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RESEARCH PROJECT REPORT ON VARIOUS FINANCIAL TOOLS OF RELIANCE MONEY & STRATEGY FOR THEIR DEVELOPMENT SUBMITTED TO: - RITESH CHANDRA PANDEY STUDENT NAME: - AMRESH SHUKLA COURSE :- MBA SEMESTER :- 4th ID NO :- 6209054
ACKNOWLEDGEMENT
In order to achieve valuable knowledge, there is continuous need of guidance inspiration and help. The successful completion of this project is the result of many dedicated efforts. I would like to also thank my faculty member especially Lect. Reetesh Chandra Pandey under whose auspicious guidance this project was completed. Gratefully, I pay my special thanks towards my parents, other family members and all friends for their timely encouragement and support.
PREFACE
Private sector is one of the fastest growing sectors in the country. After the Liberalization the Private industry still holds vast opportunities for young and experienced professionals. On the life insurance side public sector life insurance Corporation of India is, of course, the largest player with a history of over 50 years. After Privatization, the PSU has been making efforts to improve efficiency and customer services. Among the private life insurance player Reliance life insurance is the key player. Reliance money - Anil Dhirubhai Ambani Group offers most dynamic web based trading environment to its customers .The Reliance Money stock trading websites uses special security features 'Security Token', which makes you online trading experience more secure without complexity. Reliance ADG provide the vast opportunities to the new aspirants of the business administration. The financial Sector is full of competition even if there are a lot of opportunities to the job in Reliance Money and It is the platform to go on the highest peak in the life of any coming one. Reliance Money is a single window that provides the multisystem facilities of the financial Products. There are many companies in the market which are providing the financial product like insurance, demat account services, mutual funds, general insurance, Portfolio management services(PMS), wealth management, gold coins, Money changing , Money Transfer, and the others.
4 Hence Reliance Money provides many financial products on the single window. Reliance money deals with the product and Investment options are available in...
1. 2.
Equity (Stock) Trading Derivatives Trading Special feature is available first time to track your positions online, in real time.
3. 4. 5. 6. 7. 8. 9.
Forex Trading Commodity Trading IPO's Mutual Funds Insurance Option trading Future trading
TABLE OF CONTENTS
S. No. No.
Topics
Page
1.
Objective 6
of
Research
2.
Executive 8
summary
3.
Scope 9
of
study
4.
Reliance 10
ADA
group
5. 11
6.
Company
profile
Business 13
overview
7.
Board 15
of
Directors
8.
Products 18
of
the
Company
9.
Reliance 19
Life
Insurance
10.
The 21
Insurance
Industry
In
India
11.
Industry Reforms Insurance Plane Reliance Demat Account Reliance mutual Fund Reliance General Insurance Market Analysis
26 33 45 54 68 74
12.
13.
14.
15.
16.
17.
18.
Research Methodology Data finding and analysis Conclusion Recommendation Bibliography Annexure
80 82 93 94 95 97
19.
20.
21.
22.
23.
OBJECTIVE OF RESEARCH
Frankly speaking, any job or the task, have the specific objective i.e. what is need and what is the requirement of the particular work. In the same way my objective is also to learn something from this Research. It means that the Research program in any reputed company give the market knowledge of its subject matter of study. The right choice of the company in which a student has to do the Research is also the part of the learning and what he/she wants to learn in the Research. In the short span since the insurance sector was opened up, many companies have literally dictated the markets evolution. Catering to all age and income segments, the company stated out with the traditional insurance policies that were easy to understand, the idea was to entice customers used to LICs style of functioning. Reliance money began exploring new areas; it introduced modern products, like Unit-linked Product where return are linked to the market performance of the underlying assets. Reliance Money leads and virtually all parameters; size of agent force, number of policies sold, total sum, total sum assured, premium income and productivity of agents it has set exacting standards for its range of products, riders offered, quality of information in promotional material and even in the insurance awareness events organized. What has been in favor of Reliance Money is the range of product in each segment of life insurance-traditional, unit-linked and single premium option, that are for retirement
9 plan or child plan. With such a comprehensive bouquet, it caters to the financial goals of a customer. Reliance Money a growing reputed company give the good platform in selling of the product like insurance, Equity & commodities, derivative, IPOs, offshore investment, mutual fund, gold coins etc. So the objective of study is to see in the basket of product and satisfaction of customers with the company through research work in this particular area.
10
EXECUTIVE SUMMARY
This project has been a great learning experience for me, at the same time it gave me enough scope to implement my analytical ability.
The first part gives an insight about the Demat Account, Life Insurance, General Insurance and mutual funds and theirs various aspects. It is purely based on whatever I learned at Reliance Money. One can have a brief knowledge about mutual funds and all its basics through the project. Other than that the real servings come when one moves ahead. Some of the most interesting questions regarding these products have been covered. Some of them are: 1. 2. Why has it become one of the largest financial intermediaries? How investors do chose between funds and these products?
Most popular stocks among fund managers, most lucrative sectors for fund managers, a special report on Systematic Investment Plan, does fund performance persists and the topping of all the servings in the form of portfolio analysis tool and its application.
11
All the topics have been covered in a very systematic way. The language has been kept simple so that even a layman could understand. All the quarries of the customer asked by them, had been solved with the support of the seniors in the organization. The problems of the customer were being recorded for the purpose of the research and development.
SCOPE OF STUDY
The scope of the study refers to the job that to know about the activities of the organization. The study means that the analysis of the products of the company on which he/she has to focus.
During the Research the volunteer need to find out the corporate strategies of the running company and The mile stone which the company has covered during its journey. In the Research, it is necessary for the student that he /she involve with the experience guys to get the knowledge about the company. That is how the company has got the success, Or if it is going in the loss, why.
12 In my Research period I have found that the reliance group is the biggest group in Indian companies. I felt that I can learn the more in the Reliance Money Limited. Reliance Money Limited is the part of the Reliance Capital Limited which is a growing company in the financial products.
Reliance Anil Dhirubhai Ambani group is also deals in communication, energy, natural resources, media, and entertainment, healthcare and infrastructure.
13
COMPANY PROFILE
14
Reliance Capital
Reliance Money
Reliance money is a part of the reliance Anil Dhirubai Ambani Group and is promoted
by Reliance capital, the fastest growing private sector financial services company in India, ranked amongst the top 3 private sector financial companies in terms of net worth. Reliance money is a comprehensive financial solution provider that enables you to carry out trading and investment activities in a secure, cost-effective and convenient manner. Through reliance money, you can invest in a wide range of asset classes from Equity, Equity and commodity Derivatives, Mutual Funds, insurance products, IPOs to availing services of Money Transfer & Money changing. Reliance Money offers the convenience of on-line and offline transactions through a variety of means, including its Portal, Call & Transact, Transaction Kiosks and at its network of affiliates.
