CONTENTS

Chapter No:1 Chapter No:2 Chapter No:3 Chapter No:4 Chapter No:5 Chapter No:4 Chapter No:5 INTRODUCTION COMPANY PROFILE PRODUCT PROFILE BAJAJ PLATINA -A LAY OUT CONSUMER BEHAVIOUR OBJECTIVES DATA ANALYSIS & INTERPRETATIONS Chapter No:6 Chapter No:7 Annexure : FINDINGS SUGGETIONS QUESTIONNAIRE BIBLIOGRAPHY

IMPORTANCE OF AUTO MOBILES

From dawn to dusk, day to day, in everyones life, activities carried out by man involve moving from one place to another. This may be either goods or man himself. All the wants and needs of men are not available at arms distance and also it is not possible for any one to build a world for him. To meet those needs and wants, transportation has become necessary in every ones life. Inventions by earlier man are the result of todays most sophisticated, convenient and the state-of-art. Technology in auto mobiles on the Indian as well as foreign roads. With the population increasing rapidly, the automobiles industry also gained momentum. Not to mention, now auto mobiles have been replaced as luxury item to one of the basic amenities in life. It was about hundreds of years ago, when man used a pair of logs and sheet of wood or other natural material placed on the logs for moving things from one place to another and after the wheel was invented by the Lord Potter, further the developments took place in this direction and manually operated carts were seen as tool for transportation and then the animal pulled carts and so on. Many developments could be seen talking place at a rapid pace when Ford with his brilliant invention, brought a great revolution in the transport and automobile industry. Ford for the first time was successful in inventing a power driven vehicle.

The growth and momentum generated in the later half of eighties is significant with growing needs and demands. Various types of vehicles were produced in parallel to suit the changing tastes and developed the most convenient and comfort vehicle models one after the other. If India is to accelerate industrial growth and achieve a major share in its composition of exports in favour of added products, industries like automobiles have to assume a responsibility.

COMPANY PROFILE

Bajaj is one of Indians top ten companies in terms of

market capitalization and among the top five in terms of turnover. Bajaj is the Top Fourth automobile company in two and three wheeler segment. It was established in 1945, it was incorporated as a trading company. Form 1948 till 1959, it imported scooters and three wheelers from Italy and sold them in India. It then obtained a production license in 1959 and struck a technical collaboration with Piaggio of Italy in 1960. Scooter production commenced in 1961. Three wheelers production followed in 1962. Its collaboration with Piggaio expired in 1971 and since then the Companys scooters and three wheelers are sold under the Bajaj brand name. Under the Horizontal Transfer of Technology policy, Maharastra scooters Ltd., a Company with 24% equity participation by the Company and 27% participation form Maharastra State Governments Western Maharastra Development Corp. was formed in 1975. Production facilities are located at satara, in Maharastra State. This helped augment production capacities. The unit continues to assemble scooters from CKDs supplied by the company. These scooters are marketed through the Companys distribution network and under the Companys distribution network and under the Companys brand name.

The Companys second plant was set up in 1984 at Aurangabad, in Maharastra State. In this plant, scooter production commenced in 1986;three wheelers production commenced in 1987 and scooterettes and motorcycle facilities were commissioned in 1991 respectively. From 1961 when the annual production was about 4000 units, today the Company has become a market leader with annual production in excess of 1.35 million units and with product offerings in all segments (mopeds &, scooters, motorcycles, three wheelers). Bajaj has also stretched its footprints to wide range of industries, spanning automobiles, home appliances, lighting, iron and steel, insurance, travel and finance etc.

BAJAJ-KAWASAKI

Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of japan to produce a range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto has launched KB 100, KB RTZ, KB 125,4S, 4S Champion, Boxer, Caliber 115, Wind 125 and Indias first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a turnover of USD 10 billon (Rs.45,84 crore), Kawasaki Heave Industries has crafted new technologies for over a hundred years. These technologies have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, automation systems, apart from a range of high quality, high reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200 cc Ninja and 1600 Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator redefines the pleasure of biking in looks as well as performance.

