PROJECT REPORT ON DIRECT SELLING OF SUPERFAX

SUBMITTED TO: KNOWLARITY COMMUNICATIONS PVT. LTD. (In the partial fulfillment of the requirements of Post Graduate Diploma In Management)

Project Report For Summer Internship 2011 SUBMITTED BY

HIMANSHU YADAV Roll number: Pgp12016

Under the guidance of

MR. TARUN K DAS:Sales Head MR. OURBA GANGULY:Manager Marketing KNOWRAITY COMMUNICATIONS PVT. LTD. GURGAON, HARYANA

CERTIFICATE

This is to certify that the project report entitled Selling of Superfax is a record of bonafide work carried out by Mr.Himanshu Yadav student of FOSTIIMA BUSINESS SCHOOL , NEW DELHI, under my supervision and guidance, as part of their Summer Internship 2011, at the Knowlarity Communications pvt ltd Gurgaon. Haryana 122 002, India This report has not been previously submitted as part of any other degree or diploma of another Business School or University.

MR. TARUN K DAS & MR.OURBA GANGULY Date:

Place:

Gurgoan

Table of Content Acknowledgement...6 Preface.7 Abstract8 Introduction..9 Company profile and affiliates.....21 Telecommunication Solutions..27 Facebook voicelet and enterprise solution30 Government Solutions..34 Hosted IVR......38 The global market for superfax48 Opportunity,challenges and emerging trends...49 Swot analysis of Knowlarity...51 Suggestion and recommendation....53 Bibliography.....54

DECLARATION

I, herby declare to the best of my knowledge and belief that the summer training report entitled as DIRECT Selling of superfax to the customers whether they belong to a government sector or any private sector & Feedback for Knowlarity communications pvt. Ltd. Gurgaon, Harayana being submitted to the FOSTIIMA BUSINESS SCHOOL NEW DELHI INDIA , has not substantially the same one, which has already been submitted for Post Graduate Diploma in Management of any other academic qualification at any other university or examination in India. I, Himanshu Yadav hereby declare that all this work purely done by myself and it is totally free from any bias to any concerned.

(Himanshu Yadav)

Acknowledgement

I am thankful to our guide MR. TARUN K. DAS and MR. OURBA GANGULY for their guidance, support and inspiration during internship. Also I would like to specially acknowledge the help and encouragement we received from Mr. Ourba Ganguly Manager Marketing Knowlarity communications pvt ltd gurgaon, Haryana Finally,I would like to thank MR, TARUN K DAS SALES Head Knowlarity communications pvt ltd ,who is taking care of Sales of superfax in knowlarity communications pvt. Ltd. Gurgaon, Haryana India

Himanshu yadav MBA Finance(2010-2012) Enrollment No: PGP12016

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Preface

The experience that I have gathered during internship will provide me with an orientation which I believe will help me to carry my responsibilities successfully in near future. During this period I have collected all the information regarding industries related to government, private and small scale sectors and educational institutes. On the basis of my Dissertation program, I tried my best to arrange the work in the systematic and chronological way. Despite the inherent shortcomings of the study, a genuine effort was made on my part to see that study was carried in the right perspective.

Abstract The project report is all about direct selling of superfax to customers by finding the prospects and visiting them and by giving Demo to the prospects we tried to lit their desire for the product, so that they really get interested in buying the same which knowlarity communications is going to provide them once they opt for subscription. Market research was also one of the task which was covered successfully by me. As the company was new and it was yet to be marketed to a large number of customers, it was essential to know the feedback of customers in order to formulate effective marketing and sales strategies in future and improve the quality of service to achieve better consumer satisfaction. The site visits made possible to measure the satisfaction of consumer by identifying the attributes, which gave consumer-varying degrees of satisfaction.

Introduction Knowlarity Communications is a pioneer in automated voice technologies with an inexpensive hosted custom voice solution that organizations use to make personalized calls to millions of their customers in a day. The technology can be used for both - managing personalized relationship with existing customers or in prospecting new customers. Some of the typical applications include retail banks sending reminders to its customers about EMI date, agri-businesses using telephone as an inexpensive telenewsletter or political parties and politicians reaching out to the voters... Super Fax promises to offer the technological edge, with emphasis on Green" revolution 100% paperless work Think Digit- Think Digit.

Where knowledge collapses into singularity...

Knowlarity is the pioneer of cloud telephony based solutions in India. The company has cluster setups in Delhi, Noida, Lucknow, Mumbai and Muzaffarpur. Knowlarity has developed a distributed and extensible telephoney platform that utilizes and combines the calling capacity of each cluster on demand to serve high volume requirements for any of its telephony products or services.

