Comparative study of telecom companies with special reference to Ghazipur

A Survey report Submitted to V.B.S. Purvanchal Univercity, Jaunpur In Partial Fulfillment of the requirement of the degree of

Bachelor Of Business Administration

Submitted ByAlok Kumar Tiwari BBA IVth Semester Roll No.- 950510 Under guidance ofMiss Neetu Singh Lecturer Training & Placement Incharge

2008-2009

Technical Education & Research Institute, P. G. College, Ravindrapuri, Ghazipur (UP)

CERTIFICATE
This is to certify that Alok Kumar Tiwari pursuing BBA IV th SEMESTER from this institute has prepared the research project report entitled COMPARATIVE STUDY OF TELECOM COMPANIES WITH SPECIAL REFERENCE TO GHAZIPUR in partial fulfillment of Business Administration from V.B.S. Purvanchal University, Jaunpur, for the session 2008-2009. This report is based on bonafide Research Undertaken by Alok Kumar Tiwari under my supervision during the course of IV th SEMESTER and fulfills the requirements of regulations relating to the nature and standard of BBA course of V.B.S. Purvanchal University. I recommend that this research project report may be sent for evaluation.

Rahul Anand Singh HEAD

Miss Neetu Singh Lecturer Training & Placement incharge

Bachelor Of Business Administration

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DECLARATION
I, Alok Kumar Tiwari, here by declare that this research report entitled COMPARATIVE STUDY OF TELECOM COMPANIES WITH SPECIAL REFERENCE TO GHAZIPUR has been prepared by me under the supervision of MISS NEETU SINGH. This research project report is my bonafide work and has not been submitted in any form of University or institute for the award of any degree or deplowa prior to the under mentioned date. I bear the entire responsibilities of submission of this project report.

Alok Kumar Tiwari BBA IV th SEMESTER Department of Business Administration Technical Education & Research Institute P.G. College Ghazipur

ACKNOWLEDGMENT
I express my deep concern of gratitude towards Respected Mr. Rahul Anand Singh , Head of Department and our esteemed & admiral Lectures who have always been a source of a great inspiration. I am also highly thankful to Miss Neetu Singh because without whose guidance it would be quite impossible to carry out a successful survey and make the Report complete & effective. My project report was under supervision of her and am also heartly thankful to her. It is my moral duty to express the feeling of gratitude & thankfulness to person who directly or indirectly helped me for completion of this report. At the last but not the least I would like to thanks my parents because without whose support, inspiration, and encouragement this project report would not be possible. Alok Kumar Tiwari B.B.A IVth semester Technical Education & Research Institue P.G. College Ghazipur

PREFACE
This research report is dsigned to result a survey on the telecom companies in the market of Ghazipur. This research report broadly covers all the issues related to the view point of the topic COMPARATIVE STUDY OF THE TELECOM COMPANIES WITH SPECIAL REFERENCE TO GHAZIPUR. All the areas which are related to this topic & all important are included in this research report. This research report covers the brief introduction of major telecom companies(i.e. BSNL, Reliance, Airtel & Idea) with their history, mission, objective, Board of directors, organization strecture & last year performance. After that, this research report also covers the consumer behaviour in purchasing services of telecom services of telecom companies, source of data(i.e. primary data and secondary data). Primary data are collected through market survey and and secondary data collected through internet & various books. After collection of primary data, these datas are analysed & interpreted At last it find that which company lead in market of Ghazipur. This research report also suggest the telecom companies that which strategies should be used by them for became a leading company, Lastly I hope that this research report become helpful to the companies to analyse again himself in market of ghazipur and helps in launching a new type of product.

INTRODUCTION

IntroductionIndia is a developing country & It is the part of south Asia. India is on the seventh position In the world on the basis of area but with respect to population India is at the second position followed by China. Because of this population all MNCs are attracted towards India & wants to establish here. Because of this population, the life cycle of any product is increased and the time period between introduction and decline stage in near about 20 years. Because of much population in India, companies are attracted to invest their capital in Indian market. But in the life cycle of product, the competition is is very much because of this population. Indian Telecom sector , like any other industrial sector in the country , has gone through many phases of growth and diversification . Starting from telegraphic and telephonic systems in the 19th century , the field of telephonic communication has now expanded to make use of advanced technologies like GSM , CDMA , and WLL to the great 3G Technology in mobile phones . Day by day , both the Public Players and the Private Players are putting in their resources and efforts to improve the telecommunication technology so as to give the maximum to their customers The Indian telecom sector can be broadly classified into Fixed Line Telephony and telephony . The major players of the telecom sector are experiencing a fierce competition in both the segments . The major players like BSNL , MTNL , VSNL in the fixed line and Airtel , Hutch , Idea , Tata , Reliance in the mobile segment are coming up with new tariffs and discount schemes to gain the competitive advantage . The Public Players and the Private Players share the fixed line and the mobile segments . Currently the Public Players have more than 60 % of the market share.

Market shares of public and Private PlayersBoth fixed line and mobile segments serve the basic needs of local calls , long distance calls and the international calls , with the provision of broadband services in the fixed line segment and GPRS in the mobile area . Traditional telephones have been replaced by the codeless and the wireless instruments . Mobile phone providers have also come up with GPRS - enabled multimedia messaging , Internet surfing , and mobile commerce . The much - awaited 3G mobile technology is soon going to enter the Indian telecom market . The GSM , CDMA , WLL service providers are all upgrading themselves to provide 3G mobile services.

Along with improvement in telecom services , there is also an improvement in manufacturing . In the beginning , there were only the Siemens handsets in India but now a whole series of new handsets , such as Nokia's latest N-series , Sony Ericsson's W-series , Motorola's PDA phones , etc . have come up . Touch screen and advanced technological handsets are gaining popularity . Radio services have also been incorporated in the mobile handsets , along with other applications like high storage memory , multimedia applications , multimedia games , MP3 Players , video generators , Camera's , etc . The value added services provided by the mobile service operators contribute more than 10 % of the total revenue .

The leading cellular service providers have the following number of subscribers Service Provider Reliance Airtel BSNL !dea No. of CDMA Subscribers 2.75 crores No. of GSM Subscribers 38.76 lakhs 3.37 Crores 2.44 Crores 1.3 Crore

scope of telecom companies The telecom industry is growing at a great pace and the growth rate is expected to double with every passing year . There are many new developments in the telecomm sector , including the ingress of 3G technology that the Indian market is witnessing at present.

Public and Private PlayersMTNL , BSNL , VSNL are the major Public Players , whereas Airtel , Idea , Hutch , Tata , Reliance , BPL are the leading Private Players in the country . Some of them are entering foreign markets as well. The Bharti Telecom will be launching its services for the NRIs in the US with the help of Airtel CALLHOME service. INVESTMENT AND GROWTH In 2005-2006 , the telecom industry witnessed a growth of 21% with a total revenue of Rs. 86,720 crores , and the total investment rising to Rs . 2,00,660 crores. It is projected that the telecom industry will be enjoying over 150% grwth in the next 4-6 years. The growth also requires a huge investment by the players in the sector. Bharti Airtel is planning to invest about $8 billion by the year 2010. The telecom sector in the country has already adopted the latest technological advancements to cater to the demands of the growing market. Telecom Expo India, Convergence India, VAS India and IPTV India being organized year to year are all efforts in this direction. EMPLOYMENT STATUSWith the coming of more and more projects , the telecom industry is going for high scale recruitments . There is a huge demand for software engineers , mobile analysts , and hardware engineers for mobile handsets . Besides , there are ample opportunities for marketing people whose services are required to capture more and more customer base. The new projects , setting up of new service bases , expansion of coverage areas, network installations , maintenance , etc are providing more and more employment opportunities in the telecom sector.

BHARAT SANCHAR NIGAM LIMITEDBharat Sanchar Nigam Ltd . formed in October , 2000 , is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India : Wireline , CDMA mobile , GSM Mobile , Internet , Broadband , Carrier service , MPLS VPN , VSAT , VoIP services , IN Services etc. Within a span of five years It has become one of the largest public sector unit in India . BSNL has installed Quality Telecom Network in the country and now focusing on improving it , expanding the network , introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity , 4 million WLL capacity , 20.1 Million GSM Capacity , more than 37382 fixed exchanges , 18000 BTS , 287 Satellite Stations , 480196 Rkm of OFC Cable , 63730 Rkm of Microwave Network connecting 602 Districts , 7330 cities /towns and 5.5 Lakhs villages. Scaling new heights of success , the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $ 14.37 billion). BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the next three years.