15
prove this quote then we can find many but there is none like that of Reliance Money. The company which is today known as the largest financial service provider of India.
1.
The success story of the company is driven by 8 success sutras adopted by it namely trust, integrity, dedication, commitment, enterprise, hard work and team play, learning and innovation, empathy and humility. These are the values that bind success with
Reliance Money.
2.
To achieve & sustain market leadership, Reliance Money shall aim for complete customer satisfaction, by combining its human and technological resources, to provide world class quality services. In the process Reliance Money shall strive to meet and exceed customer's satisfaction and set industry standards.
3.
Mission statement:
Our mission is to be a leading and preferred service provider to our customers, and we aim
to achieve this leadership position by building an innovative, enterprising , and technology driven organization which will set the highest standards of service and business ethics.
16
BUSINESS OVERVIEW
Reliance Capital has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial products, consumer finance and other activities in financial services. Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest growing life insurance company and among the top 4 private sector insurers. Reliance General Insurance is India's fastest growing general insurance company and the top 3 private sector insurers. Reliance Money is the largest brokerage and distributor of financial products in India with more than 2.5 million customers and the largest distribution network. Reliance Consumer finance has a loan book of over Rs. 8,000 crores at the end of June 2008.
Reliance Capital has a net worth of Rs.6,862 crores (US$ 1.6 billion) and total assets of Rs. 19,940 crores (US$ 4.6 billion) as of June 30, 2008 and over 26,000 employees. Money has increased its market share among private financial companies to nearly Convenient & effective Anytime & anywhere financial transaction capability. Launched in April 2007. It provides the Flat fees system. It has 2.2 million customers in 1 year of official launch. It has over 5,000 outlets across 700 towns/cities. Average daily turnover in excess of Rs 2,000 crores. Considering the entire life market, including the Rs. 12,890 crores booked by life insurance Corporation, Reliance life insurance market share works out to around 6.25%.
17 The life insurance market continuous to be dominated by LIC which has about 67% share this only a marginal dip from its 73% share in end-July. These comparisons are only for first year or new business premium. The gap between Reliance life insurance and the second-in-line private insurer is vast. In fact, this scenario has led some analysts to wonder if the company is not a trifle too aggressive. But others say this has more to do with the companies customer-centric focus, its pan-India presence and superior risk management and investment strategies. Reliance Money is not, however, resting on its laurels.
Companys customer centric approach will be studied during the Research period and the finding of the research work will definitely focus on the present condition & future requirement (if any) relating to products of company.
18
BOARD OF DIRECTORS
Anil Dhirubhai Ambani - Chairman
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 50, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance Power. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director in Reliance Industries Limited (RIL), India's largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as CoChief Executive Officer, and was centrally involved in every aspect of the company's management over the next 22 years. He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the country's first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997.
19 Shri Amitabhabh Jhunjhunwala, 51, is a Fellow Chartered Accountant. He has vast experience in the areas of financial services and capital markets. Shri Jhunjhunwala was appointed to the Board on March 7, 2003 and was appointed Vice Chairman on March 20, 2006. He is a Director on the Board of Harmony Art Foundation and Reliance Anil Dhirubhai Ambani Group Pvt. Ltd.
Shri C. P. Jain
Shri C.P. Jain, 61, is the former Chairman and Managing Director of NTPC Ltd. (National Thermal Power Corporation). Shri Jain has an illustrious career spanning over four decades of contribution in the fields of financial management, general management, strategic management and business leadership. He is a fellow member of the Institute of Chartered Accountants of India with an advanced diploma in Management and is a law graduate. Shri C. P. Jain joined the Board of NTPC in 1993 as Director (Finance), was elevated as Chairman & Managing Director in September 2000 and superannuated in March 2006. He is Chairman
20 of the Global Studies Committee of World Energy Council (WEC), world's largest energy NGO with nearly hundred member-nations. He has been on several important committees of the Government of India, latest being the 'Adhoc Group of Experts on Empowerment of CPSEs'. He was Chairman of Standing Conference of Public Enterprises (SCOPE) between April 2003 and March 2005. He is a Director on the Board of IL & FS Infrastructure Development Corporation and, is also a member of the Audit Advisory Board of the Comptroller and Audit General of India.
21
1.
2.
3.
4.
22
23 An amount of money paid to someone (called beneficiary) when the Life Assured (in whose name the insurance policy is taken) dies. This amount can be used to pay the expenses related to Life assureds death or can be invested to generate income that will replace your salary. Life Insurance is an important tool in any investors portfolio & can be used for wealth creation, asset building, provide for contingencies and retirement planning.
The main reason to buy Life Insurance is to provide income replacement for your loved ones
2.
Products are formulated by either increasing or decreasing either one of these components.
3.
These combinations can be broadly divided into 4 groups 1. 2. 3. ULIPs Term Insurance Endowment Policies : Whole Life; Unit Linked etc
25
about 7% to the countrys Gross Domestic Product (GDP). The gross premium collection is nearly 2% of GDP and funds available with LIC for investments are 8% of the GDP. Even so nearly 65% of the Indian population is without life insurance cover while health insurance and non-life insurance continues to be below international standards. A large part of our population is also subject to weak social security and pension systems with hardly any old age income security A well-developed and evolved insurance sector is needed for economic development as it provides long term funds for infrastructure development and strengthens the risk taking ability of individuals. It is estimated that over the next ten years India would require investments of the order of one trillion US dollars.