The Vision
Small and medium size enterprises in India are the growth engine of India economy. Collectively they contribute $110
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Billion of revenue with high growth rate and provide employment to 75% of workforce in India through the manifestation of the relentless entrepreneurial dreams. These entrepreneurs run their business on that small piece of mobile phone. The founders of Knowlarity dreamed to enable these millions of entrepreneurs with innovative, inexpensive and hosted telephony based business products.

The Mission
Knowlarity started in early 2009 with a vision to enable SMEs in India with productivity telephony solutions. The company has since then launched products that have been sold in wide range of sectors from the SME industry. Knowlarity is focused to deliver simple and useful telephony products that can help businesses improve their bottom-line. The heart of Knowlarity is a cloud telephony platform called "Knowlus". Knowlarity is proud to be the first in India to deploy a cloud based telephony platform. The end to end platform has been developed inhouse by our hard working engineers using open source technologies. Knowlus has proved faster and flexible than any of the competiting platforms. The mission continues to deliver ground-breaking telephony solutions over knowlus to improve the way buisnesses use phones in India.

the Growth Record...

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In a very short period of time we have achieved high growth from a garage startup to a 60 people company with revenue ranging in several crores! The success has come through the focused leadership and exceptional contribution from each and every single employee. The company is now looking beyond the geographical boundaries to foray into developed markets where it can deliver cutting-edge telephony products leveraging the benefit of inexpensive infra from India. Our strength is our knowledge and the experience of serving thousands of businesses in India.

Produts knowlarity is dealing with are given below:

ERCC
ERCC is a Web-based emergency notification system designed to provide instant communication with people around the corner or around the world. The system is offsite, redundant, reliable and completely scalable. With ERCC Installed, your mobile phone will become a trigger for the Emergency Alarm. The announcements will be made on the mobile number of each person present on the premises.

How ERCC works

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In case of emergency, call the ERCC Number from any of the designated mobile phones. Specify the nature of emergency by pressing keys on your mobile phone as instructed by ERCC. ERCC System pulls the pre-specified phone book from the server containing numbers of people to be alerted. ERCC gives the business owner the sense of assurance that if something goes wrong in his office, his employees would be contacted in seconds - and not hours. An emergency alter system that rings thousands of mobile phones in parallel notifying them of emergencies

Supercaller
Cloud telephony based IVR deployment Supercaller is the core of the cloud telephony platform which can make over 6000 calls simultaneously, which is over 20 lac (approx) calls in 10 hours, for various telephony related solutions. The platform when combined with hosted IVR solution give the complete freedom and flexibility to deploy any custom telephony application.

Supercaller has been the the underlying infrastructure for many of the Knowalrity products and solutions
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such as IVR Studio 2, Mid Day Meal solution, NREGA solution, Automatic Phone Verification, Political campaigning etc. For the enterprise, Supercaller works as a telephony application platform hosted and managed by Knowlarity. Enterprises can purchase an account of Supercaller with Knowalrity and can buy calling credits to fuel its calling capacity. Any hosted IVR app, provided by the Enterprise or custom made by Knowlarity can then be associated with the Enterprise account. The results of the calls are reported in comprehensive reports with the outcome of each and every call. APIs to use the Supercaller platform from within the Enterprise solutions are also provided for creating more integrated IVR applications.

Features of Supercaller

Massive calling power fueled by cloud telephony platform 26 Indian languages support for Text to Speech Completely hosted and managed telephony application deployment Integrated with feature rich and most advanced IVR Studio Automatic and Intelligent retry mechanism Extensive call reporting capabilities Developer APIs for integration with client applications
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Redundant clusters based, geo-distributed, reliable and secure telephony application platform

Superdialler
Web Powered Autodialler
SuperDialler brings the power of cloud telephony to a conventional autodialler. An autodialler is limited by the communication bandwidth of the single telephone line (or SIM Card) that is connected with it. SuperDialler overcomes this limitation by using the conventional autodialler to trigger an emergency alarm on the Knowlarity's Cloud Telephony platform - Knowlus

Telephony Products

We offer Telephony Products, ERCC Products find usage in sectors like customer care, share brokers, Corporates, Government clients and also Call centers. We have a long lineage of esteemed clients over the years. We provide Internet Fax, Internet Fax Email, Internet Fax Service

A detailed information of our products and services as follows:

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ERCC Products
ERCC product is a Webbased emergency notification system designed to provide instant communication with people around the corner or around the world. The system is off-site, redundant, reliable and completely scalable. With ERCC Installed, your mobile phone will become a trigger for the Emergency Alarm. The announcements will be made on the mobile number of each person present on the premises. Energy Response Coordination and Communication A detailed information of our products and services as follows: ERCC Products How does it work: 1. In case of emergency, call the ERCC Number from any of the designated mobile phones. 2. Specify the nature of emergency by pressing
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keys on your mobile phone as instructed by ERCC. 3. ERCC System pulls the pre-specified phone book from the server containing numbers of people to be alerted.

