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Assistant Professor, Department of Management Studies, Aalim Muhammed Salegh College of Engineering, Avadi I.A.F, Chennai 55. UNIT ONE PART - A 01. Define Research? 02. What do you mean by Research Methodology? 03. What is Social Research? 04. What are the objectives of Research? 05. What do you mean by motivation in research? 06. What is Descriptive Research and Analytical Research? *** 07. What do you mean by Applied and Fundamental Research? 08. What is Quantitative and Qualitative Research? 09. What do you mean by Conceptual and Emprical Research? 10. What is Historical Research? 11. What are the approaches to research? 12. What is case study approach? 13. What do you mean by experimental approach to research? 14. What is exploratory research approach? 15. What is Research process? 16. Write the Qualities of Researcher? 17. What is Variable? 18. What do you mean by Dependent and Independent variable? 19. Define Confounding variable? 20. Define Extraneous variable? 21. What is the significance of Research? 22. What do you mean by Casual Research? 23. What are the Special features of an applied research?*** 24. What is Longitudinal study?*** 25. What are the Qualities of a good research?*** 26. Differentiate Applied research and fundamental research? 27. Define Experimental research?*** 28. Define Research methodology?*** PART B 01. Briefly describe the different steps involved in a research process? 02. What do you mean by research? Explain its significance in modern times? 03. Describe the different types of research?*** 04. Write short notes on: Export facto research Motivation in research Objectives of research Criteria of good research [ *** - Denotes Repeated University Questions ]

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05. Research is much concerned with proper fact finding, analysis and evaluation. Do you agree with this statement? Give reasons in support of your answer? 06. What are the Stages of research process? 07. How would you define a research problem and how would you frame hypothesis for that problem? 08. Define the research process. Explain its steps.*** 09. Define the research process. Explain its steps with the help of flow chart? UNIT TWO PART A 01. Define Research design? 02. What are the contents of Research design? 03. What are the features of a good research design? 04. What do you mean by Exploratory research design? 05. What is Experimental Research design?*** 06. What is diagnostic and descriptive research design? 07. List the factors affecting research design? 08. Define Hypothesis and causal hypothesis?*** 09. What are the characteristics of hypothesis? 10. Name the types of hypothesis? 11. What is crude and refined hypothesis? 12. What is working and statistical hypothesis? 13. What is null and alternate hypothesis? 14. What is Type I and Type II error? 15. Explain the following with examples Nominal Scale Ordinal Scale Interval Scale Ratio Scale 16. Give the different types of Scales used in measurement?*** 17. Define Rating 18. Define Measurement.*** 19. Define Semantic differential Scales(SD Scales). 20. What is Staple Scale? 21. What are the characteristics of good Measurement ? 22. What is Likert Scale? 23. Differentiate between Reliability and Validity.*** 24. What do you understand by byCause and Effect.*** 25. What are the sources of error in measurement?*** 26. Distinguish between nominal scale and ordinal scale?*** 27. What are the various types of reliability?*** 28. Define Rating and Ranking Scales?*** 29. What is content validity?*** sPART B 01. Explain the meaning and significance of a research design? [ *** - Denotes Repeated University Questions ]

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02. Describe some of the important research designs used in experimental hypothesis testing research study? 03. Give your understanding of a good research design. Is single research design suitable in all research studies? If not why? 04. Explain and illustrate the following research designs Two group simple randomized design Latin Square design Random replications design Simple factorial design Informal experimental design 05. What is measurement? What are the characteristics of the measurement and explain them?*** 06. Explain Paired comparison technique?*** 07. Discuss the steps to construct thrustones case V Scale model?*** 08. Illustrate thrustones V Scale model with an example?*** 09. Explain the following and also compare and contrast them.*** Nominal Scale Ordinal Scale Interval Scale Ratio Scale 10. Illustrate Constructions Thrustones V Scale model with an example? What are the advantages and Disadvantages?*** 11.Discuss the steps in Experimental Design and its importance in survey based research?*** 12. Examine the factors affecting the Internal Validity?*** 13. Briefly explain the types of experimental designs used in marketing?*** 14. Discuss the methods and techniques of attitude measurement?*** 15. What is Random blocked design and draw the format of ANOVA table?*** 16. Describe the specific situation for which each of the following experimental designs is appropriate .Defend your reason.*** Factorial Design Latin square design 17. Suggest methods for Improving the reliability and validity of data collection through Interview?*** 18. Discuss the relative merits and demerits of Rating Vs Ranking Scale Cummated Vs Cumulative Scales Scalogram analysis Vs Factor Analysis UNIT THREE PART A 01. What is Primary data? 02. What is Secondary data? 03. Write two merits and demerits of Primary data? 04. Write two merits and demerits of Secondary data? 05. What are the sources of Primary data? 06. What are the sources of Secondary data? 07. What do you mean by Pantry Audit? 08. What are Consumer panels? [ *** - Denotes Repeated University Questions ] Page 3 of 8