VISION To become the largest telecom Service Provider in Asia.

MISSION To provide world class State-of-art technology telecom services to its customers on demand at competitive prices. To provide world class telecom infrastructure in its area of operation and to contribute to the growth of the country's economy.

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OBJECTIVE To be the Lead Telecom Services Provider. To provide quality and reliable fixed telecom service to our customer and there by increase customer's confidence. To provide mobile telephone service of high quality and become no. 1 GSM operator in its area of operation. To provide point of interconnection to other service provider as per their requirement promptly. To facilitate R & D activity in the country. Contribute towards: National Plan Target of 500 million subscriber base for India by 2010. Broadband customers base of 20 million in India by 2010 as per Broadband Policy 2004. Providing telephone connection in villages as per government policy.

Board of directorsShri Kuldeep Goyal , CMD Shri Rajesh Wadhwa , Director Operation Shri R K Aggrawal , Directors of P & Ns Shri Rajendra Singh , Directors C & M Shri Gopal Singh , Directors HRD Shri J S Deepak , IAS GOVT . Directors Shri P K Mittal , GOVT . Directors Shri Mahesh Shah , Directors Shri S K Kah , Directors Shri Sanjeev Gupta , Directors

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Area Divided
Andhra Pradesh Bihar Chhattishgarh Delhi Goa Gujrat Haryana Jharkhand Karnataka Kerla Madhya Pradesh Maharashtra Mumbai Orrisa Panjab Rajasthan Tamilnadu Uttar Pradesh Uttarakhand West Bengal

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ORGANISATION STRUCTURE-

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RELIANCE COMMUNICATIONReliance Communications is Indias largest information and communications service provider with over 50 million subscribers. The company is the realisation of our founders dream of bringing about a digital revolution that will provide every Indian with affordable means of communication and a ready access to information. The flagship company of the Reliance ADA Group , Reliance Communications began operations in 1999 and has over 50 million subscribers today . It offers a complete range of integrated telecom services. These include mobile and fixed line telephony , broadband , national and international long distance services , data services and a wide range of value added services and applications aimed at enhancing the productivity of enterprises and individuals. The Late Dhirubhai Ambani dreamt of a digital India an India where the common man would have access to affordable means of information and communication. Dhirubhai , who single-handedly built Indias largest private sector company virtually from scratch, had stated as early as 1999: Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility. Reliance Communications has a reliable , high-capacity , integrated (both wireless and wireline) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain , including infrastructure and services for enterprises as well as individuals , applications , and consulting. Today , Reliance Communications is revolutionising the way India communicates and networks , truly bringing about a new way of life Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Our business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband , national and international long distance services and data services along with an exhaustive range of value-added services and applications. Our constant endeavour is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve.

Vision We will lever age our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. 14

We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.

BOARD OF DIRECTORSShri Anil D. Ambani [ Chairman] Prof. J Ramachandran Shri S. P. Talwar Shri Deepak Shourie Shri A. K. Purwar

Milestone Jan 2008 Reliance Communications receives Start-up GSM Spectrum Yahoo partners with Reliance Communications to provide Yahoo One Search for its CDMA and GSM customers. RCOM's Q 3 Net Profit increases by 48.5% and Revenues Up by 29.8 %. Remains the most profitable Telecom Company in India Feb 2008 Reliance Communications offers Lifetime Validity at Rs 199 RCOMs subsidiary Infratel files Draft Red Herring Prospectus with SEBI Reliance Mobile strengthens its religious content portfolio on Mobile by tie-up with Sadhana TV RCOM in partnership with CanvasM, launches Mulitplayer Mobile Games HDFC Bank ties up with RCOM , turns every Reliance Mobile into a credit card Reliance Communications consolidates Global Telecom Business under Business Globalcom Reliance Communications forays into International Mobile Market with GSM License in Uganda.

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 March 2008 Reliance Communications drops prices of Internet Data Cards Reliance Communications announces ESOPs for over 20,000 employees Reliance Communications and HTC forge Strategic Alliance Corporation Bank Launches Banking Services on Reliance Mobile World April 2008 Reliance Communications forays into IT space , launches Reliance Technology Services Company. RCOM launches Educational Portal on Reliance Mobile Phones Reliance Global-com unit Reliance Info-com BV , Netherlands acquires Global Wi-MAX Operator e-Wave World Reliance Communications Announces Unlimited Free STD calls Reliance Global-com Launches Passport Global SIM RCOM's Net Profit up by 70.8% to Rs 5,401 crore May 2008 Reliance Communications and Alcatel form Joint Venture to offer Managed Reliance Global-com acquires UK based VANCO Group Limited June 2008 Reliance Global-com , Stealth Communications forge Strategic Alliance to extend VOIP Network across 50 countries July 2008 CA Exam Results on Reliance Mobile Reliance Communications Mobile Subscriber base crosses 50 Million CA Professional Exam Results on Reliance Mobile Reliance Communications (RCOM) announces its financial results for the first quarter ended June 30 , 2008. Net Profit up by 23.9% to Rs. 1,512 crore (US$ 352 million)

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ORGANISATION STRUCTURE--

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BHARTI AIRTEL LIMITEDTelecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group , has a diverse business portfolio and has created global brands in the telecommunication sector. Airtel comes to you from Bharti Airtel Limited , Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles . Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) Mobile Services Airtel Telemedia Services Enterprise Services The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service , Airtel digital TV. The Enterprise services provide end- to -end telecom solutions to corporate customers and national & international long distance services to carriers . All these services are provided under the Airtel brand.

FEATURES1. Total cost controlYou can control your Airtel Prepaid like never before. No more rentals or deposits simply recharge as much as you need to from as low as Rs. 10, to as high as Rs. 10,000/-.

2. Pre activated STD/ISD without deposits or rentals

You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. No more paying deposits or having a minimum balance in your account to make an STD/ISD call.

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3.Strong Network CoverageEnjoy complete clarity when calling with Airtels world - class technology and unbreakable network coverage that spans over 23 circles across the country. 4. Instant Balance and Validity EnquiryYour account balance is updated on the screen of your handset at the end of each chargeable call . You can also call 123 from your mobile phone and listen to the voice announcement or simply dial *123#, press 'OK' or 'YES' button and your account balance will be displayed on the screen of your handset.

ServicesNow you can communicate , whenever you want to , not just in plain words , but also in more exciting , innovative yet simple new ways. Choose from our range of services , to do more with Airtel. Subscription Services Call Management Services Messeging and more Data Serviices Operator services Phone Backup

Why we use Airtel

Our aim is to help you as quickly and as efficiently as possible at first point of contact . In this section you'll find an opportunity to email us directly , useful telephone numbers , quick links to store locations , payment centers and much more. 1.Customer support As an Airtel customer you have the convenience to access our 24 - hr customer service number from any part of India , from your Airtel phone. What's more , you can access us from your landline too.

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2. Recharging is easy A variety of prepaid recharge coupon with different denominations are available at a number of outlets in your city . Visit conveniently located shop in your city.

3. Airtel relationship centre Need to get yourself a new Airtel connection , subscribe to any of our value added services and get more information on them , pay your bill or get a new handset ? Visit the nearest Airtel Relationship Centre.

Board of Directors
1. Sunil Bharti Mittal 2. Rajan Bharti Mittal 3. Akhil Gupta 4. Rakesh Bharti Mittal 5. Chua Sock Koong 6. N. Kumar 7. Kurt Hellstrom 8. Mauro Sentinelli 9. Paul O Sullivan 10. Pulak Chandan Prashad 11. Bashir Abdulla Currimjee 12. Ajay Lal 13. Arun Bharat Ram 14. Manoj Kohli 15. Quah Kung Yang 16. Nikesh Arora

Area Divided
Andhra Pradesh Assam Bihar and jharkhand Chennai Delhi Gujrat Haryana Jammu & Kasmir Karnataka 20

Kolkata Maharashtra & Goa M P & Chhattishgarh Mumbai North East Orrisa Panjab Rajasthan Tamilnadu U P East U P West Uttarakhand West Benmgal

ORGANISATION STRUCTURE-

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IDEA CELLULER LIMITED-

IDEA Cellular Limited was incorporated in 1995 and is one of the leading GSM mobile services operators. Headquartered in Mumbai , it has licenses to operate in all 22 service areas across the country , though commercial operations are currently in 13 services areas. With a customer base of over 38 million subscribers , the operations cover the states of Maharashtra , Goa , Gujarat , Rajasthan , Delhi , Haryana , Himachal Pradesh , Uttaranchal , Uttar Pradesh , Madhya Pradesh , Chhattisgarh , Andhra Pradesh , Kerala , and Bihar . Orissa , and Tamil Nadu will become operational during 2008-09 , and Idea will then cover approximately 90 per cent of the countrys telephony potential.

