PREFACE

In todays world, the management ability is so demanded in the company. For doing the better managerial work, the person must have the knowledge of management. This knowledge is not only based on theoretical but also on practical. In short for being a good manager a person must have both the knowledge. Management teaches us what to do, when to do and where to do through industrial training. We can know practical action of business that how the work is done. Industrial training assists us to study the organization and observe the real life situation existing in a company. This will help us to relate how to put the theory in to practical use. Thus, this practical training will be of great help to us to survive in such a cutthroat competition and to be successful. So, in order to have a practical exposure, I have been placed in The Times of India company for my Summer Internship Program as my specialization is marketing and this company especially Baroda division deals with sales and distribution This project report is comprehensive work and covers function of management and research. I had laid special emphasis on marketing management; have been observed, studied, learnt and beholden by me.

Acknowledgement

We take this opportunity to express out immense gratitude to our guide. Vijay Shah (Deputy Manager, RMD) vadodara, Gujarat, for accepting us to work under him for our summer project training. We are grateful to him for his prolonged interest in our work and excellent guidance. He has been a constant source of motivation to us. His uncompromising demand for quality and insistence for meeting the deadlines, we were motivated to complete the work before time and achieve excellence in whatever we did. He has shown us a way to pursue excellence. We thank him for keeping us on our toes and induce and compel us to learn and improve all the time. He helped us a lot to solve our problems and difficulties at right times. We are highly indebted to Mr. Shantanu Chakroborty and Mrs. Sudeshna madam for allowing us to join in TIMES OF INDIA, for our project training. We would also like to thank them and other faculty members for their encouragement and guidance given to us throughout our academic period. This training would not have been successful without the support and cooperation of my parents, friends and everyone who has helped me in carrying out fieldwork successfully.

Signature of the Student Ashita srivastava

EXECUTIVE SUMMARY

Today is the age of globalization, and competition has become a regular feature in every industry. Every player in the market has to strive hard to sustain. Good marketing strategies are always assisting the companies to survive and grow.

Consumer is the king of the market today. He is the one who chooses from all the available brands and selects the company of his will. The impact of digital revolution on Consumer Behavior sets the tone for setting up the modern marketing strategies that includes the study of consumer behavior, its diversity and its development.

The companies today use the past consumption behavior as a foundation for creating and keeping satisfied and profitable life time customers. Consumer Research is an important tool for understanding the consumer behavior. Consumer Research describes the process and tools used to study consumer behavior. The outcome of this consumer research enables the marketers to understand and predict the consumer behavior in the market place, it is concerned not only with when, why, where, how and how often they buy it. Consumer Research is the methodology used to study consumer behavior, it takes place at every phase of the consumption process: before, during and after the process. Thus, consumer behavior study has become an integral part of strategic marketing planning.

I had conducted my SIP in the Company Bennett Coleman & Co. Ltd which is popularly known as Times of India. The company has created the great image in the minds of customers and that is the reason why it is known as Indias largest media house.

TABLE OF CONTENTS :
CONTENTS
PREFACE AKNOWLEDGEMENT EXCEUTIVE SUMMARY PROFILE OF MEDIA INDUSTRY INDIAN READERSHIP SURVEY: ENGLISH NEWSPAPAER INTRODUCTION OF COMPANY INTRODUCTION OF TIMES OF INDIA HISTORY OF TIMES OF INDIA EDITIONS KEY PERSONS JOURNALISM PORTAL TIMES GROUP MERCHANDISE FUNCTIONING OF VARIOUS DEPARTMENT HIRERACHY INVOLVED BARODA TIMES WORK FLOW AT PRODUCTION DEPARTMENT PRODUCT PROFILE MAJOR COMPETITORS INDIAN EXPRESS THE HINDU INDIA TODAY GROUP TIMES MAGZINES AND COMPETITORS MAGZINES CIRCULATION AND MARKET SHARES OF BCCL PRODUCT WITH ITS COMPETITORS IN VADODARA REASEARCH METHODLOGY DEMOGRAPHIC FINDINGS READERSHIP SURVEY FINDINGS SUGGESTIONS PROBLEM DEFINE LEARNINGS FROM ON THE JOB TRANING BIBLOGRAPHY

SR. NO
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

PAGE NO.
1 2 3 5 9 12 15 16 19 20 21 22 24 25 26 27 28 29

19. 20. 21. 22. 23. 24. 25. 26. 27.

33 35 40 42 43 45 46 47 48

PROFILE OF MEDIA INDUSTRY

MEDIA INDUSTRY:
The structure of the Indian print media industry is highly fragmented with importance to regional dominance. The Indian print media segment primarily comprises newspaper and magazine publishing. Book Publishing also forms part of the print media though currently the share is not substantial.

As per PwC report, the print industry is expected to grow from Rs 128 bn in 2006 to Rs 232 bn by 2011, at 12.6% CAGR. While the newspaper industry is estimated at Rs 112 bn, the magazine segment is valued at Rs 16 bn.

