SR.

NO
1

PARTICULAR

PAG.NO

Overview of industry Introduction of company Title explanation Research methodology Objective Source of data Research design Population Sampling area Sampling unit No. of sample Sampling method Instrument for data collection

2 3 4

5 6 7 8 9

Analysis and interpretation Finding Suggestion Bibliography annexure

1. History of stock broking industry BSE NSE NCDEX

1) HISTORY HISTORY OF THE STOCK BROKING INDUSTRY

Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly200 years ago. The earliest records of security dealings in India are meager and obscure.By 1830's business on corporate stocks and shares in Bank and Cotton presses tookplace in Bombay. Though the trading list was broader in 1839, there were only half adozen brokers recognized by banks and merchants during 1840 and 1850. The1850's witnessed a rapid development of commercial enterprise and brokeragebusiness attracted many men into the field and by 1860 the number of brokersincreased into 60.In 1860-61 the American Civil War broke out and cotton supply from United States of Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokersincreased to about 200 to 250. However, at the end of the American Civil War, in1865, a disastrous slump began (for example, Bank of Bombay Share which hadtouched Rs 2850 could only be sold at Rs. 87). At the end of the American CivilWar, the brokers who thrived out of Civil War in 1874, found a place in a street (nowappropriately called as Dalal Street) where they would conveniently assemble andtransact business.In 1887, they formally established in Bombay, the "Native Share and Stock Brokers'Association" (which is alternatively known as "The Stock Exchange"). In 1895, theStock Exchange acquired a premise in the same street and it was inaugurated in1899. Thus, the Stock Exchange at Bombay was consolidated.Thus in the same way, gradually with the passage of time number of exchangeswere increased and at currently it reached to the figure of 24 stock exchanges.

BSE(BOMBAY STOCK EXCHANGE)

The Stock Exchange, Mumbai, popularly known as"BSE"was established in 1875as"The Native Share and Stock Brokers Association".It is the oldest one inAsia, even older than the Tokyo Stock Exchange, which was established in 1878. Itis a voluntary non-profit making Association of Persons (AOP) and is

currentlyengaged in the process of converting itself into demutualised and corporate entity. Ithas evolved over the years into its present status as the premier Stock Exchange inthe country. It is the first Stock Exchange in the Country to have obtained permanentrecognition in 1956 from the Govt. of India under the Securities Contracts(Regulation) Act, 1956.The Exchange, while providing an efficient and transparent market for trading insecurities, debt and derivatives upholds the interests of the investors and ensuresredressal of their grievances whether against the companies or its own member-brokers. It also strives to educate and enlighten the investors by conducting investor education program and making available to them necessary informative inputs.A Governing Board having 20 directors is the apex body, which decides the policiesand regulates the affairs of the Exchange. The Governing Board consists of 9elected directors, who are from the broking community (one third of them retire ever year by rotation), three SEBI nominees, six public representatives and an ExecutiveDirector & Chief Executive Officer and a Chief Operating Officer

NSE(NATIONAL STOCK EXCHANGE)

NSE was incorporated in 1992 and was given recognition as a stock exchange inApril 1993. It started operations in June 1994, with trading on the Wholesale DebtMarket Segment. Subsequently it launched the Capital Market Segment inNovember 1994 as a trading platform for equities and the Futures and OptionsSegment in June 2000 for various derivative instruments.NSE has been able to take the stock market to the doorsteps of the investors. Thetechnology has been harnessed to deliver the services to the investors across thecountry at the cheapest possible cost. It provides a nation-wide, screen-based,automated trading system, with a high degree of transparency and equal access toinvestors irrespective of geographical location. The high level of informationdissemination through on-line system has helped in integrating retail investors on anation-wide basis. The standards set by the exchange in terms of market practices,Products , technology and service standards have become industry benchmarks andare

being replicated by other market participants. Within a very short span of time,NSE has been able to achieve all the objectives for which it was set up. It has beenplaying a leading role as a change agent in transforming the Indian Capital Marketsto its present form. The Indian Capital Markets are a far cry from what they used tobe a decade ago in terms of market practices, infrastructure, technology, riskmanagement, clearing and settlement and investor service

NCDEX

(NATIONAL

COMMODITIES

AND

DERIVATIVES

EXCHANGE)
NCDEX started working on 15thDecember, 2003. This exchange provides facilities totheir trading and clearing member at different 130 centers for contract.In commodity market the main participants are speculators, hedgers andarbitrageurs.Promoters of NCDEX areNational Stock Exchange(NSE)ICICI bankLife Insurance Corporation(LIC)National Bank for Agricultural and Rural Development (NABARD)IFFICOPunjab National Bank (PNB)CRISIL.