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IDEA enjoys a market leadership position in many of its operational areas . It offers GPRS on all its operating networks for all categories of subscribers , and was the first company in India to commercially launch the next generation EDGE technology in Delhi in 2003. As a pioneer in technology deployment , it has been in the forefront through the adoption of bio fuels to power its base stations , and by employing satellite connectivity to reach inaccessible rural areas in Madhya Pradesh. IDEA has been a leader in the introduction of value added services , and there are several firsts to its credit , including a voice portal Say Idea, Idea TV, voice chat , instant messenger , and many more . Tariff plans have been customer friendly , catering to the unique needs of different customer segments , where Womens Card caters to the special needs of the woman on the move , and Youth Card covers the emerging youth segment. IDEA has won numerous awards and is the only Indian GSM operator to win the prestigious GSM Association Award consecutively in the best mobile technology category for the Best Billing and Customer Care Solution both in 2006 and in 2007 in the face of international competition.

The brand IdeaIt is almost impossible to disintegrate brand Idea from the corporate Idea . Brand values are the company values and vice-versa.

Brand VisionIt goes without saying that the brand vision of idea mirrors the companys vision. The brand mission statement is to be the most customer - focused mobile service brand , continuously innovating to help liberate our customers from the shackles of time & space.

IDEA - Brand ValuesInnovate . Stimulate . Liberate It is these brand values , which have made us a formidable player in the telecom industry. Innovations that stimulate the customer and liberate him from the shackles of time and space are the core of our brand. This is what we strive for nothing more, nothing less, nothing else.

IDEA - Brand Mission

The India footprint Idea Anywhere connectivity - bringing India closer.

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The Technology Advantage Idea Tomorrow's technology to enrich today. The Customer Focus Idea Make a single interaction a lasting relationship. The Employee Focus Idea Nurture the roots that nurture our ideas.

Last year performancesThe chronology of key events of the Company from incorporation is set out below:

Calendar year Events

2008

1. Idea acquired 9 licences for Punjab , Karnataka , Tamil Nadu & Chennai , West
Bengal , Orissa , Kolkata , Assam , North East and Jammu & Kashmir

2. Acquired Spice Communications with the operating circles of Punjab and

Karnataka

3. Launched services in Mumbai metro in the largest s ingle metro city launch , ever 4. Launched services in Bihar

2007

1. Won an award for the "CARE" service in the " Best Billing or Customer Care
Solution" at the GSM Association Awards in Barcelona , Spain

2. Initial Public Offering aggregating to Rs . 28,187 million and listing of Equity

Shares on the Bombay Stock Exchange and the National Stock Exchange

3. Merger of seven subsidiaries with Idea Cellular Limited 4. Reached the twenty million subscriber mark

Key People Board of Directors -

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Mr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Saurabh Misra Mr. Sanjeev Aga (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R .C. Bhargava Mr. P. Murari Mr. Biswajit A. Subramanian Dr. Hansa Wijayasuriya

Management Team Corporate Leadership Team Mr. Sanjeev Aga , Managing Director Mr. Akshaya Moondra , Chief Financial Officer Mr. Anil K. Tandan , Chief Technology Officer Mr. Prakash K. Paranjape , Chief Information Officer Mr. Pradeep Shrivastava , Chief Marketing Officer Mr. Navanit Narayan , Chief Service Delivery Officer Mr. Vinay K . Razdan , Chief Human Resource Officer Mr. Rajat K. Mukarji , Chief Corporate Affairs Officer Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer Mr. Ambrish Jain , Director - Operations Mr. Himanshu Kapania , Director - Operations Circle Heads Mr . Iyer Subbaraman S., Chief Operating Officer , Andhra Pradesh Mr. Rajendra Chourasia , Chief Operating Officer , Madhya Pradesh & Chattisgarh Mr. Atul Chaturvedi , Chief Operating Officer , Delhi & Haryana Mr. T. G. B. Ramakrishna , Chief Operating Officer , Kerala Mr. Sashi Shankar , Chief Operating Officer , Mumbai Mr. P. Lakshminarayana , Chief Operating Officer , Maharashtra & Goa Mr. Virad Kaul , Chief Operating Officer , Uttar Pradesh (West) Mr. Naozer Firoze Aibara , Chief Operating Officer , Uttar Pradesh (East) Mr. Puneet Krishnan , Senior Vice President Operations , Rajasthan Mr. Arul Bright , Senior Vice President Operations , Gujarat Mr. M. D. Prasad , Senior Vice President Operations , Bihar Mr. Vijay Grover , Chief Operating Officer , East Mr. M. Srinivas , Senior Vice President - Operations , Tamil Nadu & Chennai 25

Mr. Rakesh Kumar Singh -Chief Operating Officer , Karnataka Mr. Anish Roy , Chief Operating Officer , Punjab , J & K and Himachal Pradesh

Area Divided
Andhra Pradesh Bihar & Jharkhand Delhi & NCR Gujrat Haryana Karnataka Himanchal Pradesh M P And Chhattisgarh Maharashtra & Goa Mumbai Orrisa Rajasthan U P East U P West Panjab

VODAFONE ESSAR LIMITEDHistory

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc . Then known as Racal Telecom Limited , approximately 20% of the company's capital was offered to the public in October 1988 . It was fully demerged from Racal Electronics Plc and became an independent company in September 1991 at which time it changed its name to Vodafone Group Plc . Following its merger with AirTouch Communications , Inc. (AirTouch), the company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,

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following approval by the shareholders in General Meeting , reverted to its former name, Vodafone Group Plc, on 28 July 2000. Key milestones in the development of Vodafone can be found in the following sections, organised by year: 2008 Vodafone acquires a 70% stake in Ghana Telecom for $900 million (July) Vodafone lauches the M-Paisa mobile money transfer service on Afghanistan's Roshan . Afghanistan is added to the Vodafone footprint . (February) 2007 A consortium led by Vodafone Group is awarded the second mobile phone licence In Qatar. (December) Vodafone agrees to acquire Tele2 Italia SpA and Tele2 Telecommunication Services SLU from Tele2 AB Group. (October) Vodafone announces completion of the acquisition of Hutch Essar from Hutchison Telecommunications International Limited. (May) Safaricom, Vodafones partner in Kenya announces the launch of M-PESA, an innovative new mobile payment solution that enables customers to complete simple financial transactions by mobile phone. (February) Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a leading operator in the fast growing Indian mobile market, (February) Vodafone announces agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging (IM) services to the mobile which can be accessed from both the PC and mobile handsets. (February) Vodafone signs a series of ground - breaking agreements which will lead to the mobilizing of the internet. YouTube agrees to offer Vodafone customers specially rendered YouTube pages on their mobile phones. With Google, Vodafone announces its intention to develop a location - based version of Google Maps for. With eBay, Vodafone announces it is to offer the new eBay mobile service to customers, With MySpace. com Vodafone announces an exclusive partnership to offer Vodafone customers a MySpace experience via their mobile phones. (February). Vodafone reaches 200 million customers (January)

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What we do
Mobile is always at the heart of what w e do, but now we are moving into integrated mobile and PC communication services. We are doing that in two ways wirelessly through 3G and HSDPA (High-Speed Download Packet Access), but also using fixed line broadband services like DSL (Digital Subscriber Line). Our customers benefit from a complete Vodafone experience in and out of their homes and offices. They are notified about email with our consumer push email service, access existing instant messaging services on the move, and share images and video captured on their handsets. We offer a suite of products that, starting with voice calls, offers our customers an alternative to a traditional fixed telephone line. Vodafone Zuhause in Germany and Vodafone Casa in Italy, provide our customers with an easy - to - use mobile service, combined with low - cost fixed line telephony and DSL (Digital Subscriber Line) broadband. We have extended our reach into the office by delivering richer business applications and integrated fixed and mobile services, such as higher speed internet access. With developments in technology we can provide integrated mobile and PC offerings to give our customers a consistent experience whether they are at home or on the move

Board of directors
Sir John Bond (Chairman) Vittorio Colao (Chief Executive ) John Buchanan - Deputy Chairman Andy Halford - Chief Financial Officer Alan Jebson Nick Land Anne Lauvergeon Simon Murray Luc Vandevelde Tony Watson Philip Yea

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Samuel Jonah

Our Strategy
Our business strategy and our CR strategy are inseparable . Meeting societys needs creates enormous opportunities to grow our business. Expanding our business in emerging markets such as Africa and India is extending access to communications to people who rarely had the opportunity to use a phone before . And our responsible approach to issues like privacy and content builds trust and grows our customer base in mature markets.

