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On May 8th 2011,The Coca-Cola Company celebrated its 125th Birthday. The occasion was marked by cultural events and announcements of exclusive collaborations around the world. It was the perfect time to look back and rejoice over the journey made in these past 125 years. Coca-Cola has shared happiness with and refreshed billions of people the world over. We would not have reached this milestone without those who love our brands, because everyone who has enjoyed a Coca-Cola in the past 125 years has played a part in helping us refresh the world. Throughout this year, we want to celebrate by thanking the people around the globe who have made the brand what it is today. To our associates, customers, partners and everyone who loves Coca-Cola, we thank you., said Atul Singh - President & CEO, Coca-Cola India and South West Asia.
Ravinderjit Singh Gujral, the winner of a lucky draw prize, receives a gift voucher from Sanjeev Kumar.
From the CEO's desk Coca-Cola & ISB Launch Retail Academy World Water Day Celebration
Coca-Cola in Business Week Gully Cricket Competition Support My School Coca-Cola India Shines
Mir Iqbal Hussain Trophy LBR Celebrates Sports Minute Maid Launch All India Bottlers conference
Atul Singh,
President & CEO, Coca-Cola India
Coca-Cola India Partners with Indian School of Business to Launch Retail Academy
I n a m a j o r fo r ay into capability development in India's burgeoning retail sector, Coca-Cola India signed a Memorandum of Understanding (MoU) with the Indian School of Business (ISB) to establish the Coca-Cola ISB Retail Academy. This initiative is unique in India and the region, and encompasses a very specialized academic program that has been designed keeping in mind the needs of the retail industry in India. The program is aimed at training mid-level professionals, who work in the retail industry. This program adds another dimension to the company's commitment to strengthen the dynamic retail sector in India, and is called Parivartan. The announcement for the association between Coca-Cola India and ISB was made in the presence of Ahmet Bozer, President, Eurasia & Africa Group; Atul Singh, President and CEO, Coca-Cola India & South West Asia; Ajit Rangnekar, Dean, ISB; and Deepak Chandra, Deputy Dean, ISB. The retail sector in India is undergoing a rapid transformation, and the next phase of growth will require well-trained professionals capable of amalgamating global best practices with the unique characteristics of the Indian consumer, Dean Rangnekar said. The ISB will provide cutting-edge pedagogy that will help them drive the capability of the retail sector in India to world-class competency levels and benchmark against the best globally. We are delighted to associate with Coca-Cola India in developing this premier retail training program. The ISB launched a detailed diagnostic study to understand managerial capabilities and requirements at various levels
The state-of-the-art campus of the Indian School of Business at Hyderabad where Coca-Cola ISB Retail Academy is based.
of the retailing business, revealing several skill gaps. In collaboration with industry leaders, corporates engaged in the sector and other important stakeholders, The Academy designed the program to establish it as the gold standard in retail training in India and ramp up capabilities in this sunrise industry. According to Ahmet Bozer, This initiative lays the foundation for a well-rounded retail management training program, thereby contributing to the quality of future retail managers. This will be an important driving force for the sector and the Indian economy, and we are proud to partner with a premier institute like ISB on this important initiative.
PEDAGOGY OF THE PROGRAM Online Preparatory Modules Pre-Course Reading Material Industry Speakers/Visits Simulations Action Learning
Faculty initiated project Company-specific project
The first session of the program for which the admission program was recently held, will begin in July with a class of 40 professionals drawn from all sectors of retail. The program will be spread over 6 months and will incorporate 25 days of on-campus learning through interaction with academia, industry leaders, projects and eminent personalities. For admissions and related queries, please email execed@isb.edu or contact ISB at: +91 40 2300 7041 or +91 40 2300 7042.
Deepak Chandra Deputy Dean, ISB, Ahmet C. Bozer Group President, Eurasia and Africa Group, Coca-Cola, Ajit Rangnekar Dean, ISB launch the Coca-Cola ISB Retail Academy in Hyderabad.