SUPER FAX

We offer internet fax, internet fax email, internet fax service, phone fax which are a new generation Internet
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Based Online Fax Solution that provides you the flexibility to send and receive faxes directly through email. We give you a phone number, which is mapped to your email id. The number when called gives a fax tone. An SMS is sent to you after the fax is received. Fax is available in your mailbox as a PDF attachment. Replying to the email can send a Fax to the sender. Super Fax

Super Fax is a new generation Internet Based Online Fax Solution that provides you the flexibility to send and receive faxes directly through email. We give you a phone number, which is mapped to your email id. The number when called gives a fax tone. An SMS is sent to you after the fax is received. Fax is available in your mailbox as a PDF attachment. Replying to the email can send a Fax to the sender. The product is initiative from our company to innovate products which are environmental friendly as its paperless fax over internet.

SuperFax - Visit www.superfax.in for more info and live demo

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Superfax allows the entrepreneur to receive his all important faxes on his email, even when he is not in the office, without having to worry about fax machine, telephone line or those all pervasive power cuts

Detailed information about it is given below:

Superfax
Get fax on your mobile phone Superfax is a new generation Internet based online fax solution that provides you the flexibility to send and receive faxes directly through email. Superfax gives you a real phone number in your area which you can distribute to your contacts as your fax number. This number when called gives a fax tone to the caller. This
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number is internally mapped to your email id. When someone sends a fax to this number and SMS is sent to you and the Fax comes to your email mailbox as a PDF attachment. Just replying to the email can send a Fax back to the sender.

How Superfax works FAX to Email

Customer gets a Virtual Number which gives a Fax Tone when called the Incoming Fax is received, converted to a PDF and is emailed as a PDF attachment.

Email to FAX
Customer sends Email with an attachment to (for eg: <STD code><FAX number>@superfax.in). The attachment is extracted and sent to (<STD code><FAX number>) as a paper fax. Superfax allows the entrepreneur to receive his all important faxes on his email, even when he is not in the office, without having to worry about fax machine, telephone line or power cuts.

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Features

Fax Anywhere & Anytime: Send or receive faxes anywhere in the world via email. Always On and Never Busy 100% Private & Confidential: Your own private fax number, No need to share a fax number with others Instant Notification: Instant SMS Alert on fax arrival Zero Maintenance cost: No telephone line required, No electricity required, Hassle Free Low Cost: Very economical outgoing fax, Saves paper, ink and cartridge expense Green Fax: Paperless, Over internet, No electricity Send/Receive International Faxes: Send international faxes without ISD Multiple Retries: Automatic re-try while sending fax
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Send Bulk Fax: Send Copy of Fax to Multiple People Automatically Secure: High confidentiality ensured by 128-bit encryption technology

Email to FAX
Customer sends Email with an attachment to (for eg: <STD code><FAX number>@superfax.in). The attachment is extracted and sent to (<STD code><FAX number>) as a paper fax.

COMPANY PROFILE
Knowlarity Communications is a pioneer in automated voice technologies with an inexpensive hosted custom voice solution that organizations use to make personalized calls to millions of their customers in a day. The technology can be used for both - managing personalized relationship with existing customers or in prospecting new customers. Some of the typical applications include retail banks sending reminders to its customers about EMI date, agri-businesses using telephone as an inexpensive telenewsletter or political parties and politicians reaching out to the voters Our company was established in the year 2007 and our whole team is backed by years of experience in the industry. We offer ERCC Product, Security ERCC Product, Safety ERCC Product. Service provider of Internet Fax, Internet Fax Email, Super Fax &
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SuperDialler as our main products. Our products are in great demand in a varied gamut of application areas such as Corporates, Government agencies, customer care, share brokers etc. we have a long list of esteemed clients which are higly satisfied with our products. Whether you have a telecommunication problem or you want to enhance your security, at office or at home, we can help you to get a cost effective solution to suit your budget. Our extensive industry experience and services of industry professionals assist us in successfully meeting the requirements of advanced technological products.

History
Year of Establishment Legal Status of Firm Turnover Nature of Business

2007 Limited Liability/Corporation (Privately Held) US$ 0.25-1 Million (or Rs. 1-4 Crore Approx.) Manufacturer Wholesaler Service Provider Indian Subcontinent
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Major

Markets

East Europe East Asia Middle East North America

Team & Staff Total Number Employees of 51 to 100 People

Ambarish Gupta Chief Executive Officer, Co-Founder: Ambarish has global work experience in business strategy, marketing, technology and organizational effectiveness. Ambarish developed Go-to-market strategies for Fortune 10 Technology and insurance companies of the world while working for McKinsey & Company in US. Earlier he worked at Fraunhofer Institute for Computer Graphics, Germany as researcher in the area of Artificial Intelligence and as a Systems developer in US. He is passionate about the strategic application of technology as a tool for total business transformation. Ambarish graduated from Indian Institute of Technology, Kanpur with degree in Computer Science in 2000. He received his MBA from Carnegie Mellon University, USA in 2007. Pallav Pandey Chief Operating Officer, Co-Founder

