ABSTRACT

Research in common mans language refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic; in fact research is an art of scientific investigation. Research is done to gain familiarity with a phenomenon event / product / service or to determine the frequency with which something occurs, with which it is associated with something else: or to test a hypothesis of casual relationship between variables. In short Brand awareness research is the objective and formal process of systematically obtaining, analyzing and interpreting the data for actionable decision making in Brand awareness towards an organization (Big Bazaar, in my Study). The basic objective of this study is to analyze the Brand awareness towards Big Bazaar in Hyderabad, Andhra Pradesh. Research was carried out for Hyderabad customers who were main targets for this study. Customers ware asked about their Brand awareness towards Big Bazaar.

CONTENTS
Page No. CHAPTER 1

INTRODUCTION SCOPE RESEARCH METHODOLOGY OBJECT LIMITATIONS CHAPTER 2

1 2 3-4 5 6

INDUSTRY PROFILE CHAPTER 3 History COMPANY PROFILE CHAPTER 4

DATA ANALYSIS AND INTERPRETATION 53-64 25-42

7-17

18-24

CHAPTER 5

SUMMARY, FINDINGS & SUGGESTIONS 65-67 CHAPTER 6

Bibliography 68 ANNEXURE 69-71

CHAPTER 1
Introduction Scope Research Methodology Object Limitations _________________________

CHAPTER 2
Theoretical frame works

CHAPTER 3
INDUSTRY PROFILE

History Company profile

CHAPTER 4
Dataanalysi& interpretation ____________________________________________

CHAPTER 5
Summary, Findings&Suggetons ___________________________________ ____________

CHAPTER 6
Bibliography Annexure

CHAPTER -1 INTRODUCTION
Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect, and enhance brands. Branding is the art and cornerstone of marketing. The American Marketing Association defines a brand as: a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. denitrifies the seller or maker. What distinguished a brand from its unbranded commodity counterparts is the consumers perceptions and feelings about the products commodity counterparts is the consumers perceptions and feelings about the products attributed and how they perform. Ultimately, a brand resides in the minds of consumers. A brand can be better positioned by a associating its name with desirable benefits. A brand is much more than a name, logo, colors, a tagline, or symbol . These are Thus a brand

marketing tools tactics. A brand is essentially a marketers promise to deliver a specific set of feature, benefits and services consistently to the buyers. The marketer must

establish a mission for the brand and a vision of what the brand must be and do. Brand nodding occur when customers experience the company as delivering on its benefit promise. The fact is that brands are not built by advertising but by the brand experience. Brands vary in the amount of power and value they have in the marketplace. At one extreme are brands that are not known buy must buyers then there are brands for which buyers have a fairly high degree of brand awareness. Beyond this are brands with a high degree of brand acceptability. We define brand equity as the positive differential effect that knowing the brand name has on customer response to the product or service. Brand equity results in

customers showing a preference for one product over another when they are basically identical. The extent to which customers are willing to pay more for the particular brand is measure of brand equity. A brand needs to be carefully managed a so that its equity does not depreciate. This requires maintaining or improving brand awareness, perceived quality and functionality, and positive associations. These tasks require continuous R and D

investment, skillful advertising, and excellent trade and consumer service.

SCOPE OF THE STUDY

The overall scope of the present study considers all the variables and factors that have major impact over the customers in considering particular brands. This especially included how a customer regally evaluate recognizes the brand and what position particular brand occupies in the customer mind. This includes how a customer gets attracted towards the brands and what makes a brand highly significant over their competitive brand. The study includes how hand awareness among potential customers can be maintained and improves. The project has been done in Hyderabad city only. The survey was confined only to Big bazaar customers to presently posses only Philips Company VCD, DVD, T.V s. The survey was especially focused on existing Big bazaar owners for finding how they are influenced by the brand and what made them aware of the brand. After the survey was done the data was analyzed and also relevant suggesting were made in order to improve its brand awareness towards Philips Company VCD, DVD, T.V s.

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METHODOLOGY OF THE STUDY

The study is conducted empirically using both primary and secondary data. Using a well-structured Questionnaire provided by the company collects primary data. Around 100 potential customers were surveyed to understand the customers attitude in evaluating the after soled services rendered by Big Bazaar., All the persons interviewed. It has been deliberately decoded to conduct the survey among these customers because they are the people who are generally looking ahead for the purchase of MP3-players apart from the existing TVs. Many of these persons interested are either businessmen or professionals. The secondary data is collected from Big bazaar . By going through their corporate records, brochures and annual reports of the company along with their newsletters were used to substantiate the information. The details about the MP3-players market are collected from a few specialized magazines like Big Bazaar.

SOURCES OF DATA:
The data has been collected from both primary and secondary sources, to get information regarding the organization and products.

