A STUDY ON MCDONALDS INDUSTRY PROFILE: Fast food restaurants represent one of the largest segments of the food industry

with over 200,000 restaurants and $120B in sales in the U.S. alone. Fast food restaurants, also known as quick service restaurants (QSRs), are noted for their short food preparation time. Some of the largest players in this category include international giants like McDonald's and Yum! Brands, national chains such as Wendy's and Burger King and regional players like Jack In The Box and Sonic. Since late 2006, the fast food industry's growth has been slowed by soaring food and energy prices. The high prices of commodities, combined with the housing slump and a weakening job market are taking a toll on restaurant spending in the U.S. (the world's largest fast food market, by far). The same food and energy inflation that is corroding consumer spending is also taking a bite out of company margins. Fast food restaurants have navigated this difficult landscape with varying levels of success. International players such as McDonald's (MCD) and Yum! Brands (YUM) have had the most success as explosive growth in Emerging Markets emigration to boost growth and profitability. COMPANY PROFILE:MCDONALDS Is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. Is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business. Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. Our rich history began with our founder, Ray Kroc. The strong foundation that he built continues today with McDonald's vision and the commitment of our talented executives to keep the shine on McDonald's arches for years to come.

MCDONALDS IN INDIA: India opened its doors to mcdonalds in october 1996. Ever since, family restaurants in mumbai, delhi, pune, ahmedabad, vadodara, ludhiana, faridabad, doraha, manesar, gurgaon, jaipur and now recently new outlet was launched in allahabad (civil lines) have processed to demonstrate, much to the delight of all the customers, what the mc donalds experience is all about. Jatia and bakshi mcdonalds india is a joint venture company managed by indians. Mcdonalds usa, has expanded its presence in india via 2 joint venture companies- connaught plaza restaurant and hardcastel restaurants manages operations and expansions across north india (delhi, jaipur and punjab)-led by vikram bakshi-and hardcastle restaurants, which is headed by amit jatia, manages operations and expansion across western india (mumbai, pune, and gujarat) HISTORY: 1955- ray kroc opens first restaurant in des plaines, illinois and the mcdonalds corporation is created. 1957- quality, service, cleanliness and value (qsc&v) becomes the company motto. 1959- the 100 mcdonalds open in chicago. 1961- hamburger university opens in elk grove, near chicago. 1963- one million hamburger sold. Ronald mcdonalds make his debut. 1964- filet-o-fresh sandwich is introduced. 1965- mcdonalds corporation goes public. 1967- the first restaurants outside of the usa opens in canada and Puerto rico. 1968- the big mac is introduced. The thousand restaurants open in des plaines, illinois. 1972- a new restaurant opens everyday. The quarter pounder is introduced. 1973- egg mc.muffin introduced. 1974- the first ronald mcdonalds house opens in philadephia. The happy meal is launched. 1983- chicken mcnuggest is introduced. New hamburger university opens in oak. Brook, illinois. Set in 80 wooded acres. Training is provided for every level of mcdonalds worldwide. 1984- 50 billion hamburger sold. Ronald mcdonalds charities is founded in ray krocs memory to raise funds in support of child welfare. 1989- mcdonalds is listed on the frankfurt, munich, paris and tokyo stock exchanges. 1990- mcdonalds opens in push kin square and gorky street, moscow. 1993- the first mcdonalds at sea opens abroad the silja europe, the worlds largest ferry sailing between stockholm and helsinki. 1994- restaurants open in bahrain, bulgaria, egypt, kuwait latvia, oman new caledonia, trinidad and united arab emirates, bringing the total to over 15,000 in 79 countries on 6 continents. 1996 - mcdonalds opens in india- the 95 country. 1997 - the first drive -thru restaurant at noida (up) 1997 - the first disabled friendly store at noida (up) 1999 - the first mall location restaurant at ansal plaza - new delhi 2000- the first highway restaurant at mathura 2001 - the first thematic restaurant at connaught place

2002 - the first restaurant in a food court at 3c's, lajpat nagar and the first restaurant at the delhi metro station at inter state bus terminus 2003 - first cold kiosk faridabad 2004 - trash segregation method installed at- east delhi mall, kaushambi, up 2004 - mcdonald's delivery service introduced 2003 -04 mcaloo tikki, veg burger and pizza mcpuff are now being exported to middle east countries. 2005 - 50th store opening faridabad 2006- home delivery is mechanised 2007-mc donald store is introduced in Bhopal The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion. With the successful expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility. LITERATURE REVIEW: Supply chain management (SCM) is a competitive strategy aiming at achieving organizational competitiveness in the course of flexibility and responsiveness by integrating relationships and coordinating efforts of business suppliers and customers (Gunasekaran & Ngai, 2004). Researchers such as Gunnarsson and Jonsson (2003) and Themistocleous, M. et al. (2004) described SCM as a network of relationships and connections between partners like suppliers and customers. It is also regarded as an integrated management from designing product to development, business links, information flows, and people (Themistocleous, et al. 2004). SCM aims to achieve business competitive advantages through the coordination of resources and the optimization of activities across the supply chain. Its coordination and optimization activities include planning supply and demand, managing operations and information, sourcing materials and components, running productions, tracking quality and inventories, and delivering to end users and customers (Chow et al., 2008). An effective SCM can result in organizational competitiveness in productivity gain, product quality, greater operational efficiencies, lower operational costs, faster products delivery to market, profitable growth, and higher customer satisfaction. Gunasekaran et al. (2008) stated that there are five necessary basic functional activities to achieve competitiveness through responsive supply chain. These functional activities include (1) procurement (maximum purchasing discounts), (2) inbound logistics (low transportation cost), (3) operations (low production costs), (4) marketing and sales (wide product range/high availability), and (5) outbound logistics (low transportation costs). Chow et al. (2008) identified SCM major critical components and influences that can affect organizational performance.

Their studies have shown that the effectiveness of practicing SCM can be structurally or situation-dependent on different cultural environments. Lambert et al. (2005) noted the three major elements needed to implement supply chain are the supply chain processes, network structure, and management components. Gunasekaran and Ngai (2004) identified six major areas where IT has a tremendous influence on achieving an effective SCM. The integration of information flows from both intra- and inter-organizational levels for the supply chain is very important (Bartezzaghi, 1999). As stated by Kalakota and Robinson (1999), Themisocleous et al. (2004), DAmours, S., et al. (1999), and Thonemann, U.W. (2002), an effective SCM which can be achieved through successful integration of business processes and information flows of the partners within the supply chain. Themistocleous et al. (2004) identified many obstacles and problems to integrate business processes and information flows among the supplies and customers within the supply chain.SCM is operations paradigm for business competitiveness in the 21st century. Many papers and articles discussed on the strategies, techniques and technologies, and the taxonomy of SCM design and modeling such as (Tan, 2001) were found. According to the survey conducted in 1999 by Bradley (1999) that 92% of more than 300 executives surveyed were planning to adopt or initiate SCM activities in their business operations. However, no literatures or articles discuss the application of SCM principles in higher learning institutions or educational systems.