HISTORICAL PERSPECTIVE
The history of life insurance in India dates back to 1818 when it was conceived as a means to provide for English Widows. Interestingly in those days a higher premium was charged for Indian lives than the non Indian lives, as Indian lives were considered more risky to cover. The Bombay Mutual Life Insurance Society started its business in 1870. It was the first company to charge the same premium for both Indian and non-Indian lives. The Oriental Assurance Company was established in 1880. The General insurance business in India, on the other hand, can trace its roots to Triton Insurance Company Limited, the first general insurance company
26
established in the year 1850 in Calcutta by the British. Till the end of the nineteenth century insurance business was almost entirely in the hands of overseas companies. Insurance regulation formally began in India with the passing of the Life Insurance Companies Act of 1912 and the Provident Fund Act of 1912. Several frauds during the 1920's and 1930's sullied insurance business in India. By 1938 there were 176 insurance companies. The first comprehensive legislation was introduced with the Insurance Act of 1938 that provided strict State Control over the insurance business. The insurance business grew at a faster pace after independence. Indian companies strengthened their hold on this business but despite the growth that was witnessed, insurance remained an urban phenomenon. The Government of India in 1956, brought together over 240 private life insurers and provident societies under one nationalized monopoly corporation and Life Insurance Corporation (LIC) was born. Nationalization was justified on the grounds that it would create the much needed funds for rapid industrialization. This was in conformity with the Government's chosen path of State led planning and development. The non-life insurance business continued to thrive with the private sector till 1972. Their operations were restricted to organized trade and industry in large cities. The general insurance industry was nationalized in 1972. With this, nearly 107 insurers were amalgamated and grouped into four companies- National Insurance Company, New India Assurance Company, Oriental Insurance Company and United India Insurance Company. These were subsidiaries of the General Insurance Company (GIC)
27
KEY MILESTONES
1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life insurance business. 1928: The Indian Insurance Companies Act enacted to enable the government to collect statistical information about both life and non-life insurance businesses. 1938: Earlier legislation consolidated and amended by the Insurance Act with the objective of protecting the interests of the insuring public. 1956: 245 Indian and foreign insurers along with provident societies were taken over by the central government and nationalized. LIC was formed by an Act of Parliament- LIC Act 1956- with a capital contribution of Rs. 5 crore from the Government of India.
28
INDUSTRY REFORMS
Reforms in the Insurance sector were initiated with the passage of the IRDA Bill in Parliament in December 1999. The IRDA since its incorporation as a statutory body in April 2000 has fastidiously stuck to its schedule of framing regulations and registering the private sector insurance companies. Since being set up as an independent statutory body the IRDA has put in a framework of globally compatible regulations. The other decision taken simultaneously to provide the supporting systems to the insurance sector and in particular the life insurance companies was the launch of the IRDA online service for issue and renewal of licenses to agents. The approval of institutions for imparting Research to agents has also ensured that the insurance companies would have a trained workforce of insurance agents in place to sell their products.
The life insurance industry in India grew by an impressive 47.38%, with premium income at Rs. 1560.41 billion during the fiscal year 2006-2007. Though the total volume of LIC's
29 business increased in the last fiscal year (2006-2007) compared to the previous one, its market share came down from 85.75% to 81.91%.
The 17 private insurers increased their market share from about 15% to about 19% in a year's time. The figures for the first two months of the fiscal year 2007-08 also speak of the growing share of the private insurers. The share of LIC for this period has further come down to 75 percent, while the private players have grabbed over 24 percent.
With the opening up of the insurance industry in India many foreign players have entered the market. The restriction on these companies is that they are not allowed to have more than a 26% stake in a companys ownership. Since the opening up of the insurance sector in 1999, foreign investments of Rs. 8.7 billion have poured into the Indian market and 19 private life insurance companies have been granted licenses. Innovative products, smart marketing, and aggressive distribution have enabled fledgling private insurance companies to sign up Indian customers faster than anyone expected. Indians, who had always seen life insurance as a tax saving device, are now suddenly turning to the private sector and snapping up the new innovative products on offer. Some of these products include investment plans with insurance and good returns (unit linked plans), multi purpose insurance plans, pension plans, child plans and money back plans. (www.wikipedia.com)
30
31
Introduction of dependents. Start of financial planning balance between asset creation & protection No dependents/ liabilities therefore need for insurance is less
Peak earning age range. High asset creation & build up of liabilities. Critical stage for dependents
Asset base build up & liabilities reduced/ taken care of. Need for retirement planning more than protection. Need for protection low. Greater need for regular income flow.
18-25 (Unmarrie d)
45 yrs and above 30-45 years Couples with children Matured couple Retire d
Endowment / ULIPs
Annuities
32
AGE
STATUS
1.Go on a holiday
18yrs 25yrs
Unmarried
2.Buy a new Car 3.Set up a new house 4.Set up Interiors 5.Buy jewellery
25yrs -30yrs
Married
2.Family dependency Temporary on your income 3.Low accumulated wealth 4.Need for Planning Requirement
term
33
1.Retirement
30yrs 45yrs
Matured couple
Planning 2.Wealth transfer or saving vehicles 3.Returns on investment 4.Opting for guaranteed Product
1.Single
1.Protection in case
Post Retirement
Premium annuities
34
Endowmen t
Ter m
Annuities
Hello, I am Philip, sailor. Have seen the world. Always on cruise and keep worrying about family and the loans. I need financial Protection if I Savera has just come do not return from oneWorked for almost to our lives. As voyage 25 years, now want proud parents, We to live. I want live need to protect her something that will as well as create her make my life Chintaown financial free after standing retirement. retirement
35
Life Insurance products are usually referred to as plans of insurance. These plans have two basic elements; one is the Death Cover providing for the benefits being paid on the death of the insured person within a specified period. The other is the Survival Benefit providing for the benefit being paid on survival of a specified period. 1. 2. Plans of insurance that provide only death cover are called Term Assurance Plans. Plans of insurance that provide only survival benefits are called Pure Endowment Plans.
36
ULIPs
A ULIP is a life insurance which provides a combination of Life Insurance protection and investment. Money can be invested in the following fund:- Equity Fund, Debt Fund, Money Market Fund (Liquid Fund) and Balance Fund.
Annuities
Annuities are practically the same as pension. Pension provides periodical payments to the employees, who have retired. They are paid as long as the recipient is alive. Annuities are called the reverse of Life Insurance.
37 Taking time out from your daily schedule to plan your future is a necessary task. You could do with some help, but who can help you? Reliance Life Insurance is here with Solutions for Individuals, a series of plans that will help you make wise investments, protect your family, secure your childs future and even chalk out a plan for your retirement.
INSURANCE PLANS
1.
PROTECTION PLANS
Protect your family even when youre not around by investing in Reliance Protection Plans. Choose a limited period plan or a lifetime protection plan depending on your needs. The latest Protection Plans are as below 1. 2. 3. 4. Reliance Term plan Reliance Simple Term plan Reliance Special Term plan Reliance Credit Guardian plan
38 5. 6. 7. 8. 9. 10. 11. Reliance Special Credit Guardian plan Reliance Endowment plan Reliance Special Endowment plan Reliance Connect 2 Life plan Reliance Whole Life plan Reliance Wealth + Health plan Reliance Cash Flow plan
12.