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Pallav is a serial entrepreneur and a technocrat. Pallav came back from US in 2003 with an idea to apply cutting-edge Customer Relationship Management practices to help Indian politicians better connect with rural voters and thus increase their chances of re-election. Pallav founded one of Indias first and very successful Political Consulting Company that has received wide media acclaim including CNN and Wall Street Journal. He combines his experience as a technocrat working in US and his understanding of Indian villages to come up with scalable technology solutions that work in India. Pallav graduated from Indian Institute of Technology with a degree in Electrical and Electronics Engineering in 2000. Product Portfolio Our reliable hi-tech communication products and solutions are widely used in various industrial segments. Our clientele has appreciated our products on following grounds:

Reliable and High Performance Easy to integrate Low power consumption Cost-effective solution Safe and secure to use

Our Quality
Since the inception of the company, quality has been one of
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our major priorities. We are committed to provide competitive & reliable products, solutions and services that help us to stay ahead of our competitors. International quality standards have always been maintained in all the processes of devise design and development. Our team of quality control personnel make optimum use of the available testing equipments and ensure that they meet the laid down quality parameters.

Our Infrastructural Facilities

Our modern infrastructure facilities enables us to successfully meet the emerging demands of the industry. We have with us well equipped production units that are backed by hi-tech machines & latest technology. This coupled with the expertise of our professionals who posses rich industry experience assist us in bringing out superior quality in our product range. We are also committed to our employees professional development and conduct both internal & external training that helps them to upgrade their knowledge base as per the latest industry trends & technology.

Our Team
We are dedicated exclusively to the telecom field. The entire organization is geared to quality products that meet important telecom needs, at cost effective prices. We employ skilled software engineers, support staff members, and sales personnel devoted to bringing you quality products, competitive prices, and full technical support. The knowledgeable technical support teams employed by
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us are available to assist you during installation and the operating of your system.

Clientele
Our consistency in delivering a wide range of quality products assist us in meeting the varied needs and specific requirements of the industry. Our company has been a major telephony business products provider over the years. There are number of prestigious companies that we have worked with portrays our quality and commitment.

Why Us?
Our company has been a leading manufacturer and supplier of telephony business solutions. We have a long list of esteemed clientele who have availed our services on a day to day basis. Some of the reasons that make us a favorite among are clients are:

Robust technologies Best support Feature rich product Easy customization

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Telecommunication Solutions
Helping Build Better Infra for the Country We are currently living in the Telecommunication age and have started to witness the emergence of communication carriers offering mobile and voice connectivity at negligible prices bringing virtually every consumer present on to the voice network. This revolution is bigger than the Internet revolution in terms of both current scale and future prospects. This growth has triggered a full-scale commercialization of the telephony connectivity to the solutions providers building voice applications applicable to marketing, management and client communication, employee communication, emergency communication and information gathering and dissemination processes. Knowlarity provides cloud telephony platform backed by telcom partners, which is both extensible and failsafe for hosting voiceapplications. Knowlarity has clusters all over India acting as nodes of the telephony cloud that provide local and virtual access to voice applications of any shape, size and voice bandwidth appetite. Knowlaritys cloud telephony platform has become a top preferred destination for hosting voice applications of clients from government to brands to businesses of all stages. Knowalrity guarantees 99.98% uptime of the cloud voice platform as recorded by our metered performance from Sep 2010 onwards. Some of the salient features of the Knowlarity Cloud Telephony platform are: Redundant, failsafe and extensible
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Available locally (virtually) in any part of India Limitless bandwidth - capable of calling every number in India in few hours Hacker-safe and ISO27001 certified 99.98% uptime guarantee Trusted by Indian government and big brands like Coke, Times Group and Saffola.

A look at the node architecture:

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FACEBOOK VOICELET AND ENTERPRISE SOLUTIONS

Harness the power of cloud telephony with Knowlarity Knowlus platform from Knowlarity is a raw calling power with extended usability through programable APIs. There are several use cases for the Enterprise sector as studied on the Supercaller page, however the possibilities are infinite. Here are some most useful usage as delivered by Knowlarity to several of its Enterprise customers.

Custom IVR
Custom IVR deployment is a very common requirement of most of the Enterprises. Be it a user centeric business or purely B2B business, IVRs have become a commodity tool for performing several operational tasks for Enterprises. Knowlarity provides service to create custom IVRs and host them on the Supercaller platform. Knowlarity has engineered custom IVR solutions for Enterprise client from domains raninging from financials to recruitment to sports and entertainment. With the added service to host and run IVRs on our cloud telephony platform, our Enterprise clients don't have to look anywhere else for a reliable and integrated custom IVR solution.