PRIMARY DATA:
Primary data has been collected through questionnaires. The questionnaire was mostly related to the brand awareness towards Philips MP3 players and TVs of the

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customers on different feature such as the model, price, effectiveness of the brand etc. Provided by Big Bazaar .

SECONDORY DATA:
Secondary data has been taken from bellow sources: 1. Reports 2. Pamphlets 3. Advertisement 4. Customer database 5. Newspapers 6. Internet

SAMPLING:
Out of few lakes of Big Bazaar customers spread all over India , the customers of Big Bazaar, Hyderabad city only are taken as target population for the study.

SAMPLESIZE:
The sample size of 100 is selected from the database of the company. The study requires on in depth survey and teen observation in collecting data regarding the brand awareness levels of Big Bazaar customers.

SAMPLING TECHINIQUE:
Only simple random sampling technique is adopted in selection the sample. In this technique, each and every unit of the population has on equal opportunity of being selected in the sample

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DATA COLLECTION PROCESS:

Based on need and objectives ,types of data required for study and other sources of data are identified.

OBJECTIVES
The study has been conducted with the following objectives in mind: 1. To know how brand awareness made customer to purchase product (Philips MP3 players and TVs) 2. What factors and variables of brand influence them to purchase. 3. To know what position does the brands has in the minds of customers. 4. To know how they became aware of the brand (Philips) 5. To know level of satisfaction about the brand awareness (Philips) offered by Big Bazaar. 6. To find out the market potential for Big Bazaar (Philips). 7. To know how maintain and improve brand awareness build brand loyalty.

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LIMITATIONS OF THE STUDY

Even though the project has been done without most MP3 players and TVs , it suffers from the following limitations. 1. Due to lack of time all customers, could not be contracted. 2. The study has been restricted to Hyderabad city only. 3. As the project is a simple sample study and is confined to 100 customers only, if May or may not pictures the entire customer feelings. 4. The awareness levels of the customers may change from time to time and so there is a possibility of changes in the research results. Few customers refused to respond or could not respond appropriately due to Lack of time, Ignorance etc.,

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CHAPTER -2

THEORETICAL FRAMEWORK
What is a Brand?
A Brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one sellers or group of sellers and to differentiate them from those of competitors. Most of the marketers say that Branding is the art and cornerstone of marketing. In essence, a brand identifies the seller or maker. It can be a name, trademark, logo or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in perpetuity. Brands differ from other assets such as patents and copyrights, which have expiration dates. A brand is essentially a sellers promise to deliver a specific set of features, benefits and services consistently to the buyers. The best brands convey a warranty of quality. But a brand is an even more complex symbol. It can convey up to six levels of meaning.

Attributes: A brand brings to mind certain attributes. By its well built, well engineered, expensive, durable, high-prestige automobiles. Benefits : Attributes must be translated into functional and emotional benefits. For example, the attribute durable could translate into the functional benefit. The people says that I

15

wont have to buy another car for several years. The attribute expensive translates into the emotional benefit the car makes me fell important and admired. Values: The brand also says something about the producers values. Mercedes stands for high performance, safety and prestige. Culture: The brand may represent a certain culture. Personality: The brand can also project a certain personality. User: The suggests the kind of consumer who buys or uses the product. If a company treats a brand only as a name, it misses the point. The branding challenge is to develop the deep set of positive associations for the brand. Marketers must decide at which levels to anchor the brand identity. Promoting the brand only on one benefit can also be risky. Suppose Mercedes touts its main benefit as high performance, then several competitive brands emerge with high or higher performance. Or suppose the car buyers start placing less importance on high performance as compared to other benefits. The most enduring meanings of a brand are its values, culture and personality. The Mercedes stands for high technology, performance and success. Mercedes must project this in its brand strategy. Mercedes must resist marketing an inexpensive car bearing the name; doing so would dilute the value and personality Mercedes has built up over the years.

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Brand Equity: Brands vary in the amount of power and value they have in the market place. At one extreme are brands that are not known by most buyers. Then there are brands for which buyers have a fairly high degree of brand awareness. Beyond this are brands with a high degree of brand acceptability. Then there are brand that enjoy a high degree of brand preference. Finally there are brands that command a high degree of brand loyalty. The following are the 5 levels of customer attitudes toward his/her brand from lowest to highest:

Customer will change brands, especially for price reasons, not brand loyalty Customer is satisfied. No reason to change the brand. Customer is satisfied and would incur costs by changing brand. Customer values the brand and sees it as a friend. Customer is devoted to the brand. Brand equity is related to how many customers are in classes 3,4 or5. It is also

related to the degree of brand-name recognition, perceived brand equity, strong mental and emotional associations and other assets such as patents, trademarks and channel relationships. Companies do not normally list brand equity on their balance sheet because of the arbitrariness of the estimate. But clearly brand equity relates to the premium the brand commands times the extra volume it moves over an average brand. The worlds 10 most valuable brands in 1997 in rank order were coca-cola, Marlboro, IBM, McDonalds, Disney, Sony, Kodak, Intel, Gillette and Budweiser. High brand equity provides a number of competitive advantages:

17

The Company will enjoy reduced marketing costs because of consumer brand awareness and loyalty.