Growth drivers

Higher literacy levels: In 2008, the literacy levels increased to 71.1% as compared to 69.9% in 2007. While rural literacy is at 64.8%, urban literacy touched 85.3%. Currently Indian print media is estimated to reach over 220 m people, and has immense growth potential since close to 370 m literate Indians are believed to not be served by any publication. Also, the reach of newspapers is only 27%, as compared to the global average of 50%.

Lower cover prices: Earlier, due to strong hold over a region, the newspaper had higher cover charges. However, with increasing competition and venture into newer regions the companies have reduced the cover prices to augment more sales. Many English dailies are sold for as low as Re 1 or Rs 2. The initial subscription offers of DNA and Hindustan Times (HT) in Mumbai, during their launch period, further reduced the cost of the newspaper to around 50 paise for an average issue

Higher ad spends: Print media accounts for 48% of the total Rs 137.5 bn advertising spend in the country. However, the ad spend in India is just 0.4% of GDP as against 0.5% in China, 1.3% in the US and a world average of nearly 1.0%. With rising consumerism and growing interest from domestic and global brands in Indian market, the growth in ad segment is expected to be strong.

As per the registrar of newspapers, there were approximately 6,529 daily newspapers as of March 2007. No single newspaper had a national circulation. In 2008, India had the second largest circulation of newspapers with 88.9 m copies per day; second only to China with 98.7 m copies a day.

Urban & Rural

Urban

Rural

Base Population (m) % (m) % (m) %

Any Publication 184 23.6 99.9 42.2 84.3 15.6

Any Daily

170 21.9

93.8 39.6

76.6

14.2

Any Daily

Hindi 63 8.1 35.6 15 27.3 5.1

Any Daily

English 17 2.2 15.9 6.7 1.6 0.3

Any Magazine

59

7.6

33.8 14.3

25.1

4.6

Source: Ficci PWC, companies

NEWSPAPERS

The Display advertising component of the Newspaper market in India for calendar year 2008 was valued at Rs.9,290 cr (growth of 18% over calendar yr 2007)

Print, in spite of being the biggest incumbent medium, continued to attract the largest share of advertising spends, mainly attributed to rise of the tabloid and regional focus.

MAGAZINES

Taking a cue from their foreign counterparts, Indian publishers are launching niche magazines across News, Fashion, Travel and Health. The Economist, Vogue, FHM and music magazine Rolling Stone were some of the well known foreign titles to make it here.

Future? Expect a spate of new launches in the coming months, with almost a dozen global players planning to launch India editions. This will also be in part due to Indian media laws, which restrict foreign equity to 26% in the news segment, but allow 100% foreign equity in non-news and non-current affairs specialty magazines.

TELEVISION The entry of regional channels, anti incumbency factor (i.e. newer entrants with newer formats), Twenty20 world cup, new formats (reality shows, talent hunt), distribution (mobile content), cable and satellite growth have ensured that Television media remains on top of the advertiser spend.

RADIO Radios share of the total media pie has grown to 4% in 2008. Growth of the medium can be attributed to the increase in number of stations and the corresponding listener base.

Over 240 private FM stations have become operational since phase 2 of the bidding for radio channel licenses. Radio channels with the highest number of operational stations are Radio Mirchi with 32 stations, Radio City with 16 stations, Big FM with 44 stations and My FM with 17 stations. Local nature, content integration, ground activation serve as a cost effective medium for advertisers.

Indian

Readership

Survey

2009:

English

Newspapers

Indian Readership Survey: Times of India reigns supreme

The Times of India (TOI) continues to be the No.1 English daily in the country, as per the latest round of IRS (Round 1, 2009) with a total readership of 1.33 crore. Even in the previous round of IRS (Round 2, 2008), TOIs readership was 1.33 crore.

Hindustan Times continues to hold the No.2 position among the English dailies. Hindustan Times also has maintained its readership from its previous round with a readership of 63.4 lakh.

Chennai-based English daily, The Hindu continues to hold its front despite TOI invading its home turf, last year. The English daily which has multiple editions outside Chennai, has added around 97,000 readers (1.8 per cent growth) from the last round of IRS (Round 2, 2008). However, when compared to the same period last year (Round 1, 2008), the newspapers readership is still lesser by 1.78 lakh readers (a decline of 3.2 per cent). In the last round of IRS, it had lost around 2.75 lakh readers (a decline of 4.9 per cent). The addition of 97,000 new readers in the current round has narrowed the gap and its current readership stands at 53.73 lakhs.

ABP Groups English daily which has a strong hold in the eastern region continues to be at No.4 with a readership of 28.18 lakh readers.

Hyderabad-based Deccan Chronicle too has witnessed a slight decline in readership in the current round of IRS (Round 1, 2009). In the current round of IRS, it has lost 55,000 readers, which is still a better performance than the previous round, when it had lost around 2.05 lakh readers. In the latest round, its readership stands at 27.68 readers.

Times Groups business daily, The Economic Times has also lost 89,000 readers in the current round (IRS, Round 1, 2009) which is a decline of 4 per cent. Its current readership stands at 19.17 lakh.