The fortnight long World Water Day celebrations took place across the length and breadth of the Coca-Cola system. More than 50 initiatives were taken to spread the message of water and water conservation, reaching out to thousands of stakeholders in an informative and interesting manner. The highlight of the World Water Day celebration was the launch of many water conservation projects all over India. These projects, ranging from rainwater harvesting to check dams will not only help towards the improvement of overall availability of water but will also contribute towards sustainable agriculture and improved livelihoods. In one of the biggest initiatives of its kind, Coca-Cola India, in association with Brindavan Bottlers Limited, Amrit Bottlers Private Limited and in partnership with the World Vision, AFPRO and the locals, together restored 20 rainwater harvesting ponds to create sustainable water resources dedicated to the community of Barabanki. The Coca-Cola System in India reaffirms its goal to Reduce, Reuse and Replenish water. It continues with its commitment towards Water Stewardship and Water Management and celebrated the International World Water Day with great enthusiasm and zeal, said Mr. Vikas Chawla, Vice President - Franchise Bottling Operations. In another major celebration, Wave Beverages Private Limited, our bottlers in the Himachal Region, in association with Coca-Cola India dedicated a Check Dam to the local community of Sakri village. The dam holds a capacity of 81,000 kiloliters and will help in addressing the water needs of villages nearby. The dedication ceremony saw over 2,700 people attend from Sakri village as well as nearby villages. The village elders & important stakeholders were presented with electric & non-electric water coolers.
Business World Ranks Coca-Cola India among Top 5 Most Respected FMCG Companies in India
The 2011 Business World's annual list of The Most Respected Companies, ranked Coca-Cola India at No. 4 in the FMCG category. This achievement is truly spectacular considering the challenging economic environment that the company and the industry faced in recent times. This achievement speaks volumes about the respect that Coca-Cola India as a company has gained from its stakeholders as it faces challenges on a daily basis in its quest to grow as well as contribute to the community. This honour is even more special because, Business World is one of the most respected and widely read magazines in India, and has carried out this survey since 1983. The results of this survey are considered as a benchmark for corporates in India as it is one of the most trusted report cards. Ipsos India Research conducted the survey along with Business World based on wide ranging inputs.
FAST-MOVING CONSUMER GOODS 1 2 3 4 5 6 7 8 9 10 Britannia Industries Hindustan Unilever Cadbury India Coca-Cola India Johnson & Johnson Colgate-Palmolive (India) Dabur India Pepsico India Holdings Nestle India ITC 5,087.5 4,981.3 4,896.9 4,500.0 4,412.5 4,262.5 4,150.0 4,115.6 4,093.8 4,031.3
Coca-Cola India & NDTV Launch Movement for Healthy, Active and Happy Schools
The campaign was launched at a special event on the 24th of January with India's icon and eminent cricket player, Sachin Tendulkar, being introduced as the campaign ambassador. He unveiled the campaign logo along with Atul Singh, President & CEO, Coca-Cola India and South West Asia, and Dr. Prannoy Roy, Chairman, NDTV. Several other eminent personalities from all walks of life joined in to lend their support. Prominent among them were Kapil Sibal, Union Minister - Human Resources Development and Telecom, Dr. Kulwant Singh, Advisor, UN HABITAT, Subodh Bhargava, Chairman, CAF India, Abha Bahadur, Senior VicePresident, Sulabh International Social Service Organization, actor and activist Dia Mirza, Amita Puri, CEO - CAF India, actor Raveena Tandon, and Members of Parliament, Priya Dutt and Sanjay Raut. Other notable attendees included Members of Legislative Assemblies and heads of several NGOs.
Sachin Tendulkar, Atul Singh, Abha Bahadur and Kulwant Singh present a cheque of Rs 1 Crore to Subodh Bhargava of CAF at the launch of campaign
In one of the most ambitious initiatives in Sustainability, Coca-Cola India partnered with NDTV, India's best known news network , along with UN HABITAT, the Charities Aid Foundation (CAF) and Sulabh International to launch the Support My School campaign. Numerous research studies have shown that the biggest reason for the high dropout rate of girls in schools, is the lack of basic facilities like toilets. This unique initiative aims to develop more than 100 healthy, active and happy schools in rural and semi-urban towns by improving basic amenities to benefit more than 50,000 students nationwide. The campaign will improve access to water, provide appropriate sanitation facilities for girls and boys as well as improve the overall infrastructure and environment. Moreover, there is provision of sports and recreation facilities such as cricket, badminton and basketball courts and swings; and recharge groundwater through rainwater harvesting.