Supersales
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Supersales App for Salesforce enables you to make calls and receive inbound calls from within the Salesforce interface. This powerful application increases the productivity of any CRM center by managing calls with intelligent call routing, on screen call alerts, one step clickto-call feature and automated audio logs for all calls with complete date/time stamps. Supersales App works completely within the browser without requiring any expensive hardware or custom components installation on your machine that makes it super easy to deploy and maintain. Users of the App can access it from any supported browser from any supported operating system (see below for system requirements). This flexibility puts Supersales App generations ahead of any other competing App available in the market!

Phone Payment IVR

Phone payment IVR system combines the power of IVR with the payment gateway solutions. Phone Payment IVR gives Enterprises the opportunities to cater new markets wherever financial transaction were limited by the mode of payment. With Phone Payment IVR you can close the sale with your clients and customers over the phone and securely receive payment through an automated voice prompt driven IVR system. The financial instrument details are collected by the IVR using DTMF, i.e. keypresses from the client's telephone's keypad. Knowlarity provides Phone Payment IVR solutions to be integrated with clients existing payment gateway, or if required Knowlarity also helps client setup a payment
31

gateway with India's leading service provider. With the Phone Payment IVR any business can reach the 600 million phone users in India with support for most of the payment instrument available including, debit cards, credit cards, netbanking or cash cards!

Facebook Voicelet
Facebook Voicelet is another simple but very creative and powerful application from Knowlarity. With voicelet any user can call a service number and post a voice message on facebook wall. Idea is as simple as of voice based blogging but with the marketing scope within facebook it becomes a very powerful branding and social networking solution, for example, for a talent hunt show with a facebook page, anyone can leave a song in his/her voice for the show judges and the fan community to screen talent. For Enterprises, Voicelet opens loads of brand building possibilities. While it's a fun way to engage your customers for any kind of communication, it also has massive reach and is a very efficient way to manage and filter such kind of communication. Visit the app on facebook to check out free hosted voice blogging service with the Voicelet.

Knowlus APIs
The application of cloud telephony platform is endless. For creative minds and cutting-edge service providers we provide development APIs to the telephony platform to make and build your very own cloud telephony application. This way you or your business does not have to worry about the telephony infra and can still utilize the complete
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power of the cloud telephony to make calls, receive calls, schedule calls, set various calling parameters, view extensive calls logs and if required also host your application with us!

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Government Solutions
Just like the Enterprise sector, at Knowlarity we believe that for India to progress the Government sector also has to adopt to newer and cutting edge technology faster. Mobile phones are the most deeply penetrated medium in India, therefore to communicate with the masses there can not be any a way other then the phone. We are committed to provide cloud telephony solutions to governemnt projects to help them collect or distribute information or communicate with the masses.

NREGA
The Mahatma Gandhi National Rural Employment Guarantee Act aims at enhancing the livelihood security of people in rural areas by guaranteeing hundred days of wage-employment in a financial year to a rural household whose adult members volunteer to do unskilled manual work. We provided a web hosted solution to NREGA to register daily employment of male and female workers and to prepare a report for the officials. The cloud telephony based solution calls daily call 52000 panchayats in 842 blocks of 72 districts of Uttar Pradesh to collect the daily employment male and female workers.

Mid Day Meal

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The Mid-day Meal Scheme is the popular name for school meal programme in India. It involves provision of lunch free of cost to school-children on all working days. The key objectives of the programme are: protecting children from classroom hunger, increasing school enrolment and attendance, improved socialisation among children belonging to all castes, addressing malnutrition, and social empowerment through provision of employment to wome A solution over Supercaller using Knowlus apis generates Interactive Voice Response (IVR)-based phone calls to over 1.5 lakh teachers between 10 oclock to noon daily in all 72 districts of Uttar Pradesh. It asks for the number of students for which the meal has been cooked that day. The teacher responds simply by punching the number of students on his phone. The data is automatically fed to the server set up in Delhi which is connected with the website of Mid Day Meal Authority of UP. Officials who have access to the system can check the data anytime.

Police Helpline
Police helpline for Madhya Pradsh government is another remarkeble solution developed by Knowlarity. The system allows any person form anywhere in the state to call register a complaint over a phone. The system senses the location of the person and connects to the police station that has jurisdiction there. On the other side of the call is the police officer responsible for registering the complaint. The complaint gets registered with the voice signature of both the police officer and the person who is making the
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complaint. This solutions allows audio logging of complaints and a definitie proof through the voice signatures of the police officer that the complaint was actually registered. M.P. government is using the solution to crack the corruption and improve the turn around time in resolving a complaint.