The Mumbai-based English tabloid, Mid-Day, which has ventured out of the city in the last few years with editions from Bangalore, Pune and Delhi, has moved up by a position among English dailies, although its has registered a decline in readership. Mid-Days readership in this round stands at 15.83 lakhs 10 per cent lesser than what it used to be a year ago.

The New Indian Express has been pushed to No.8 in the current round. The newspaper despite revamping itself has lost more than 4 lakh readers in the last one year a loss of 20 per cent. From 19.77 lakh readers in IRS (Round 1, 2008), its current readership stands at 15.66 lakhs.

Mumbai Mirror, the Times Group tabloid which is also distributed free along with The Times of India is at No.9 with a readership of 15.57 lakh.

DNA, at No.10, has recorded the maximum growth among the top English dailies having added 1.52 lakh readers in the current round a growth of 11 per cent. In fact in the last one year, its readership has grown from 13.11 lakhs in IRS (Round 1, 2008) to 14.89 lakhs in the current round a growth of 13.5 per cent.

Following are the top ten English daily newspapers in India, according to the Indian Readership Survey (IRS) 2009 Round 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research.

TOP 10 ENGLISH DAILIES

IRS RANK NEWSPAPER ROUND 1

2008 IRS ROUND 1

2009

The Times of India

136.41

133.32

Hindustan Times

63.46

63.47

The Hindu

55.51

52.76

The Telegraph

30.38

29.7

Deccan Chronicle

30.28

28.23

The 6 Times

Economic 20.11 20.06

Mid-Day

17.64

15.83

The 8

New

Indian 19.77 15.66

Express

Mumbai Mirror

15.91

15.57

Daily 10 Analysis

News

& 13.11 14.89

(ALL FIGURES ARE IN LAKHS)

INTRODUTION OF THE COMPANY

VISION

It Is A Global Company With Cosmic Consciousness Served From INDIA, Aggregating Audiences To Network Media Brands Transiting Through Print.

MISSION

Move first, Move fast. The Times of India was founded with a simple belief - to create worldclass media product and services. Our mission stems from the belief that consumer experience is critical to our success.

Multiple ties
Team The Times of India strives to create multiple relationships with global Indian. To do that The Times of India commanders and strategists wear multiple hats, think disruption, and reinvent themselves every week.

Continuous innovation
Being in a dramatically-changing business-the internet-amounts to: act granular, think big. Our customers are just joining the digital revolution. So, we must keep anticipating their preferences through meticulous work, continuous innovation, and consistency in quality.

Where ideas live

At The Times of India, ideas rarely die, because we vehemently believe in the freedom to disagree. We believe in keeping the floodgates of ideation open all the time. We are not subsumed by it, we generously give every idea enough gestation-time even if it means working out time from our daily work.

Smart-sensing the future

The Times of India seeks to be a media megamart that infotains the customer, creates community value, delights the smart shopper, provides cutting-edge solutions to the advertiser, and believes in the magic of the idea.

Organization Structure:

Times (Baroda)
EDITORIAL

Times (Amedabad)
HRD

RESPONSE

FINANCE

RMD

PRODUCTION

BUSINESS

Source: Mr.Vijay Shah,(RMD, Vadodara) CompanyGuide.

INTRODUCTION OF B.C.C.L.: Summary about B.C.CL.: Bennett, Coleman & Company Limited (BCCL) engages in media publishing services. Bennet offers newspapers, magazines, Internet, and electronic commerce information publication

services. It involves in the printing of some well known newspapers and magazines like The Economic Times, Times of India, Femina, Sandhya Times, Times FM, Mirror and Filmfare. The company also provides radio and television channels where in it is involved from program production to distribution. Various web portal operation and mobile value added services are also provided by the company. BCCL is head quartered in Mumbai, India. Global Datas Bennett, Coleman and Company Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services. This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope of B.C.CL.: Business description - A detailed description of the company's operations and business divisions. Corporate strategy - Global Datas summarization of the company's business strategy. Company history - Progression of key events associated with the company. Major products and services - A list of major products, services and brands of the company. Key competitors - A list of key competitors to the company. Key employees - A list of the key executives of the company. Executive biographies - A brief summary of the executives' employment history. Key operational heads - A list of personnel heading key departments/functions. Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.

INTRODUCTION OF TIMES OF INDIA: The Times of India (TOI) is an Englishlanguage daily newspaper in India. It has the largest circulation among all Englishlanguage newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. The June 26, 2010 front page of the Mumbai edition of The Times of India Type Daily newspaper Format Owner Publisher Editor-in-chief Founded Language Headquarters Broadsheet Bennett, Coleman & Co. Ltd. The Times Group Jaideep Bose 3 November 1838 English, Kannada Times House 7 Bahadur Shah Zafar Marg, New Delhi, Delhi 110002 3,146,000 Daily The Economic Times Timesofindia.com In the year 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations (India) as the world's largest selling English-language daily newspaper, placing as the 8th largest selling newspaper in any language in the world. According to the Indian Readership Survey (IRS) 2010, the Times of India is the most widely read English newspaper in India with a readership of 70.35 lakhs (7.035 million). This ranks the Times of India as the top English newspaper in India by readership. According to ComScore, indiatimes (and not TOI online) is the world's mostvisited newspaper website with 159 million page views in May 2009, ahead of the New York Times, The Sun, Washington Post, Daily Mail and USA Today websites.