What can you invest in?

Type of investment Cash 1)savings bank account 2)mutual funds (liquid fundes) Debt 1)fixed deposits 2)mutual fundes(debt funds) Equity 1)shares/stocks 2)mutual funds(equity funds) 3)ULIPs

Others 1)precious metals 2)real estals 3)art 4)exchange traded funds 5)commodities/currency

Equity investment options Direct equities:you open an account with a broker and trade online or offline. Equity funds:you invest in an equity fund which invests in a portfolio of equity shares depending on the investment objective of the scheme. Insurance:ULIPs are insurance plan that allow you to invest a part of the insurance premium into equity fundes. Potfolio management:PMS lets HNIs invest a corpus of greater than rs 25 lakhs to be managed completely by fund managers for a fixed period. ETF:These are close ended exchange traded funds that are listed on any one of the stock exchanges to provide liquidity to investors eg.gold bees Commodities:includes investment in precious metal oil and agricultural produce.this can provide an excellent buffer and a strong alternative investment.

 About sharkhan Profile of the company Goal Mission Vision Quality policy

INTRODUCTION OF SHAREKHAN LTD

ABOUT SHAREKHAN LIMITED
Sharekhan is the one of the leading retailer stock broking house ssik group which is runing successfully since 1922 in the countery.it is aretaling broking arm of mumbai based ssik group whchice over eight decades in stock broking business.sharekhan offers its wide range of equity related services including trade execution on BSE,NSE,Derivities,depositary services ,online

trading,investment advice etc. The firms online trading and investment site www.sharekhan.com was lunched on feb 8,2000.the site gives access to suprior content and transaction facility to retailcutomer across the countery.the objective has been to let customer makes informed desicision and to simplify the process of investing in stocks.on april 17,2002 sharekhan launched speed trade , a net based executabel application that emulates the broker terminals along with host of their information relevance to the day traders. This was for the first time that a net-based trading station of this caliber was offered to the traders. In the last six months Speed Trade has become a de facto standard for the Day Trading community over the net. Sharekhans ground network includes over 640 centers in 280 cities in India which provide a host of trading related services. Sharekhan has always believed in investing in technology to build its business. the company has used some of the best-known name in the it industry, like sunmicro systeam, oracle, Microsoft, Cambridge technologies, nexgenix, vignette, verising finance technology India ltd, spider software pvt ltd to built its tading engine and content.

Share khan also lunched their software. The trade tiger software. No other broking firm is provided this type of software this software is available in sharekhan only. for the use of this software you can know and see the past data of the company share and also you can show the graphical data. For this software you can trading online and also some tips would provided by the company in these software.

Profile of the company

Name of the company: share khan Year of establishment: 1925 Head quarter: sharekhan sskia-206, phoenix house phoenix mills compound
lower parel Mumbai -Maharashtra. India 400013

Nature of the business: Service provider services, depositary services,

online services and technical research.

Number of employee: over 3500

Goals:
Our attempts goal is to accomplish top most position in both online and offline medium of trade and also to remain a customer centric organization.

Objective:
To increase the customer base of investors to invest in all kinds of securities. To retain the existing consumers with research backed advice and personalized care the needs of the consumer.

Vision, Mission and Quality Policy: Vision:

Share khan practices customer centric approach to be the leading broking firm. To be the top most company for providing investment advisory and financial planning service in India. To be a leading investment intermediary for transaction through both online and offline medium. Froe tradition asset portfolio to retail finance. Enhance transaction handling capability. Develop human capital technology enable products, services, and internal processes with a view or focus on operating efficiency and economy of scale.

Mission:
Research backed advice, which is easy to understand, retail specific and discipline. Total equity solution for the entire investment process. To identify and support initiatives, with are designed to improve the capacity of the poorest of the poor to participate in the large economy. This initiative must be cost effective, capable of large scale replication and should have the potential for both near and long term impact. To leverage technology in order to overcome constraints and enhance the effectiveness of various social initiative.

