived out on a continuous basis .A part from the statutory compliance ; a safety committee is effectively working
Social activities
The company takes care of the needs of the local people with the consideration .The includes construction of buildings ,waiting shed, donation to various charitable organizations, uniforms and books for pure childrens etc.
Shifts in DOUBLE HORSE
Shift 1
8am - 4pm
Shift2
4pm -
12pm
Shift3
12pm -
8am
Staff time
9am
5.30 pm
Employees
1200
HR DEPARTMENT
HR manager
Senior officer
personnel
Officers
FINANCE DEPARTMENT
FINANCE DEPARTMENT
The finance department look after the entire function of the company. The major source of the fund is capital and reserve surplus, This department has to raise necessary funds ,manage them, prepare finance budgets and administer its working capital .The office supplies necessary data to finance and carry out its function effectively .It makes the formalities for public issue capital, maintains records for helping the finance manager to access the appropriateness of capital structure .It provides the data for the preparation of the budgets and various financial statements .The accounting function of the department includes the preparation of trial balance on yearly basis. They also prepare managerial reports regarding expenditure of travelling ,postal ,telephone and courier transactions. The accounts are prepared on the basis of several schedules. In 2010 company earned turnover of 150crores, performance with the past it is profit, the net profit of the year 2010 was in profit of more than 50 crores as against the previous years.
ACCOUNT POLICIES
The Financial statements are prepared on historical cost and convention All fixed assets are stated at cost adjusted by revalution in case of certain land ,building ,plant& machinery and electrical installation, less accumulated depreciation
Long term investments are stated at cost less provision. Values of fixed assets are revalued by technicians. Valuation of investments is done at cost. Progress of spare packing materials Depreciation is done as per the companies act 1956.
FINANCE DEPARTMENT
GM
Finance manager
Senior executives
Accountants
Findings
Most influencing factor of popularity of the product is quality, price and package influence and also credit period. The main factors influencing to the people are taste and minimum quantity. Most preferred packaging is 100g in the case of masalas. Advertisement is the most important promotional method next is through sales counter. People satisfied with the periodical offers of the company. Advertisement and quality is the best promotional methods for creating brand image. High grade quality and good advertisement is necessary for a new product DOUBLE HORSE has an excellent relationship with the customers
Suggestions
Replacement facility is the best way to attract the people. Keeping high grade quality and making good advertisement are the best methods for improving a new product. Dont dump the product in to the shop. Make a good relation with shop keepers and the executives If we keep good quality people will select the Double Horse products. Keep the brand loyalty; it will make a good result in the market. For improving popularity of the product, factors such package, price, availability and credit period are to be keeping in mind by the Double Horse. This is become, the above factors are important for improving popularity. 100g is the most suitable pack. Advertisement is the most suitable tool for catching people mind. So it is better for product promotion through advertisement.
SWOT ANALYSIS
Strength:
Latest technology Quality of the product Established market Strong finance Experience in the industry ISO-9002 certification
Weakness
Weak marketing Average level of customers satisfaction Average level of quality
Opportunities:
The company can became the leader in the food industry Expanding exports
Threats;
Highly competitive field Rising prices of raw material
CONCLUSION
The organization study conducted at DOUBLE HORSE was very interesting and I was able to gain more knowledge . Also I was able to understand the practical side of the theories .The company to be a significant player in the medium, fine and superfine segment in the
world food industry and is continuously innovating new value added instant mixes. With utmost respect to human values ,company served its human resources with integrity , through a variety of services by suing appropriate training ,motivation techniques and employee welfare activities.
BIBLIOGRAPHY
www.manjilas.com Records maintained in each department Double horse magazines

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Organizational study at DOUBLE HORSE

1 MES College Marampally,Aluva

Organizational study at DOUBLE HORSE

2 MES College Marampally,Aluva

Organizational study at DOUBLE HORSE

3 MES College Marampally,Aluva

Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

PRESENT STATUS OF THE INDUSTRY

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Organizational study at DOUBLE HORSE

FUTURE SCOPE OF THE INDUSTRY

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Organizational study at DOUBLE HORSE

Supermarket: Relatively larger-low cost, low margin, high

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

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Organizational study at DOUBLE HORSE

HISTORY OF THE COMPANY

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Organizational study at DOUBLE HORSE

.RESEARCH & DEVOLOPMENT

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VISION OF THE COMPANY

MISSION OF THE COMPANY

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POLICY AND OBJECTIVES

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Organizational study at DOUBLE HORSE

DOUBLE HORSE RICE BRAND

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