OBJECTIVES OF THE STUDY

1. To find out the buying behavior of the customers coming in to Big Bazaar in t nagar 2. To determine the current status of Big Bazaar. 3. To find out the customers response towards Big Bazaar. 4. To study the satisfaction level of customers in different attributes of Big Bazaar. 5. To identify main competitors of Big Bazaar.

Personal Profile Customers Name Age 45 Monthly Income Level: Below Rs.10000 : : 16-25 26-35 36-45 Above

Rs.10000 Rs.20000 Rs.20000 Rs.30000 Above Rs.30000 Educational Qualification: PUC Degree PG PhD Source of Income: Mother/Father Salaried SSLC

Business Other Specify. .

Pocket Money

1) How did you come to know about Big Bazaar Friends Family Advertisement Spouse

2) How frequently do you visit Big Bazaar Twice in a week Once in a week During Special offers arises 3) Are you happy with the location of Big Bazaar Yes No 4) What influenced your purchasing in Big Bazaar Friends Newspaper Spouse Experts 5) Why do you prefer to make your purchase in Big Bazaar? Ambience Availability/Variety Quality Service 6) What do you normally look for in a product? Durability Prestige Style Uniqueness Quality 7) Which category of products do you prefer to buy frequently Price Offers Price Whenever the need

Ethnic Wear Cosmetics Food Bazaar

W-Bazaar Footwear

Utensils Electronics

8) On an average how much amount of money do you spend in a visit to Big Bazaar? below 1000 2000-5000 1000-2000 5000-10000

above 10000 9) Have you seen the advertisement of Big Bazaar Yes No

a. If Yes which advertisements of Big Bazaar in media influences you more Serious Informational Emotional Humorous 10) Macho

How long have you been visiting Big Bazaar Weekly Monthly Yearly

11) What time of day do you prefer to purchase in Big Bazaar Morning Noon Anytime is ok Evening 12) Night

How much time do you spend in Big Bazaar per visit. 30 Minutes Less than an Hour 12 Hours More than two Hours

13) What is that part that distinguishes Big Bazaar from other retail stores Quality Price Ambience Offer 14) Location

Do you wait for the offer to make purchases Yes No Are you satisfied with services provided by Big Bazaar Yes No How is the parking space availability in Big Bazaar? less than adequate adequate more than adequate

15)

16)

17) What is the response of Sales Representatives in Big Bazaar Good Best Better Worst

18) Rank the following features of Big Bazaar on the basis of your evaluation. a. (Rank 1 to 8; 1 for the best and 8 for the worst)
Options A B C D E F G H Features Price Quality Offers Convenience Brand image Range of products Cleanliness/ambience After Sale Service Rank

19)
Questions

Tick Mark the most appropriate choice

Strongly Agree Agree Undecided Disagree Strongly Disagree

I like this Big Bazaar In the past year majority of my shopping has been done in Big Bazaar I prefer to shop at Big Bazaar even if other retail outlet offer a new deal. I occasionally prefer this store for my purchase Would you make purchases on special occasions

20)

Do you go with a planned list of products to be Yes No

purchased from Big Bazaar?

21)

In which categories of products do you pre-decide the Ethnic Wear Cosmetics Food Bazaar W-Bazaar Footwear Others Specify Utensils Electronics .

brands?

22)

What is your mode of payment in Big Bazaar? cash payment card credit card debit

23)

Why you choosing Big Bazaar? Nearby home town Customer service Company image

Low price 24) Do you consider promotional schemes while purchasing a product in big bazaar? Yes No 25) Which sales promotional activity attracts you more? Offer Discount on every article Gift on purchase Prices off Others

26) Apart from Big Bazaar do you intend to visit any other retail outlet? shoppers shop lifestyle reliance retail mega mart