BAJAJ PRODUCT RANGE

1. Bajaj scooters 2. Bajaj Boxer 3. Bajaj Boxer CT, AT, AR 4. Bajaj Caliber 5. Bajaj Eliminator 6. Bajaj Wind 125 7. Bajaj Discovery DTS-I 8. Bajaj CT - 100 9. Bajaj Pulsar DTS -I
10. Bajaj

Platina etc

11.

Bajaj Platina DTS-i

Apart from the above, there are many other Bajaj

bikes which are being run on Indian roads.

MANAGEMENT PROFILE
Bajaj group has been under the dynamic Rahul Bajaj and he is a post graduate in Economics. He is endowed with efficent leader

ship qualities and has a band of devoted and work minded staff, whose names are mentioned overleaf:

Rahul Bajaj
Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj Ranjit Gupta C.P.Tripathi N.H. Hingorani Kevin Dsa Pradeep Shrivastava S.Sridhar V.S.Raghavan S.RaviKumar Development) K.Srinivas Abraham Joseph J.Sridhar

Chairman
Vice Chairman Managing Director Executive Director Vice President (Insurance) Vice President (Operations) Vice President (Operations) Vice President(Finance) Vice President(Engineering) Vice President(Marketing & Sales 2 Wheelers) Vice President(Corporate Finance) Vice President(Business Vice President(Human Resources) General Manager(Research & Development) Company Secretary

BAJAJ PLATINA -A LAY OUT

Bajaj Platina with elegant Platinum silver color and chrome graphics, is catching the eyes of many finicky bike lovers. Graphic tint engine and transmission with black silencer are really captivating the viewers. To add more aesthetic value to this bike, it is furthur aquipped with exclusive streak design side panels and sleek rare panels with fluid grab rail design. Other mentionable features for making this bike more reliable are: Chrome heat shield and Annular chrome rings housed i a sporty console. Its lighting arrangement like optoprism head clear lens blinker is encompassed here for safer riding.

TECHINICAL SPECIFICATION

Dimension & weight Overall height 1090 mm overall length 1990 mm Overall width 770 mm Wheel base 1275 mm Ground clearance 162 mm Kerb weight 113 kg Fuel tank capacity 13 liter

Engine
Type Stroke (2/4) No. of cylinders Displacement Electrical No. of gears Natural air-cooled 4-stroke Single cylinders

Bore X Stroke
99.27 cc 12V AC+DC Transmission Constant Mesh type (4)

Performance
Maximum power Max.troque Start 6.03 KW (8.2 bhp)@7500rpm 8.05 Nm @ 4500 rpm Kick start

Suspensions
Front Hydraulic, telescopic, type, 125 mm travel

Rear

Hydraulic, SNS type, 100 mm travel

Brakes
Front Drum type, 110 mm/130 mm

Rear

Drum type, 110 mm/130 mm

Types
Front Rear 2.75*17,41P 3.00*17,50P

CONSUMER BEHAVIOUR
Consumer Behaviour is a mirror in which every one shows his (or) her image. Behavoiur is the process of responding to

stimuli. Consumer Behaviour is to do with the activities of individuals in obtaining and using the goods & services; it encompasses the decision making process that precedes and determines purchases. It is The process where by individuals decide whether, what, when, where, how and frojm whom to purchase goods and services. Consumer Behaviour of potential cutomers as they became aware of, evaluate purchase and tell others about the products or services. The term consumer behaviour refers to the Behaviour that consumer displays in searching, purchasing, using, evaluating and disposing of products and services that except will satisfy their needs. The study of Consumer Behaviour is the study of how individuals make decisions to spend their avaliable resources (time, money, effort) on consumption related terms terms. It include the study of what they buy, hoe often they buuy and how often they use it. Consumer research provides the basis for the development of new product and services concepts to meet consumer target needs. It also enables the marketer to build consumer meaning into the product or service. By discovering which attributes are most important to the large market and integrated them into the product or service design.

FACTORS INFLUENCING CONSUMER BEHAVIOUR

The following the factors that influencing consumer at the time of purchase. 1. Cultural Factors 2. Social Factors 3. Personal Factors

1) Cultural Factor a. Culture: Culture is the mast basic fundamental determinant

of a persons wants and behaviour. Right from the time of his birth, a child grows up in a society learning a certain set of values, perceptions, preferences, behaviour and customs.

b. Sub-culture: Each culture will contain smaller groups

of sub culture that provide more specific identification and socialization for its members.

c. Social Class: Social class may take the form of a

castesystem, where the members of different castes are reared for certain roles and cannot change their caste their caste membership.