A badminton court built at Government Secondary School, Jhundpur under the Support My School Campaign.
Sachin Tendulkar said, I am honored to be associated with this noble campaign. It is my belief that a multi-lateral partnership of this kind is an appropriate initiative to catalyze a movement towards building healthy, active and happy schools. As a firm believer in the cause, I would urge all sections of the society to come forward and contribute to the betterment of schools and the overall education system in the country. Government Secondary School in Jhundpur became the first school to benefit from this campaign and the school was inaugurated by Sachin Tendulkar, Atul Singh and the local panchayat leaders of Jhundpur at the launch event itself. One of the most exciting parts of the event was the interaction between Sachin Tendulkar and the children of Jhundpur village via satellite link. The happiness and joy of a
Happy students of a Government Primary School at Bibipur, which was revitalized under the campaign.
All stakeholders pledge support to the Coca-Cola NDTV Support My School Campaign.
revived and revitalized school was clearly evident in the interaction. Hundreds of people from Jhundpur and its nearby villages including the Gram Panchayat heads joined in the dedication of the school. Speaking at the occasion, Dr. Prannoy Roy said. One of the several aims of this campaign is to provide these facilities for our girl students. Please join us to help make a difference to our schools all around the country. In March this year, a government school in Bibipur village (Bhiwadi) in Rajasthan became the second school to benefit from the Support My School initiative. This project supported by the local community has now changed the face of the school and the entire community rejoiced at the prospects of children studying in a healthy and active school. Explaining the project and implementation model, Dr. Singh of UN HABITAT, said, A child needs a holistic education. Hence, to help set up such schools with enhanced facilities for holistic education, our primary focus of this campaign will be capacity-building and promoting water conservation, sanitation and hygiene education. The campaign is picking up steam and work has begun in 24 schools across the country with more schools slated to begin soon. Many editorial stories and special shows, which are part of this campaign, highlighting the plight of schools in rural India have evoked raw emotions and the show of support has come in from all corners. The campaign has received a massive response on social media, with complimentary messages pouring in. The campaign will also
be showcased at the Singapore Water Week during a special event. It will be organized in association with UN HABITAT and subsequently will be part of the UN HABITAT platform at the prestigious Stockholm Water Week later in the year. Coca-Cola and UN HABITAT have already pledged Rs. 1 crore towards this fund-raising initiative and are now reaching out to concerned citizens and interested stakeholders to raise funds and help take this campaign forward. The objective to set up this campaign is to develop these 100 schools as a beacon of possibilities for villages and the region as a whole. The campaign, through its extensive media usage, hopes to create a ripple effect in the schools of the region and seek to impact thousands of students. With a telethon coming up in the third quarter of this year, the campaign is expected to gain more wind. The Pearson Foundation, the non-profit arm of Pearson, the international media company with 37,000 employees in more than 60 countries recently came on board the campaign as 'Learning Partner'. Apart from supporting a cluster of schools financially as part of campaign, the Pearson Foundation will also establish multi-lingual libraries in each of the 100 schools apart from conducting teachers training modules for the teachers of these schools. For more information on the campaign and how you can contribute and participate please visit w w. n d t v. c o m / s u p p o r t my s c h o o l o r w r i te to sameerpathak@apac.ko.com
Deepak Jolly and Praveen Agarwal receive the Golden Peacock Award for CSR at the 6th International Conference on Social Responsibility.
The first quarter of 2011 saw Coca-Cola India being recognized on several platforms for its Sustainability Efforts. The awards recognized Coca-Cola India's commitment towards environmental conservation, water stewardship and sustainability. The company's efforts to Reduce, Reuse and Replenish water received tremendous appreciation and coverage thus highlighting the good work that the company and its associates have put in.
