A Report on 3Cs of Amartex Industries Limited.

365, INDUSTRIAL AREA, PHASE-1 PANCHKULA (HARYANA) 0172-2584366-0172-2586399

Submitted BY:-Sandeep Kumar Enrollment NO.112166002

Content

Company Profile

Introduction of company Vision of company Sale office of Amartex Industries limited Showrooms Plants Franchisees Product Portfolio

Customers

Competitors

Company Profile

Introduction
Amartex is fully integrated manufacturing company with a balance manufacturing and marketing. All products rolling out of our premises find their way to every nook & corner in the region through company owned retail outlets. The weaving unit, the dyeing section, the drying area wherever you look quality makes its presence felt. Strict adherence to International quality standards is followed religiously at our manufacturing units. Amartex was brought under existence in 1988, by Grover family, a team of competent promoters with more than two decades of experience in manufacturing and marketing of textile products. The management of the Company comprises of an appropriate mix of qualified and competent (Directors and Managerial Staff). The Company has flourished under the able and dynamic guidance of Mr. Arun Grover, Managing Director. This ensures cost effective products and a ready cash flow for the Company. Professional staff and optimum use of technologies enable us to provide high quality at competitive prices to the consumers, a state-of-the-art research and development center ensures quality in all products that roll out to the end users. In fact, it would be just right to say that we have Redefined the value of Money".

Head office
Amartex Industries Limited. 365, INDUSTRIAL AREA, PHASE-1 PANCHKULA (HARYANA) 0172-2584366-0172-2586399

Vision

"To see above and beyond the majority" Keeping consumers happy is our tradition; making it a practice is our vision. At Amartex to achieve that we make sure that enhancing product offering is a constant process to keep this process going we make sure that team Amartex is motivated with common vision to achieve bigger and better after every achievement. Audit's the very reason that we have set our eyes to make Amartex a Rs. 1000 crore company in coming year
VALUES:HOUSE MERIT

Merit is the only consideration in entire decision making. CUSTOMER DELIGHT The company is committed for ensuring delight to our internal and external customers by exceeding their expectations every time. ENABLING PERFORMANCE The company is enable performance at each level-optimizing resources and maximizing potential to enable each person to deliver their best. INTEGRITY The company is committed to highest ethical and moral standards. TRANSPARENCY The company has an environment which is warm, carving and sincere for all. We encourage open and transparent interface based on mutual trust across all levels

Sales-Office of Amartex Industries Limited

Amartex Surat Amartex Industries Ltd.Shop no. 4012-13, Golden Plaza,Textile Mill Surat (Gujrat)

Amartex Ahemdabad Amartex industries Ltd. D-109, Shree Ghantakaran Mahavir, Commercial Market, SarangpurAhemdabad (Gujrat) 0179-30283026

Amartex Gurgaon Amartex Industries Ltd 561, UDYOG VIHAR, PHASE-5,Gurgaon (Haryana) 0124-3072770

Amartex East Mumbai Amartex industries Ltd. VI-32, Mehra Industrial Estate, Andheri Kurla road, Saki Naka East Mumbai (Maharashtra) 022-320039004
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Amartex Ludhiana Amartex industries Ltd. Plot no. B32, 741/16-A/Bahadur K Road, New Azad Nagar, Ludhiana (Punjab) 0161-2783424

Amartex Erode (Tirpur) Amartex industries Ltd. 19 First Floor, Thillai Nagar Erode (Tirpur) (Tamilnadu) 0421-3244700

Showrooms
1. Amartex Chandigarh 2. Amartex Panchkula 3. Amartex Dharuhera 4. Amartex Yamuna Nagar 5. Amartex Faridabad 6. Amartex Jagadhri 7. Amartex Kurukshetra 8. Amartex Palampur 9. Amartex Rampur 10.Amartex Rohru 11.Amartex Hamirpur 12.Amartex Kullu 13.Amartex Baddi 14.Amartex Una 15.Amartex Kangra 16.Amartex Solan 17.Amartex Bhunter 18.Amartex Nagrota 19.Amartex Theog 20.Amartex Sanjauli 21.Amartex Palam Colony 22.Amartex Joginder Nagar 23.Amartex Dharamshala 24.Amartex Mohali 25.Amartex Ludhiana 26.Amartex Mehatpur 27.Amartex Patiala 28.Amartex Ferozpur 29.Amartex Malout 30.Amartex Dehradun 31.Amartex Mukhatsar 32.Amartex Bhatinda 33.Amartex Ludhiana
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Plants

Amartex Dharuhera Amartex Industries Ltd. Plot No. 72, Ind Area. Dharuhera. (Haryana) 01274-244404

Amartex Panchkula C/O Amartex Industries Ltd. Plot no. 362, Industrial Area Phase 1 Panchkula (Haryana)

Amartex Bhiwandi Amartex industries Ltd. Anmol Mkt, Building-1, Gala no.105, Above Kotak Mahindra Bank, Anjur Phata Bhiwandi (Maharashtra) 0252-2329393

Amartex Ludhiana Amartex industries Ltd. Plot no. B32, 741/16-A/1 Bahadur K Road, New Azad Nagar Ludhiana (punjab)0161-2783424

Amartex Derabassi Amartex industries Ltd. Village- Saidpura, Barwala Road Derabassi (Punjab) 01762-524885

Amartex Bhilwara Amartex industries Ltd. G-35, Ambaji Textiles Market, Ajmer Road, Bhilwara (Rajasthan) 01482-246139

Franchisee

A.N. Enterprises (Mehre) Near CSD Canteen, Barsar Road Mehre (Himachal Pradesh) -09418009406

Amartex Khanna C/O Amartex Industries Ltd. G.T. Road, Malerkotla Chowk Khanna (Punjab) 01628-231310

Sardar Store (Nangal) 29, Main Market, Nangal Township Nangal (Punjab) 01887-223217-9876569433

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Product Portfolio
The Company has grown to be one of the best competitive companies in the apparel and textile sector with a large employee and an impressive client base. The Company has complete in-house facilities such as Dyeing Units, processing Units, Garment Units, Design Studio and even its own Retail Outlets.

