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  • Nike Problem

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    Shantnu Whack Head Das
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    In a pretest, data was collected from 45 respondents on their usage, sex, awareness, preference, intention, and loyalty toward Nike. The data is presented in a table that includes codes for usage (light, medium, heavy), sex (female, male), and Likert scale ratings from 1 to 7 for the other variables. Five respondents had missing values coded as 9. The document asks to analyze the Nike data by obtaining frequency distributions and statistics for each variable, conducting a cross tabulation of usage by sex, testing hypotheses about awareness, comparing males and females, and determining if awareness and preference follow a normal distribution.

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    In a pretest, data was collected from 45 respondents on their usage, sex, awareness, preference, intention, and loyalty toward Nike. The data is presented in a table that includes codes for usage (light, medium, heavy), sex (female, male), and Likert scale ratings from 1 to 7 for the other variables. Five respondents had missing values coded as 9. The document asks to analyze the Nike data by obtaining frequency distributions and statistics for each variable, conducting a cross tabulation of usage by sex, testing hypotheses about awareness, comparing males and females, and determining if awareness and preference follow a normal distribution.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    2K Ansichten1 Seite

    Nike Problem

    Hochgeladen von

    Shantnu Whack Head Das
    In a pretest, data was collected from 45 respondents on their usage, sex, awareness, preference, intention, and loyalty toward Nike. The data is presented in a table that includes codes for usage (light, medium, heavy), sex (female, male), and Likert scale ratings from 1 to 7 for the other variables. Five respondents had missing values coded as 9. The document asks to analyze the Nike data by obtaining frequency distributions and statistics for each variable, conducting a cross tabulation of usage by sex, testing hypotheses about awareness, comparing males and females, and determining if awareness and preference follow a normal distribution.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    In a pretest, data on Nike were obtained from 45 respondents.

    These data are given in the following table, which gives the usage, sex, awareness, preference, intention and loyalty toward Nike of a sample of Nike users. Usage has been coded as 1,2, or 3, representing light, medium or heavy users. The sex has been coded as 1 for females and 2 for males. Awareness, attitude, preference, intention and loyalty are measured on 7- point Likert type scale ( 1= very unfavorable, 7=very favorable). Note that five respondents have missing values that are denoted by 9.

    Analyze the Nike data to answer the following questions. In each case formulate the null hypothesis and alternate hypothesis and conduct the appropriate statistical test a) Obtain a frequency distribution for each of the following variables and calculate the relevant statistics: awareness, attitude, preference, intention, and loyalty toward Nike. b) Conduct a cross tabulation of usage with sex. Interpret the results. c) Does the awareness of Nike exceed 3.0? d) Do the males and females differ in their awareness for Nike? Their attitude toward Nike? Their loyalty for Nike? e) Do the respondents in the pretest have higher level of awareness than loyalty? f) Does awareness of Nike follow a normal distribution? g) Is the distribution of preference for Nike normal?

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