The Company will have more trade leverage in bargaining with distributors and retailers because customers expect them to carry the brand.

The Company can charge a higher price than its competitors because the brand has higher perceived quality.

The Company can more easily launch extensions because the brand name carries high credibility.

The brand offers the company some defense against price competition. A brand name needs to be carefully managed so that its equity doesnt depreciate.

This requires maintaining or improving brand awareness perceived quality and functionality, and positive associations. These tasks require continuous research and development investment, skillful advertising and excellent trade and consumer service.

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AN OVERVIEW OF BRANDING DECISIONS Branding Decisions Brand Sponsor Decisions Brand Name

Brand No Brand

Manufacturers Brand Distributors (Pvt) Brand

Individual Names Blanket Family Name Separate Family Company Individual Names

Brand Strategy Decisions

Brand-Repositioning Decisions

Line Extension Brand Extension Multi-Brands New Brands Co-Brands

Repositioning No Repositioning

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Branding Decisions: The first decision is whether the company should develop a brand name for its products. In the past, most products went unbranded, producers and intermediaries sold their goods out of barrels, bins and cases without any supplier identification. Buyers depended on the sellers integrity. Today branding is such a strong force that hardly anything goes unbranded. In some cases, there has been a return to no branding of certain staple consumer goods and pharmaceuticals. Generics are unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels and canned peaches. They offer standard or lower quality at a price that may be as much as 20% to 40% lower than nationally advertised brands and 10% to 20% lower than retail private label brands. The lower price is made possible by lower quality ingredients, lower cost labeling and packaging and minimal advertising. Why do sellers brand their products when doing so clearly involves costs? Branding gives the seller several advantages:

The brand name makes it easier for the seller to process orders and track down problems.

The sellers brand name and trademark provide legal protection of unique product features.

Branding gives the seller the opportunity to attract a loyal and profitable set of customers. Brand loyalty gives sellers some protection from competition.

Branding helps the seller segment markets. Strong brands help build the corporate image, making it easier to launch new brands and gain acceptance by distributors and consumers.

20

Distributors and retailers want brand names because brands make the product easier to handle, hold protection to certain quality standards, strengthen buyer preferences, and make it easier to identify suppliers. Consumers want brand names to help them identify quality differences and shop more efficiently. Brand-Sponsor Decision: A manufacturer has several options with respect to brand sponsorship. The product may be launched as a manufacturer brand (sometimes called as National Brand), a distributor brand (also called reseller, store, house or private brand), or a licensed brand name. Another alternative is for the manufacturer to produce some output under its own name and some under reseller labels. Manufacturers brands dominate, large retailers and wholesalers have been developing their own brands by contracting production from willing manufacturers. The private brands offer two advantages. First, they are more profitable. Intermediaries search for manufacturer with excess capacity who will produce the private labels at a low cost. Other costs, such as research and development, advertising, sales production and physical distribution are much lower. This means that the private brands can charge a lower price and yet make a higher profit margin. Second, retailers develop exclusive store brands to differentiate themselves from competitors. Brand Name Decisions: Manufacturer and service companies who brand their products must choose which brand names to use. Four strategies are available: 1. Individual Names: A major advantage of an individual names strategy is that the Company does not tie its reputation to the product. If the product fails or appears to have low quality, the companys name or image is not hurt. The strategy permits the firm to search for the best name for each new product.

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2. Blanket Family Names: A blanket family name also had advantage. Development cost is less because there is no need for name research or heavy advertising expenditure to create brand name recognition. Further more, sales of the new product are likely to the strong if the manufacturers name is good. 3. Separate Family Names for all Products: Where a company produces quite different products, it is not desirable to use one blanket family name. Companies often invent different family names for different quality lines within the same product class. 1. Company trade name combined with individual product names: Some manufacturers tie their company name to an individual brand name for each product. Once a company decides on its brand name strategy, it faces the task of choosing a specific brand name. The company could choose the name of a person, location, quality, life style or an artificial name. Among the desirable qualities for a brand name are the following:

It should suggest something about the products benefits. It should suggest product qualities. Such as action or color. It should be easy to pronounce, recognize and remember. In this case short names help mostly.

It should be distinctive. It should carry poor meanings in other countries and languages.

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Brand-Strategy Decisions: A company has five choices when it comes to brand strategy. There are line extensions, brand extensions, multi-brands, new brands and co-brands. 1. Line Extension: Line Extensions consist of introducing additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients and package sizes. 2. Brand Extensions: A company may use its existing brand name to launch new products in other categories. 3. Multi-Brands: A Company will often introduce additional brands in the same product category. Sometimes the company is trying to establish different features or appeal to different buying motives. 4. New Brands: When a Company launches products in a new category, it may find that none of its current brand names are appropriate. 5. Co-Brands: Co-Brands are also called as dual branding, in which two or more well known brands are combined in an offer. Co-branding takes a variety of forms. One is ingredient co-branding, second one is same company co-branding, and third one is joint venture co-branding. And finally there is multiple-sponsor co-branding.