2) Social Factors a. Reference Groups: A persons reference groups are

those groups that have a direct or indirect influence on a person.

He could comprise of people with whom he interacts on a continuous base such as family, friends, neighbours and colleagues.

b. Family: Members of the buyer family can exercise a

strong influence on the buyers behaviour. Marketers are interested in the roles and relative influence of the husband, wife, children and parents on the purchase of large variety of products and services.

c. Role and status: A person is a member of many

groups-family, clubs, organization etc., and the persons position in each group can be defined in terms of role and status.

3) Personal Factors a. Age and style of life cycle: Peoples choice of goods
and services change over their lifetime. This change can be observed right from their childhood to maturity especially in taste and preferernce related to cloths, furniture and recreation activities.

b. Occupation: A persons occupation has a direct effect

on his choice of goods and services. A clerk will purchase products which are economical and not burn his pocket; where as a top executive will purchase expensive goods and services.

c. Economic Considerations: A persons economic

circumstances consist of his/her spend able income savings and assets ability to borrow and attitude towards spending versus saving.

d. Life Style: A persons life style refers on the persons

pattern of living expressed through his/her activities, interests, and opinions.

e. Personality and self concept: Each person has got a

distinctive personality which will influence his/her buying behaviour.

f. Motivation: Motivation can be said to be the inner drive

that is sufficient pressing and directs the persons to seek satisfaction of the need.

g. Perceptions: Perception is the process of selecting,

organizing and interpreting or attaching meaning to events happening in environment.

h. Learning: Learning describes changes in individuals

behaviour arising from experience. Learning theorists say that a persons learning is produced through the interplay of drivers, stimuli, cues, response and reinforcement.

i. Belief and Attitudes: A belief is the thought that

person holds about something. An attitude can be said to be a persons enduring favorable or unfavorable cognitive evaluation, emotional feelings and action tendencies towards some object or idea. The above factors make the consumer to prefer a paticular product and so that he prefer the product for utility.

STEPS INVOLVED IN BUYING PROCESS

The following are the steps involved in Buyer Process:-

NEED RECOGNITION
INFORMATION SEARCH

EVALUATION AND INTENTION

PURCHASE DECISION

POST PURCHASE BEHAVIOR

OBJECTIVES OF THE STUDY

1. To find out reasons for the purchase of bajaj platina 2. To find out influence of advertisements / friends etc., in purchase decision.

3. To find what made consumer to purchase the bajaj platina. 4. To find out the features that are attracted by the purchaser of bajaj platina. 5. To find out the level of satisfaction with price of bajaj platina. 6. To know whether they promote bajaj platina to others or not. 7. To investigate the level of satisfaction with the service rendered by the dealer. 8. To know the level of satisfaction by the performance of Bajaj Platina. 9. To trace out the problems in Bajaj Platina. 10.To know the valuable suggestion from the purchaser of Bajaj Platina.

NUMBER OF RESPONDENTS HAVING BIKE

Yes No Total Inference:-

No.of Responde Responde nts in % nts 78 78% 22 22% 100 100%

From the above table we can conclude that 78% of Respondents have bikes and 22% o Respondents dont have bikes and they are planning to buy. Source:- Questionnaire

NUMBER OF Respondents HAVING VIKE

No, 22%

Yes , 78%

MARKET SHARE OF DIFFERENT COMPANIES No of Respondents 28 31 10 4 5 78

Respondents in % 28% 31% 10% 4% 5% 100%

MARKET SHARE OF DIFFERENT COMPANIES

Inference:From the above table we can conclude that larger market share is occupied by Hero Honda with 31% and the next place goes to Bajaj with 28% and remaining 10% and 4% and 5% occupied by

running companies T.V.S and Yamaha other companies. Source:- Questionnaire

MARKET SHARE OF DIFFERENT COMPANIES

O th er s 5 % Y a m a h a4 % T .V .S H er o H on d a B a ja j 0% 10% 20% 10% 31% 28% 30% 40%