Circulation : Sister newspapers Official website

HISTORY OF THE TIMES OF INDIA 1838: The first edition appears on November 3, 1838, known as The Bombay Times and Journal of Commerce. The newspaper is published twice a week under Editor J.E. Brennan. 1846-1857: The newspaper changes hands and George Buist, LL.D, F.R.S., becomes the editor of the Times from 1840-57. 1850: Shareholders decide to increase the share capital and the paper is converted into a daily. 1859: Bombay Standard and Chronicle of Western India merges into The Bombay Times and Journal of Commerce to form Bombay Times & Standard. 1861: Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph & Courier to form The Times of India and gives it a national character. 1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane. 1892: Following the death of Henry Curwen, Thomas Jewell Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL). 1907: In the newspaper's first price war under editor Stanley Reed, the price is cut from 4 annas to 1 anna, and circulation rises 5 times. 1946: For the first time, the paper transfers to Indian ownership. Ram Kishan Dalmia buys out Bennett, Coleman & Co. Ltd for Rs. 2 crores. 1948: Sahu Jain Group becomes the owners of the company after Dalmia sells the firm to recover 2.5 crores he needs to pay back to an insurance company. Sahu Shanti Prasad Jain, sonin-law of Ram Kishan Dalmia, becomes the first chairman of the group. 1950: Delhi edition is launched with K. Gopalswami as the first Indian editor. 1952: Film fare launched and started by J.C Jain, the first Indian to be the GM of TOI.[9] 1959: Femina is launched. 1960: Sahu Ramesh Chandra Jain joins BCCL 1961: The Economic Times is launched. 1982: Samir Jain joins BCCL. 1984: Times of India, Bombay set up modernized newsroom (including new look classified pages)

1985: Nandita Jain joins BCCL and started Saturday Times (in color) 1986: Times of India and Navbharat times, Patna edition started. 1987: Printing of The Times of India from Kandivili Press. 1990: The Times School of Marketing is established as an in-house training school to feed the group 1991: BBC features The Times of India among the world's six great newspapers. 1993: BCCL starts production of television software. 1996: The Times of India crosses 1 million marks in circulation. 1998: BCCL enters into music market with Times Music. 1999: Indiatimes webportal launched; BCCL enters music retailing business with Planet M. 2000: Timesofmoney - JV with Citibank. 2001: Radio Mirchi - Nationwide Private FM Broadcasting. 2001: 360 Degrees - Event Management Arm launched. 2002: Times Outdoor - Outdoor Advertising & Billboard Marketing. 2003: Times Classifieds - Classifieds site catering to web audiences, the group publications and also publications from other countries like Sri Lanka. 2004: Launch of the Times Private Treaties - The Innovative Branding Solution from The Times Group stable. Launch of the Jobs portal Times Jobs. Television Business launched with the launch of a lifestyle and entertainment channel called z00m. 2005: Launch of a Matrimonials website TimesMatri[5] 2006: Launch of a television News Channel called Times Now in collaboration with Reuters. Launch of a Property services Portal Magic Bricks TimesMatri is rebranded as Simply Marry.

2007: Launch of The Times of India - Kannada Launch of Bangalore Mirror Launch of Ahmedabad Mirror Planet M Retail taken over by Videocon Group 2008: Launch of The Times of India, Chennai Edition. Launch of Pune Mirror Acquisition of Virgin Radio (now known as Absolute Radio) in the UK. Launch of Times of India - Goa, along with Goa Mirror. However the Goa edition has relatively less coverage of happenings in Goa. 2009: Launch of ET Now - A business news channel 2010: Launch of The Times of India, Coimbatore Edition Launch of Vijayanext kannada Weekly magazine

EDITIONS:

TOI press at Sahibabad The Times of India has its markets in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Ahmedabad, Pune, Chandigarh, Lucknow, Nagpur, Chennai, Jaipur and Goa. The Times of India is printed in India at: Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Goa, Gurgaon, Hubli, Hyderabad, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Mysore, Nagpur, Noida, Patna, Rajkot, Ranchi, Thane, Thiruvananthapuram, Surat, Vadodara, Varanasi. The Pune edition is printed in Navi Mumbai. The total average circulation for 2010 was 3,433,000 copies.