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Brand Repositioning: However well a brand is currently positioned, the company may have to reposition it later when facing new competitors or changing customer preferences. Brand Awareness: Nine Brand Strengtheners: As Companies become more aware of the importance of brand power, they wonder how they can strengthen their brands. Most managers think the answer lies in increasing the advertising budget. But advertising is expensive and it is not always effective. Advertising is only one of nine ways to build more brand awareness and brand preference.

Develop creative advertising. Sponsor well-regarded events. Invite your customers to join a club . Invite the public to visit your factory or office Create your own retail units. Provide well-appreciated public services. Give visible support to some social causes. Be known as a value leader. Develop a strong spokesperson or symbol to represent the Company.

Brand awareness

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Brand awareness is the basic tool that depicts the acceptability of the brand and builds the perception of the firm within the target market. It should be taken into account in developing the market penetration strategy of the firm in terms of mass or niche. (Keller, 2006). Questions number one and two in the questionnaire (See Appendix) were used for measuring brand awareness. Brand Usage

Brand usage is the action parameter for the brand. It measures the level of consumer satisfaction and it shapes the overall consumer behavior towards a brand. It leads to the development of consumer loyalty and ensures further penetration in the market. (Keller, 2006). Questions number three and four were used for measuring Brand Usage. Brand judgment

Brand judgment focuses on customers personal opinions and evaluations with regard to the brand. It measures how customers put together the different performance and imagery indicators of the brand to form their opinions. (Keller, 2006) Questions number five and six were used for measuring brand judgment. Brand Performance

Brand performance relates to the ways in which the product or service attempts to meet customers functional needs. It refers to the intrinsic properties of the brand in terms of inherent product or service traits. It transcends the products and features and encompass aspects of the brand that augment these characteristics. (Keller, 2006). Questions number seven and eight were used for measuring brand performance. Brand Imagery

Brand imagery deals with the extrinsic properties of the product or services including the ways in which the brand attempts to meet customers psychological and social needs. Brand imagery is how people think about brand abstractly rather than what they think the brand actually does. Questions number nine and ten were used for measuring brand imager

CHAPTER -3
25

INDUSTRY PROFILE
Koninklijke Philips Electronics N.V. (Royal Philips Electronics Inc.), most commonly known as Philips, (Euro next: PHIA, NYSE: PHG) is a multinational Dutch electronics corporation. Philips is one of the largest electronics companies in the world. In 2011, its sales were 23.18 billion. The company employs 123,800 people in more than 60 countries. Philips is organized in a number of sectors: Philips Consumer Lifestyle (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips Lighting and Philips Healthcare (formerly Philips Medical Systems). The company was founded in 1891 by Gerard Philips, a maternal cousin of Karl Marx, in Eindhoven, the Netherlands. Its first products were light bulbs and other electrotechnical equipment. Its first factory survives as a museum devoted to light sculpture.[3] In the 1920s, the company started to manufacture other products, such as vacuum tubes (also known worldwide as 'valves'), In 1927 they acquired the British electronic valve manufacturers Mullard and in 1932 the German tube manufacturer Valvo, both of which became subsidiaries. In 1939 they introduced their electric razor, the Philishave (marketed in the USA using the Norelco brand name). On 11 March 1927 Philips went on the air with a station called PCJ, now known as Radio Netherlands Worldwide. It was broadcast to the Dutch East Indies. The host of the first broadcast was Eddy Startz and from 1927 until he retired in 1969, Startz hosted a show called Happy Station (reportedly the world's longest-running shortwave radio programme, cancelled in 1995). The only time the station went off the air was when Nazi Germany invaded the Netherlands. Following the end of the war PCJ changed its name to Radio Netherlands and has continued broadcasting to this day On 9 May 1940, the Philips directors were informed about the German invasion of the Netherlands to take place the following day. They decided to leave the country and flee to the United States, taking a large amount of the company capital with them. Operating from the US as the North American Philips Company, they managed to run the company

26

throughout the war. At the same time, the company itself was moved to the Netherlands Antilles (just on paper) to keep it out of German hands. It is also believed that Philipsboth before and during the warsupplied enormous amounts of electric equipment to the German occupation forces, which has led some people to think that the company collaborated with the Nazis, like many other firms in their day. However, there is no evidence to suggest that Philips itself or its management ever sympathized with the Nazis or their ideologies. The only Philips family member who did not leave the country, Frits Philips, saved the lives of 382 Jews by indicating to the Nazis that they were indispensable for the production process at Philips,[4] for which he was awarded recognition as a "Righteous Among the Nations" by Yad Vashem in 1995.[5] There is little Philips could have done to prevent the Germans from abusing their production facilities and forcing their employees to perform slave labour during the occupation. The production facility in Eindhoven was the only Dutch industrial target that was deliberately bombed by the allied forces during the war. Main inventions Main articles: Compact Cassette, Laserdisc, Compact Disc, DVD, and Blu-ray

