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Designing Entrepreneurship UCLA DMA 160 STU 2 MW 9-12

Monday, July 16, 2012

Project 02

Destructive Innovation

Monday, July 16, 2012

what we will cover:

Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

Monday, July 16, 2012

what we will cover:

Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

Monday, July 16, 2012

Monday, July 16, 2012

what we will cover:

Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

Monday, July 16, 2012

Monday, July 16, 2012

what we will cover:

Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

Monday, July 16, 2012

The Designers Dilemma:

Creatives are afraid to see business as a medium because they lack analytical condence

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Casey Reas Ben Fry

Monday, July 16, 2012

Fluxus

Monday, July 16, 2012

Monday, July 16, 2012

The Designers Dilemma:

The left and right brain theory is a myth. We identify with one side or the other, but we are in no way limited to one side or the other.

Monday, July 16, 2012

The Designers Dilemma:

LEFT rules numbers systems orders

RIGHT color theory form narrative

Monday, July 16, 2012

The Designers Dilemma:

These are all things that we MAKE.

Monday, July 16, 2012

The Designers Dilemma:

Because of this insecurity around business, designers tend to follow existing methods, or work within existing structures, instead of pave the way for their own

Monday, July 16, 2012

The Designers Dilemma:

Monday, July 16, 2012

The Designers Dilemma:

Monday, July 16, 2012

The Designers Dilemma:

Designers say "Im not good at the business stu" without knowing what "the business stu" is.

Monday, July 16, 2012

The Designers Dilemma:

Its not mathematic equations and ow charts, it is another medium for creative expression.

Monday, July 16, 2012

The Designers Dilemma:

Business is something you MAKE.

Monday, July 16, 2012

The Designers Dilemma:

Business is a tool for making your idea accessible and approachable to millions of people. It is also a way to give you full focus on your own creation

Monday, July 16, 2012

The Designers Dilemma:

Existing methods and structures are crippling to the fundamental nature of design

Monday, July 16, 2012

The Designers Dilemma:

Design is something that invents new systems in order to challenge old systems. When it is forced into an old system, its capability to challenge the very structure or method that inuences it is impossible.

Monday, July 16, 2012

The Designers Dilemma:

Entrepreneurship is (also) something that invents new systems in order to challenge old systems.

Monday, July 16, 2012

The Designers Dilemma:

Business as a medium

Monday, July 16, 2012

The Designers Dilemma:

Business as a medium

Monday, July 16, 2012

The Designers Dilemma:

projects

Monday, July 16, 2012

The Designers Dilemma:

projects

ventures

Monday, July 16, 2012

what we will cover:

Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

Monday, July 16, 2012

Project 03

Design & Write a proposal for a new entrepreneurial endeavor that will take place within a specic community.

Monday, July 16, 2012

Project 03

What is the community? - History, predicament, unique quality - The more specic, the better.

Monday, July 16, 2012

Project 03

What is your goal? - What do you want to accomplish within this community? How do you want to help? What does this community need?

Monday, July 16, 2012

Project 03

What is your approach? - How will you work with this community? What do you hope your work accomplishes?

Monday, July 16, 2012

Project 03

Scenario example - Show me how this will work. What will you need to be able to do this?

Monday, July 16, 2012

Project 03

written proposal - research - approach - strategy

Monday, July 16, 2012

Project 03

written proposal - research - approach - strategy

with supporting evidence & visuals

Monday, July 16, 2012

Project 03

By thursday: know the community you will be researching. Call, email, or skype with me on thursday. I want to check in with you before the weekend. Cant pick? Choose a few - we can talk about it.

Monday, July 16, 2012

My contact info:

email: matt@verynice.co skype: mattmanos phone: 650-274-6335

Monday, July 16, 2012