KEY PERSONS:

Indu Jain, current Chairperson Samir Jain, Vice-Chairman & Publisher Vineet Jain, MD Ravi Dhariwal, CEO Jug Suraiya (associate editor, columnist, "Jugular Vein," cartoonist, "Dubyaman II") Swaminathan Aiyar (columnist, "Swaminomics") R. K. Laxman ("You Said It" editorial cartoon, featuring the famous Common Man) Rukmini Subramanian, Senior Writer Bachi Karkaria, columnist, "Erratica" Vinay Pandey, Editor-Online Vinita Nangia, Editor-Times Life Shobha De, columnist Jaideep Bose, Editorial Director Arindam Sen Gupta, Executive Editor Dileep Padgaonkar, Former Editor, currently Consulting Editor and columnist M J Akbar, Columnist, "The Siege Within" and former Editorial Team Gurcharan Das, Columnist Gautam Adhikari, former Executive Editor, Editorial Consultant Russi Karanjia, assistant editor during the 1930s Trivadi, columnist and humorist well known for his editorials, humor pieces, and satirical poems. Chetan Bhagat, Columnist, Sunday TOI Kaushal Thakkar, Sr. Product Manager, Response - Ascent

JOURNALISM PORTAL Times Now The Economic Times ET Now Navbharat Times

TOI SISTER PUBLICATIONS Economic Times - A Financial daily Navhbharat Times - Hindi Daily Newspaper Maharashtra Times - Marathi Daily Newspaper Mumbai Mirror - Morning newspaper from Mumbai Femina - Women's magazine published in association with BBC Filmfare - English Film Magazine published in association with BBC

TOI Supplements: The Times of India comes with several city-specific supplements, such as Delhi Times, Bombay Times, Lucknow Times, and Bangalore Times etc. These city supplements carry entertainment news, gossips, page3 party news, photographs and other lifestyle related happenings in metros and big cities.

TOI IN ELECTRONIC MEDIA A 24 hour English news channel, TIMES NOW has been started couple of years back by a joint venture between Reuters and the Times Group. The company also owns a lifestyle TV channel Zoom and a radio channel - Radio Mirchi. One of India's leading radio channels - Radio Mirchi is available in Delhi, Mumbai and other important cities of India.

TIMES GROUP IN MERCHANDISE

Planet M: Times Retail with Planet M outlets offer merchandise from music to designer watches, books and cafes. Times Group Events The Times group organizes a number of fairs and exhibitions time-to-time all over the country. Times Utsav Consumer fairs, Times Ascent Job Fairs and Education Events are the fair and exhibitions organized by the Times group. The Times Group sponsors Miss World and Miss Universe events and played host to a galaxy of stars at the Filmfare Awards. The group also organizes The Economic Times Awards for Corporate Excellence or the Brand Equity Quiz.

TIMES GROUP IN SOCIAL SERVICES The philanthropic arm of the Times group, the Times Foundation, offers Non Government Organizations , institutions & others organizations all over India, a good platform to converge and address the country's developmental needs.

TOI IN INTERNET Times Group offers Internet services worldwide that covers everything from art to airlines, knowledge events to telecom and integrated marketing, the site is visited by millions of users from India and other countries of the world. Websites of Times group are : http://www.timesofindia.com (The Times of India) http://www.economictimes.com (Economic Times) http://www.indiatimes.com (India times) http://www.epaper.timesofindia.com (TOI e Paper) http://www.syndication.indiatimes.com (Times Syndication Service) http://www.educationtimes.com (Education Times A comprehensive education portal) http://www.timesascent.in (Times Ascent A HR community portal) http://www.timesjobs.com (Times Jobs.com A job portal) http://www.simplymarry.com (Simply Marry.com A matrimonial portal) http://www.magicbricks.com (Margi Bricks A realestate portal) http://www.radiomirchi.com (Radio Mirchi)

Functioning of various departments: Editorial department: The foundation of the publication which provides contents to the paper.
The working of the Department:

Reporter: The key member who works as per the Beats/Fields and brings in the information.

Chief Editor: Also called as The Desk, edits the material bought in by the reporter and removes the unwanted stuff from the material.

News Editor: Decides which news to be accommodated where and then it goes for printing.

Production

Department

Hierarchy involved:

Resident Editor

DRE

DRE

National page International

Other Centers

Local stuff

Front

Metro Editor Editor

Source: Mr.Sachin Sharma, Editor (Vadodara,Times of India)

Upcountry

The entire desk is called as the Region Desk.The Editors for different news is different like there is sports editor,business editor etc. The entire edit page comed fropm Mumbai. The newspaper relies for news on Reporters,Agencies like PTI, UNI, IANS,ROITERS etc it also depends on Experts and Guest Writers for the Editorial page, photographers and Graphics.A software called CCI and NEWSGADE is used to take the photos and the contents. The total no. of people involved at Baroda are 4 alongwith a photographer.

Baroda Times:
In newspaper jargon they are called as the Supplements, also they are the great revenue churners. The supplememnt includes everything about Lifestyle and Leisure. The supplement should have the pick me up quality and should be aspirational to the people. The software used is called as THE QUARK EXPRESS.

We were taken for a visit at Ahmedabad to see the Printing Press of Times Group.

The details of a visit at the Printing Press is as follows: (1) The first work starts with the making of the soft copy of the newspaper. The software used is CPT.

