ABOUT RJ CORP

The year 1991 witnessed the inception of RJ Corp, when Mr. Ravi Kant Jaipuria signed a licensed agreement with Pepsi, under the operating company Varun Beverages Ltd., the group manufactures and markets carbonated and non carbonated soft drinks and mineral water. With its humble beginning from one bottling plant at Agra, the company today has 11 bottling plants and has further risen to encompass new ventures in the varied field of retail, food and beverages, education and real estate with operations in India, Nepal, Sri Lanka, Mauritius, Uganda and Thailand. Post beverages the group ventured into restaurant business and thus instituted Devyani International Limited (DIL) , which is engaged in running Pizza Hut, KFC, Costa Coffee and Disney Artist Outlets in different parts of the country. Later Cream Bell had its inception in 2003, a joint venture with a French Dairy Major - Candia and RJ Corp. Cream Bell has pioneered many variants in ice cream with over 50 rich blend of exotic international and traditional Indian ice cream to offer for the Indian Palate. When Beer major InBev came scouting in the country for a partner to join hands to tap the growing beer segment, they chose RJ Corp, which by then had established a reputation of having successfully partnered the worlds leading brands in India and abroad. Thus in 2006 a joint venture was signed between RJ Corp and InBev to give rise to InBev India International Private Limited. With the strong belief to invest in quality, care and education for young minds for the future growth and development of the country, the group forayed into Education. RJ Corp entered into a joint venture partnership with Modern Montessori International (MMI) Singapore, to open pre-school educational institutions across the country. It has also franchise agreement with DPS at Jaipur and Gurgaon. Having bagged it all, RJ Corp was now looking at health care industry. And in the year 2006, came into being Cryobanks International India a joint venture between Cryobanks International USA and RJ Corp. Cryobanks International USA, a leader in the stem cell banking, with its objectives to have large inventory holder of cord blood stem cells for both family storage & public donation, and have a total of seven cord blood banks for stem cell inventory, covering maximum ethnicities in India, showed its confidence in RJ Corp. And made it a part of stem cell research initiative of India by becoming major source of all types of stem cells to various research institutions with in the country.

VISION
Being the best in everything we touch and handle

MISSION
To be a people centric, consumer focused and process driven operations, striving for excellence, day in day out with a beat year ago and turn around mentality..

VARUN BEVERAGES LIMITED

PepsiCo entered India in 1989 and grew to become one of the countrys leading food and beverage companies. As one of the largest multinational investors in the country, PepsiCo has established a portfolio of brands that seek to refresh and excite Indian consumers. RJ Corp has been associated with PepsiCo since the latters entry into India. In 1991, a license agreement was signed between the two companies and RJ Corp became PepsiCos largest bottling business partner in India through its entity, Varun Beverages Limited (VBL). VBL seek to serve their customers with a passion to ensure Pepsis beverage brands retain their position as market leaders in their franchise areas. The group manufactures and markets carbonated and non-carbonated soft drinks and package drinking water under the Pepsi brand umbrella. The beverage portfolio includes iconic refreshment brands Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, Juice based drinks Tropicana, Tropicana Twister and Slice. Also Leher verves soda among local brands. The total turnover of the beverage division is about 800 crores & enjoy a healthy market share of 52% vis--vis competition in the geographical domains that the group operates. This is possible through rigorous and robust distribution set-up & aggressive input deployments in the market place. VBL has the selling and distribution rights in territories of East Delhi, Western U.P., parts of M.P., half of Haryana, whole of Rajasthan, Goa, 3 districts of Maharashtra, North East and the entire country Nepal and is responsible for producing and marketing 30% of Pepsis business in India. The bottling plants of the group in India and Nepal are located at the following sites: Greater Noida Kosi (Mathura)

Chaupanki (Bhiwadi) Alwar Jodhpur Jaipur Goa Guwahati Nepal West Bengal

To serve and meet the growing demand for non-carbonated beverages, the Greater Noida plant has been equipped with world class manufacturing facilities to produce juice and juice based drinks. The state of Art, can manufacturing line runs out of chaupanki plant which is supplying 50% of Indias Pepsi can package needs. The group has its own manufacturing units of PET performs, crowns, plastic lugs, PET closures. PET performs are manufactured at kosi plant. The kosi plant was commissioned in 2000 and produces 254 million performs annually. In March 2004 the group commissioned a new facility to manufacture crown corks, plastic shells & Lug caps. A brand new SACMI crown line was thus imported to set the ball rolling. It had the annual production capacity of 144000 cases (each case containing 100 Gross), and a brand new Crabtree Printing Line with follow on coater, which is the latest technology Internationally. It also had a Lug cap line installed, to meet the demand for Gherkins exporters. This line was commissioned in July 2006. No wonder, Varun Beverages limited has been consistently winning accolades in the Pepsi world - right from being the Best Bottler of the world to the Best Bottler in South Asia.