Gents Garments
At, Amartex roll out world class range of designer garments for men. We have ambitious plans to enhance garment production capacity and carve out a niche in the not so distant future in this segment.

Kids Wear
At, Amartex roll out world class range of designer garments for kids. We have ambitious plans to enhance garment production capacity and carve out a niche in the not so distant future in this segment.

Ladies Garments
It is professionally managed manufacturer, exporter & supplier of finely created range of Apparels like ladies wear, sportswear, night wear and other knitted garments. With a flexible approach to accommodate latest fashion, It bring you customized range of Knitwear in stunning colors, designs & style. Empowered by a modern manufacturing & skilled professionals, we can make apparels with any type of prints and embroidery as per client's requirement.

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Corporate Gift
Corporate gift companies come up with newer ideas each season. These can be termed as regular corporate gifting that is related to product launches or promotion of a particular brands.

Gifts Items: Blankets Gift Vouchers Suiting & Shirtings

Fabric
The words fabric and cloth are used in textile assembly trades. Fabric refers to any material made through weaving, knitting, spreading, crocheting, or bonding.

Gents Footwear
Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment.Men Footwear Categories:* Mens Formal Shoes:- Apeat,Lather,Santhatic * Mens Casual Shoes:- Apear - Newbroke Lather * Mens Sports Shoes:- Apear Santhatic Mati * Mens Basket Slipers:- Eva & Raber, Santhatic, airemix

Grocery
A grocery store is a store established primarily for the retailing of food. A grocer, the owner of a grocery store, stocks different kinds of foods from assorted places and cultures, and sells them to customers.

Home Furnishing

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We have provided a section on home furnishing for each and every part of your home from bathroom to bedroom, living room to kitchen and couch. Your home furnishings speak of the kind of person you are. Get impressive home furnishing products like bed spreads, cushion covers, table spreads, carpets with various designs and colors available with Amartex. Bed Sheets Pillows Bed in Bag Bed Spreads Quilts Blankets Table Cloths Table Mats

Ladies Ethic Wear

We are provide a wide range of ladies sit duptta\'sand many more collection:- Many types of Ranges: Cotton Suits Synthetic Suits Fancy items Bhuj Brand Cambric Brands Dollar Brand Sari Brand Tissue Lining Garwal Print

Ladies Footwear
Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Ladies Footwear Designs:* Ladies Basket Sliper- Eva Raber * Ladies Sandal Sliper- Apear - Lather, SanthaticSole, Airemix, SeetSol (Pv)

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CUSTOMERS

Amartex is a very famous name providing products direct from manufacturer to the customer. Amartex is selling home furnishing products, suiting & shirting, garments, grocery, suits and dupattas, footwear, household products, luggage and toys. Mr. Grover is a man full of ambitious ideas and drive, who wishes to achieve and scale the greatest Heights in his chosen Field. By driving by tremendous desire to leave a mark as pioneer in Pro-Consumer Marketing Genius. Mr. Grover also desires to move ahead in life with Integrity, Humility, sincerity & determination to reach the Pinnacle & his Dream to leave a mark on the planet. Mr. Grover is constantly marching ahead to attain pinnacle of success in the chosen field with tremendous zest & zeal. The Company mission is to fulfill the commitment to its cherished consumers of all classes in providing them international quality at the most reasonable prices and providing value to their hard earned money. Here it will be just appropriate to say that Amartex has Redefined the Value of Money. With global vision and values Company has just reached the runway but yet to take off. These include global venture in to marketing, tie ups and export opportunities in U.K., U.S. & Canada to name a few. Amartex must reach at Pinnacle in its fullest.

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Main Types of customers in Amartex Industries Ltd.

Loyal Customers
Naturally, Amartex give attention to their loyal customers. These customers are the ones who can and should influence our buying and merchandising decisions. Nothing will make a Loyal Customer feel better than soliciting their input and showing them how much you value it. In my mind, you can never do enough for them. Many times, the more you do for them, the more they will recommend you to others.

Discount Customers
Amartex started various discounted schemes for their customers. In these schemes they attract lower income groups. Its also provided various discounted schemes in festivals seasons.

Impulse Customers
Clearly, this is the segment of our clientele that Amartex like to serve. There is nothing more exciting than assisting an Impulse shopper and having them respond favorably to our recommendations. Amartex want to target displays towards this group because they will provide us with a significant amount of customer insight and knowledge.

Need-Based Customers
People in this category are driven by a specific need. When they enter the store, they will look to see if they can have that need filled quickly. They buy for a variety of reasons such as a specific occasion, a specific need, or an absolute price point. As difficult as it can be to satisfy these people, they can also become Loyal Customers if they are well taken care of. Salespeople may not find them to be a lot of fun to serve, but, in the end, they can often represent your greatest source of long-term growth.

Wandering Customers
For many stores, this is the largest segment in terms of traffic, while, at the same time, they make up the smallest percentage of sales. Since they are merely looking for interaction, they are also very likely to communicate to others the experience they had in the store

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Competitors

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