RSBY Helpline
For people living below poverty line, an illness not only represents a permanent threat to their income earning capacity, in many cases it could result in the family falling into a debt trap. When the need to get the treatment arises for poor families they often ignore it because of lack of resources, fearing wage loss, or wait till the last moment when its too late. Rashtriya Swasthya Bima Yojna or RSBY has been launched by Ministry of Labour and Employment, Government of India to provide health insurance coverage for Below Poverty Line (BPL) families. The objective of RSBY is to provide protection to BPL households from financial liabilities arising out of health shocks that involve hospitalization. But there is a missing link - i.e. to be able to connect the poor people with the RSBY serivce. Knowlarity has provided a cloud telephony based helpline serive for the RSBY project where the person can just call and record his or her health related problem from any pay36

phone or mobile phone available. The hospital nearest to the person would send required medical care to the patient in no time.

Political Campaigning
Knowlarity provides campaign service to goverment officials, ministers and social servents. A pre-recorded message is sent out at scheduled time to the target audience. With the massive calling power of the cloud telephony, we can call everyone in India without breaking a sweat. In 2008, Knowlarity helped the Chief minister of Orissa connect with Crores of his voters with Supercaller when time was running out during elections. Everyone's beloved Navin Patnaik could not reach the remote corners of his state even when flying in his helicopter day and night. Supercaller helped Navin Patnaik send his voice to 60 Lakh voters in time span of 2 weeks. Same solution was then used by Nitesh Kumar, the Chief minister of Bihar in his 2010 campaign. Supercaller sent out Nitish Kumar's personal recorded message to 70 Lakh voters in just 15 days.

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HOSTED IVR
Knowlus platform from Knowlarity is a raw calling power with extended usability through programable APIs. There are several use cases for the Enterprise sector as studied on the Supercaller page, however the possibilities are infinite. Here are some most useful usage as delivered by Knowlarity to several of its Enterprise customers.

Custom IVR
Custom IVR deployment is a very common requirement of most of the Enterprises. Be it a user centeric business or purely B2B business, IVRs have become a commodity tool for performing several operational tasks for Enterprises. Knowlarity provides service to create custom IVRs and host them on the Supercaller platform. Knowlarity has engineered custom IVR solutions for Enterprise client from domains raninging from financials to recruitment to sports and entertainment. With the added service to host and run IVRs on our cloud telephony platform, our Enterprise clients don't have to look anywhere else for a reliable and integrated custom IVR solution.

Supersales
Supersales App for Salesforce enables you to make calls and receive inbound calls from within the Salesforce
38

interface. This powerful application increases the productivity of any CRM center by managing calls with intelligent call routing, on screen call alerts, one step clickto-call feature and automated audio logs for all calls with complete date/time stamps. Supersales App works completely within the browser without requiring any expensive hardware or custom components installation on your machine that makes it super easy to deploy and maintain. Users of the App can access it from any supported browser from any supported operating system (see below for system requirements). This flexibility puts Supersales App generations ahead of any other competing App available in the market!

Phone Payment IVR

Phone payment IVR system combines the power of IVR with the payment gateway solutions. Phone Payment IVR gives Enterprises the opportunities to cater new markets wherever financial transaction were limited by the mode of payment. With Phone Payment IVR you can close the sale with your clients and customers over the phone and securely receive payment through an automated voice prompt driven IVR system. The financial instrument details are collected by the IVR using DTMF, i.e. keypresses from the client's telephone's keypad. Knowlarity provides Phone Payment IVR solutions to be integrated with clients existing payment gateway, or if required Knowlarity also helps client setup a payment
39

gateway with India's leading service provider. With the Phone Payment IVR any business can reach the 600 million phone users in India with support for most of the payment instrument available including, debit cards, credit cards, netbanking or cash cards! .

IVR Studio 2
IVR Studio 2.0 is a web based application targeted to provide faster implementation of inbound and outbound IVRs through visual programming using graphical user interface. It is built on the same IVR Studio 1.0 platform from Knowlarity. In terms of functionality, it expands the possibilities of IVR Studio 1.0 by adding a complete set of new IVR objects, adding pre IVR and post IVR programming capabilities, and by enhancing the user interface with clean and intuitive workflow. Potential of IVR Studio is immense with possibility of running custom web services on the phone. This has already started to happen in the West where users can do interactive browsing and shopping on the phone, and can create custom apps (basically IVRs) to run on their phone.