Exchange4Media PR and Corporate Communication Awards: At the first ever Exchange4Media PR and Corporate Communication Awards held in Delhi, 'Ripple Effect' won the coveted Best Use of Public Relations for a Social Cause Award prize. The award has been instituted by the leading communication house, Exchange4Media, in association with leading luminaries from the field of media and corporate communication.
Golden Peacock 2011: Coca-Cola India has won the prestigious national Golden Peacock Award for Corporate Social Responsibility (CSR) for the fourth consecutive year. The award recognized Coca-Cola India's efforts to the provision of safe drinking water and sanitation services in rural communities, in partnership with UN HABITAT - The Ripple Effect. The partnership helped in pursuing the UN Millennium Development Goals (MDGs) relative to providing access to water and sanitation. The Golden Peacock Awards for CSR were instituted in 2002 and are now recognized worldwide as the hallmark of corporate excellence because of their independence, integrity, transparency and thorough and open application process.
Vishwakarma Award: Vishwakarma Awards have been instituted by the Construction Industry Development Council (CIDC), the apex body established by the Planning Commission of India and the Construction Industry to promote best practices in the industry. Coca-Cola India was awarded Vishwakarma Award amidst severe competition from across India in the outstanding efforts in corporate social responsibility (CSR) category. The award recognized Coca-Cola India for its many best-in-class and innovative construction initiatives for rainwater harvesting in partnership with various stakeholders and local communities across the country.
Chanakya Award 2011: At the annual PRCI meet held in Chandigarh, Coca-Cola India won the prestigious Public Relations Council of India (PRCI) Chanakya Award 2011 for using communications to create awareness on water conservation. The award was a recognition for Coca-Cola India's Ripple Effect tool, which is a unique tool that aims
Kamlesh Sharma receives the PRCI award for the unique Coca-Cola India New Year Calendar showcasing environment and sustainability.
Mizoram Topples Jharkhand to Emerge Winners of Coca-Cola Mir Iqbal Hussain Trophy
India for organizing the Coca-Cola Mir Iqbal Hussain Trophy Tournament, along with the AIFF. This is indeed a fantastic platform for budding young footballers. I am honored to be part of this great initiative and would like to wish the young footballers the very best for their future. Excited at winning the national finals, R. Laldanmawia, Captain of the winning Mizoram team said, It is a proud moment for us to have won the national finals of Coca-Cola Mir Iqbal Hussain Trophy. Our perseverance and team work has helped us win the national finals. On behalf of the team, I would like to thank our coach H.C. Zarzoliana for helping and guiding us all throughout the tournament. A special thanks to Coca-Cola India and All India Football Federation for organizing such a wonderful tournament. It truly gives young footballers like us a platform to showcase our talent. Among other dignitaries present were Mr. Kushal Das, General Secretary, All India Football Federation (AIFF) and Mr. Utpal Kumar Ganguly, Secretary, Indian Football Association. One of the most exciting features of the Coca-Cola Mir Iqbal Hussain Trophy is that the AIFF short-lists 40 promising young footballers out of the thousands of players who participated in the competition. These players will then be subsequently coached and groomed to form the pool from which the National Under-16 Sub-junior Team is selected. Coca-Cola has been backing this tournament since 2007 as part of its commitment to promote both healthy active living and also to create a sporting culture in the country.
Atul Singh and Baichung Bhutia, handing over the Coca-Cola Mir Iqbal Hussain Trophy to R. Laldanmawia, Captain, Team Mizoram.
The Coca-Cola Mir Iqbal Hussain Trophy is an annual grassroot football tournament organized by the All India Football Federation (AIFF). The 3rd edition of this Under-16 tournament was concluded on 24th Feb at a thrilling finale in Kolkata. The tournament, which reaches out to all young footballers in the age group of 12-15 years across the country received a massive response. The tournament this year broke all records of participation and drew in over 23,000 young footballers, from 1,450 schools across 75 cities. This tournament plays an important role in discovering budding football talent in the country and helps prepare a strong team for the National Under-16 Indian Football team for 2011. In the finals, held at the famous Mohun Bagan Stadium in football crazy Kolkata, over 2,000 spectators turned out to witness young footballers from Mizoram and Jharkhand play the finals. At the end of 90 minutes, in a tough and evenly fought contest, Mizoram defeated Jharkhand to win the national finals with a score of 2-1. Ramenghawia was named as the player of the match and received a special trophy. One of the biggest highlight of the finals was the presence of Indian Football Team Captain and icon, Baichung Bhutia among other past and present Indian National football team players. He joined Atul Singh, President and CEO Coca-Cola India and South West Asia in presenting the winners trophy and individual medals. Bhutia congratulated the winners and runners-up. It is amazing to see that such great football talent exists in our country it just needs to be further groomed and nurtured to match up to international standards, he said. I would like to congratulate Coca-Cola
Atul Singh and Baichung Bhutia, with the Mizoram team Winners, Coca-Cola Mir Iqbal Hussain Trophy.
