VIRAL MARKETING (C2B)

On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

www.hotmail.com Hotmail (officially Microsoft Hotmail, previously Windows Live Hotmail and MSN Hotmail) is a free web-based email service operated by Microsoft as part of Windows Live. One of the first web-based email services, it was founded by Sabeer Bhatia and Jack Smith and launched in July 1996 as "HoTMaiL". It was acquired by Microsoft in 1997 for an estimated $400 million, and shortly after, it was rebranded as "MSN Hotmail". The current version was released in 2011.

www.xbox.com

The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe. It was Microsoft's first foray into the gaming console market, and competed with Sony's PlayStation 2, Sega's Dreamcast (which stopped American sales before the Xbox went on sale), and Nintendo's GameCube. The integrated Xbox Live service launched in November 2002 allowed players to play games online The Xbox was the first console offered by an American company after the Atari Jaguar stopped sales in 1996.

GROUP PURCHASING (B2B)

Group purchasing is a process that allows several individuals or businesses to come together for the purpose of purchasing various types of goods and services at discounted rates. The idea behind this type of purchasing consortium is to combine the buying power of all the members and use that volume purchasing to convince service providers to extend the same low rates to every member of the group regardless of that members actual usage. Smaller retailers have often used this approach to secure discounted pricing on goods for resale in their stores, allowing them to successfully compete with larger retailers that operate on a national or international basis.

www.factorysales.ph
Group buying, social buying, collective online buying, crowd buying they all mean one thing. Its getting deals and discounts through the power of bulk buying.

www.kuponan.ph

Submitted by: BUGAY, MA. KATRINA R. LORENZO, NICHELLE KIM A. RIVERO, CAMILLE LAYUG, CHESTER S. RESIDUO, PAUL ELIAQUIM MADRIAGA, JOEMEL

Submitted to: Ms. Cherry Collera NETW-212