How it Works
IVR Studio 2.0 is a hosted web application which is accessed with individual Supercaller accounts. User accounts have the ability to save IVRs as well as the files
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and sound resources used in the IVRs in their account. User can purchase phone number through their account and associate one of the IVRs to the phone line to deploy the IVR. IVR Studio 2.0 provides a neat web2.0 canvas for the IVR programmer to visually add IVR objects in the call flow. The IVR when saved gets stored in the user account within the Supercaller application. User can save the IVR and can return to the IVR Studio 2.0 anytime later to modify the IVR. Available IVR Objects Object Objective Availa Attributes bility To play a Runti Saved Sound File: sound sound me file from user account, or during the Sound File Variable: call variable containing runtime sound file To record Runti Record File Name: unique user voice me file name for storing the during the recording. uuidcall phonenumber gets prepended to file name automatically. Finally the name of file is of format: uuid-phonenumber-<user selected name> Record Time: Maximum time of recording in
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Sound

Record

Web

To do a web api call. Used for web lookup or posting data on a remote server

Pre IVR Runti me Post IVR

seconds. Recording stops after this time or on detecting silence for specified number of seconds, whichever is first Detect Silence Time: number denoting seconds of silence which marks as recording termination Output Variable: variable to store the recorded file path for later use in IVR URI: the url for the http api. Value of variables can be inserted in the url using ${variable_name} format Mode: GET/POST. Currently GET only Output Variable: variable to store the response from the http api call Advanced Parsing: to parse and store a value embedded in xml response directly into a variable. Format: <xml_tag>${variable_nam e}</xml_tag> Multiple variables parsing from xml response can be specified separated by new

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lines

Excel

To read/write IVR data into an uploaded excel sheet

Pre IVR Runti me Post IVR

DTMF

to take Runti input from me phone keypad

Excel File: stored excel file name Primary Key: variable storing the value to be searched in the first column of the excel sheet Column Number: variable storing the numeric value of the column number of the target cell Mode: Read/Write Variable: variable to read or write from the excel sheet Wait Duration: duration in seconds to wait for the user input Number of Digits: defines the number of input digits to take form user Terminating Key: defines the terminating key to end taking input from user Max Tries: defines number of times to prompt user in case of no or incorrect dtmf Output Variable: variable to store the value of DTMF

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TTS

To do text to speech and play the output sound

Pre IVR Runti me

To start a Runti Confere conference me nce with another number

Prompt Sound File: path of the sound file with recording to prompt user for input. No Input Sound File: path of the sound file with recording to remind user to input something in case of no input Input Text: variable storing the text string to convert into speech. Language: Currently English only Type of Text: freetext/data/name, for intelligent conversion Output Variable: variable to store the path of output sound file generated. Phone Numbers: phone numbers separated by commas Phone Number Variable: variable storing the phone numbers separated by commas Output Variable: variable to store result of conference setup. True/False.

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To transfer Runti Call the call to me Transfer another number

Go-To

To jump to any object in the IVR execution

Pre IVR Runti me Post IVR Pre IVR Runti me Post IVR

Set Variabl e

To set value of input or user varaible

Phone Numbers: phone numbers separated by commas to be tried in a loop Phone Numbers Variable: variable storing the phone numbers separated by commas to be tried in a loop Wait Duration: number of seconds to try connecting to given numbers Output Variable: variable to store the number that got connected. None in case of failure to connect Go-to Object ID: pull down menu to select from list of available object ids Max Pass: Maximum number of times this object forwards the execution to the go-to object. Variable: name of variable to set Value: text box to define the value

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If-Else

To bifurcate control in two parts based on a condition

Pre IVR Runti me Post IVR

Case

To split control into multiple parts based on the case condition

Pre IVR Runti me Post IVR

Relational Operator: ==, !=, > or <. == and != run with text arguments, where the < and > work with numeric arguments Input Variable 1: one of the two variable for comparison Input Variable 2: the other variable for comparison The two sub-branches are marked true or false. Internally the IVR object with smaller object ID is for following the true path and the other for the false path Variable: variable to compare Number of Cases: number of sub-branches to create Case1-CaseN: depending on numbers of cases entered, select variable fields for the respective comparison. N sub-branches are created with marking case 1 to case N. Internally the IVR object with smaller object

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ID gets the case number in acceding order. To execute Pre Execute predefined IVR scripts Runti me Post IVR Script File: drop down list of names of the stored script files Input Variable: variable containing the input data for the script. Multiple arguments can be separated by commas Output Variable: variable to store the response from the script execution Advanced Parsing: to parse and store a value embedded in xml response directly into a variable. Format: <xml_tag>${variable_nam e}</xml_tag> Multiple variable parsing from xml response can be specified separated by new lines Event Log Key: name of the key to store/read data Mode: Read/Write Variable Name: name of the variable to read into or write from

Diction ary

To read/write execution data to/from persistent

Pre IVR Runti me Post IVR

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event log

HangUp

To terminate the IVR

Runti me

None.