Shri Ajay Maken, Sports Minister Government of India and Atul Singh with the 15 'People of the Year' at the launch of the 22nd edition of Limca Book of Records.
At a glittering ceremony in New Delhi, Coca-Cola India launched the 22nd edition of Limca Book of Records. The 2011 edition has been specially created to be a Sports Achievers Special. This edition catalogues extraordinary achievements of Indian athletes/sportsmen who have done India proud by winning prestigious medals in the Commonwealth Games and Asian Games, 2010 by recognizing them as People of the Year. The 15 'People of the Year' for 2011 were chosen by a renowned independent panel headed by Mr. Novy Kapadia, well-known sports journalist, who is also an authority on football. The record book was launched at a special event by Shri Ajay Maken, Hon'ble Minister for Youth Affairs and Sports, Government of India along with Mr. Atul Singh, President & CEO, Coca-Cola India & South West Asia and Mrs. Vijaya Ghose, Editor, Limca Book of Records. The Galaxy of sports stars who attended the event and were honored included Vijendra Singh - World Champion Boxer, Sushil Kumar World Champion and Commonwealth Gold Medalist Wrestler, Preeja Sreedharan - Asian Games Gold Medalist in the Long-distance Running category, Ashwini Akkunji - CWG & Asian Games Gold Medalist in the 400 metres hurdles and 15 other sportspeople from India. Speaking at the function, Hon'ble Minister, Shri Ajay Maken said, I would like to congratulate Limca Book of Records for completing 22 glorious years. My compliments to them for acknowledging and awarding the performances of Indian
sports persons. These athletes are the true 'People of the Year' and they have made us proud as a nation. Limca Book of Records was launched in 1990 and is an extension of the Limca brand. This unique record book aims to identify people who have the spirit to excel and follow their goal with single-minded passion. It continues to lay emphasis on unique achievements of Indians and is a salute to people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind in the country, this book has been an instant hit with people from all generations. The 22nd edition features 20 interesting and refreshing chapters detailing over 10,000 remarkable achievements out of which 6,000 are new records. The set of records are truly remarkable and mirror India's growing stature across the globe.
Mary Kom, Vijaya Ghose, Shri Ajay Maken and Atul Singh, launching the 22nd edition of Limca Book of Records at New Delhi.
Coca-Cola India Launches the Globally Successful Minute Maid 100% Juice in the Country
no added preservatives or added colors. This launch has been supported by an integrated media campaign based on the theme of 'Life Ka Ras'. This campaign will include a fresh new TVC along with Out-of-Home media, road shows and extensive experiential sampling sessions. According to Atul Singh, President & CEO, Coca-Cola India, There is enormous opportunity in the packaged beverage market and as a company our focus has been on offering choice and value to our consumers. In India, we have a very healthy suite of made in India and made for India products and we are growing across categories - sparkling and still. Having established our juice credentials with the successful launch of Minute Maid Pulpy Orange and Nimbu Fresh juice drinks along with Maaza, we are now launching the premium Minute Maid 100% juice range in three flavours. We expect and hope that our consumers will continue to prefer the Minute Maid range of juices and juice drinks." Minute Maid 100% juice will be available in two pack sizes 200 ml and 1 litre tetrapak at an affordable price of Rs. 20 and Rs. 85 respectively.
