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CONTENT
ABSTRACT
BIBLIOGRAPHY
ANNEXURE-
DECLARATION
Date:
----------------------------
PRAVIN TRIPATHI
ABSTRACT
ACKNOWLEDGEMGNT
This Project Report is the fruit of our intense hard work and
required help .
CHAPTER (I)
INTRODUCTION
INTRODUCTION
o Chinese food
o Indian food
o burger king
3. Evaluation of Alternatives--need to establish criteria for
evaluation, features the buyer wants or does not want.
Rank/weight alternatives or resume search. May decide that
you want to eat something spicy, Indian gets highest rank etc.
If not satisfied with your choices then return to the search
phase. Can you think of another restaurant? Look in the
yellow pages etc. Information from different sources may be
treated differently. Marketers try to influence by "framing"
alternatives.
4. Purchase decision--Choose buying alternative, includes
product, package, store, method of purchase etc.
5. Purchase--May differ from decision, time lapse between 4 &
5, product availability.
6. Post-Purchase Evaluation--outcome: Satisfaction or
Dissatisfaction. Cognitive Dissonance, have you made the
right decision. This can be reduced by warranties, after sales
communication etc.
After eating an Indian meal, may think that really you wanted
a Chinese meal instead.
• Personal risk
• Social risk
• Economic risk
Culture refers to the set of values, ideas, and attitudes that are
accepted by a homogenous group of people and transmitted
to the next generation.
Culture also determines what is acceptable with product
advertising. Culture determines what people wear, eat, reside
and travel. Cultural values in the US are good health,
education, individualism and freedom. In American culture
time scarcity is a growing problem that is change in meals.
Big impact on international marketing.
o geographic regions
o Human characteristics such as age and ethnic
background.
Culture affects what people buy, how they buy and when they
buy.
Social Factors
Consumer wants, learning, motives etc. are influenced by opinion
leaders, person's family, reference groups, social class and culture.
• Reference Groups--
Psychological factors
• Motives-
o Physiological
o Safety
o Love and Belonging
o Esteem
o Self Actualization
• Attitudes--
• Personality--
o Work holism
o Compulsiveness
o Self confidence
o Friendliness
o Adaptability
o Ambitiousness
o Dogmatism
o Authoritarianism
o Introversion
o Extroversion
o Aggressiveness
o Competitiveness.
Traits affect the way people behave. Marketers try to match
the store image to the perceived image of their customers.
• Lifestyles--
Need to understand:
CHAPTER (II)
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
SAMPLING PLAN
Population Definition
Sample: Malls ,Super Mark
Extent: Delhi/NCR
SAMPLE
INSTRUMENTS USED
QUESTIONNAIRE
• The time limit for the research was one week that was
small time to collect adequate information for
inference for the consumer buying behavior.
Discussion
CHAPTER (III)
Descriptive Study
Descriptive Study
Sales of not only Indian but also other Asian dishes like Chinese
and Thai have increased 36 per cent between 2001 and 2006.
Overall the fast food industry has increased its sales by 73 per cent
between 1995 and 2005, the study says.
"Food is now a key part of our leisure time and we are eating out
more often. It is no longer unfashionable to cook but this trend can
be at odds with desires for convenience or intentions to make
ethical or healthy choices.
"But we used to import far more between 1870 and 1939. The very
high self-sufficiency of the 1980s and 1990s was unusual -- an
artifact of the CAP. Europe is expected to provide most of our
future imports for the foreseeable future," the study says.
Garment-
For most buyers China may be the first choice for many, but India
comes a close second. MK Panthaki, director, Clothing
Manufacturing Association of India, says, "Whether these countries
will oblige China in the post-quota regime is a moot question."
India fails to satisfy the requirement of the fall / autumn-winter
season, when the demand for cotton fabric dips. The wool output
from the country is of low quality as the shearing and breeding of
sheeps and goats is not scientific. Though Reliance Industries is the
world's biggest polyester maker, synthetics account for just 14 per
cent of India's exports. To balance its exports between its peak
spring-summer peak demand periods, India needs to diversify into
synthetics and wool.
COSMETIC-
DATA ANALYSIS
GRAPH 1
S UP MRKT 17
Table No 2 :- No of visit
GRAPH 2
No of visit
30
20
10
0
WEEKLY MONTHL 15-20 RARELY
27 20 12 11
GRAPH 3
Brand Conscious
NO
33%
YES
67%
GRAPH 4
YES NO
GRAPH 5
36
33 33.5 34 34.5 35 35.5 36 36.5
GRAPH 6
GRAPH 7
27%
QUALITY
EASY AVAILABILITY
51%
PRICE
NATIONAL/STATE
21%
GRAPH 8
Type of garments
IMPORTED
INDIGENOUS
0 10 20 30 40 50
GRAPH 9
Type of food
70
60
50
40
30
20
10
0
INDIGENOUS IMPORTED
GRAPH
Type of cosmetic
50
40
30
20
10
0
INDIGENOUS IMPORTED
Conclusion
Suggestions
i. Customer like best quality product on any price, so company
should add latest technology to their products.
ii. After sales services is the area where Indian and International
Company can highly satisfy the existing customer, because
they can make more customer through their word of mouth.
So Indian and International Company should provide latest
and reliable service to their customers.
Business Standard.
Website: - www.wikipedia.com
www.rbi.com
Book: - Kotler Philip , Principle of Management
Appendices
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