CR Strategy
Our vision for 2010 is to be one of the most trusted companies in the markets where we operate . Our five year CR strategy developed in 2005 and continually evolving is designed to help us realise this vision . It sets clear priorities to:

Capture the potential of mobile to bring socio - economic value in both emerging economies and developed markets , through broadening access to communications to all sections of society Deliver progress against stakeholder expectations on the key areas of climate change , a safe and responsible internet experience , and sustainable products and services Ensure our operating standards are of a consistent and appropriate level across the Group.

This strategy is based on our assessment of the key CR-related opportunities and risks for our business . These are prioritised through our issues management and risk assessment.

Our brand essence

Vodafone's brand essence is: Red : For the passion and spirit that drives us. Rock Solid : We are dependable and empathetic . People can trust us. Restless : We're always challenging ourselves to improve . A strong CR strategy is crucial to our Rock Solid brand essence . It also helps us to live up to our values .

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Our values
Our values (or Passions) describe the way Vodafone people are expected to behave within the business:

Area Divided
Mumbai Delhi & NCR Karnataka Andhra Pradesh Chennai Maharshtra & Goa Tamilnadu Kolkata Kerla Panjab West Bengal U P East U P West Rajasthan Haryana Orrisa Assam North East Bihar & Jharkhand M P and Chhattisgarh

PROBLEM OF THE STUDY As per stated above, it is a competitive era and most of the telecom companies are in introduction or growth stage so there much competition in Telecom market. Because of this competition, we have opportunity to analyse the telecom companies 30

on the basis of their services, advertisement, cost, revenue & selling point of view in the Ghazipur city and then with help of these information on various basis , we can analyse that which company is mostly preferred by consumers, what the marketing strategies, growth plans & schemes provided by these companies. After the all analyses, we can realize that why they are at top ranks if they are, and why they are at low rank if they are & then we can also suggest that how they continue at top rank which are at top & how they can increase their rank which they are at low.

Objective of study
1. The main objective of the study is to analyse the Competitive Environment of 2. Telecom. Companies in present scenario.

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3. To analyse the MARKETING STRATEGY used by Telecom companies 4. To assess the consumer perception about different telecom companies 5. To assess the retailer view about different telecom. Companies 6. To suggest strategies to face tough competition among them.

Scope of studyMobile services are the essence of people in these days. It is a better medium for making contact and gathering information. All the business are also depends on the services of telecom companies. My survey make a comparative study of telecom companies in the market of Ghazipur and then helps in analyzing that which of these telecom companies is 32

much better for both customer and retailer. For this I distribute questionnaires both for retailers and customer study. After the study we analyse that which is much better for customer and retailer. This analysis helps in suggesting the companies to improve and make them better.

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RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
RESEARCH A Systematic search for an answer to a question or solution to problem is known as RESEARCH. According to KERLINGER defines RESEARCH , A Systematic , Controlled , Empirical and Critical Investigation of Hypothetical Preposition about Preasumes Relation among Natural Phenomen . EMORY defines RESEARCH as Any Organized Enquiry Designed and Carried out to Provide Information For Solving A Problems .

CHARACTERISTICS OF RESEARCH 1. Research is more systematic activity directed towards discovery and the deveiopment and organized body of knowledge. 2. Research is based upon observable experience and empirical evidences. 3. Research demands accurate observation and description. 4. Research requires expertise. 5. Research involves gathering new data from primary soures, exiting data for a new purposes.

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IMPORTANCE OF RESEARCH
1. Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. 2. The role of research in several field of applied economics , whether related to business or to the economy as a whole, has greatly increased in modern times. 3. Research provides the basis for nearly all government policies in our economics system. 4. Research has its special significance solving various operational and planning problems. 5. Research is equally important for social scientists in studying social relationships and in seeking answers to various social problems. 6. Research can also be understood keeping in view the following points ::::: A. B. C. D. To professionals in research methodology, research may mean a source of livelihood. To philosphers and thinkers, research may mean the outlet for new ideas and insight. To literary men and women, research may mean the development of new styles and creative work. To analyst and intellectuals, research may mean the generalizations of new theories.

Research is the fountain of knowledge of for the sake of knowledge and an important source of providing guidelines for solving different business, governmental , and social problems.

36

DATA COLLECTION

SOURCES OF DATA

37

DATA are fact , figures , and other relevant material , past and present , serving as basis for study and analysis. Data required for management research can be classified into primary & secondary data. The task of data collection begins after a research problem has been defined and research desined\ plan chalked out. While deciding about the method of data collection to be used for the study. The researcher should keep in mind two sources of data ::::: namely ::::: a. Primary Data b. Secondary Data

PRIMARY DATA The primary data collected directly by researcher from their original sources. In this case , these are not previously collected. The primary data are the first-hand data through various method of data collection Observation, Questionnaire Interview Through schedules

A. OBSERVATION Observation is the most direct form of data collection. Usually data is gathered by observation when it can be gathered accurately only by this method. This is effective when data is accessible by observation of facial expression and body language relating to activities, which are repetitive and frequent. I observed the financial statement and P&L statement of all telecom. Companies which I taken.

38

B. QUESTIONNAIR Questionnaires are preferred in most surveys because they are less expensive. It is instrument for data collection in survey research for large sample. Information on fact , attitudes , motivation and knowledge can be obtained easily. It is being adopted by private individual, research work, private & public organization, even also by government. I distributed questionnaires to general people , my family and my faculty.

C. INTERVIEW Interviews can be used for data collected for data collection for all segments of population whereas questionnaire can be used only with the educated segment. They are the commenest method to get information on behaviour , attitudes , needs and characteristics of people. I had seen interview process of telecom companies which I taken.

D. THROUGH SCHEDULES This method of data collection is very much like the collection of data through questionnaire with little difference which lies in the fact that schedules are being filled in by the enumerators who are specially appointed for the purpose. I had also tried my level best to collect the information with the help of schedules.

SECONDARY DATA -

39

These are sources containing data which are collected previously and compiled for some purpose.Secondary data are already available. These sources gives not only published record but also unpublished records and periodicals. There are various sources of secondary . They are as follows I had collected from my books of library. I had also picked up data from journal and magazines of telecom. Companies, under guidelines of my mentor. 3. INTERNET - It is also a good source of data collection. I had collected my data from the website google.com ask.com answer.com http://fisher.osu.edu http://knowthis.com

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SAMPLE DESIGN

SAMPLE DESIGN
Sample design is conducted framework and plan for a study that is used as a guide in collecting and analysis of data.

FEATURES 1. 2. 3. It is a plan that specifies the sources and the types of information relevant to the problem. It is strategy specifying which approach will be used for collection and analysis of data. It also involves the time and cost budget.

NEED FOR DESIGNING 1. Research design makes possible as maximum information with minimum expenditure of effort, time, & money

41

2. We need research design in advance collecting and analysis of data for research project.

TYPES OF RESEARCH DESIGN 1. EXPLORATORY RESEARCH It is known as formulative research design. The main purpose is to formulate more precise investigation. It developed discoveries of new ideas. It is based on secondary sources and it is the nature of preliminary research. 1. Literature research 2. Experienced survey 3. Case study

2. CONCLUSIVE RESEARCH It provides information that the executives make used to rational decision. The provides various alternative and selecting suitable alternatives is done by descriptive and experimentation. A] Longitudal study B] Cross- sectional study

SAMPLE When a small part of a given population on specific basis for investigation. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample.