Quality policy
Integrity Transparency Professionalism Information-product, news, operations Hassle free trading Enjoyable experience

SHAREKHAN LIMITEDS MANAGEMENT TEAM

Mr.Tarun Shah CEO, Sharekhan

Mr.Shanker Vailaya Director, Operations, Finance and Legal Functions

Mr.jaideep arora Director, Product Development

Pathik Gandotra : Head of Research

Rishi Kohli : Vice President of Equity Derivatives

Nikhil Vora : Vice President of Research

About Sharekhan
SSKI named its online division as SHARE KHAN and it is into retail Broking The business of the company overhauled 4 years ago on February 8, 2000. It acts as a discount brokerage house to a full service investment solutions provider It has a 150 member strong team. It has specialized research product for the small investors and day traders Largest chain of share shops, 103 Franchisees & 17 Branches across India. It has $25m/trades every day. Leading player today with 20% market share Over 8000 online clients The site was also launched on February 8, 2000 and named it

aswww.sharekhan.com The Speed Trade account of share khan is the next generation technology product launched on April 17, 2002 Speed Trade Plus was launched on October 28, 2002 for trading in Derivatives It offers its customers with the trade execution facilities on the NSE, for cash as well as derivatives, depository services

Reason to choose sharekhan ltd

With its online trading account one can buy and sell shares in an instant for many PC with an internet connection. One can get access to its powerful online trading tools that will help him take complete control over his investment in shares. Accessibility Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION servicesfor investors. These services are accessible through its centers across th ecountry over the internet (through the website www.sharekhan.com) as well as over the Voice Tool. Knowledge In a business where the right information at the right time can translate into direct profits, one can get access to a wide range of information on Sharekhan limiteds content-rich portal. One can also get a useful set of knowledge-based tools that will empower him to take informed decisions. Convenience One can call its Dial-N-Trade number to get investment advice and execute histransactions. Sharekhan ltd. has a dedicated call-centre to provide thisservice via a Toll Free Number 1800-22-7500 & 1800-22-7050 from anywhere in India. Customer Service Sharekhan limiteds customer service team will assist one for any help that one may require relating to transactions, billing, demat and other queries. Its customer service can be contacted via a toll-free number, email or live chat on www.sharekhan.com. Investment Advice

Sharekhan has dedicated research teams of more than 30 people forfundamenta l and technical researches. Its analysts constantly track the pulse of the market and provide timely investment advice to its clients in the form of daily research emails, online chat, printed reports and SMS on their mobile phone.

Bank Connection:Sharekhan
has affiliation with 11 banks, which allows its customers to enjoy thefacility of instant credit and transfer of funds from his savings bank account to hisSharekhan trading account. The affiliated banks are as follows: HDFC BANK OBC CITY BANK ICICI BANK UNION BANK OF INDIA INDUSIND BANK IDBI BANK CENTURION BANK OF PUNJAB AXIS BANK YES BANK BANK OF INDIA

Awared achivement of sharekhan

Our Company has received the 'Stock Market Award 2008' - Girnar Award, from the Bruhad Mumbai Gujarati Samaj on January 22, 2009 Major events: year millstone event 1996 Registration as a Trading Member of BSE Registration as a Dealer of OTC Exchange of India 1999 Registration as a Depository Participant with CDSL 2000 Registration as a Trading Member of NSE Capital Market as well as Future and Option Segment. Registration as a Trading Member of Bombay Stock Exchange, Derivatives Segment 2004 Registration as a Self-Clearing Member of NSE Future and Option Segment 2007 Crossed 25,000 registered clients Acquired IFPL 2008 Ventured into Wealth Management by incorporating a subsidiary in the name and style of IWML Incorporated subsidiary - IIBPL Registration as a Trading Member of BSE in Currency Derivative Segment Registration as a Trading Member of MCX Stock Exchange in Currency Derivative Segment Registration as a Clearing Member of MCX Stock Exchange in Currency Derivative Segment Registration as a Trading Member & Clearing Member of National Stock Exchange of India Ltd. in Currency Derivative Segment Acquired ICL 2009 Registration as a Clearing Member in National Stock Exchange of India Ltd. Registration as a Trading Member in Bombay Stock Exchange Ltd. in Wholesale Debt Market Segment