The work flow is as follows: 1.The Response Department brings in the advertisements which are set on different page as per the decision of the client. 2.Then the copy goes to the Editor who decides which content should be placed where after that the paper goes to the Production Department. (2) The working of the production department is as follows: Times of India is a colored paper. The basic color which results into different colors is Cion, Magenta,Yellow, Back. These 4 basic colors are mixed to form different colors on the paper. There are four aluminum plates for 4 different colors.

The work flow at the production Department is as follows: 1. There is an aluminum plate which is used printing and it is different for different colours. The plate has 2 parts: First part where the content will be present and the other part where the contents will not be present. Now in the part where there is contents ink is poured and in the portion where there is no content water. Ink being hydrophilic in nature will not mix with the ink and so will not spread into the other portion. Such four different plates with 4 different colors are taken on to which the contents are poured and the printing process starts. 2. There are folders attached to the machines which help in the merger of the plates resulting into the mixture of the color and color printing takes place. 3. After the paper gets printed it is then passed to the counting machine where as per the required amount the counting machine counts the paper and creates a lot by itself. Now for saving energy sensor has been attached at the end of the machine which after every 5 seconds pushes the counted bundle of paper which the worker collects and puts it into the packaging machine kept next to it.By use of this sensor nearly One lakh rupess is saved. 4. At the packaging unit the paper is packed well with plastic coating and it is tied with a rope and is ready for the displacement. 5. The paper is then collected and loaded onto the trucks which are headed for different destination so that the paper reaches its final destination. Note: There are 12 such machines out of which the packaging machine is imported and comes from Germany while the rest are Indian Machines.
Source: Mr.Vivek Bhatt(Floor Manager,Ahmedabad)

Product Profile:
A broadly diversified, multifunctional unit, the BCCL takes charge of a range of product lines towards its audience. These products are included in the following aspects:

Print Media:
Newspaper Magazines Journals ZOOM channel ET NOW Radio Channel & Music Channel: Radio Mirchi, the most hip and happening radio channel waves through cities like Ahmedabad, Delhi, Mumbai and Indore. A production company of BCCL catering to production of audio cassettes containing the recording of eminent artists of both classical and contemporary repute.

Multimedia:
The BCCL group provides quality information and entertainment through times CD ROM titles.

Retailing:
The BCCL group holds in its tag the very popular retail store. Planet M- the music retail store vibrantly unleashing books, CD ROMS and music outlet has its base in all 4 metropolitan cities.

Online Products:
The BCCL group flaunts its very famous online offering Indiatimes.com a versatile website for e-mail, cards, teen, contents and trivia. Times Syndication Service (TSS) and Timescity.com an online portal that gives information.

MAJOR COMPETITORS 1. THE INDIAN EXPRESS The Indian Express is an Indian newspaper owned by Ramnath Goenka. It was started in 1931 by Chennai based Veradharajulu Naidu. The Indian Express is owned by the Indian Express Group, which also owns other newspapers in India such as the Financial Express, a newspaper focused on the Indian economy, stock markets, and fiscal policies. The group has other publications such as Screen weekly, the Marathi-language daily Loksatta, and the Hindi daily

Jansatta.VARIOUS PRODUCTS OF EXPRESS GROUP

THE HINDU

The Hindu is a leading English-language newspaper in India, with its largest base of circulation in south India. Begun in 1878, it was founded on the principles of fairness and justice. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched and started publishing daily in 1889. The National Readership Survey for the year 2006 rated The Hindu as the second highest read English Newspaper in India after The Times of India. VARIOUS MAGAZINES BRANDS OF THE HINDU GROUP

2. INDIA TODAY GROUP

India Today is an Indian weekly newsmagazine, in publication since 1975. India Today is also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a position he has held continuously for last three decades Until recently, India Today has a weekly circulation of 1.4 million copies and is estimated to be read by 15 million people.. THE MAGAZINES RUN BY THE INDIA TODAY ARE:

Times Magazines
Femina

Competitor Magazines

Film Fare

Top Gear

Circulations & Market Share of BCCL products with its competitors in Vadodara:
NEWSPAPERS
Sr.No 1 2 3 4 5 6 7 Language Category English English English English Gujarati Gujarati Gujarati Regular Regular Business Business Regular Regular Regular Newspapers Times Of India Indian Express Economic Times Business Standard Gujarat Samachar Sandesh Divyabhaskar Circulation 42,000 copies 3,800 copies 6,000 copies 1,600 copies 95,000 copies 70,000 copies 7,500 copies

Source: Mr.Vijay Shah, Manager RMD, Times Group, Vadodara.

BUSINESS MAGAZINES
Sr.no 1 2 3 4 Language Category English English English English Magazine Circulation 190 copies 130 copies 80 copies 1400 copies

International The Economist International TIME International Newsweek National India Today

Source: Mr.Vijay Shah, Manager RMD, Times Group, Vadodara. Note: This list includes Bookstalls, Vendors, Hotels and Households .

