Mobile CRM solutions: Boost remote workers productivity

Sofia 10th November

Loukas Deligiannakis CRM Sales Consulting, South East Europe Team Leader
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We Have Changed Drastically the Way we Communicate Dozens of

channels

Many more devices and form factors

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Disaggregation of the Enterprise

Long Live the Internet

Wired Magazine: September 2010

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Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko

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Mobile Internet Applications The next battleground

+150M active mobile users

Actual success from 2008 with iPhone sales growing 30.8% of smartphone users utilize social mobile networking (ComScore 2010) By 2013, mobile phones could easily surpass PCs as the way most people hop onto the Web (Cnet 2010)
SmartPhone Sales

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The changing Enterprise Client Platform

Browser Market Share
Safari; 5,19%
Internet Explorer 41,89%

Tablet Market Share

RIM; 5% Android; 27%

Market Drivers & Trends

User acceptance of devices and platforms Optimized user experience Deployment adaptability Native applications gaining True browser apps gaining Less browser plug-ins Performance gains for JS

Chrome; 23,16% Firefox; 27,49%

iPad; 68%

iPad Internet Explorer Firefox Android

Chrome

Safari

RIM

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Siebel Anywhere, Anytime

CRM Desktop for Outlook Manage Siebel CRM information directly from Outlook interface Connected and disconnected modes Extensible
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Connected Mobile Sales Manage Siebel CRM from iPhone, Blackberry (future Android) Connected, horizontal sales functionality Extensible
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Disconnected Mobile Sales Disconnected iPad client Manage CRM from iPad, iPhone, RIM (future Android) Fully Extensible

CRM Desktop
Mobility on/offline
Embed CRM data in desktop applications Unified calendar, tasks, and contacts Offline access to CRM data Enforce business rules for data entry Increase user adoption Minimize training costs

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Siebel CRM Desktop

CRM data & process via Microsoft Outlook & Lotus Notes

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Connected Mobile Solution

Native Device Support Capture Customer Interactions Access to CRM Data Custom Objects & Attributes Proximity Search of CRM Data

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Mobility
Mobility on/offline
Rich, Interactive presentations integrated with the Application Optimized for the iPad, iPhone, & Blackberry Instant-on Major Features Call Planning, Call Execution and debrief Account and Contact Management Integrated GPS, telephony, barcode scanner, camera
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CRM on iPhone/iPad using Siebel REST APIs

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Siebel Open UI
Browser Independence
Great User Experience on any Browser, Device Smart, efficient, with a modern look and feel. New Features Open next generation browser client for desktop and mobile. Highly optimized usability and productivity Easy to deploy and maintain.

Standards Based
HTML 4.01 Standard (HTML 5 optional) CSS level 2.1 (CSS level 3.0 optional) JavaScript version 1.5/JQuery
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Siebel Side by Side.

Siebel HI Client

Siebel Open UI

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Siebel Open UI: User experience

Smart Interactive Intuitive Productive Accessible Easy to navigate

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Modern Web Standards and Deployment

Embed parts or all of an application in portals or embed other portals Secure: Data Execution Prevention (DEP/NX) support True web based deployment Simple client side patching

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Siebel Open UI: Customizations

Client: Open UI Rendering
Siebel Open UI Extension Siebel Open UI

Develop using skills already in your organization Alternative to web services integration
Generated HTML from Siebel Web Templates

Customer JS Extension

Customer CSS and JS Control Library

Siebel CSS and JS Control Library

Siebel JS Client (Siebel Metadata)

Oracle Delivered Oracle Delivered Customer Configurable Customer Developed

Server: Business Process & Data

Customer Data
Object Manager

Siebel Tools Configuration SRF

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Siebel Open UI: Extensions

Client: Open UI Rendering
Siebel Open UI Extension Siebel Open UI

Generated HTML from Siebel Web Templates

Extend Open UI with browser extensions Leverage rich open source JS frameworks Integrate enterprise data and mash-ups HTML, JavaScript and CSS for transparency.

Customer JS Extension

Customer CSS and JS Control Library

Siebel CSS and JS Control Library

Siebel JS Client (Siebel Metadata)

Oracle Delivered Oracle Delivered Customer Configurable Customer Developed

Server: Business Process & Data

Customer Data
Object Manager

Siebel Tools Configuration SRF

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Why Siebel as your Mobile CRM?

Multiple Options CRM Anywhere Anytime Open UI Transforms Siebel deployments into a truly Open Platform Use Any Browser/Device Prebuilt & configurable: Powerful features across desktop clients and mobile devices OOTB Features Extend Siebel browser client: minimal development and full transparency Flexibility & Easy Maintenance Proven business logic, with a complete product vision Future Proof Vision
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Thank You!

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