Compact Cassette In 1962 Philips invented the compact audio cassette medium for audio storage. Although there were other magnetic tape cartridge systems, the Compact Cassette became dominant as a result of Philips's decision to license the format free of charge. Laserdisc Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and even replace it. It never took off but the technologies created for Laserdisc would later be used again for the Compact Disc. Compact Disc Although Philips' and MCA's Laserdisc project failed, Philips still thought the format should be able to succeed. It took them ultimately (with Sony's help) until 1982 to successfully launch the CD. 27

DVD The DVD, the eventual successor of the CD, met a long road of setbacks. Philips wanted to continue with the CD in a new format called Multimedia Compact Disc (MMCD), while another group (led by Toshiba) was developing a competing format, then named Super Density (SD) disc. Their representatives approached IBM for advice on the file system. IBM also learned of Philips' and Sony's initiative. IBM convinced a group of computer industry experts (among them Apple, Dell, etc.) to form a working group. The Technical Working Group (TWG) voted to boycott both formats unless they merged to prevent another format war (like the videotape format war). The result was the DVD specification, finalized in 1995. The DVD video format was first introduced in Japan in 1996, later in 1997 in the U.S. as limited test run, then across Europe and the other continents from late 1998 onwards. Blu-Ray Blu-Ray, yet again primarily developed by Philips and Sony, utilizes blue-violet colored diodes to create an even shorter wavelength beam than CD or DVD. Because of this, the capacity is much more than that of CD or DVD, being 25 GiB single-sided or 50 GiB duallayered. Sale of semiconductors As a chip maker, Philips Semiconductors was among the Worldwide Top 20 Semiconductor Sales Leaders. In December 2007, Philips announced its intention to make the Semiconductor Division into a separate legal entity. This process of "disentanglement" was completed on 1 October 2008. On 2 August 2008, Philips completed an agreement to sell a controlling 80.1% stake in Philips Semiconductors to a consortium of private equity investors consisting of Kohlberg Kravis Roberts & Co. (KKR), Silver Lake Partners and AlpInvest Partners. The sale completed a process, which began December 2007, with its decision to create a separate legal entity for Semiconductors and to pursue all strategic options. Six weeks before, ahead of its online dialogue, through a letter to 8,000 of Philips managers, it was announced that 28

they were speeding up the transformation of Semiconductors into a stand-alone entity with majority ownership by a third party. It was stated then that "this is much more than just a transaction: it is probably the most significant milestone on a long journey of change for Philips and the beginning of a new chapter for everyone especially those involved with Semiconductors". In its more than 115 year history, this counts as a big step that is definitely changing the profile of the company. Philips was one of few companies that successfully made the transition from the electrical world of the 19th century into the electronic age, starting its semiconductor activity in 1953 and building it into a global top 10 player in its industry. As such, Semiconductors was at the heart of many innovations in Philips over the past 50 years. Agreeing to start a process that would ultimately lead to the decision to sell the Semiconductor Division therefore was one of the toughest decisions that the Board of Management ever had to make. On 21 August 2008, Bain Capital and Apax Partners announced that they had signed definitive commitments to join the expanded consortium headed by KKR that is to acquire the controlling stake in the Semiconductors Division. On 1 September 2008, it was announced in Berlin that the name of the new semiconductor company founded by Philips is NXP Semiconductors. Corporate affairs In 2006, Philips abandoned the slogan "Let's make things better" in favour of a new one: "Sense and simplicity". ASM Lithography is a spin-off from a division of Philips. Origin, now part of Atos Origin, is a former division of Philips. Its record division, Polygram, was sold to Seagram in 1998 to form Universal Music Group.

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Philips Intellectual Property and Standard.is the company's division dealing with licensing, trademark protection and patenting. Philips currently holds about 55,000 patent rights, 33,000 trademark registrations, and 49,000 design registrations.

Past and present CEOs:

18911922: Gerard Philips 19221939: Anton Philips 19391961: Frans Otten 19611971: Frits Philips 19711977: Henk van Riemsdijk 19771981: Nico Rodenburg 19821986: Wisse Dekker 19861990: Cornelis Van der Klugt 19901996: Jan Timmer 19962001: Cor Boonstra

2001present: Gerard Kleisterlee India

Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75. It was a sales outlet for Philips lamps imported from overseas. In 1938 ,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. After the Second World War in 1948, Philips started manufacturing radios in Kolkata. In 1959, a second radio factory is established near Pune.