MAGAZINES
Sr.No 1 2 Language English English Category Womens Womens Magazines Femina Grazia Circulation 1400 copies 110 copies

3 4 5 6 7 8 9 10 11 12 13 14 15 16

English English English English English English English English English English English English Hindi Hindi

Womens Womens Womens Womens Film Film Film Film Automobile Automobile Interior Interior Womens Womens

Womens Era Cosmopolitan Savy New Women Filmfare Hello Stardust Cineblist Topgear Overdrive Goodhomes Goodhousekeeping Femina Hindi Gruhshobha

400 copies 100 copies 240 copies 300 copies 1000 copies 175 copies 300 copies 140 copies 200 copies 250 copies 134 copies 75 copies 600 copies 1400 copies

RESEARCH METHODOLOGY Research methodology is a way to systematically solve the research program. It may be understood as a science of studying now research is done scientifically methodology being the heart of any study must fetch extra attention keeping their facts in mind special care has been taken to use and appropriate methodology suitable for this kinds of project. Any type of research can be done and it has a specific framework of methods forgetting the information related to research problem. The plan for research work is the most important steps to enter into a real situation or problem of the company. For doing research, we have to design the research work and go through step by step. Research means not to search out which is already searched but it is any systematic objective oriented and organized inquiry undertaken to provide information for sound and timey decision. It is an honest, impartial and open study conducted by the person or group of persons with experience and scientific methods. Research Design: It is helpful to classify marketing research project and basis of the fundamental objective of the research consideration of different types. Their

applicability, their strength and their weakness will help the student to select the best types of research. The main types of research design are as follows,

Exploratory Research Descriptive Research Hypothesis Testing Research Exploratory research is on discovery of new ideas. Marketing

researcher devotes a significant portion of their work on exploratory studies when very little is known about the problem being examine the idea is to clarify. It concern in three different methods such as survey of concerning literature, experience survey and analysis of insight stimulating.

While descriptive research study concern with specific prediction, narration of facts and concerning individual group of situation. This is designed to help the executive choose among various possible course of action that is to make decision. While the hypothesis research studies are those where the researcher test the hypothesis of casual relationship between the variables. My project report on is mostly based on survey of readership

analysis, therefore the research study is Descriptive one. So, The nature and research design of my study is Descriptive one. Because the Descriptive study is normally concerned with finding out general nature to problems and different variable that are related to the problems. The major emphasis of Descriptive research is to find out the actual fact. The primary advantage of this descriptive research study is low cost and less time requirement. The main purpose of such study is that it gives more precise and accurate relating to the problem. This kind of research is flexible, convenient and done by simple random survey therefore it gives subjective evaluation on the research. Types Of Data: Good decision requires good data just as researcher must carefully evaluate the quality of secondary information. Whenever we think about marketing data source, so that there are main two types of data source are available.

Primary Data: Primary data are those data which are collected for the first time. At

this happen to be original in character researcher also must take care when collection of primary data assume that it will be relevant, accurate, current and unbiased. I have got primary data of readership analysis of The Times Of India magazines for my research purpose. I have collected primary data through questionnaire method from the customers. So, I have contacted 50 persons individually and collected all primary data through questionnaire in Vadodara city.

Secondary Data: Secondary data are those which have been already collected by

someone in the past for the research purpose. They are readily available in the company records, salesmens periodic reports, sales reports, sales orders, etc. I have collected secondary data of Times Of India Magazines through companys sales records and reports. So, I have used both the types of data because primary data provides current & absolutely correct information and through secondary data we can know that the previous position of the company or its brand which is base of regarding the research. Source Of Data: I have collected necessary information from many sources which are as follows, Data Collected Through Questionnaire: I have collected necessary data through questionnaire method in which number of questions are list out in the form of objective types. So that I met 50 consumes to fulfill the questionnaire for the research study. These all questions are not complicated but in easy nature and not more time consumer. Data From Internet: Internet became one of the most important source of data for me because when I faced trouble in gathering any types of information then internet was useful to me. I have visited the companys website and few other sites to collect some important data. Data Collection Instrument (Method): Data collection method like Questionnaire Method, and Personal interview for primary data Method. Here I have used survey (Questionnaire) and personal interview method for my research study. So, I have prepared Standard set of questions to obtain the required information for the research purpose. In questionnaire,

I have prepared set of questions and I have obtained the customers views regarding Times Group Magazines. Sampling Plan: Sampling refers to obtain to a sample from a given population. If it refers to the technique or procedure, the researcher would adopting selecting items for the sample. A sample design is to determine before data are collected. Researcher must prepare a sample design which should be reliable and appropriate for his research study.

Target Population Sampling Method Sample Unit Sample Size

Readers of Times Group magazines in Vadodara City Non Probability Sampling (Judgemental) Middle, Upper Middle and Higher Class People 50 Samples Personal Interview with Questionnaires

Research Instrument -

TARGET/TASKS The target was to sale 50 subscriptions of magazines in the Vadodara city within six weeks. I was also asked to conduct a survey to know the readership pattern of Times Group magazines within Vadodara city.