Reliance Savings & Investment Plans help you to set aside some money to achieve specific goals in life, which means that you can enjoy life and provide for your familys daily needs. The savings and investment Plans are as below 1. 2. 3. 4. 5. 6. 7. Reliance Total Investment Plan Series I - Insurance Reliance Wealth + Health plan Reliance Automatic Investment plan Reliance Money Guarantee plan Reliance Cash Flow plan Reliance Market Return plan Reliance Endowment plan
39 8. 9. 10. 11. 12. 13. Reliance Special Endowment plan Reliance Whole Life plan Reliance Golden Years Plan Reliance Golden Years Plan Value Reliance Golden Years Plan Plus Reliance Connect 2 Life plan
14.
Retirement Plans
Invest today in Reliance Retirement Plans and save money to enjoy life even after retirement. You will never have to depend on another person or make any compromises to maintain your current lifestyle. The latest Retirement Plans are as below 1. 2. 3. 4. 5. 6. 7. Reliance Total Investment Plan Series II Pension Reliance Golden Years Plan Reliance Golden Years Plan Value Reliance Golden Years Plan Plus Reliance Wealth + Health plan Reliance Automatic Investment Plan Reliance Money Guarantee Plan
40
8.
Child Plans
Save systematically and secure your childs future needs by investing in Reliance Child Plans. You can always be there for your child when he or she needs you. The Childs plans are as below 1. 2. 3. Reliance Child plan Reliance Secure Child plan Reliance Wealth + Health plan
KEY FEATURES
1. 2. Twin benefit of market linked return and insurance protection A unit linked plan, different from traditional life insurance products with maximum maturity age of 80 years. 3. 4. 5. 6. Option to create your own portfolio depending on your risk appetite. Choose from four different investment funds Flexibility to switch between funds Option to pay regular as well as single premium & top- ups
41 7. 8. 9. Option to package your policy with accidental rider Flexibility to increase the sum assured Liquidity through partial withdrawals
BENEFITS
Life cover Assured: in case of unfortunate loss of life, the beneficiary will get sum assured or fund value, whichever is higher. The client can choose the basic sum assured within the minimum and maximum levels mentioned below.
42
MATURITY BENEFITS
On survival to maturity the fund value on maturity will be paid out.
RIDER BENEFITS
The Client can add the Accidental Death & Total and Permanent Disablement Benefit Rider (available only with the regular premium option). This benefit doubles the life coverage in case of accidental death or accidental total and permanent disablement at a very nominal additional cost. The maximum cover is Rs. 50,00,000 per life. In case of accidental death of the life assured during the policy term, the accident benefit sum assured will be paid immediately in a lump sum. In case of accidental total and permanent disablement, 1/10th of the accident benefit sum assured will be paid at the end of each year for ten years. If the total and permanent
disablement has commenced, the accidental death benefit cover ceases. In case of maturity or on death of the life assured before payment of all installments of accidental total and permanent disablement benefits, the remaining unpaid installments of any will be paid in one lump sum along with death or maturity benefit. Accidental total and permanent disablement means disability caused by bodily injury, which causes permanent inability to perform any occupation or to engage in any activities for remuneration or profits. This disability should last for at least 6 months before being eligible for accidental total and permanent disablement benefits.
43 Accidental total and permanent disablement includes loss of both arms or both legs or one arm and one leg or of both eyes. Loss of arms or legs means dismemberment by amputation of the entire hand or foot. Loss of eyes means entire and irrecoverable loss of sight.
They are:
1.
The investment objective of this fund is to maintain the value of all contributions (net of charges) and all interest additions. This fund offers steady return for little risk. The risk profile of this fund is low. Investments would be 100% in bank deposits, government bonds and debt instruments that offer financial security. Further, allocation in Capital Secure Fund for a policy is subject to a maximum limit of 40% at any time.
44
2.
BALANCED FUND:
The investment objective of this fund is to provide you with investment returns, which exceed the rate of inflation in the long term while maintaining a low probability of negative investment returns. Here, a major portion of your funds are invested in Fixed Securities while a small percentage is invested in the equity market, which is exposed to market movements. The risk profile of this fund is low to medium. Investments would be at least 80% in fixed interest securities and maximum 20% in equities.
3.
GROWTH FUND:
The investment objective of this fund is to provide you with investment returns, which exceed the rate of inflation in the long term while maintaining a moderate probability of negative investment returns. A greater portion of your funds are invested in fixed securities while a small percentage is invested in the equity market, which exposed to market movements. The risk profile of this fund is medium to high. Investment would be at least 60% in fixed interest securities and maximum 40% in equities.
4.
EQUITY FUND:
The investment objective of this fund is to provide policyholders with high exposure to equities and the possibility of investment returns, which generate a high real rate of return in the long term while recognizing that there is a significant probability of negative
45 investment returns in the short term. This fund offers a totally equity based investment option. Your returns depend entirely upon the performance of the equity market. The risk profile of this fund is high. The higher risk of this portfolio means that expected returns would also be higher. Investment would not exceed 30% in bank deposits and may be up to 100% in equities
VALUE OF UNITS:
The market value of assets plus/less expenses incurred
In the purchase/sale of assets plus current assets plus Any accrued income net of fund management charges Less current liabilities less provision Unit Value
=
Total number of units on issue (before any new units are allocated/redeemed.)
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WHAT IS THE
POLICY TERM
Minimum policy term Maximum policy term 5 years 40 years
Years
First year Thereafter
5-9
10% 5%
10 - 14
15% 5%
15+
20% 5%
(The premium allocation charge for single premium & top ups is 2%.)
2.
3.
(The fund management charges will be deducted on a daily basis.) Unit Linked Funds
Capital Secure Balanced Fund Growth Fund Equity Fund
Annual Rate
1.50% 1.50% 1.75% 1.75%
48
REVISION OF CHARGES:
The fund management charges are subject to revision at any time, but hey will not exceed 2% p.a. for the capital secure fund and 2.5% p.a. for the other funds. Any changes made to the charges under this policy will be subject to IRDA approval.
4.
Rs. 100 per withdrawal will be deducted from your unit account.
5.
SWITCHING CHARGE:
6.
MORTALITY CHARGES:
The Mortality charges, based on your attained age, are determined using 1/12th of the charges are different.
7.
SURRENDER CHARGE:
49 This charge is levied on the unit fund at the time of surrender of the policy as under:
8.
This charge will be levied on mortality, accident & disability benefit charges. The level of this charge will be as per the rate of service tax on risk premium levied by the government from time to time the correct rate of service tax is 12.36% this charge shall be collected along with charges.