In 1957, the company is converted into a public limited company, renamed "Philips India Ltd". In 1965 on 3 April, the millionth Philips radio is manufactured in India. In 1970 a new consumer electronics factory is started in Pimpri near Pune. (This factory was shut down in 2008.) In 1982, Philips brought colour television transmission to India with the supply of four outdoor broadcast vans to DD National during the IX Asian Games. In 1996, the Philips Software Centre was established in Bangalore (It is now called the Philips Innovation Campus). In 2010, Philips India entered a new product category, water purifiers designed and made in India, and exported to other countries. 30

As of 2010, Philips India has about 4,000 employees

Major consumer electronics products

1951 - introduced the Philishave two-headed rotary shaver, marketed in the USA under the Norelco name. 1963 - introduced the Compact cassette. 1963 - introduced the first domestic home video tape recorder, the 405 line 1" tape reel model EL3400. 1978 - introduced the laserdisc player, using technology invented in the 1960s. 1978 - introduced the Philips Videopac G7000 (pictured at right), a home video game console developed by its Magnavox division. Marketed in the United States as the Odyssey2 console. Variations of the console are sold worldwide through 1984. 1979 - introduced the Video 2000-system: a technically superior design, but a commercial failure. 1982 - launched the Compact Disc in partnership with Sony. 1983 - participated in developing the MSX home computer standard. This computer standard was mainly popular in Japan and The Netherlands. 1991 - introduced the CD-i, the Compact Disc Interactive system which had many videogame console-type features,[18] but was not a sales success . 1992 - launched the ill-fated Digital Compact Cassette format. 1995 - manufactured the Atari Jaguar's CD add-on for Atari. 1999 - launched the Super Audio CD in partnership with Sony. 2001 - successfully launched the Senseo coffeemaker, first in the Netherlands and from

31

2002 onwards, in other countries across Europe. It produces coffee by brewing from custom-made pads containing coffee grounds. The original Senseo pads are produced by Douwe Egberts. The Senseo has been available in the US since 2006. 2006 - Philips HomeLabs research center created the Mirror TV technology used in their MiraVision television line. 2008 - introduced the Blu-ray Disc in partnership with Sony. 2010 - introduced flatscreen with WOW VX technology. (3D TV) 2010 - introduced the Relationship Care range of Philips Intimate Massagers to the UK market. The company receives a royalty on every DVD manufactured.[19] 2011 - introduced the Philips Cinema 21:9 TV in a widescreen mode for HDTVs with an LCD display using the aspect ratio

COMPANY PROFILE

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Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 12 million square feet of retail, has over 1000 stores across 71 cities in India and employs over 30,000 people.

The companys leading formats include pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar , a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail choice, convenience and quality and central, a chain of seamless destination malls. Some of its formats include brand factory, blue sky, all top 10 stars and sitara. The company also operates an online portal, futurebazaar.com A subsidiary company, Home solutions Retail (India)limited, operate Home Town, a large format home solutions store, collection I , selling home furniture products and ezone focused on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the international retailer of the year 2009 by the US based National Retail Federation (NRF) and the Emerging market retailer of the year 2009 at the world retail congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group Catering to the entire Indian consumption space

THE FUTURE GROUP

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FutureBazaar.com is owned and operated by Future Bazaar India Ltd. (FBIL). FBIL is a part of the Future Group, Indias largest retail conglomerate. FBIL is the e-commerce arm of the Future Group. The company was incorporated in 2008 and began business in 2009. As part of Indias largest retail chain, we enjoy the benefits of buying in bulk for the entire group. Our aim is to get you a great range of products at great prices. Core Competency of the businesswhat makes us different from others.!!

A choice of more than 20,000 products Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes

Fast deliveries tie ups with world leaders in logistics & transportation services A dedicated Customer Care helpline for any queries Always offering Manufacturers guarantee as opposed to Sellers guarantee, which most of the other online shopping sites offer

Aggressive Prices FutureBazaar.com has the benefit of leveraging the sourcing network of the Future Groups retail chains. This sourcing network straddles a wide range of product requirements, thus being able to offer us economies of scale thereby - unbelievable prices to its customers

Unmatched Selection of Products and Brands We have more than 20,000 products which create the flexibility to offer a large range of choices to customers. We also have partnerships with most of the brands available in the country, which allows us to get the latest in the range to our customers. We have been able to create some major popularity ripples with our corporate clients with products like mobiles, electronics, laptops, MP3 players, T-shirts, Gift Vouchers and so on.

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Seamless end-to-end Logistics Solution We pride ourselves in having built an end-to-end logistics solution; right from stocking, dispatching, and delivery confirmation up to post-sales support. Our back-end infrastructure enables us to service around 15000 pin codes across India.

Dedicated Customer Care for online customers as well as corporate clients We have a dedicated team straddling client servicing, sourcing, logistics and customer service for all our customers.