MARKET SHARE OF DIFFERENT MODELS IN BAJAJ

No.of Respondents Boxer 6 CT-100 8 Platina 12 Other 2 Total 28

Model

Respondents in % 21% 29% 43% 7% 100%

Inference:From the above table wecan conclude tht largest market share in Bajaj is occupied by Platina in

recent ties with 43% and next place to CT 100 which was launched earlier than Platina with 29% and Boxer with 21% and others 7%. It include premium segment bikes also. Source:- Questionnaire MARKET SHARE OF DIFFERENT MODELS IN BAJAJ

Others, 7%

Boxer, 21%

Platina, 43%

CT-100, 29%

RESPONDENTS PLANNING TO BUY BIKES Bikes Bajaj Hero Honda No of Respondent Respondent s in % s 18 30% 21 35%

T.V.S Yamaha Others Total Inference:-

11 6 4 60

18% 10% 7% 100%

From the above table we can conclude that only 60 respondents are planning to purchase new bike and this include both the people who already have bike and who dont have bike and in this case again Hero Honda is occupying the first place with 35% and in the way Bajaj with 30% and T.V.S with 18% and Yamaha with 10% and others with 7% in this case Bajaj is running towards the place of Hero Honda because of its technological innovations. Source:- Questionnaire RESPONDENTS PLANNING TO BUY BIKES

Others Yamaha T .V.S Hero Honda Bajaj 0%

7% 10% 18% 35% 30% 10% 20% 30% 40%

FACTORS MADE RESPONDENT TO CHOOSE BIKE

Factors Reputation Good service by the dealer Resale Value Others Total Inference:-

No of Respond Respond ents in % ents 12 67% 2 1 3 18 11% 6% 16% 100%

From the above table we can conclude that because of reputation Bajaj has been doing

well from decade and some are chosen Bajaj because of good service by the dealer and some are chosen because of some other factors. Source:- Questionnaire FACTORS MADE RESPONDENT TO CHOOSE BIKE

67% 70% 60% 50% 40% 16% 11% 6% 30% 20% 10% 0% R e p u t a G i oo on d R e s a l e t h e r s t O s e r v i c e V b yl u e a th e d ea ler

MODELS PREFERED BY RESPONDENTS IN BAJAJ No of Respondents 0 9 3 6 18 Respondents in % 0% 50% 17% 33% 100%

Model CT-100 Platina Discover Other Total Inference:-

From the above table we can conclude that 50% of respondents are planning to buy Bajaj Platina in Bajaj segment and 17 percent are planning to buy Bajaj Discover and remaining 33% are planning to buy

Bajaj Premium segment bike it is Pulsar Source:- Questionnaire MODELS PREFERED BY RESPONDENTS IN BAJAJ

50% 50% 40% 30% 20% 10% 0% 0% 17% 33%

CT-100

Platina

Discover

Other

FACTORS INFLUENCED TO CHOOSE PLATINA No of Respondents Respondents in % Mileage 8 38% Style 4 19% Features 3 14% ALL 6 29% Total 21 100% Factors Inference:From the above table we can conclude that 38% of respondents are responding towards the mileage because Bajaj is meant for Mileage and 19% of respondents are motivated by style and 14% of respondents to features and some

of them have also selected basing on all factors mentioned in the questionnaire. Source:- Questionnaire FACTORS INFLUENCED TO CHOOSE PLATINA

ALL, 29%

Mileage, 38%

Features, 14% Style, 19%

PURCHASE INFLUENCE

Friends relatives Advertisement s Others Total

No.of Respondents respondent in% s 9 43% 2 10% 4 6 21 19% 28% 100%

Inference:From the above table we can come to know that mostly people are influenced by the friends and the next by other sources and

some from Advertisement sources and least place in Relatives. Source:- Questionnaire

PURCHASE INFLUENCE

Others Advertisements relatives Friends 0% 10% 20% 10% 19%

28%

43% 30% 40% 50%

FEATURES LIKED BY MOST OF THE RESPONDENTS

No.of respondents Alloy wheels 12 SNS3 Suspension Ride Control 1 Switch Others 5 Total 21 Features

Respondents in% 57% 14% 5% 24% 100%

Inference:From the above table we can conclude that 57% of respondents have given importance to Alloy

wheels and next place to other sources with are discussed at findings and remaining respondents are 14% to Alloy wheels and 5% of Ride control switch. Source:- Questionnaire
FEATURES LIKED BY MOST OF THE RESPONDENTS