50 2. The unit price is a reflection of the financial and equity/debt market conditions and can increase or decrease at any time due to this. 3. Benefits payable under the policy will be made according o the tax laws and other regulations in force at that time. 4. There are no guarantees for any fund of any kind under this policy. The benefit payable on maturity will be equal to the value of your units. 5. 6. The name in the funds in n way indicates the returns derived from them. Please note that Reliance life Insurance company limited is only the name of the insurance company and Reliance market return plan is only the name of the unit linked life insurance policy and does not in anyway indicate the quality of the policy or its future prospects or returns
In case the policyholder disagrees with any of the terms and conditions of the policy, he may return the policy to the company within 15 days of its receipt for cancellation, stating his/her objections in which case the company will refund an amount equal to the non allocated premium plus the charges levied by cancellation of units plus fund value as on the date of receipt of the request in writing for cancellation, less the proportionate premium for the period the company has been on risk and the expenses incurred by the company medical examination and stamp duty charges. If the risk acceptance date falls within cooling off period, then on cancellation RLIC shall pay fund value less of charges.
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dematerialised account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April 2006, it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007.
Procedure
1. Fill demat request form (DRF) (obtained from a depository participant or DP with whom your depository account is opened). 2. Deface the share certificate(s) you want to dematerialise by writing across Surrendered for dematerialisation. 3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent . 4. After dematerialisation, your depository account with your DP, would be credited with the dematerialised securities.
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Reliance Money Demat Account Services Reliance Money Transacting and investing simplified.
Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window.
1.
You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two months or a specified transaction value See the table below for details.
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2.
Through reliance moneys associates, you can transact in equity, equity and commodities derivatives, offshore investments mutual funds, IPOs life insurance, general insurance, money transfer, money changing and credit cards, amongst others.
3.
Its convenient
You can access reliance moneys services through 4. 5. 6. 7. The internet Transaction kiosks The phone (call & transact) Our all India network of associates
54 On an assisted trade (through the call centre or our network of associates) a charge of Rs 12 per executed trade will be applicable.
1.
Its Safe
Your account is safeguarded with a unique security number that changes every 32 seconds. This number works as a dynamics password to keep your account extra safe.
2.
You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.
3.
55 You can access your banking, trading and demat account through a single window and transfer funds across accounts seamlessly.
4.
At www.reliancemoney.com, you get 5. 6. 7. 8. Reliable research, including views of external experts with an enviable track record Live news updates from Reuters and Dow Jones CEOs / expert views on the economy and financial markets Tools that help you plan your investments, tax, retirement, etc. in the personal finance section 9. 10. 11. Risk Analyzer for analysis of your risk profile Asset allocators to build an appropriate investment portfolio Innovative use of technology for facilitating convenient trading/investments kiosks (similar to ATMs)
56
Reliance Money Provide the kiosks (similar to ATMs) Facilities, to their customer through which the customers can trade on available kiosks at the particular Branch of Reliance Money. The company are going to open these kiosks in the market as the ATMs of the Banks. Reliance Money provides 3 different trading platforms for equity trading: Insta Trade Fast Trade Easy trade
The benefits
57 1. 2. 3. 4. A safe and convenient way to hold securities; Immediate transfer of securities; No stamp duty on transfer of securities; Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts etc.; 5. 6. 7. 8. 9. Reduction in paperwork involved in transfer of securities; Reduction in transaction cost; No odd lot problem, even one share can be sold; Nomination facility; Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately; 10. 11. Transmission of securities is done by DP eliminating correspondence with companies; Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc. 12. Holding investments in equity and debt instruments in a single account.
Required Documents
The extent of documentation required to open a demat account may vary according to your relationship with the institution. If you plan to open a demat account with a bank, a savings, current and, or other account for which the holder have been issued a check book, such holder has an edge over the non-account holder. In fact, banks usually offer additional
58 incentives to customers who open a demat account with them. Along with the application form, your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement to be executed on nonjudicial stamp paper. Here is a broad list: 1. 2. 3. 4. 5. A canceled check, preferably MICR Proof of Identification Proof of Address Proof of Pan card (mandatory) Recent photographs, one and, or more
For proof of identification and, or address self-attested facsimile copies of PAN card, Voters ID, Passport, Ration card, Drivers license, Photo credit card, Employee ID card, Bank attestation, latest IT returns and, or latest Electricity/Landline phone bill are sufficient. While they only ask for photocopies of the documents, they will need the originals for verification. Points To Remember 1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP. 2. 3. Only securities registered in the name of the account holder can be dematerialized. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/ their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit. 4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status. 5. All the joint holders should sign the DRF.
59 6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. 7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent.
8.
If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional documentation (like bank attestation/ notarization, etc.) to prove that the certificate belongs to the person who forwarded the DRF.
9.
In case there is any problem in processing the DRF, contact your DP and if he cannot resolve the problem you may contact NSDL.
60
61 to investors. Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd.
62
Sector Funds
R e t u r n s Risk
Gilt Funds Income Funds Floaters Money Market Funds MIPs
1.
Net Asset Value is the market value of the assets of the scheme minus its liabilities. The per unit NAV is the net asset value of the scheme divided by the number of units outstanding on the Valuation Date.
2.
Sale Price
63 Is the price you pay when you invest in a scheme. Also called Offer Price. It may include a sales load.
3.
Repurchase Price
Is the price at which a close-ended scheme repurchases its units and it may include a backend load. This is also called Bid Price
4.
Redemption Price
Is the price at which open-ended schemes repurchase their units and close-ended schemes redeem their units on maturity? Such prices are NAV related.
5.
Sales Load
Is a charge collected by a scheme when it sells the units? Also called, Front-end load. Schemes that do not charge a load are called No Load schemes
6.
64 Is a charge collected by a scheme when it buys back the units from the unit holders.
65
Dividend Policy:
after the deduction of the divided distribution surplus after the deduction of the dividend distribution tax and the applicable surcharge, if any. The mutual fund is not guaranteeing or assuring any dividend. Pease read the offer document for details. Further payment of all the dividends shall be in compliance with SEBI circular No. SEBI/IMD/CIR No. 1/64057/06
dated
applications received up to 3 p.m. by the mutual fund along with a local cheque or a demand draft payable at par at the place where the application is received, the closing NAV of the day on which application is received shall be applicable.
upto 3 pm by the mutual fund, same days closing NAV shall be applicable. In respect of valid applications received after 3 p.m. by the mutual fund, the closing NAV of the next business day shall be applicable.
working days and will be published in 2 newspaper. NAV can also be viewed on www.reliancemutualfund.com and www.amfiindia.com
registered with the securities & exchange board of India and hence the entire income of the mutual fund will be exempt from income tax in accordance with the provisions of section
66 10(23D) of the income tax act, 1961. The mutual fund will receive all income without any deduction of tax at source under the provisions of section 196(iv) of the act. An exemption has been granted under the finance (No.2) act, 2004 to open ended equity oriented mutual funds from paying distribution tax on income distributed without any time limit, effective from 1 April 2004.