Product and services

PRODUCTS AND SERVICES OF SHAREKHAN LIMITED

The different types of products and services offered by Sharekhan Ltd. are as follows: Equity and derivatives trading Depository services Online services Commodities trading Dial-n-trade Portfolio management Share shops

Fundamental research
Technical research

SHAREKHANS SERVICES 1. ONLINE SERVICES

a. Online Home b. First Step c. Classic Account d. Speed Trade e. Dial N Trade 2. SHARE SHOPS

3. MUTUAL FUNDS 4. COMMODITY FUTURES 5. PORTFOLIO MANAGEMENT SERVICES 6. TECHNICAL PORTFOLIO MANAGEMENT SERVICES
7. DEMAT SERVICES

TRADE TIGER
TRADE TIGER is an internet-based software application that enables you to buy and selling an instant. It is ideal for active traders and jobbers who transact frequently during day session to capitalize on intra-day price movement. Features 1) A Sigel platform for multiple exchange BSE & NSE, MCX, NCDEX, MUTUAL FUNDES and IPOs. 2) Multiple chart would be available 3) Also solve the problem related trading and also solve your query. 4) The online trading is possible.

The competitor of sharekhan

1. Reliance Capital 2. Indiabulls 3. Angel Broking

SWOT analysis of sharekhan SWOT Analysis

Strength 1. wide range of innovative financial product 2. intensive research on all industry 3. strong it infrastructure 4. pan India presence with over 1500 outlets serving 950000 customer across 450cities 5. Have a one largest network of branches across. Weakness 1. Penetration limited to urban areas Opportunity 1. Growing ruler market 2. Earning urban youth 3. Educating people about the benefit of investment to increase target audience Threats 1. Stringent economic measures by government and RBI 2. Entry of foreign finance in Mumbai market

INTRODUCTION INTRODUCTION TO STUDY

The field of investment traditionally divided into security analysis and portfolio management. The heart of security analysis is valuation of financial assets. Value in turn is the function of risk and return. These two concepts are in the study of investment .Investment can be defined the commitment of funds to one or more assets that will be held over for some future time period.

In today fast growing world many opportunities are available, so in order to move with changes and grab the best opportunities in the field of investments a professional fund manager is necessary. Therefore, in the present scenario the Portfolio Management Services (PMS) is fast gaining importance as an investment alternative for the High Networth Investors.

Portfolio Management Services (PMS) is an investment portfolio in stocks, fixed income, debt, cash, structured products and other individual securities, managed by a professional money manager that can potentially be tailored to meet specific investment objectives. When you invest in PMS, you own individual securities unlike a mutual fund investor, who owns units of the entire fund. You have the freedom and flexibility to tailor your portfolio to address personal preferences and financial goals. Although portfolio managers may oversee hundreds of portfolio, your account may be unique.

Investment Management Solution in PMS can be provided in the following ways:

i. Discretionary ii. Non Discretionary iii. Advisory.

Discretionary: Under these services, the choice as well as the timings of the investment decisions rest solely with the Portfolio Manager.

Non Discretionary: Under these services, the portfolio manager only suggests the investment ideas. The choice as well as the timings of the investment decisions rest solely with the Investor. However the execution of trade is done by the portfolio manager.

Advisory Under these services, the portfolio manager only suggests the investment ideas. The choice as well as the execution of the investment decisions rest solely with the Investor.

Rule 2, clause (d) of the SEBI (portfolio managers) Rules, 1993 defines the term Portfolio as total holding of securities belonging to any person. As a matter of fact, portfolio is combination of assets the outcomes of which cannot be defined with certainty new assets could be physical assets, real estates, land, building, gold etc. or financial assets like stocks, equity, debenture, deposits etc.

Portfolio management refers to managing efficiently the investment in the securities held by professional for others. Merchant banker and the portfolio management with a view to ensure maximum return by such investment with minimum risk of loss of return on the money invested in securities held by them for their clients. The aim Portfolio management is to achieve the maximum return from a portfolio, which has been delegated to be managed by manger or financial institution.