STEPS IN SAMPLE DESIGN Type of universe - It is finite. 42

Sampling unit Seller - 20 Customer - 60

Source list - from geographical area of Ghazipur. Size of sample - 50 individuals Parameters of interest - to identify the most likable Telecom. Companies in the city. Budgetary constraint - Rs.100 Sampling procedures - Simple random sampling

SAMPLING It is the technique of taking sample. The problem of sampling is to ensures that the sample is in some sense a fair representation of the underlying population. SAMPLING METHOD 1. Probability sampling In this procedures, one can calculate the likelihood of any population element being included in the sample. 2. simple random sampling . stratified random sampling . cluster sampling .

Non probability sampling This method have a judgemental element somewhere in the procedures , and these are not representative of the population. quota sampling . convenience sampling . judgement sampling . urposive sampling .

43

44

DATA ANALYSIS AND INTERPRETATION

45

DATA ANALYSIS AND INTERPRETATION

For the comparison and analysis of the telecom companys position in different areas, I divide the market of Ghazipur in different segments. I cover the area of Kajitola, Steamer ghat, sun bazaar and Nawab gunj for the comparative study on the basis of primary data. For study I distribute questionnaires to both retailers and customers in my segment and collect data. The analysis and interpretation of these data are as follows-

46

ANALYSIS AND INTERPRETATION OF DATA COLLECTED FROM RETAILERSQues.1- Which telecom company is at the Ist rank from your selling point of view ? COMPANY Airtel BSNL Idea Reliance Vodafone Totel NO. OF RESPONDENTS 0 10 2 8 0 20 PERCENTAGE (%) 0 50 10 40 0 100

60 50 40 30 20 10 0 Airtel BSNL Idea Reliance Vodafone Series1 Series2

Data analysisIn the table we see that responses of retailers about the position of companies from selling point of view. On the basis of responses we can provide ranks to telecom companies. The rank wise division is BSNL, Reliance and Idea

InterpretationFrom the above analysis I can say that BSNL is on the Ist rank from the selling point of view of retailers. 47

Ques.2- Which telecom company have largest customer size ? COMPANY Airtel BSNL Idea Reliance Vodafone Total
120 100 80 60 40 20 0
nc e L e od af on A B lia T ot el el Id ea S N irt

NO. OF RESPONDENTS 0 14 4 2 0 20

PERCENTAGE (%) 0 70 20 10 0 100

NO. OF RESPONDENTS PERCENTAGE (%)

R e

Data analysisWith the help of retailers we analyze the customer size of telecom companies in the market of Ghazipur. The ranking is on the basis of customer size isBSNL, Idea and Reliance.

InterpretationFrom the above analysis, BSNL has the largest customer size in the market of Ghazipur.

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QUES.3- Which telecom company is on Ist rank from giving new schemes from your point of view ? COMPANY Airtel BSNL Idea Reliance Vodafone Total NO. OF RESPONDENTS 4 2 8 4 2 20 PERCENTAGE (%) 20 10 40 20 10 100

10 2 10 0 8 0 6 0 4 0 2 0
Id e a lia n ce V o d a fo n e

N . O O F R S O D NS E P NE T P R E T G E C NA E (% )

0
ir te l L A B S N

Data analysisOn the basis of rank provided by telecom companies the responses of retailers are shown in above table. The ranking on the basis of scheme point of view are Idea, Airtel, Reliaence, Vodafone and BSNL

InterpretatrionOn the basis of analysis Idea provide more better schemes out of these companies.

R e

49

T o te l

Ques.4 -Which age group the following are purchasing and using much telecom companies ? AGE GROUPS Below 20 20 30 30 40 Above 40 Total
10 2 10 0 8 0 6 0 4 0 2 0
2 0 3 0 4 0 4 0

NO. OF USERS 8 10 2 0 20

PERCENTAGE (%) 40 50 10 0 100

N . O UE S O F SR P RE TG E C NA E ( ) %

0
e lo w

b o v

2 0

3 0

Data analysisOn this question different retailers has different responses but maximum say that the age group below 20 & 20 30 both are using much mobile services than other groups.

InterpretationOn the basis of retailers responses , we see that the age group 20 -30- uses much mobile services. it means that youths are much aware about mobile services.

Ques.5 Which telecom company for giving information through advertising ?

50

o ta l

COMPANY Airtel BSNL Idea Reliance Vodafone Total

NO. OF RESPONDENTS 4 0 6 0 10 20

PERCENTAGE (%) 20 0 30 0 50 100

120 100 80 60 40 20 0
od af on e ia nc e Id ea L A B To ta l irt el SN

NO. OF RESPONDENTS PERCENTAGE (%)

R el

Data analysisOn account of this question, different consumers responses differently. Airtel get 20 % votes, Idea get 30 % votes & Vodafone get 50 %.

InterpretationOn the basis of responses the result comes that Vodafone provide maximum information through Advertisements.

Ques.6-Which company covers largest market share according to you?

51

COMPANY Airtel BSNL Idea Reliance Vodafone Total

NO. OF RESPONDENTS 2 10 2 0 6 20

PERCENTAGE (%) 10 50 10 0 30 100

10 2 10 0 8 0 6 0 4 0 2 0
Id e a R e lia n ce V o d a fo n e

N . O O F R S O D NS E P NE T P RE TG E C NA E (% )

0
ir te l L A B S N

Data analysisOn account of market share of telecom companies different retailers response differently. On this basis of their responses the ranking of companies areBSNL, Vodafone, Idea, Airtel & Reliance

InterpretationFrom above analysis the responses says that BSNL has largest market share in market of Ghazipur.

Ques.7- Which of these companies is more profitable for you?

52

T o ta l

COMPANY Airtel BSNL Idea Reliance Vodafone Total

NO. OF RESPONDENTS
0 14 2 0 4 20

PERCENTAGE (%)
0 70 10 0 20 100

10 2 10 0 8 0 6 0 4 0 2 0
Id e a lia n ce V o d a fo n e

N. O O F R S O D NS E P NE T P RE TG E C NA E (% )

0
L ir te l A B S N

Data analysisOn account of profitability position for retailers, they say that which company provide much schemes customer purchase those & which of these are mostly accepted customers are much profitable for us. Responses of retailers divide the ranks on the basis of profitabilityBSNL, Vodafone & Idea

InterpretationThe above analysis results that BSNL is most profitable for them.

Ques.8- Are there any cases that customer left a particular telecom company and purchase other companys product ?

R e

53

T o ta l

RESPONSES Yes NO Total

NO. OF REPONSES 20 0 20

PERCENTAGE (%) 100 0 100

10 2 10 0 8 0 6 0 4 0 2 0 0 Ys e N O T ta o l

N .O O F RP NE E OS S P RE TG E C NA E (% )

Data analysisThe retailer ersponses that the customer are mostly accept those company which have more & more schemes. So they are using a particular company & they see that another company launch more better & new schemes, they switch to new company. On this question they responses that there most cases occurs to change the prepaid sim.

InterpretationFrom the responses, I analyse that most cases occurs in changing the prepaid sim cards. All the sample retailers response in yes.

Ques.9- Which of these company charges less service tax or give extra service ? COMPANY NO. OF
54

PERCENTAGE

Airtel BSNL Idea Reliance Vodafone Total

120 100 80 60 40 20 0

RESPONDENTS 0 12 0 8 0 20

(%) 0 60 0 40 0 100

NO. OF RESPONDENTS PERCENTAGE (%)

od af on e

ia nc e

Id ea

R el

Data analysisOn account of less sales tax or extra services various retailers also responses different for different companies. I can provide ranks on the basis of responses of retailers. Retailers responses only for BSNL & Reliance.

InterpretationMost retailers responses to BSNL that BSNL provide extra services & charges less sales taxes.

Analysis and interpretation of data collected from customer

55

To ta l

el irt

SN

Ques.1- Are aware about the telecom companies in the market of ghazipur ? RESPONSE Yes No Total NO. OF RESPONSES 60 0 60 PERCENTAGE (%) 100 0 100

120 100 80 60 40 20 0 Yes N o T otal NO. OF RESPONSES PER CEN AGE (%) T

So the table shows that most persons are aware about the telecom companies.

Ques.2- The service of which telecom company is used by you ?