STRATEGY To achieve a goal successfully, one need to sketch a perfect road map or adopt a strategy to the destination also need to follow the path strictly. The strategies applied to achieve the below mentioned targets are as follows: Door to door selling Beauty parlors & Hair saloons Hospital & Clinics Hotels, Restaurants & Cafs Book stalls Institutions likes Schools, Colleges & Fashion Designing Firms or Design Institutes Corporate Offices Clubs

DEMOGRAPHIC FINDINGS

Out of 50 sample size,

Females Males

32 18

Gender Ratio
Male 36% Female 64%

Here we can say that 64% of sample size was Female readers and the male readers were just 19%. This must be because Males may not be find enough free time to read the magazines, as most of them are in business field.

Age Differentiation
18-21 22-25 26-35 Above 35

6% 10% 48% 36%

As we are seeing, out of the 50 sample size, around 48% of readers are in age group greater than 35 years of age. And the least is between the age gap of 18-21 years of age. So it is clear that youngsters are not finding enough time to develop extra reading habits apart from textbooks.

Readership survey

I did readership survey during the SIP I took a sample size of 275. I found that following results.

67 48 52 43 27 38

TOI

Sandesh

Gujuarat Samachar

Divya Bhaskar

Indian Express

Economic Times

Indian Express 10%

Economic Times 14%

Market share
TOI 17%

Divya Bhaskar 16% Gujuarat Samachar 19%

Sandesh 24%

I found that there are three major competitor of The Times Of India is Sandesh, Gujarat Samachar and Divya Bhaskar.

FINDINGS
In Femina, majority of the respondents likes to read columns on beauty tips, fashion & style and health.

People preferred general magazines and business related magazines more then other magazines because a general magazine covers all aspects.

During my survey, I found many of respondents complaining about glamorous photograph that are printed in Femina and Filmfare magazines.

I have surveyed many regular readers also and they complained that there is lot of advertisements in Femina magazine which decreases the worth reading articles in the magazines.

There is also a wrong perception among the respondents regarding contents and materials of magazines like Femina and Filmfare. They feel that these are adult magazines and it spoils the children.

Majority of people prefer price discount that is offered by Femina and Filmfare magazines which is 50% off on a full year subscription then any other promotional schemes offered by other magazines.

I found that age group between 21 to 30 prefers to read these type of magazines only in English.

Many of Filmfare readers share their view that they would like to read more columns about Hollywood and about old films, film stars and stories and events related with film making.

 Many of the respondents have given answer that they can easily get information provided in such magazines from the television itself, so they do not feel worth to spend money for magazines.

Most of Gujarati magazine readers do not read Femina and Filmfare magazines because they are not familiar with the English language.

I found that most of the people who are readers of English magazines are of the family size of 4 and 5 persons. This means that small families/ nuclear families preferred this type of magazines more than big families.

I found that the business women preferred to read magazines like Femina, Grazia and such fashion related magazines.

Suggestions:

In Femina regular readers have complained about the ads and photos. They find no substance to read. So readable contain should be there so that customer find more interest and dont switched over to other product. Prices of magazines have also risen compared to last year and so many of them did not renewed and stopped subscription. In renewals letter many have not received the letter for renewals so regular letter should be send. Letter should also be send regular to customers regarding suggestion and complain in magazines and delivery. Magazines coming from Mumbai to Ahmedabad and then to Vadodara increase the cost instead of that it can directly come Vadodara Customers have complained regarding gifts saying that they have to call to different head office for gift and people get annoyed it is better that number of Vadodara branch is give and strong follow up is there. The company should focus more on its Service to the customers.

Problem Define :Generally, research problem refers to some difficulties which

researcher experience in the contexts of either a theoretical or a practical situation and wants to obtaining a solution of the problems. Because problems are the key factors to do something creative. So, the problems must be identified first of all to do work upon the tasks. From the above discussion, I can say that it is necessary for every researcher to define or identify the problem correctly or in such manner. If the problems of research are not define in right way then there is a chance to get false results from the survey and research objectives are not satisfied in proper way / manner. In a corporate city like Vadodara and with a population around 17,00,000 the number of households are 2.5 lakhs, The Times Of India always figures out why there is a problem regarding magazine subscription? With a literacy level of about 70%, and of them considering English speakers around 20% of them, the average number of English readers turns out to be around 50,000.

LEARNINGS FROM THE ON THE JOB TRAINING

So far, I have achieved my official target so I came to know how to achieve the target because each and every companies are only interested to achieve their target. I come to know how to interact to the different people because each and every person has different perception and I have to listen them properly and try to make good relation with the people.

Now I can know how to convince the people according to their needs. I know that how corporate works and how they all departments link to each other. I also learnt the skill of being spontaneous because the customers used to ask many different types of queries and questions and I had to answer them on the spot otherwise the company may loose a valuable customer.

I also understood the importance of self dependency because many a times I had to roam alone and contact people which made me more confident.

Bibliography

1. Website
www.timesofindia.com www.femina.com www.filmfare.com www.pwc.com/india www.pti.com

2. Magazine

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Femina Filmfare Cosmopolitan Stardust Savvy Womens era

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