"Our Brand Association" - Most importantly out parentage & association with humungous retail brands like Big Bazaar, Pantaloons, Central and many more, lends tremendous amount of trust & credibility to our end consumers.

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About the Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Led by its flagship enterprise, Pantaloon Retail, the group operates over 11 million square feet of retail space in over 63 cities and towns and 65 rural locations across India. Pantaloon Retail was awarded the International Retailer of the Year - 2009, by the US-based National Retail Federation, the largest retail trade association and the the Emerging Market Retailer of the Year 2009 at the World Retail Congress in Barcelona. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of 'Indian ness'. The group's corporate credo is, 'Rewrite rules, Retain values'. More about Future Group.

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The FutureBazaar.com Promise

Manufacturers warranties on all products Future Bazaar sells only original products from authorized dealers; so all applicable products carry the original manufacturers warranty. Customers can visit any of the authorized service centers of the manufacturer if required. The invoice accompanying the product is your warranty document, so please preserve it. Guaranteed Delivery Future Bazaar guarantees to deliver the exact product you selected, without defects. In case you have received a different product, or if the product was damaged in transit, please let us know and and we will ensure that we replace the product or ensure that your money is refunded. Please note that delivery times vary according to products. 95% of our deliveries take place within the committed time period. For the occasional delays, we will contact you and update you about the status. Secure Payments We are committed to ensuring that no payment misuse happens, so we work with banks and payment gateways to ensure that your information is protected. Payments are protected both by us and by the policies of your bank, and the chances of fraud in these channels are actually very low.

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We also have a Risk Management team that scrutinizes all payments to ensure that there are no fraudulent transactions. Our office address is also available for any one who wishes to contact us in person. Moreover, being part of Indias largest retail company with a presence all over India, we are omnipresent! Our Simple 15-Day Return Policy - No questions asked! If you have purchased something at FutureBazaar.com and the product did not meet your expectations or does not fit your needs, then you can return the product to us, no questions asked, as long as it is in its original packaging and accompanied by its invoice. Just contact our Customer Care and well arrange to pick up the product from your home simple. Prompt Customer Support Our Customer Care is manned by dedicated personnel, who can take decisions and resolve your problems. They are empowered to solve your problems and are aware of the processes and means to handle them. In case they cannot solve the problem at their end, they will trigger the required action on your behalf or advise you the best possible method to a successful fulfillment of all your queries/issues. Be assured that when you call us, your call is being taken seriously.

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Values:
o Indian ness: confidence in ourselves. o Leadership: to be a leader, both in thought and business. o Respect & Humility: to respect every individual and be humble in our conduct. o Introspection: leading to purposeful thinking. o Openness: to be open and receptive to new ideas, knowledge and information. o Valuing and Nurturing Relationships: to build long term relationships. o Simplicity & Positivity: Simplicity and positivity in our thought, business and action. o Adaptability: to be flexible and adaptable, to meet challenges. o Flow: to respect and understand the universal laws of nature.

Mission:
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition.

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We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. Sone Ki Chidiya When the Mughals first came to India they were drawn by the lure of her fabulous wealth India was known as the "Sone Ki Chidiya," literally - "The Golden Bird".

According to economic historian Angus Maddison in his book The World Economy: A Millennial Perspective, India had the world's largest economy in the 1st century and 11th century, with a 33% share of world GDP in the 1st century and 29% in 1000 CE. During 1700 AD, Mughal era, Indias share was 24%, more than the whole of Western Europe. It came down to 3.8% in 1950s. Paul Kennedy, in his highly regarded book, The Rise and Fall of the Great Powers: Economic Change and Military Conflict from 1500 to 2000 estimates that in 1750 India's share of the world trade was nearly 25 percent. It came down to 0.5% in the 1960s and now stands at around 1.5%. The Indian economy is once again at the centre of the global attention. As domestic consumption drives economic growth in India, Future Group hopes to play a pivotal role in bringing back the Sone Ki Chidiya.

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Awards:
Images Fashion Forum 2011

Most Admired Fashion Group Of The Year - Future Group Most Admired Private Label - Pantaloons, the lifestyle format Critics Choice For Pioneering Effort In Retail Concept Creation - Central

Coca-Cola Golden Spoon Awards 2011

Most Admired Food & Grocery Retailer Of The Year Most Admired Food Court Most Admired Food Professional

Indian Retail Forum Awards 2010

Most Admired Retail Company of the year - Future Group Retail Face of the Year - Kishore Biyani Best Retailer Of The Year ( Hypermarket) - Big Bazaar Future Group was awarded the Most Admired Retail Company of the year

by the Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr. Kishore Biyani also won Retail Face of the Year.

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India Retail Forum (IRF) is a platform for intellectual insights and information exchange for the retail business in the Indian subcontinent. The forum presents the business of retail in the region to a global audience, with the express aim of facilitating understanding about and encouraging investment in this massive marketplace. Big Bazaar, the value format of Future Group bagged the Best Retailer of the Year ( Hypermarket).