56

COMPANY Airtel BSNL Idea Reliance Vodafone Total

120 100 80 60 40 20 0

NO. OF RESPONDENTS 0 36 8 8 8 60

PERCENTAGE 60 13.33 13.33 13.33 100

NO. OF RESPONDENTS PERCENTAGE

Id ea

ia nc e

on e Vo da f

BS N

Ai

Data analysis-On

this question most of customers are using BSNL & the percentage of BSNL customers using BSNL is 60. customer size of all companies left BSNL are equal on the basis of survey.

InterptetationOn the basis of analysis most customers are using BSNL and customer size of BSNL is largest in Ghazipur.

Ques.3- What is your monthly investment in mobile services used ?

Re l

57

To ta l

rte l

INVESTMENT 0 200 200 400 400 600 600 800 800 1000 1000 1200 TOTAL
10 2 10 0 8 0 6 0 4 0 2 0 0

NO. OF RESPONDENTS 10 16 26 4 0 4 60

PERCENTAGE (%) 16.67 26.67 43.33 6.67 0 6.67 100

N .O O F R S O D NS E P NE T P RE TG E C NA E ( ) %

Data AnalysisMonthly investment of customers in mobile services vary with customer to customer. Mobile services are used by all groups but the middle income group are mostly used mobile services. In the graph investment of much respondents are belong to Rs 400 600.

InterpretationOn the basis of responses most people invest approx Rs 400 600 in mobile services used. So most of mobile user in market of Ghazipur are belong to middle income group.

Ques.4- Why are using the services of particular telecom company ?

2 0 0 0 4 4 0 0 0 0 6 6 0 0 0 0 8 8 0 0 0 0 1 1 0 0 0 0 0 0 1 2 0 0 T O T A L 2 0

58

On account of why using the telecom service of a particular company, there are no single reason for using it. Most people use BSNL for better schemes and effective price. Another reason for using BSNL is for better image. For Reliance customer says that the network of Reliance is much better. Reliance also launch good schemes and in current time image and pricing both of Reliance is much better than all. For Idea & Vodafone customer responses is positive in all areas that provide every thing better.

Ques.5- From how long are you using the mobile services ? TIME NO. OF RESPONDENTS
59

PERCENTAGE (%)

From From From From More Total

last year last 2 years last 3 years last 4 years than 4 years

4 10 10 12 24 60

6.67 16.67 16.67 20 40 100

120 100 80 60 40 20 0
Fr Fr o m o m la s Fr la t y o m st ea r 2 Fr la s ye om t ar 3 s M la ye or s e t 4 a rs th an yea 4 rs ye ar s To ta l

NO. OF RESPONDENTS PERCENTAGE (%)

Data analysisIn the market of Ghazipur, mobile services are started in 1999 2000. Most costumers are aware about mobile services & are using from more than 4 years. The percentage of customers using mobile services more than 4 years are 40%. The table shows the percentage that how much people using mobile services from how long. 60

InterpretationOn the basis of above analysis, I can interpret that most customers aware about telecom companies & are using them from how long. On the basis of responses, most customers are using mobile services from more than 4 years.

Ques.6- By which quality of a particular telecom company are you influenced & start using it ? QUALITY NO. OF REPONDENTS
61

PERCENTAGE (%)

Brand name From low cost By advertisement Other reasons Total

22 20 10 8 60

36.67 33.33 16.67 13.33 100

10 2 10 0 8 0 6 0 4 0 2 0
e n t m e o s se m so n

N .O O F RP NE T E O D NS P RE TG E C NA E (% )

0
d

s T o ta l re a

n a

w lo

c d ve a y

ra n

F ro

Data analysisOn the question of which quality of the telecom company push you to use it, most people are influenced by brand name. Some are by low cost, by advertisement or some other reasons. The percentage of using for brand name is highest (36.67%). Most are also influenced from lower cost (33.33%)

Interpretation
On the basis of table & analysis we can say that most persons are using telecom services influenced by their brand name. It means that brand name influence much.

Ques.7-Which of the telecom companys service is mostly accepted by your family? COMPANY Airtel NO. OF RESPONDENTS 2
62

O th e r

rt i

PERCENTAGE (%) 3.33

BSNL Idea Reliance Vodafone Total

46 2 8 2 60

76.67 3.33 13.33 3.33 100

10 2 10 0 8 0 6 0 4 0 2 0
Id e a R e lia n c e V o d a fo n e L

N .O O F R S O D NS E P NE T P RE TG E C NA E ( ) %

0
ir te l A B

Data analysisThis question is applied here for knowing about the family of respondent from one respondent. The answer of this question varies with customer to customer. Different customers respond differently according to their facilities. Out of these, Airtel got 3.33%, BSNL got 76.67%, Idea got 3.33%, Reliance got 13.33% & Vodafone got 3.33%.

InterpretationOn the basis of analysis and responses of customers, most customers family using BSNL. This is because of schemes of 20 paie to two numbers all time.

Ques.8- Why are you using mobile phone services ? PURPOSE For making contact Gathering NO. OF RESPONDENTS 44 6
63

T o ta l

S N

PERCENTAGE (%) 73.33 10

informations Entertainment Other reasons Total

10 2 10 0 8 0 6 0 4 0

4 6 60

6.67 10 100

N . O O F R S O D NS E P NE T P RE TG E C NA E (% ) Entertainment informations

2 0 Gathering 0 For making contact

reasons

Data analysisOn the question of why using mobile services, customer response differently. Mostly are using for making contact (73.33%) but others are also using for gathering information (10%), for entertainment (6.67), and for other reasons (10%).

InterpretationOn the basis of above analysis, we see that most people are using for making contacts with their relativer.

Ques.9- Are you aware about the scheme launched by telecom company used by you ? RESPONSES Yes No Total NO. OF RESPONDENTS 52 8 60
64

Other

Total

PERCENTAGE (%) 86.67 13.33 100

10 2 10 0 8 0 6 0 4 0 2 0 0 Ys e N o T ta o l

N. O O F R S O D NS E P NE T P RE TG E C NA E ( ) %

This table and graph shows that most peoples are aware about services launched by companies but some have also no awareness about this.

Ques.10- Which of these telecom companies gives highest schemes ? COMPANY Airtel BSNL Idea Reliance NO. OF RESPONDENTS 0 24 10 6
65

PERCENTAGE (%) 0 40 16.67 10

Vodafone Total
10 2 10 0 8 0 6 0 4 0 2 0

20 60

33.33 100

N . O O F R PO D N S ES N E T P C T G ER EN A E (% )

Id e a R e lia n ce V o d af o n e

0
L ir te l A B S N

From the above table, I analyse that BSNL provides highest schemes from customer point of view.

Ques.11- Which of these telecom companys punch line you remember ? COMPANY Airtel BSNL Idea Reliance Vodafone NO. OF RESPONDENTS 0 34 14 8 4 PERCENTAGE (%) 0 56.67 23.33 13.33 6.67

66

T o ta l

Total

60

100

10 2 10 0 8 0 6 0 4 0 2 0
Id e a R e lia n ce V o d a fo n e

N . O O F R S O D NS E P NE T P RE TG E C NA E (% )

0
L ir te l S N A B

Much people are aware about the punch line of BSNL because of more publicity.