09. What do you mean by Sales force Opinion? 10. What are Projective Techniques? 11. What is Content Analysis? 12. What do you mean by Periodicals and Journals? 13. Write the use of Encyclopedia? 14. What is Direct Interview? 15. What is Structured and Unstructured Interview? 16. What do you mean by Telephonic and Non-directive Interview? 17. What are the Types of Observations? 18. What is Questionnaire? 19. Write two merits of Questionnaire? 20. Write two demerits of Questionnaire? 21. What do you mean by Editing and types of Editing? 22. What is Coding and Classification? 23. What is Sampling? Write two merits of Sampling? 24. Write Essentials of Sampling? 25. Write two methods of Sampling? 26. What is Random or probability sampling? 27. What is Non random or Non probability sampling? 28. What is Stratified Random Sampling? 29. What is Systematic Random Sampling (or) Multi Stage (or) Cluster Sampling? 30. What is Convenience and Quota Sampling? 31. Write two Factors determining the size of sample? 32. What is Sampling Frame? 33. Distinguish between Primary and Secondary Data? 34. How is Random Sample done? 35. What are the determinants of Sample size? 36. What is Data analysis? 37. What is an Optimal Sample Size? 38. What are the advantages of Electronic questionnaire? 39. What is dynamic data collection method? 40. What is non probability sample? 41. Define mall Intercept Interview? 42. Define Cluster Sampling? PART - B 01. What are the sources of collecting Primary and Secondary data? Examine the importance of Primary and Secondary data? 02. Clearly explain the difference between Collection of Data through Questionnaires and Schedules? 03. Discuss the Interview as a Technique of data collection? 04. What are the guiding considerations in the construction of questionnaire? 05. Distinguish between an Experiment and Survey .Explain fully the Survey method of Research? 06. Critically examine Data collection through Projective techniques is considered relatively more reliable?

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07. Write short notes on: Depth Interview Important aspects of questionnaire Pantry and Store Audits Thematic Appreciation Test Koltzman Inkbolt Test 08. What do you mean by Sample Design? What points should be taken into consideration by a researcher in developing a sample design for the research project? 09. How would you differentiate between Simple random sampling and Complex random sampling designs? Explain clearly giving examples? 10. Why Personality Sampling is generally preferred in comparison to non-probability sampling? Explain the procedure of selecting a simple random Sample? 11. Under what circumstances a stratified random sampling design is considered appropriate? How would you select such Sample? Explain by means of an example? 12. Distinguish between Restricted and Unrestricted Sampling Convenience and purposive Sampling Systematic and Stratified Sampling Cluster and Area Sampling 13. Under what circumstances would you recommend? A Probability Sample? A non probability Sample? A Stratified Sample? A Cluster Sample? 14. Explain and illustrate the procedure of selecting a random sample? 15. How to determine the optimal sample size? What are the methods used for determining the sample size? 16. Discuss the methods of data collection by big business houses in recent times? 17. Discuss Interview as a technique of data collection. 18. What are the different types of observations used for collecting primary data? Give example for each type? 19. Explain the procedure for designing the questionnaire and the interview schedules. What are the basic ingredients in their design? 20. Briefly explain the classification of sampling techniques? 21. List and briefly explain the methods of primary data collection? 22. Discuss the steps of questionnaire design? UNIT FOUR PART A 01. What is Editing? 02. What is Coding? 03. What are the different types of editing? 04. Distinguish between classification and tabulation? 05. What is Factor analysis? 06. What do you mean by factor loadings? 07. What are the important methods of factor analysis? 08. What do you mean by centroid method? [ *** - Denotes Repeated University Questions ] Page 5 of 8