There are lots of organization in the market on the lookout for the people like you who need their portfolios managed for them .They have trained and skilled talent

will work on your money to make it do more for you. Therefore, if any investors still insist on managing their own portfolio, then ensure you build discipline into their investment. Work out their strategy and stand by it. Objectives of Portfolio Management The objective of portfolio management is to invest in securities is securities in such a way that one maximizes ones returns and minimizes risks in order to achieve ones investment objective. A good portfolio should have multiple objectives and achieve a sound balance among them. Any one objective should not be given undue importance at the cost of others. Presented below are some important objectives of portfolio management. 1. Stable Current Return Once investment safety is guaranteed, the portfolio should yield a steady current income. The current returns should at least match the opportunity cost of the funds of the investor. What we are referring to here current income by way of interest of dividends, not capital gains. 2. Marketability A good portfolio consists of investment, which can be marketed without difficulty. If there are too many unlisted or inactive shares in your portfolio, you will face problems in encasing them, and switching from one investment to another. It is desirable to invest in companies listed on major stock exchanges, which are actively traded. 3. Tax Planning Since taxation is an important variable in total planning, a good portfolio should enable its owner to enjoy a favorable tax shelter. The portfolio should be

developed considering not only income tax, but capital gains tax, and gift tax, as well. What a good portfolio aims at is tax planning, not tax evasion or tax avoidance. 4. Appreciation in the value of capital A good portfolio should appreciate in value in order to protect the investor from any erosion in purchasing power due to inflation. In other words, a balanced portfolio must consist of certain investments, which tend to appreciate in real value after adjusting for inflation. 5. Liquidity The portfolio should ensure that there are enough funds available at short notice to take care of the investors liquidity requirements. It is desirable to keep a line of credit from a bank for use in case it becomes necessary to participate in right issues, or for any other personal needs. 6. Safety of the investment: The first important objective of a portfolio, no matter who owns it, is to ensure that the investment is absolutely safe. Other considerations like income, growth, etc., only come into the picture after the safety of your investment is ensured. Scope of Portfolio Management:Portfolio management is a continuous process. It is a dynamic activity. The following are the basic operations of a portfolio management. a) Monitoring the performance of portfolio by incorporating the latest market conditions. b) Identification of the investors objective, constraints and preferences.

c) Making an evaluation of portfolio income (comparison with targets and achievement). d) Making revision in the portfolio. e) Implementation of the strategies in tune with investment objectives. What are the benefits of Portfolio Management? When implemented properly and conducted on a regular basis, Portfolio Management is a high impact, high value activity:

Maximizes the return on your product innovation investments Maintains your competitive position Achieves efficient and effective allocation of scarce resources Forges a link between project selection and business strategy Achieves focus Communicates priorities Achieves balance Enables objective project selection

Top performers emphasize the link between project selection and business strategy. Why is it so important? Companies without effective new product portfolio management and project selection face a slippery road downhill. Many of the problems that plague new product development initiatives in businesses can be directly traced to ineffective portfolio management. According to benchmarking studies conducted by Dr. Cooper and Dr. Edgett, some of the problems that arise when portfolio management is lacking are:

Projects are not high value to the business Portfolio has a poor balance in project types Resource breakdown does not reflect the product innovation strategy A poor job is done in ranking and prioritizing projects There is a poor balance between the number of projects underway and the resources available

Projects are not aligned with the business strategy

Myths about PMS

Myth No. 1: PMS and Mutual Fund are Similar as the investment option As in the Finance Basket both the PMS and Mutual Fund are used for minimizing risk and maximize the profit of the Investors. The objectives are similar as in both the product but they are different from each other in certain aspects. They are as follows.

Management Side In PMS, its ongoing personalized access to professional money management services. Whereas, in Mutual fund gives personalize access to money.

Customization In PMS, Portfolio can be tailored to address each investor's specific needs. Whereas in Mutual Fund Portfolio structured to meet the fund's stated investment objectives.

Ownership In PMS, Investors directly own the individual securities in their portfolio, allowing for tax management flexibility, whereas in Mutual Fund Shareholders own shares of the fund and cannot influence buy and sell decisions or control their exposure to incurring tax liabilities.

Liquidity

In PMS, managers may hold cash; they are not required to hold cash to meet redemptions, whereas, Mutual funds generally hold some cash to meet redemptions.

Minimums PMS generally gives higher minimum investments than mutual funds. Generally, minimum ranges from: Rs. 1 Crore + for Equity Options Rs. 5 Crore + for Fixed Income Options Rs. 20 Lacs + for Structured Products, whereas in Mutual Fund Provide ongoing, personalized access to professional money management services.