57% 60% 50% 40% 30% 20% 10% 0% Al l oy SNSR ide w h eel s S u sp en si onC on tr ol S w i tch Oth er s 14% 5% 24%

SATISFACTION TOWARDS RICE

Response Yes No Total Inference:-

No.of respondents 18 3 21

Respondents in% 86% 14% 100%

From the above table we can conclude that most of the respondents (i.e.86%)who bought the bike are satisfied with the price and only some of them are not satisfied with the price and there percentage is 14%. Source:- Questionnaire

SATISFACTION TOWARDS RICE

86% 100%

5 0%

14%

0%

Yes

No

SATISFACTION WITH THE PERFORMACNE AFTER THE PURCHASE

Yes Satisfactory No Total

No.of respondents 4 16 2 21

Respondents in% 19% 76% 15% 100%

Inference:From the above table we can conclude that respondents with yes are 19% and satisfaction are 76% and only 15% of not satisfied and those are discussed in finding. Source:- Questionnaire

SATISFACTION WITH THE PERFORMACNE AFTER THE PURCHASE

76% 80% 60% 40% 20% 0% Y es No 19% 15%

RATE OF SATISFACTION TOWARDS SERVICE OF THE DEALER No. of responde Responden Response nts ts in % Yes 3 14% Satisfact ory 17 81% No 1 5% Total 21 100%
Inference:From the above table we can conclude that most of the respondents are satisfied with the service of dealer with 81% and remaining with Yes and No. Source:- Questionnaire

RATE OF SATISFACTION TOWARDS SERVICE OF THE DEALER

No

5% 81% 14% 20% 40% 60% 80% 100%

S a ti sfa cto r y Y es 0%

SUGGESTION OTHERS TO PURCHASE PLATINA

No.of Respondents respondent in% s 19 19% 2 9% 2 100%

Yes No Total Inference :-

From the above table we can come know that 91% of respondents are willing to suggest others for purchase and only 9% of respondents are no willing to suggest. Source :- Questionnaires

SUGGESTION OTHERS TO PURCHASE PLATINA

N o, 9 %

Y es , 1 9 %

METHODOLOGY ADOPTED FOR THE STUDY

Data collection for the purpose of analysing behaviour of consumer is really a horrendous task. Data for the study are collected both from primary source and secondary source. The primary source of the data was obtained through a market survey conducted at ADONI. Having a clear understanding about the objectives of this study, a set of questions were prepared and developed, to be asked to the respondent. The questionnaire consisted of the different types of questions like 1. Open - ended question 2. Closed - ended question In the closed - ended type of questions, dichotomous, multiple choice questions have been included. The sampling method used was simple random sampling. The sample size taken for the study was 100 respondents covering all the places at ADONI. Secondary data has been aid to perform the survey successfully. The various information bulletins, magazines, company journals and other printed materials gave an in dept. knowledge on the automobiles and further this information enlightened in developing a researched plan and collection of data needed for the research plan and collection of data needed

for the research and collection of data needed for the research in the dare of interest.

LIMITATIONS OF THE STUDY

Every good effort has been pulled in conducing the study assigned to me as a project work and done successfully. Yet, limitations do creep in while carrying out such studies and are best tried to minimize those limitations which would suffered during the course of undertaking the project assigned were:
1. The survey was restricted to ADONI only.

2. The primary data so collected is restricted to questionnaires. 3. The survey is conducted in a limited time span of two months.
4. Findings are applicable to ADONI only.

5. Sample size is only 100 members selected at random. 6. The sampling method used includes mostly those customers who own are aware of bikes. 7. It is difficult to know that willing respondents are truly representative. 8. All suggestions and recommendations are made in this report are based on sample of consumer survey. 9. No comparative analysis is made.

