EXECAXISVE SUMMARY

The banking sector in India has become very much competitive in last fewyears with the increasing growth of private and public sector banks. Day byday the competition is most stringent and crucial.I u n d e r t o o k t r a i n i n g i n A X I S b a n k l i m i t e d K o t a f o r p r o f i l i n g t o understanding the banking operation and marketing its product.AXIS bank was established in and is working with larger assets side in private sector banks. The quality of service is best among competitor.I concluded the survey to get the information regarding the new potentialsalary accounts and saving accounts relat ions and satisfactions level of existing salary accounts and saving accounts for cross sale of other products.The satisfaction amount the existing salary accounts holders and the savingaccount holders of AXIS bank was revealed most of the aspects were at thesatisfactory level. A majority was satisfied wit h the facility provided,services, products, working hours, communication process and technology.Regarding some factor, customer wants some modification in the providedfacilities so they can give suggestions to make them according to their expectations.I would help the bank to identify the satisfaction level of existing relationsand try to cross sale the other products and services because a satisfy