Flexibility PMS is generally more flexible than mutual funds. The Portfolio Manager may move to 100% cash if it required. The Portfolio Manager may take his own time in building up the portfolio. The Portfolio Manager can also manage a portfolio with disproportionate allocation to select compelling opportunities whereas, in Mutual Fund comparatively less flexible.

Myth No. 2: PMS is more Risk free than other Financial Instrument
In Financial Market Risk factor is common in all the financial products, but yes it is true that Risk Factor vary from each other due to its nature. All investments involve a certain amount of risk, including the possible erosion of the principal amount invested, which varies depending on the security selected. For example, investments in small and mid-sized companies tend to involve more risk than investments in larger companies.

Selection of Portfolio
The selection of portfolio depends upon the objectives of the investor. The selection of portfolio under different objectives are dealt subsequently Objectives and asset mix If the main objective is getting adequate amount of current income, sixty percent of the investment is made in debt instruments and remaining in equity. Proportion varies according to individual preference. Growth of income and asset mix here the investor requires a certain percentage of growth as the income from the capital he has invested. The proportion of equity varies from 60 to 100 % and that of debt from 0 to 40 %. The debt may be included to minimize risk and to get tax exemption. Capital appreciation and Asset Mix It means that value of the investment made increases over the year. Investment in real estate can give faster capital appreciation but the problem is of liquidity. In the capital market, the value of the shares is much higher than the original issue price. Safety of principle and asset mix usually, the risk adverse investors are very particular about the stability of principal. Generally old people are more sensitive towards safety. Risk and return analysis the traditional approach of portfolio building has some basic assumptions. An investor wants higher returns at the lower risk. But the rule of the game is that more risk, more return. So while making a portfolio the investor must judge the risk taking capability and the returns desired .Diversification Once the assets mix is determine return relationship is analyzed the next step is To diversify the portfolio. The main advantage of diversification is that the unsystematic Risk is minimized. Risk and return analysis The traditional approach of portfolio building has some basic assumptions. An investor wants higher returns at the lower risk. But the rule of the game is that more risk, more return. So while making a portfolio the investor must judge the risk taking capability and the returns desired .Diversification Once the assets mix is determine return relationship is analyzed the next step is To diversify the portfolio. The main advantage of diversification is that the unsystematic Risk is minimized.

Introduction of PMS work of sharekhan

Sharekhan Is provides a good PMS services to their customer. Sharekhan have a wide range of strategies based on fundament research and technical analysis. Sharekhan provide two types of strategies. Proprime (based on fundamental research) -Top equity-diversified equity Protech(based on techniqual analysis) -Nifty thirty_ diversified -Trailing stop loss

Proprime top equity

The ProPrimeTop Equity PMS strategy is suitable for the long-term investors looking to create an equity portfolio through disciplined investments that will lead to a growth in the portfolios value with low to medium risk.

Investment strategies Disciplined investment decisions are taken in specific stocks based on thorough Fundamental research.
_ Investments

are made primarily in the Nifty Fifty or the BSE 100 scrips.

_ Attempts

to have an exposure of minimum of 70% in the Nifty Fifty stocks and

That of minimum of 90% in the BSE 100 stocks.

_

Endeavours to create a core portfolio of blue-chip companies with a proven

track Record and have partial exposure to quality companies in the mid-cap space.

Pricing Minimum investment of Rs25 lakh

_ Charges

_ 2% per annum; AMC fee charged every quarter _ 0.5% brokerage _ 20% profit sharing after the 12% hurdle is crossed at the end of

every fiscal year.

Pro prime diversified equity

The prop rime diversified equity PMS strategy is suitable for long term investors looking to create an equity portfolio through disciplined investment that will lead to a growth in the portfolios value with medium to high risk. Investment strategies
_ Disciplined

investment decisions are taken in specific stocks based on thorough

fundamental research. _ a balanced mix of value and growth stocks (mid cap and small cap)is created that represent investment opportunity across sectors and ,market capitalization.
_

Invests in quality value and growth stocks with good earnings visibility and

healthy balance sheet.

_ The

fund manager, with the help of extensive, in-house, superior research,

identifies fundamentally sound companies to invest in.

_ The

fund manager strives to capture the short-term trading opportunities to

maximize the potential of the swings in specific stocks.