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o ta l

Findings and recommendations

(COMPARISION OF TELECOM COMPANIES ON THE BASIS OF THEIR REVENUE AND PROFIT)

ComparisonBSNL Revenue Net profit 2008(in lakhs) 3805340 300939 2007(in lakhs) 3971511 780587 Differences (in lakhs) -166171 -479648

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Airtel Revenue Net profit

2008(in millions) 270250 67008

2007(in millions) 185196 42571

Differences (in millions) 85054 24437

Reliance Revenue Net profit

2008(in Crores) 2007(in Crores) Differences (in Crores) 5401 3164 2237 19068 14468 4600

Idea Revenue Net profit

2008(in Crores) 2007(in Crores) Differences (in Crores) 2665.43 1870.56 794.87 186.93 113.72 73.21

DifferencesREVENUE(in crores) BSNL -1661.71 Airtel 8505.4 Reliance 2237 Idea 794.87 REVENUE69

NET PROFIT(in crores) BSNL -4796.48 Airtel 2443.7 Reliance 4600 Idea 73.21

10000 8000 6000 4000 Series1 2000 0

BS N Ai

-2000 -4000
RE V EN

cr or es )

NET PROFIT-

UE (in

70

Re l

ia nc e

Id ea

rte l

6000 4000 2000 0 -2000 -4000 -6000 NET PROFIT(in crores) BSNL Airtel Reliance Idea Series1

RESULTThe rank-wise position of Telecom. Companies are On the basis of revenue 1. 2. 3. 4. On the basis of net profit1. 2. 3. 4. RELIANCE AIRTEL IDEA BSNL AIRTEL RELIANCE IDEA BSNL

So, there is a tie condition occurs between AIRTEL and RELIANCE, but Airtel is on higher position, because it have more revenue as compare net profit of Reliance

MARKERTING STRATEGY

71

I here discuss the all dimension of marketing strategies of considered telecom. Company . in which , I analysed the 4s P of marketing strategy, these are a) Product b) Price c) Place d) Promotion First , I consider AIRTEL , its product , price , place , promotion strategy and these all are mentioned below PRODUCT STRATEGY Flexible recharge voucher Easy recharge 24- hour recharge via ATM Internet recharge Call management service Hello tunes

Why should you choose AIRTEL mobile ? a) b) c) d) e) f) Total cost control. Pre-activated STD \ ISD without deposite \ rentels. Strong network coverage. Instand balance & validity enquiry. Prepaid reaming Reach us anytime anywhere

PRICE STRATEGY - Its price information of its product. Denomination 50 100 200 300 500 1000 Calling value 43.33 88.66 179.32 269.99 451.31 904.62 Proc. Fee 2.00 2.00 2.00 2.00 2.00 2.00 Service tax 4.67 9.34 18.68 28.01 46.69 93.38 Validity days 30 30 30 30 30 30

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PLACE STRATEGY I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. PROMOTION STRATEGY Advertisement.(Shahrukh Khan) Publicity. Sales Promotion. Ahmedabad , Agra Assam Bangalore Channai Delhi Faizabad Goa Haryana Kanpur Lucknow M.P W.B

Secondly , I considered B.S.N.L , its product , price , place , promotion and these all mentioned below PRODUCT STRATEGY Service plans [product] Voice mail services Value added services Short messaging services Group messagings National & international roaming Corporate virtual private network Call conferencing Friend & family talk Call waiting & Call holding facility Unified messaging services

Why should you choose B.S.N.L mobile ?

73

a) For first time in the country , all major Towns & Cities are covered through its network. b) All major national & state highways are covered. c) National & International facilities. d) International roaming available for more than 300 network across the world. e) The facility of one number roaming across the world. f) Absolute transparency in billing. g) 24 hour helpline all across the world. h) Appropriate & reasonable tarrif pakages to suit every pocket. PRICE STRATEGY Its price information of its product are MRP 12 22 56 112 224 337 505 560 1122 Talk time 8.00 18.00 50.00 100.00 200.00 175.00 300.00 500.00 1000.00 Proc. fee 2 2 2 2 2 2 2 0 0 Service tax 1.32 1.76 3.15 5.24 7.43 8.56 11.03 12. 76 15.09 Extra charges Remaining Validity 0 0 0 0 0 1 mon 8 0 1 year

74

PLACE STRATEGY Agra , Ahmedabad , Alwar , Ambala Bangalore Chandigarh Dehradun , Durgapur Gurgaon , Ghaziabad , Haldia Jodhpur , Jaipur , Jalandhar , Jummu Kalyan , Kanpur , Kolkata Kota Lucknow Noida Pune , Patna Rarchi Shimla , UP East UP West

PROMOTION STRATEGY Advertisement(Deepika Padukone) Publicity Sales motion

75

Thirdly , I considered IDEA , Its product , price , place , promotion strategy , these all mentioned below

PRODUCT STRATEGY a) IPL offer b) Bharat pack c) Gup-Sup pack d) Night chart pack e) Dialer tone facility f) GPRS rate plan & value added service g) Roaming facility h) Life long recharge voucher

PRICE STRATEGY - The price information of its product are MRP 100 124 149 181 222 290 351 444 555 777 Service tax 9.34 11.58 13.91 16.90 20.73 27.08 32.78 41.46 46.78 72.56 Proc. Fee 2.00 2.00 2.00 2.00 2.00 92.74 86.03 00 00 00 Talk time 88.66 110.42 133.09 162.1 201.27 170.18 231.39 402.54 454.22 704.44 Validity 00 00 1 00 00 19 29 00 44 00 Description Top up Validity voucher Top up

76

PLACE STRATEGY Assam Bihar Channai Delhi Goa , Gujarat Haryana , Himachal Pradesh Jammu & Kashmir Karnataka , Kerala Maharastra Orissa Punjab Rajasthan Tamil nadu Advertisement(Abhisekh Bacchan) Publicity Sales promotion

PROMOTION STRATEGY

Fourtly , I considered RELIANCE , Its product , price , place , promotion strategy , these mentioned belowPRODUCT STRATEGY a) Life time validity at Rs 199 b) Multi player mobile games c) Banking services on reliance mobile world d) Educational portal on reliance mobile world e) CA Exam result reliance mobile world f) CA professional exam on reliance mobile world g) Pass port giobal sim h) Roam Jamaica i) Suno zee j) Launching unlimited calling k) Diwali dhamaka l) Special offer on chirstmax & new year

77

PRICE STRATEGY Its price information of its product are MRP 399 1099 3990 215 430 495 75 275 1100 649 Talk time 50 140 500 105 210 265 40 180 729 50 Admin. Fee 305.09 838.1 3051.08 86.55 173.11 , 176.02 26.82 65.01 250.04 528 Service tax 44 121 439 24 47 54 8 30 121 71 Validity 30 30 30 14 30 30 1 7 30 Life time

PLACE STRATEGY Ambala , Ahmedabad , Agra Bangalore Chandigarh , Chennai Dehradun Goa , Ghaziabad Haldia Jaipur , Jalandhar Kolkata , Kanpur Lucknow Maharastra Shimla UP East UP West 78

PROMOTION STRATEGY Advertisement [ Tie up with sadhana T.V ] Publicity Sales promotion

Lastly , I considered VODAFONE , Its product , price , place & promotion strategy. these mentioned below PRODUCT STRATEGY Half rate SMS voucher Free minutes 100 TT + 50 Free SMS in Rs121

PRICE STRATEGY Its price information of its product are MRP 10 25 50 100 151 222 Talk time 7.56 22.04 42.09 80.76 142.22 222 Proc. Fee 2 2 2 2 2 2 Service tax 1.76 2.31 5.42 7.54 8.78 00 Validity 0 0 0 0 0 0

PLACE STRATEGY Agra , Ahmedabad , Andhra Pradesh Bihar, Channai , Chhattisgarh

79

Delhi & NCR Goa Haryana Mumbai Orrisa U.P W.B Advertisement(Irfhan Khan ) Publicity Sales promotion

PROMOTION STRATEGY-

80

FindingsFindings from retailers point of viewAfter analyzing retailers comments, we see that some retailers suggest to the telecom companies but some gives no comments. On the basis of their important comments, we express following findings BSNL is on the Ist rank from the selling point of view of retailers. BSNL has the largest customer size in the market of Ghazipur. Idea provide more better schemes out of these companies. Age group 20 -30- uses much mobile services. it means that youths are much aware about mobile services. BSNL has largest market share in market of ghazipur. BSNL provide extra services & charges less sales taxes. BSNL is most profitable for them

Findings from customer point of view-

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Just same as retailers, some customers also gives comments but some gives no comments. On the basis of their responses following findings came out most persons are aware about the telecom companies. most customers are using BSNL and customer size of BSNL is largest in Ghazipur. most people invest approx Rs 400 600 in mobile servicesused. So most of mobile user in market of Ghazipur are belong to middle income group. most customers aware about telecom companies & are using them from how long. On the basis of responses, most customers are using mobile services from more than 4 years. most persons are using telecom services influenced by their brand name. It means that brand name influence much. most customers family using BSNL. This is because of schemes of 20 paie to two numbers all time. most people are using for making contacts with their relativer. most peoples are aware about services launched by companies but some have also no awareness about this. BSNL provides highest schemes from customer point of view. Much people a4re aware about thwe punch line of BSNL because of more publicity.