The global market for super faxes, autodialler & super dialer

We are the pioneers of Green telephony based productivity tools in India. One of our products, named Superfax, is selling very well to Indian manufactures. With Superfax, we will provide you a fax number. Anytime you receive a fax on this number, the picture of the fax is sent to you at your email id. as a PDF attachment. It will allow you complete mobility - you can see the fax on your blackberry/ mobile when you are out meeting a client in the market or check the attachment on your email account at your leisure. You do not need any fax machine or telephone line to receive fax on your email. Also at INR 2500 per year, it costs less than the cost of taking just the telephone line that you would need for traditional fax machine. Also you will never have to worry about power cuts, paper jams, fax maintenance, ink cartridges, making copies of fax documents etc. It is truly a hassle free way of receiving
48

faxes. You can also send faxes from your email to your customers and vendors. We offer internet fax, internet fax email, internet fax service, phone fax are a new generation Internet Based Online Fax Solution that provides you the flexibility to send and receive faxes directly through email. We give you a phone number, which is mapped to your email id. The number when called gives a fax tone. An SMS is sent to you after the fax is received. Fax is available in your mailbox as a PDF attachment. Replying to the email can send a Fax to the sender.

Opportunity challenges and emerging trends

Our reliable hi-tech communication products and solutions are widely used in various industrial segments. Our clientele has appreciated our products on following grounds:

Reliable and High Performance Easy to integrate Low power consumption Cost-effective solution

Safe and secure to use

Our Quality
Since the inception of the company, quality has been one of
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our major priorities. We are committed to provide competitive & reliable products, solutions and services that help us to stay ahead of our competitors. International quality standards have always been maintained in all the processes of devise design and development. Our team of quality control personnel make optimum use of the available testing equipments and ensure that they meet the laid down quality parameters.

Our Infrastructural Facilities

Our modern infrastructure facilities enables us to successfully meet the emerging demands of the industry. We have with us well equipped production units that are backed by hi-tech machines & latest technology. This coupled with the expertise of our professionals who posses rich industry experience assist us in bringing out superior quality in our product range. We are also committed to our employees professional development and conduct both internal & external training that helps them to upgrade their knowledge base as per the latest industry trends & technology.

Clientele
Our consistency in delivering a wide range of quality products assist us in meeting the varied needs and specific requirements of the industry. Our company has been a major telephony business products provider over the years. There are number of prestigious companies that we have worked with portrays our quality and commitment.
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Why Us?
Our company has been a leading manufacturer and supplier of telephony business solutions. We have a long list of esteemed clientele who have availed our services on a day to day basis. Some of the reasons that make us a favorite among are clients are:

Robust technologies Best support Feature rich product Easy customization

Swot analysis:
STRENGTHS: Global Presence: Knowlarity Communications is a pioneer in automated voice technologies with an inexpensive hosted custom voice solution that organizations use to make personalized calls to millions of their customers in a day. Our reliable hi-tech communication products and solutions are widely used in various industrial segments. Our clientele has appreciated our products on following grounds:

Reliable and High Performance Easy to integrate Low power consumption Cost-effective solution
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Safe and secure to use Major Markets

Indian Subcontinent East Europe East Asia Middle East North America

a) Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. Thus, employees are motivated to give their best to the organization. b) The core strength of knowlarity communications pvt ltd is the talent and innovativeness of its people which enables it to provide the right solution at the right time. c) Ability to understand customer's business and offer right technology. d) Best-value-for-money offerings WEAKNESSES: a) Availability of superfax kind of service with windows 7. b) Less promotional campaigns. OPPORTUNITIES: a) IT industry booming at a rate of 45% every year. b) Increasing consumer awareness about IT and its use. c)Tremendous untapped potential of IT products in India.
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d) Government sector provides immense opportunities. THREATS: a) Windows operating systems scan and fax system. b) New technologies are emerging overnight.

Suggestion and recommendation According to my first hand knowledge of the market the product we are selling is costly than compared to Fax machine (by finding average cost per year and comparing). So price should be lowered for superfax. Second the market for fax is shrinking fast and people are shifting towards email. Banks use fax machine but they can change their fax numbers only in the starting of year(dairies are printed in starting of year which contain fax numbers). I met the manager of bank of Patiala. He liked the product and recommended it to their headquarters. So we can follow them up in the end of year. Customers want service for three months to try it first. Some shopowners said that we like the system but said our employees are not computer savy computer. Some said we already have Fax machine what to do with it, if we take your service.
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Some said this system takes more time than the conventional fax machine. We dont have time to even use conventional fax machine. One prospect said this kind of service is already available with windows operating syatem.

Bibliography

Retail Marketing by J.A. Lamba Statistic Methods by S.P. Gupta Research Methodology by C. R. Kothari

Web sites

www.superfax.in/partner www.knowlarity.com http://en.wikipedia.org/wiki/Knowlarity_Communications

REFERENCES
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BOOKS MAGAZINE Business & Economy Magazine

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