09. What is principal component method? 10. What is maximum likelihood method? 11. Define communality? 12. What is Eigen value or latent root? 13. What is R type and Q type factor analysis? 14. Define cluster analysis? 15. What is multidimensional sealing? 16. What do you mean by latent structure analysis? 17. Define path analysis? 18. What is exploratory factor analysis?*** 19. What is Varimax method?*** 20. What is discriminant analysis?*** 21. What is factor rotation? What are the methods of factor rotation?*** 22. Distinguish between Regression and correlation?*** 23. Define confidence limit and confidence interval?*** 24. What is Canonical correlation?*** 25. Draw the curve for the two variable that have negative correlation?*** 26. Define coefficient of determination?*** 27. Write down the concept of canonical correlation and its utility in research?*** 28. What are the benefits of using statistical software package for data analysis?*** 29. What is dummy variable or pseudo variable? 30. Define discrete variable and continuous variable? 31. What do you mean by criterion variable? PART B 01. What do you mean by multivariate techniques? Explain their significance in context of research studies. 02. Write a brief essay on Factor analysis particularly pointing out its merits and limitations? 03. Name the input multivariate techniques and explain the important characteristics of each one of such techniques. 04. Write a short notes on rotation in context of factor analysis. 05. What is multiple regression? Explain its application and important in modern business.*** 06. What do you understand by association of attributes? How do you determine the existence and nonexistence of the same.*** 07. What is discriminant analysis? Why is it used? Explain the analysis in detail with an example from management.*** 08. What is multiple linear regression ? Consider an example for which this model can be applied. Explain the application Of the model in detail.*** 09. Illustrate the concept of cluster analysis using scattered diagram as well as profile diagram.*** 10. Discuss the steps of principal components methods.*** 11. List different methods of cluster analysis and explain any one of them with an example.*** 12. How do Statistical techniques used in management research? Explain?*** 13. Explain the application of cluster analysis and state the different methods of clustering techniques.***

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14. Write a short notes on : A. Cluster analysis. B. Reflection in context of factor analysis. C. Multidimensional scaling. D. Maximum likelihood method of factor analysis. E. Path analysis. 15. Give your understanding of non-parametric test or distribution free methods explaining their important characteristics. 16. Narrate the various advantage of using non-parametric tests. Also point out their limitations. 17. Briefly describe the different non-parametric tests. Explaining the significance of each such test. 18. Define Editing and list out its purposes? 19. What are the different types of editing ? Explain each of these types with examples. UNIT FIVE PART A 01. Define Report? 02. How many types of report are there? 03. What is technical Report? 04. What is popular report? 05. What is the important of oral presentation in report? 06. What is Bibliography? State its role in a research report?*** 07. What is the significance of oral communication?*** 08. Enumerate the guidelines for preparing bibliography? *** 09. Give a brief account of typing / printing instructions while preparing a Research report.*** 10. Define synopsis?*** 11. Define technical report?*** 12. Define Research report?*** 13. Give a sample cover page of a research report?*** 14. Why a synopsis is essential for the research report?*** 15. What are the guidelines for effective writing?*** 16. What are the benefits of recommendations made in the research report?*** 17. What is oral report?*** 18. Why is literate survey required?*** 19. What is documentation style? 20. What is the important of footnotes in report? 21. What are the different steps in writing report? PART B 01. Discuss the components of a research report?*** 02. What considerations one has to have to write an effective research report? Discuss.*** 03. Explain the guidelines for research report writing? Illustrate with examples?*** 04. What are the different types of research reports ? explain its contents?*** 05. What are the precautions to be observed for writing research reports?*** 06. What are the various sections of a research report?*** 07. Discuss the purpose and basis of a technical research report?*** [ *** - Denotes Repeated University Questions ] Page 7 of 8

08. Give the table of contents of a survey based research report of your choice and explain the scope of each item in it.*** 09. What are the types of research report ? explain them in brief?*** 10. Discuss the guidelines for preparing bibliography?*** 11. What are the types of report ? explain in brief?*** 12. Describe in brief the layout of a research report covering all relevant points. 13. Interpretation is the fundamental components of research process- Explain why so? 14. Write short notes on the following techniques of writing report characteristics of a good research report rewriting and polishing a report.

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