Rate of Tax
recognized on
exchange
delivery basis Sale on stock exchange of seller equity shares or units of equity funds basis sale of derivatives Seller stock 0.017% oriented on nonmutual delivery 0.025%
reorganized exchange
0.25%
There are two types of investment in Mutual Funds. 7. 8. Lump Sum Systematic Investment Plan(SIP)
1.
Lump sum: In Lump sum the investment is only one times that
is of Rs. 5,000. And if the investment is monthly then the investment will be 6,000/-.
2.
We have already mentioned about SIPs in brief in the previous pages but now going into details, we will see how the power of compounding could benefit us. In such case, every small amounts invested regularly can grow substantially. SIP gives a clear picture of how an early and regular investment can help the investor in wealth creation. Due to its unlimited advantages SIP could be redefined as a methodology of fund investing regularly to benefit regularly from the stock market volatility. In the later sections we will see how returns generated from some of the SIPs have outperformed their benchmark. But before moving on to that lets have a look at some of the top performing SIPs and their return for 1 year:
68
Total Scheme Reliance diversified power sector retail Reliance regular savings equity principal opportunities fund DWS investment 1000 1000 35.31 42.14 30/5/2008 13791.157 30/5/2008 13769.152 global 1000 18.86 30/5/2008 14247.728 1000 22.208 30/5/2008 13584.944 1000 62.74 30/5/2008 14524.07 Amount NAV NAV Date Amount
In the above chart, we can see how if we start investing Rs.1000 per month then what return well get for the total investment of Rs. 12000. There is reliance diversified power sector retail giving the maximum returns of Rs. 2524.07 per year which comes to 21% roughly. Next we can see if anybody would have undertaken the SIP in Principal would have got returns of app. 18%. We can see reliance regular savings equity, DWS investment opportunities and BOB growth fund giving returns of 13.20%, 14.92%, and 14.74% respectively which is greater than any other monthly investment options. Thus we can easily make out how SIP is beneficial for us. Its hassle free, it forces the investors to save and get them into the habit of saving. Also
69
paying a small amount of Rs. 1000 is easy and convenient for them, thus putting no pressure on their pockets. Now we will analyze some of the equity fund SIP s of Birla Sunlife with BSE 200 and bank fixed deposits In a tabular format as well as graphical.
70 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Birla Sun life mutual Funds Bank of Baroda Mutual Fund HDFC Mutual Fund HSBC Mutual Fund ING Vysya Mutual Fund Prudential ICICI Mutual Fund Sahara Mutual Fund State Bank of India Mutual Fund Tata Mutual Fund (TMF) Kotak Mahindra Asset Management Company (KMAMC) UTI Asset Management Company Private Limited Reliance Mutual Fund (RMF) Standard Chartered Mutual Fund Escorts Mutual Fund Alliance Capital Mutual Fund Benchmark Mutual Fund Canbank Mutual Fund LIC Mutual Fund GIC Mutual Fund
71
72 5. SIP auto debit facility is available only on specific dates of the month i.e. 2nd or 10th or 18th or 28th. 6. The investor agrees to abide by the terms and conditions of ECS facility of Reserve bank of India. 7. 8. 9. An investor can opt for monthly or quarterly frequency. Only one SIP per month or per quarter is permitted per folio/account. Minimum investment amount monthly SIP option 60 installments of Rs. 100/- each or 12 installment or Rs. 500/- each or 6 installments of Rs. 1000/- each and in multiples of Re.1/- thereafter. 10. The gap between the 1st cheque/ installment & the 2nd cheque / installment should be at least 21working days. However subsequent cheques should have a gap of at least a month or a quarter depending upon the frequency chosen.
73 in this way, the value of the overall portfolio should gradually increase over time, even if some securities lose value. 2. Professional Management: Most mutual funds pay topflight professionals to manage their investments. These managers decide what securities the fund will buy and sell. 3. Regulatory oversight: Mutual funds are subject to many government regulations that protect investors from fraud. 4. Liquidity: It's easy to get your money out of a mutual fund. Write a check, make a call, and you've got the cash. 5. Convenience: You can usually buy mutual fund shares by mail, phone, or over the Internet. 6. Low cost: Mutual fund expenses are often no more than 1.5 percent of your investment. Expenses for Index Funds are less than that, because index funds are not actively managed. Instead, they automatically buy stock in companies that are listed on a specific index 7. 8. 9. 10. 11. Transparency Flexibility Choice of schemes Tax benefits Well regulated
74
75
76
PERSONAL ACCIDENT
1. 2. Personal Accident Insurance (Individuals) Policy Group Personal Accident Insurance
FIRE
1. 2. 3. Standard Fire and Special Perils Policy Industrial All Risks Insurance Policy Consequential Loss (Fire) Insurance Policy
77
ENGINEERING
1. 2. 3. 4. 5. 6. 7. Erection All Risks/Storage-cum-Erection Insurance Policy Contractors All Risks Insurance Policy Contractors Plant and Machinery Policy Machinery Breakdown Insurance Policy Machinery Loss of Profits Insurance Policy Boiler & Pressure Plant Insurance Policy Electronic Equipment Insurance Policy
MARINE
1. 2. 3. Marine Cargo Insurance Policy NEW - Marine Turnover based Policy NEW - Multi Transit Policy
MOTOR
1. Private Car Comprehensive Insurance Policy
LIABILITY
78 2. 3. 4. 5. 6. 7. Directors and Officers Liability Insurance Policy Public Liability (Act) Insurance Policy Public Liability Insurance Policy Product Liability Insurance Policy Professional Indemnity Insurance Policy Workmens Compensation Insurance Policy
79
Key Advantage
1. Comprehensive coverage against various perils spread across different sections of the policy. 2. The policy offers the flexibility to customize the policy by selecting appropriate covers. 3. 4. The coverage is available at reasonably priced premiums. Insured has the option of selecting covecage either on the basis of market value or the reinstatement value. 5. Discounts ranging from 5% to 20% for customers opting for four or more sections, for favorable claims experience and on renewal of the policy.
Section 1A.
Section 2B.