Fund objective A good return on money through long-term investing regardless of short-term volatility

Pricing Minimum investment of Rs25 lakh

_ Charges _ 2.5% _ 0.5% _ 20%

per annum; AMC fee charged every quarter brokerage profit sharing after the 15% hurdle is crossed at the end of every fiscal

Protech divecified
Overview
The ProTechDiversified PMS strategy is suitable for long-term investors who desire to profit from both bullish and bearish market conditions. The strategy involves going long (buying) or going short (selling without holding) on certain investment classes by predicting the market direction based on a back-tested automated model. Investment strategy This strategy has the potential to generate profits irrespective of the market direction by going long or short on specific indices and stocks.

It invests in the Nifty and the Bank Nifty indices (via futures) and 10 stock

futures.
_ An

automated basic back-testing model is used to predict the market direction

for each of the indices and stocks which then decides the strategy to be deployed in terms of going long or short.
_ The

portfolio is not leveraged, ie its exposure will never exceed its value.

Fund objective Absolute returns irrespective of market conditions through a long-short strategy followed in multiple investments

Pricing Minimum investment of Rs25 lakh

_ Charges

_ AMC fees: 0% _ Brokerage: 0.05% _ Profit sharing: Flat 20% charged on a quarterly basis

PROTECH - NIFTY THRIFTY Overview

The ProTechNifty Thrifty PMS strategy is suitable for long-term investors who desire to profit from both bullish and bearish market conditions. The strategy involves going long (buying) or going short (selling without holding) on Nifty futures by predicting the market direction based on a back-tested automated model. Investment strategy
_

The strategy has the potential to generate profits irrespective of the market

direction by going long or short on Nifty futures.

_ An

automated basic back-testing model is used to predict the market direction

for the Nifty which then decides the strategy to be deployed in terms of going

long or short.
_ The

portfolio is not leveraged, ie its exposure never exceeds its value.

Pricing Minimum investment of Rs25 lakh

_ Charges

_ AMC fees: 0% _ Brokerage: 0.05% _ Profit sharing: Flat 20% charged on a quarterly basis

PROTECH - TRAILING STOPS

Overview
Our ProTechTrailing Stops PMS strategy is ideal for Traders and Investors looking for Regular Income from trading and desire to make profits in both bullish andbearish market conditions. It is designed to payout book profits on monthly basis.*It is also for those investors who are looking for better income than Fixed Income or Deposits. This strategy involves going Long (buying) or Short (selling without holding) on stock futures.

Investment strategy
_

This strategy spots the winning trades based on technical analysis vs time

frame based portfolios, basically the momentum calls.

_A

risk model has been developed for stock portfolio allocation that reduces the

risk and portfolio volatility through staggered building of positions.

_ It

is non-leveragedthe exposure will never exceed the value of the portfolio.

Pricing
Minimum investment of Rs25 lakh
_ Charges

_ AMC fees: 0% _ Brokerage: 0.05% _ Profit sharing: Flat 20% charged on a quarterly basis

Portfolio account summery

PMS DESK ProPrime - Top Equity 38 ProPrime - Diversified Equity 39 ProTech - Diversified 40 ProTech - Nifty Thrifty 41 ProTech - Trailing Stops 42

RESARCH AND METHODOLOGY Objective Macro: To get the deep knowledge about portfolio management. To know about the share market. In broking firm how the PMS work. Micro To know about how to make an online trading. The PMS Service provided by the broking firm is satisfied the investor. To know about the competitive position of sharekahan in market.

Source of data: Primary data: questionnaire Secondary: from book and web site as well as from company pamphlet also from news paper and from company. Research design: Quantitative Population: 500 Sampling area: Gandhinager and Ahmadabad No of samples: 100 Instrument for data collection:

1) DO you invest in stock market?

In above graph the 100% people would invest in stock market. Now a day the everybody have some knowledge about the stock market and they invest some of money in the shares, commodities for the good return.

2) In which broking firm you have demate account

In above graph the 51%peopel are using the sharekhan broking firm and 14%peopel are using angel broking and reliance and 20% Kodak. The sharekhan is provide good services to their customer thats way the sharekahn customer are more compare to other.

3) If you invested in stock market what has been your experience?