FINDING OF THE STUDY

1. It was found from the survey that most of respondents who already have Bajaj are now planning to buy Bajaj vehicles. 2. It was found from the survey that mostly people with income level 5000 - 10000 are very much interested in planning to buy Bajaj vehicle. 3. It was found from the survey that irrespective of the age the purchase is made. 4. Mostly people who have Bajaj Boxer and other models in Boxer as AT, CT etc. are now planning to buy Platina. 5. Many have chosen Bajaj platina because of reputation towards company. 6. Some of the respondents have chosen it because of Road grip. 7. Many of respondents are influenced by other sources such as seeing the vehicle on road and asking from others about the vehicle. 8. Many of the respondents are not satisfied with lighting of the Platina. 9. Comparatively respondents who bought Bajaj Platina are new. 10.Respondents are satisfied with Price, Performance of the bike after the purchase.

11. Relatively the market share of Bajaj in ADONI is improved

because of its new innovations.

12.Respondents who are planning to buy CT - 100 are less because of Platina. 13.Respondents are not convenient with rider seating space. 14.Bajaj means for mileage was found from the survey.
15. Bajaj is leading its way in Premium segment bikes with Pulsar

DTS - I. 16.T. VS Star City (Alloy Wheels ) is leading competitor to Platina. 17.Though there are many competitors in this segment people giving preference to Bajaj. 18.Comparatively respondents are giving preference to Hero Honda and next to Bajaj Platina. 19.Respondents rated satisfactory towards the dealer service. 20.Respondents are willing to suggest purchasing the bike.

SUGGESTIONS

1. Improve rider seating for convenient riding. 2. Lighting is to be improved because many of the respondents suggested this. 3. Some modification are necessary to handle bar. 4. Improve the facility to carry luggage. 5. Fuel tank size should be improved to attract the customer. 6. Digital technology is to be implemented in Pltina. 7. Self-ignition system is better to implement in Platina at reasonable price. 8. Dealer service should be improved. 9. It is better to redesign its Alloy wheels which will suit for both rural and urban areas. 10.Promotional activities should be improved to attract the professional customers.

QUESTIONNAIRE FOR

CONSUMERS PREFERENCE TOWARDS BAJAJ PLATINA

Name Age Occupation : : : ********************************

1) What is your income level? a) <5000 [ ] c) 10000 15000 [ ] 2) Do you have a bike? Yes / No.

b) 5000 - 10000 d) >15000

[ ] [ ]

3) If yes, which of the following do you have? a) Bajaj [ ] b) Hero Honda c) T.V.S [ ] d) Yamaha e) Others [ ] 4) If Bajaj, which of the following do you have? a) Boxer [ ] b) CT - 100 c) Platina [ ] d) Others

[ ] [ ]

[ ] [ ]

5) If you are planning to buy a bike, which one do you prefer ? a) Bajaj [ ] b) Hero Honda [ ] c) T.V.S [ ] d) Yamaha [ ] e) Others [ ] 6) What made you to choose that bike? a) Reputation [ ] b) Good service by the dealer [ ] `c) Resale value [ ] d) Others [ ] 7) If others, specify _________________________.

8) In Bajaj Bikes, which model are you planning to buy? a) CT - 100 [ ] b) Platina [ ] c) Discover [ ] d) Others [ ] 9) If Others, Specify ___________________________. 10) If it is Platina, what made you to chose it? a) Mileage [ ] b) Style c) Features [ ] d) All 11) Who influenced you to purchase the bike? a) Friends [ ] b) Relatives c) Advertisement [ ] d) Others [ [ [ ] [ ] ] ]

12) Which of the following features do you like the most? a) Alloy Wheels [ ] b) SNS - Suspension [ ] c) Ride Control Switch [ ] d) Others [ ] 13) If others, specify ________________________. 14) Are you satisfied with the price? Yes/ No. 15) After the purchase, are you satisfied with the performance of the bike? Yes / Satisfactory / No. 16) Are you satisfied with the service of the Dealer? Yes/ Satisfactory / No/ 17) Will you suggest to others to purchased he bike? Yes / No.. 18) Any suggestions?

________________________________________________________ ________________________________________________________ __________________________________

BIBILOGRAPHY

1. MARKETING MANAGEMENT ---- C.N. SONTAKKI

2. PRINCIPLES OF MARKETING ---- PHILIP KOTLER 3. WEB

SITES
WWW.GOOGLE.COM WWW.BAJAJAUTO.COM WWW.BAJAJAUTOINDIA.COM

NUMBER OF RESPONDENTS HAVING BIKE

Yes No Total Inference:-

No.of Responde Responde nts in % nts 78 78% 22 22% 100 100%

From the above table we can conclude that 78% of Respondents have bikes and 22% o Respondents dont have bikes and they are planning to buy. Source:- Questionnaire

6) What made you to choose that bike? a) Reputation [ ] b) Good service by the dealer `c) Resale value [ ] d) Others 7) If others, specify _________________________.