Suggestions of retailers82

Most retailers does not give any comments but some give suggestions. These are Md Khursid, the owner of Shiva mobile world, suggest that the telecom companies should launch more and more schemes for customers & also increase profit margin for retailers. Rajesh kumar singh, the owner of Tip-top gift house suggest that BSNL have to improve its network coverage. Vodafone and Idea have to improve their profit margin for retailers & Reliance have to make available its new schemes to retailers. Md Harish, the owner of Sa-Re-Ga-Ma mobile shop, says that the network coverage and call rates of Reliance are good. This company provide better tarrif plans & it hould continue in future.

Suggestions of consumersSuggestions of customers are . BSNL launch good schemes in these days and in low cost but its network coverage is not so good. Its image is also good in market because it is Govt. company but it is at back position because of its bad network. Telecom companies should launch 3G facility shortly in Ghazipur Idea and Vodafone should reduce its messaging and calling for informing customers about services.

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CONCLUSION

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SUMMARYThe topics of the study is comparative studies of telecom. Companies with reference to Ghazipur .telecom. companies , on which the study held are Airtel , B.S.N.L , Idea , Reliance , Vodafone. The reason behind the selection of the topics is its growth rate & increase demend in the environment. The few objectives are comparision of their positional rank on the basis of profit earning and also evaluation the marketing strategy and also to access the customers and retailers view about particular telecom company. On the basis of above analysis, to suggest them how will they improve their position in current scenario. Telecom company is an industry in which above mentioned companies assembled or listed. Telecom company belongs to both sectors, private & public and both having different strategies for increasing their market share. In 2005-2006 , the telecom industry witnessed a growth of 21% with a total revenue of Rs. 86,720 crores , and the total investment rising to Rs . 2,00,660 crores. It is projected that the telecom industry will be enjoying over 150% grwth in the next 4-6 years. The growth also requires a huge investment by the players in the sector. Bharti Airtel is planning to invest about $8 billion by the year 2010. Mobile phone providers have also come up with GPRS - enabled multimedia messaging , Internet surfing , and mobile commerce . The much - awaited 3G mobile technology is soon going to enter the Indian telecom market . The value added services provided by the mobile service operators contribute more than 10 % of the total revenue The telecom industry is growing at a great pace and the growth rate is expected to double with every passing year . There are many new developments in the telecomm sector , including the ingress of 3G technology that the Indian market is witnessing at present. MTNL , BSNL , VSNL are the major Public Players , whereas Airtel , Idea , Hutch , Tata , Reliance , BPL are the leading Private Players in the country . Some of them are entering foreign markets as well. The Bharti Telecom will be launching its services for the NRIs in the US with the help of Airtel CALLHOME service The Public Players and the Private Players share the fixed line and the mobile segments . Currently the Public Players have more than 60 % of the market share.

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Bharat Sanchar Nigam Ltd . formed in October , 2000 , is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India : Wireline , CDMA mobile , GSM Mobile , Internet , Broadband , Carrier service , MPLS VPN , VSAT , VoIP services , IN Services etc BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the next three years.

Reliance Communications is Indias largest information and communications service provider with over 50 million subscribers The flagship company of the Reliance ADA Group , Reliance Communications began operations in 1999 and has over 50 million subscribers today . It offers a complete range of integrated telecom services. These include mobile and fixed line telephony , broadband , national and international long distance services , data services and a wide range of value added services and applications aimed at enhancing the productivity of enterprises and individuals Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises Airtel comes to you from Bharti Airtel Limited , Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles . Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) Mobile Services Airtel Telemedia Services Enterprise Services The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service , Airtel digital TV. IDEA Cellular Limited was incorporated in 1995 and is one of the leading GSM mobile services operators. Headquartered in Mumbai , it has licenses to operate in all 22 service areas across the country , though commercial operations are currently in 13 services areas. With a customer base of over 38 million subscribers IDEA enjoys a market leadership position in many of its operational areas . It offers GPRS on all its operating networks for all categories of subscribers , and was the first company in India to commercially launch the next generation EDGE technology in Delhi in 2003. Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc . Then known as Racal Telecom Limited , approximately 20% of the company's capital was offered to the public in October 1988 . It was fully demerged from Racal Electronics Plc and became an independent company in September 1991 at which time it changed its name to Vodafone Group Plc . 86

Vodafone reaches 200 million customers (January). Data are collected from various sources for taking correct information and these sources are Questionnaires Internet Books e-books News papers Journals of companies

After these function, Data are analysed & interpreted then the result comes that BSNL, a public sector company, is on higher rank in the Ghazipur market in every field except its network coverage.

LIMITATION OF THE STUDY

I Considered here the financial statement of whole company , not my particular area because that is not available. I dont mentioned here the internal report & confidencial report , because that is not available I Considered here the customer size & analysis only of few areas , not whole city I just try to give a fresh report , that is approximately correct , not accurately correct.

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DIFFICULTIES FACED FOR THE STUDY

Maxi.People s reponses were very admirable , But few people were afraid when they filled the questionnaire, because they thought it was Income tax form. All people was not literate , they never understand the questionnaire form. So , I asked them question & record their responses.

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BIBLIOGRAPHY

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BIBLIOGRAPHY Books Krishnaswami, O. R. ; Research methodology in social science Krishnaswami, K. N. ; Management research methodology, Kothari, C. R. ; Research methodology Kotler, Philip ; Marketing management Ramaswamy, V. S., Namaswamy, S. ; Marketing management Skinner, Steven J. ; Marketing

Magazines Business & economics Business India Business today India today The Sunday Indian

News papers The Times of India Hindustan times

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Journals The indian national journal

Websites google.com knowthis.com webcom .com benet.all.com educationindex.com

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ANNEXURES

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RETAILER QUESTIONNAIRE
Name _____________________________________________ Name of shop ____________________________________________ Location ____________________________ Q 1 . For how long you are selling the prepaid sim cards of Telecom .Companies ?

Q 2 . Which Telecom. Company is at the Ist rank from your selling point of view ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 3. Which Telecom . Company have largest customer size ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 4 . Which Telecom . Company is on Ist rank from giving new schemes from your point of view ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 5 . Which Telecom. Company is at the Ist rank in giving information through advertising ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 6 . Which age group of the following are purchasing & using of much Telecom . Companies ? 93

I . Below 20 III . 30 -40

II . 20 30 IV . Above 40

Q 7 . Which company covers largest market share according to you ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 8 . Which of these company s stock is more profitable for you ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 9 . Are their any cases, that customer have left a particular Telecom . company and purchased other companys product , [ in what percentage & from which to which ] ? I . Yes II . No ______________________________________________________________ ______________________________ Q 10. Which of these companys charges less sales tax or give extra services ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 11 . Give your comments about the future of the particular Telecom .Company , which is best in all above questions -------------

________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________

CONSUMER QUESTIONNAIRE

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Name ________________________________________Age_______________ Gender : Male [ ] Female [ ]

Profession : __________________________________________________ Q 1 . Are you aware about the telecom. companies in the market of ghazipur? I . Yes II . No

Q 2 . The service of which telecom . company is used by you ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 3 . What is your monthly investment in mobile service used ?

Q 4 . Why are you using the service of particular telecom. Company ? I . For better network coverage III. For better customer service V. For effective price II. For better scheme IV. For better image VI. Other reasons

Q 5 . From how long are you using the mobile service ? I. From last year III. From last 3 years V. More than 4 years II. From last 2 years IV. From last 3 years

Q 6. By which quality of the particular telecom . company are influence & start using it ? I. Brand name III. By advertisement II. From low cost IV. Other reasons

Q 7 . Which of the telecom. Company s service is mostly accepted by your family ? I . Airtel II . B.S.N.L III . Idea IV . Reliance V . Vodafone Q 8 . Why are you using mobile phone service ?

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I. For making contact III. Entertainment

II. Gathering information IV. Other reasons

Q 9 . Are you aware about the schemes launched by telecom. Company used by you ? I. Yes II. No

Q 10 . Which of these telecom. Company gives highest schemes ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 11 . Which of these telecom .company s punch line you remember , so please write ? I . Airtel III . Idea V . Vodafone II . B.S.N.L IV . Reliance

Q 12. Give your comments about future of telecom. Company using by you or any other suggestion. ________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _____________________________________________________________________

LOGOS96

BSNL-

RELIANCE-

AIRTEL-

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IDEA CELLULER-

VODAFONE-

98