Now people can know about the stock market and they invest in those shears whose performance is good thats way they get good return. The people who have not more knowledge about these they are unsatisfied. this is the reason most of the respondent prefer portfolio management service to trade now day which give the investment idea when to sell and buy the shares which recommended by the fund manager.

4) Your broking firm is PMS provider?

The entire broking firm would PMS provider. But the most of the customer would not knowledge about that their firm would PMS provider or not. So that 88% people are know that their firm is providing this service.

5) Do you know investment option is available?

As show that 84% people are know and invest in stock market. The 16% would not know about these because of lack of information.

6) What is your basic purpose of investment?

The most of the people have a purpose of safety and security of capital. And most of the people have a purpose of liquidity. And 23% are using for return. The share market would give a high return. Some of people using for tax benefit and risk coverage.

7) For how many periods do you want to invest in stock market?

The most of the people are invest in long term. If you invest in for long term than you get high return thats way people are invest for long time for high return.

8) What is most important factor you consider at the investment?

The most of the people are investing for both because it is the best way to get good return and also risk coverage. The people are using for both. Investment is done for the risk coverage and also for the good return.

9) Which investment option do you prefer more?

Now a people can know about the PMS and they mostly use these service.38%peopel are using these service. And the 21 people are using the share for investments the shares are give high return for long term investor. And the commodities are also best option for the investment commodities would also give high return if person would invest in bullion market than they get good return.

10) Investment in PMS is far safer than investment in mutual fund do you agree?

The 58 people are known about the PMS and they think that it is safer than mutual fund. The other people dont have more knowledge about these .as the basic is same for the mutual fund and PMS but the investment pattern is totally differ from each other and which depend upon different risk factors available in both the financial product.

11) Do you agree that PMS is right way to investment?

The 47 people are agree for the PMS because they know about the portfolio management and the 27 people are neither agree nor disagree .now a day most of the people are mange their portfolio.

12) Do you satisfied with your PMS Service provider by the firm?

The 60% people are satisfied for this service. Because the firm would manage their portfolio in best way and for that they get the good return.29 people are somewhat satisfied with these service.

FINDING
About 84% Respondents knows about the Investment Option, because remaining 16%take his /her residential property as Investment, but in actual it

not an investment philosophy carries that all the Investment does not create any profit for the owner.

More than 11% Investors are investing their money for Liquidity, Return and Tax benefits.38% are for safety and security of capital.

At the time of Investment the Investors basically considered the both Risk and Return for their investment.

As among all Investment Option for Investor the most important area to get more returnis share around 22%after that Mutual Fund and other comes into existence.

More than 76% of Investors feels that PMS is less risky than investing money in MutualFunds.

As the experience from the Market more than 34% Investor had lose their money durng the concerned year, whereas 20% respondents have got satisfied return.

60% are highly satisfied with the PMS 29% are somewhat satisfied.

The 47 people are agree for the PMS because they know about the portfolio management and the 27 people are neither agree nor disagree .now a day most of the people are mange their portfolio.

 As show that 84% people are know and invest in stock market. The 16%

would not know about these

Bibliography
http://www.ascd.org/publications/books/197171/chapters/The-Types-of-Portfolios.aspx http://world-finances.com/equity-portfolio-management/blog

Annexure
Name Age Occupation.. Education..

1) Do you invest in stock market? Yes No

2)

In which broking firm you have demate account sharkhan angel broking Kodak Reliance Any other

3) If you invested in Share Market, what has been your experience? Satisfactory Return Burned Finger Unsatisfactory Results No

4) Your broking firm is PMS provided? Yes No

5) Do you know investment option is available? Yes

 No

6) What is basic purpose of your investment? Liquidity Return Tax benefit Risk coverage Safety and security of capital Other

7) For how many periods do you want to investment in stock market? Long term Short term

8) What is the most important factor you consider at the investment? Rick Retune Both

9) Which investment option do you prefer the most? Mutual fund Shares Commodities Bonds PMS

10) Investment in PMS is far safer than investing in mutual fund do you agree? Strangely disagree Disagree Neither agree nor disagree Agree Strangely agree

11) Do you agree that PMS is a right way of investment?

Strangely disagree Disagree Neither agree nor disagree Agree Strangely agree

12) Do you satisfied with your PMS Service provided by the firm? Highly satisfied Neutral Somewhat satisfied Highly dissatisfied