The physical structure of your shop (under section 1A) and the contents therein (under section 1B) can be covered against fire and allied perils. These comprise1. 2. 3. Fire Lightning Explosion / implosion
80 4. 5. 6. 7. 8. Aircraft Damage Riot, Strike and Malicious Damage Storm, Cyclone, Typhoon, Tempest, Hurricane, Tornado, Flood, and Inundation Impact Damage Subsidence and landslide including Rockslide demolition, construction, structural alterations or repair of any property or ground works or excavations 9. 10. 11. 12. 13. Bursting and / or overflowing of water tanks, apparatus and pipes. Missile testing operations Leakage from automatic sprinkler installations Bush fire Terrorism cover (optional)
Policy exclusions
At reliance general insurance, we would like our policy to be as transparent as possible. To ensure that you do not face any unpleasant surprises when you make a claim, we would like you to know some of the major exclusions under the policy. 1. 2. Loss or damage due to war and nuclear perils Damage to property due to pollution and contamination
81 3. Loss or damage due to wear and tear, gradual deterioration or slowly developing flaws 4. 5. Consequential loss of any kind Willful act or gross negligence on the part of the insured
82
MARKET ANALYSIS
Markets
In tune with the global stock markets that began to recover from the second half of 2003; Indian stock markets too witnessed rapid growth. Indias two leading indices, the most popular BSE Sensex, and the one most used by the markets the National Stock Exchanges S&P CNX Nifty rose to record levels. Both primary and secondary market activity experienced sharp surge. Much progress was made in further strengthening and streamlining risk management, market regulation and supervision. A few aspects of the major developments in the Indias stock markets are described below. And the insurance sector is also play an important role in the growth of the financial market.
Market Structure
Indian securities market is fairly large as compared to several other emerging markets. There are 22 stock exchanges in the country, though the entire liquidity is shared between the countrys two national level exchanges namely, the National Stock Exchange of India and the Bombay Stock Exchange Ltd. The regional stock exchanges are in pursuit of business models that make them viable and vibrant. Meanwhile, these exchanges have become members of the national level exchanges through formation of subsidiaries whose business is showing continuous growth and progress. The number of brokers in various stock exchanges rose from 6,711 in 1994-95 to 9,335 in FY06. The number of brokers in all the exchanges together peaked to 10,213 in the year FY01 but gradually declined thereafter when the regional stock exchanges began to lose business in the light of wide ranging market structure reforms introduced since then. In
83 FY01, when the markets were in upswing, several regional stock exchanges were generating business owing to the availability of deferral products, such Badla and different settlement calendars prevailing at that time in these exchanges. For instance in FY01, the Delhi Stock Exchange registered cash market turnover of Rs 838.71 bn; Uttar Pradesh Stock Exchange, Rs 247.47 bn, Ludhiana Stock Exchange Rs 97.32 bn, Pune Stock Exchange Rs 61.71 bn as against Rs 13,395.11 bn of the turnover at the National Stock Exchange and Rs 10,000.32 bn turnover at the Bombay Stock Exchange. With the abolition of the deferral products and introduction of uniform T+2 settlement cycle, the liquidity in these exchanges flowed to the national level system consisting of NSE and BSE.
84 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Birla Sun Life Insurance SBI Life Insurance Kotac Mahindra old Mutual Life Insurance Aviva Life Insurance MetLife India Life Insurance ING Vysya Life Insurance Max New York Life Insurance Shriram Life Insurance Bharti AXA Life Insurance Co. Limited IDBI Forties Life Insurance Co. Limited Argon Religare Life Insurance Co. Limited
1.
5paisa.com
You can now buy and sell shares on 5paisa.com with speeds comparable and at times better than NSE's NEAT Terminal. This speed and reliability comes only with perseverance of pioneer backed by huge investment in technology! You can now buy and sell shares on 5paisa.com with speeds comparable and at times better than NSE's NEAT Terminal. This
85 speed and reliability comes only with perseverance of pioneer backed by huge investment in technology.
1.
Advani Share Broker, a reputed Bombay based on investment house, operates from India's financial hub, Dalal Street, since sixty years. It deals in equities, debt and derivatives on the Bombay Stock Exchange and the National Stock Exchange of India.
2.
Agroy group of companies is a well established name in the field of capital markets and financial services. AGROY Finance & Investment Ltd. (AFIL) is the group's flagship company engaged in capital markets as a premier financial and stock broking house. The company was formed in July 1992. Since then it has enjoyed patronage of a large number of valued customers and business partners.
3.
Anand Rathi Securities Limited provides financial and advisory services including wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds and insurance - all of which are supported by powerful research teams.
4.
India bulls
India bulls is India's leading retail financial services company with 70 locations spread across 62 cities. While our size and strong balance sheet allow us to provide you with varied products and services at very attractive prices, our over 450 Client Relationship Managers are dedicated to serving your unique needs.
86
5.
Religare Enterprises Limited (A Ranbaxy Promoter Group Company) through Religare Securities Limited, Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Advisory Services Limited provides integrated financial solutions to its corporate, retail and wealth management clients. Provides various financial services which include Investment Banking, Corporate Finance, Portfolio Management Services, Equity &
6.
Jaypee Capital Services Ltd. is a registered self-clearing member with National Stock Exchange and SEBI. It has the expertise and the experience to capitalize on daily stock movements and employ over 20 specialist traders certified by the NSE.
7.
ICICI Direct
Online share and mutual funds trading facility by the ICICI group.
8.
Arcadia group began its modest journey in 1995 and now Arcadia proudly boasts about membership to NSE,BSE, Depository Participant (CDSL),MCX,NCDEX .The philosophy of client servicing backed by all principal Indian Stock and Commodity exchange gives Arcadia edge over other players in the industry segment to offer value based services to its customers.
9.
Indianstockmarket.net
news, stock market websites, informative articles, resources to various investment guides.
MAJOR
DEVELOPMENTS
IN
EQUITY
BROKERAGE
INDUSTRY IN INDIA
10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.
Corporate memberships Wider product offerings Greater reliance on research Accessing equity capital markets Foreign collaborations and joint ventures Specialized services/niche broking Online broking Emerging challenges and outlook for the brokerage industry Fragmentation Global Opportunities Competition from foreign firms Investor Protection
88
RESEARCH METHEDOLOGY
Objective of research
1.
The main objective of this project is concerned with getting the opinion of
people regarding demat account, Mutual Funds, Life Insurance and other financial products, to target them and create awareness while with the generation of leads.
2.
I have tried to explore the general opinion about the products and services
provided by Reliance Money. It also covers why/ why not investors are availing the services of financial advisors.
1.
RELIANCE MONEY has been given and it is shown that what are demat a/c, mutual funds and life insurance and how they work.
89 The research was carried out in Lucknow city only. I have visited people randomly Nearby my locality and different retailers etc.
DATA SOURCES:
Research is totally based on primary data. Secondary data can be used only for the reference. Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals and websites and some special publications of R-MONEY.
The Research method used is descriptive research. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. In the present Research I have collected data through Survey of 200 respondents.