Shri A. K. Sinha, Secretary, Min. of Food Processing Industry, Atul Singh, Samir Kuckreja, MD and CEO, Nirula's, Damodar Mall, Group Customer Director, Future Group and Andriy Avramenko, VP Juice Business, Coca-Cola India launch Minute Maid 100% Juice.
In a coup of sorts, Coca-Cola India launched its immensely popular and successful Minute Maid 100% Juice in India. This launch comes after a very successful launch of the Minute Maid Pulpy Orange & Minute Maid Nimbu Fresh. The launch of Minute Maid 100% Juice added to the star studded portfolio of beverages of home-grown and globally available sparking and still products. The launch of 100% Juice took place amongst the high and mighty of the Food Industry in India at the Food Forum India 2011. The dignitaries present at the launch were Shri A. K. Sinha, Secretary, Ministry of Food Processing Industry, Government of India along with Atul Singh, President & CEO, Coca-Cola India and South West Asia and Chairman, Food Forum India 2011, Samir Kuckreja, MD and CEO, Nirula's and Damodar Mall, Group Customer Director, Future Group and Andriy Avramenko, Vice President - Juice Business, Coca-Cola India. The Minute Maid 100% juice offering is now available in three flavors - Apple, Grape and Orange, which have been developed at the Company's Research & Development Laboratory in Gurgaon. These refreshing beverages contain
Coca-Cola India launched Fanta Fun Taste Powder targeted at consumers at the bottom of the socio-economic pyramid. This innovative new offering has been priced keeping in mind the audience and is currently being piloted in Mumbai and few towns in Gujarat. Fanta Fun Taste Powder has been enhanced with vitamins B3, B6, B9 and B12. Consumers can simply add water to the powder to make one refreshing 200-ml serving of Fanta for in-home consumption.
Brindavan & Ludhiana Beverages Win Top Honors at the All India Bottler Conference for Franchise Bottlers
dynamics of India's business, Atul also encouraged the associates to adopt more technologically advanced tools for enhanced performance and focus on sustainability which formed a very important part of the company's Vision 2020. Vikas Chawla, Vice President, Franchise Operations, detailed the key dynamics that have been instrumental in the success of Franchise Bottling Operations (FBO) business including RED, horizontal expansion and capability building practices. He went on to acknowledge the role team members played in success of each bottling unit and also congratulated the franchise bottlers for aggressively investing in market execution and capability building practices and also delivering consistent results. One of the many interesting aspects of the conference was an experiential section for the participants that included stalls of new products, RED elements, IT tools and new Coolers. The conference concluded with the unveiling of 'Lakshya 2011: Excellence In Bottling' contest trophy by the BU President and the Bottling partners, which aims at raising the bar higher for achieving even greater levels of success.
The All India Bottlers Conference held in February 2011 was a celebration of success and excellence. Coca-Cola India conferred the Lakshya Awards - Excellence in Bottling to Brindavan and Ludhiana Beverages for excelling in the first and second quarters respectively. The conference was based on the theme, Execute, Accelerate, Grow. One of the highlights of the conference was the 'Lessons from the Cricket Field' talk by Steve Waugh, famous cricket captain of the ICC Cricket World Cup winning Australian team. He emphasized on the concept of winning and wove anecdotes from cricket field that could be applied in the boardrooms as well as on-ground. His message on how famous cricketers 'add the extra 2 percent' and how everyone could do it as well was very well received. He also shared his mantra on leadership, which was to always think of oneself as the number two and constantly strive to attain the numero uno position. After the talk, Steve fielded questions from the audience on a variety of topics ranging from leadership to team management. Further encouraging the associates, Atul Singh - President & CEO, Coca-Cola India, lauded the company's consistent performance from the year 2006 till 2010 and shared the Vision 2020 with the bottling partners. He emphasized on the untapped opportunities in the country and highlighted certain future trends that could serve as catalysts in fostering accelerated growth. Keeping in mind the changing
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Mr. Sameer Pathak. Public Affairs and Communications, Coca-Cola India, Enkay Towers, Udyog Vihar, Gurgaon - 122 016, Haryana. E-mail: sameerpathak@apac.ko.com, newsdesk@apac.ko.com For more information on our operations, please visit our website www.coca-colaindia.com
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