[ ] [ ]

8) In Bajaj Bikes, which model are you planning to buy? a) CT - 100 [ ] b) Platina [ ] c) Discover [ ] d) Others [ ] 9) If Others, Specify ___________________________. 10) If it is Platina, what made you to chose it? a) Mileage [ ] b) Style c) Features [ ] d) All 11) Who influenced you to purchase the bike? a) Friends [ ] b) Relatives c) Advertisement [ ] d) Others [ [ [ ] [ ] ] ]

12) Which of the following features do you like the most? a) Alloy Wheels [ ] b) SNS - Suspension [ ] c) Ride Control Switch [ ] d) Others [ ] 13) If others, specify ________________________. 14) Are you satisfied with the price? Yes/ No. 15) After the purchase, are you satisfied with the performance of the bike? Yes / Satisfactory / No.

15) After the purchase, are you satisfied with the performance of the bike? Yes / Satisfactory / No. 16) Are you satisfied with the service of the Dealer? Yes/ Satisfactory / No/

17) Will you suggest to others to purchased he bike? Yes / No.. 18) Any suggestions?
________________________________________________________ ________________________________________________________ __________________________________

METHODOLOGY ADOPTED FOR THE STUDY

Data collection for the purpose of analysing behaviour of consumer is really a horrendous task. Data for the study are collected both from primary source and secondary source. The primary source of the data was obtained through a market survey conducted at ADONI. Having a clear understanding about the objectives of this study, a set of questions were prepared and developed, to be asked to the respondent. The questionnaire consisted of the different types of questions like 1. Open - ended question 2. Closed - ended question In the closed - ended type of questions, dichotomous, multiple choice questions have been included. The sampling method used was simple random sampling. The sample size taken for the study was 100 respondents covering all the places at ADONI.

LIMITATIONS OF THE STUDY

Every good effort has been pulled in conducing the study assigned to me as a project work and done successfully. Yet, limitations do creep in while carrying out such studies and are best tried to minimize those limitations which would suffered during the course of undertaking the project assigned were:
1. 1.The survey was restricted to ADONI only.

2. The primary data so collected is restricted to questionnaires. 3. The survey is conducted in a limited time span of two months. 4. Findings are applicable to ADONI only. 5. Sample size is only 100 members selected at random. 6. The sampling method used includes mostly those customers who own are aware of bikes. 7. It is difficult to know that willing respondents are truly representative. 8. All suggestions and recommendations are made in this report are based on sample of consumer survey. 9. No comparative analysis is made.

11..Relatively the market share of Bajaj in ADONI is improved because of its new innovations.

12.Respondents who are planning to buy CT - 100 are less because of Platina. 13.Respondents are not convenient with rider seating space. 14.Bajaj means for mileage was found from the survey. 15.Bajaj is leading its way in Premium segment bikes with Pulsar DTS - I. 16.T.V.S Star City (Alloy Wheels ) is leading competitor to Platina. 17.Though there are many competitors in this segment people giving preference to Bajaj. 18.Comparatively respondents are giving preference to Hero Honda and next to Bajaj Platina. 19.Respondents rated satisfactory towards the dealer service. 20.Respondents are willing to suggest purchasing the bike.

RESPONDENTS PLANNING TO BUY BIKES

Bikes Bajaj Hero Honda T.V.S Yamaha Others Total Inference:-

No of Respondent Respondent s in % s 18 30% 21 11 6 4 60 35% 18% 10% 7% 100%

From the above table we can conclude that only 60 respondents are planning to purchase new bike and this include both the people who already have bike and who dont have bike and in this case again Hero Honda is occupying the first place with 35% and in the way Bajaj with 30% and T.V.S with 18% and Yamaha with 10% and others with 7% in this case Bajaj is running towards the

place of Hero Honda because of its technological innovations. Source:- Questionnaire