SAMPLING
Sampling design:
90 also known as probability sampling. Under this sampling design every item of universe has an equal chance of inclusion in sample. It is say to a lottery method.
Sample size:
The sample size of my project is limited to 100 only among 200 data.
Data analysis:
Data has been presented with the help of pie charts.
1.
Preference of Investment
91
Interpretation:
This shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitely be increased.
92
2.
Interpretation:
With the increase in cyber education, the awareness towards online share trading has increased by leaps and bounds. This awareness is expected to increase further with the increase in Internet education.
93
INTERPRETATION:
94 The study shows that most of the people prefer to invest in stock market because of high risk and high return whereas some other try to capture the short term gain from investment. But a very few section of people invest because of the benefits they gain in tax.
95
Interpretation:
This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms of a premier Retail stock broking company. This brand image should be further leveraged by the company to increase its market share over its competitors.
96
Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby, that, the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness.
97
Interpretation:
Mostly investors prefer to trading through reliance .so they prefer to open the demat a/c in the reliance money.
98
99
Interpretation:
This pie-chart corroborate the fact that Strategic Marketing, today, has gone beyond only meeting Sales targets and generating profit volumes. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction.
8. Frequency of Trading
100
Interpretation:
Inspire of the huge returns that the share market promises, we see that there is still a dearth of active traders and investors. This is because of the non transparent structure of the Indian share market and the skepticism of the target audience that is generated by the volatility of the stock market. It requires efficient bureaucratic intervention on the part of the Government.
101
Interpretation:
This shows that people invest only up to 10% of their earnings in the stock market, again reiterating the volatile and non-transparent structure of the Indian stock market. Hence, effective and efficient steps should be undertaken to woo the customers to invest more in the lucrative stock market
102
103
INTERPRETATION:
The most common problem faced by people during trading is the information related problem i.e., they dont get the required information about trading either online or offline. Whereas some other problems are also there like network problem in manual operating problem and service provider problem.
104
INTERPRETATION:
About 20% of the people rated the products of reliance money as excellent whereas 50% rated it as good. While some others rated it as average and a very small portion of
106
CONCLUSION
With the globalize economy and immense competition among countries for faster development of their respective economies, the significance of Mutual Funds and Foreign investment has taken manifold. With a buoyant vibrant and experienced stock market, India today is looking ahead to surpass China in terms of foreign Investment and growth prospects. Stock exchange being the barometer of the economy plays a vital role in showcasing growth of an economy and luring investment. While studying the role of Mutual fund and FIIs in Stock Market, I discussed with a few persons who are into stock broking business. And the information they have provided shows that though the investment and participation of domestic investors are rising, still, they have not been able to prove themselves to be as influential as mutual funds and FIIs. Importance and the role of Mutual funds and FIIs play in the Indian stock market can be seen from the fact that the recent surge in Sensex and NIFTY is attributed to the active participation of FIIs in the Stock Market. Despite being aware of the Asian economic crisis where FIIs role was of a major concern, the importance of foreign capital in the development of economy can not be undermined in anyway.
107
RECOMMENDATION
The most vital problem spotted is of ignorance. Investors should be made aware of the benefits. Nobody will invest until and unless he is fully convinced. Investors should be made to realize that ignorance is no longer bliss and what they are losing by not investing. Mutual funds offer a lot of benefit which no other single option could offer. But most of the people are not even aware of what actually a mutual fund is? They only see it as just another investment option. So the advisors should try to change their mindsets. The advisors should target for more and more young investors. Young investors as well as persons at the height of their career would like to go for advisors due to lack of expertise and time. The advisors may try to highlight some of the value added benefits of Mutual funds such as tax benefit, rupee cost averaging, and systematic transfer plan, rebalancing etc. these benefits are not offered by other options single-handedly. So these are enough to drive the investors towards mutual funds. Investors could also try to increase the spectrum of services offered. Now the most important reason for not availing the services of advisors was spotted was being expensive. The advisors should try to charge a nominal fee at the beginning. But if not possible then they could go for offering more services and benefits at the existing rate. They should also maintain their decency and follow the code of ethics so that the investors could trust upon them. Thus the advisors should try to attract more and more persons and turn them into investors and finally their clients.
108
BIBLIOGRAPHY
1.
Francis Cherunilam
2. Marketing Management written BY
Phillip Kotlar
3. Research Methodology written By
4.
5.
110
111
ANNEXURE
QUESTIONNAIRE
NAME: _ _ _ _ _ _ _ ___ _ __ _ _ _ _ _ _ _
1.
Bond
(c) Mutual funds 3. Are you aware of online trading? (a) Yes 4. For what reason, you invest in stock in stock market? (a) High return (c) Short term gain from investment 5. Are you aware of reliance money? (a) Yes 6. Are you aware of reliance money facilities? (a) Yes
(b) Derivatives
(d) online trading in equity
(b) No
(b) No
(b) No
113
7. You have demat account in any company. (a) Reliance (c) Kotak Mahindra (e) Others 8. Are you satisfied with current brokerage firm? (a) Yes 9. What is the frequency level in your trading? (a) Monthly (c) Daily 10. What is the% of earning which you invest in share trading? (a) Up to 10% (c) Up to 50% 12. What is the problem face by you during the trading? (b) up to 25% (d) above 50% (b) yearly (d) weekly (b) No (b) India bulls (d) ICICI direct
114
115
Resume
AVINASH KUMAR SRIVASTAVA Contact No. : 94159-83347 E-mail ID: avinash.srivastava2010@gmail.com
Career Objective: I would like to work with such an organization which provides me an opportunity to work for my growth by way of contributing my best towards the growth of the organization.
116 Professional Qualification: Pursuing Master of Business Administration programme from Shri Ram Swaroop Memorial College of Engineering and Management. Area of Specialization: Finance and Marketing.
Summer Training: Two months management training from Coca-Cola Pvt Ltd.
Research Report: Research on SALES AND DISTRIBUTION OF FINANCIAL PRODUCT IN RELIANCE MONEY Computer Skill: Diploma course in Computer Study. Achievements: 1. 2. NSECertifiacation in financial market in Capital (Dealer) module. NSECertifiacation in financial market in Derivative (Dealer) module.
3.
Member of Regional level Junior Volleyball Team at Navodayas Summits in Chandigarh Region. 4. Member of Regional level Senior Volleyball Team at Navodayas Summits in Lucknow Region.
Personal Details:
117 Date of Birth Mothers name Fathers name Address 31th Dec1986 Mrs. Sheela Srivastava Mr. Bhupendra Prasad Srivastava Vill+Post-Sahatwar Distt- Ballia PIN-277211