The INDIASTAR Award 2010

Food Bazaar: Best Packaging Innovation

Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in India, for its private label brand Fresh And Pure Chakki Atta. INDIASTAR Award is a biennial event which aims to promote and encourage excellence in packaging design, innovation and technology. The contest was established in 1972 and is considered as the most popular and premier event for Indias packaging fraternity. This year there were around 357 entries and the participants had to submit a sample of their designs for selection. With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win the prestigious INDIASTAR Award.

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Retail Asia Pacific 500 Top Awards 2010

Gold Winner -Top Retailer 2010 Asia Pacific

Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform that appraise, raises and recognizes the development and growth of retailing throughout the Asia Pacific region. Coca-Cola Golden Spoon Awards 2010

Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani. Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar. Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar. Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across Food, Beverages & Grocery: Future Group.

Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar. The Coca-Cola Golden Spoon Awards 2010, were given away for the first

time as a culmination of the Food Forum India 2010 - a two day convention which saw the participation of leading brands, retailers & retail support organizations from across the globe. The awards were presented to honour enterprise, innovation and achievement in the food retailing business as a benchmark of excellence.

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Future Ventures:
Future Ventures, seeks to promote and participate in innovative and emerging business ventures in India. The company intends to play a role in powering entrepreneurship, by promoting or participating in diverse business activities, primarily in consumption-led sectors in the country, which it defines as sectors whose growth and development will be determined primarily by the growing purchasing power of Indian consumers and their changing tastes, lifestyle and spending habits.

The company will also participate in businesses where it exercises control or influence, and can add value as active shareholders, by utilizing the experience and knowledge of the Future Group, and specifically its parent, Pantaloon Retail

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Meet India's King of Retail

Pantaloon's Kishore Biyani has become India's largest retailer, but still has several aces up his John Miller shirtsleeves. In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He has the knack of catching rivals off-guard and striking where it hurts most. And now that he's set himself the task of retaining control of the largest retail space in the country, he won't let anyone - suppliers or international promoters included - catch him slacking. The latest to face the wrath of the 43-year-old is South African hypermarket Shoprite, which opened shop in Mumbai [Images ] last month through a franchise agreement with local company Normal Lifestyle. The hypermarket began retailing products from big boys Nestle [ Get Quote ], Unilever and Procter & Gamble at consumer discounts of 20-30 per cent, lower than even Biyani's purchase prices in his Big Bazaar and Food Bazaar stores. Instead of chewing his nails, Biyani turned confrontationist, asking why the multinationals were offering Shoprite better prices, even withdrawing Nestle products from his stores when the company did not respond. Two days later the Nestle products were back, but not before the company had clarified its stance. Says Biyani, "Shoprite is involved in predatory pricing. There are rules against this in every part of the world."

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But as a result of his tough stance, the three MNCs have asked Shoprite to roll back the offers or face withdrawal of supplies, he says.

And he was proved right when the Kolkata Pantaloon store became a raging success and Biyani stepped on to the turf as a super retailer. Other professionals have wondered where Biyani picked up the tricks of the retailing trade. Some he learned from his own mistakes, he admits. Others he picked up from the big boys of international retail. "I read every book on Sam Walton, Macy's, Marks & Spencer and management gurus like Tom Peters whose book 'Reimagine' impressed me." Even now he reads a management book every fortnight - Stephen Covey, Robert Kaplan or James Collins. But unusual as it might seem, he also made it a point to stay away from these stores. The reason: "By going to a Wal-Mart or a Macy's, you could get overwhelmed into thinking that was the best model and stop learning," he says.

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Mr.Gopikishan Biyani, whole time Director Gopikishan Biyani is a commerce graduate and has more than twenty years of experience in the textile business. Mr.Rakesh Biyani, Whole time Director Rakesh Biyani is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats. Mr. Vijay kumer chopra, Independent Director V.K Chopra is a fellow member of The Institute of chartered Accountants of India (ICAI) by profession and is a certified Associate of Indian Institute of Bankers (CAIIB). His banking career spans over 31 years and he has served senior management position in Central Bank of India, oriental Bank of commerce, SIDBI , Corporation Bank and SEBI.

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THE FUTURE RETAIL SPREAD

Brand

Key format

No. of Outlets

Big Bazaar Pantaloon Food bazaar KBs fairprice Indus League Future Money Electronics Bazaar Furniture Bazaar Planet sports Depot Lee cooper Shoe Factory

Hypermarket chain Fashion stores Supermarket chain Food categories clothing consumer Finance Electronics Furniture stores sorts Relate, good Books, Music, gifts Fashion for Young Foot wear

97 45 136 102 102 150 90 85 54 112 31 17

The significant features of Big Bazaar

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Shopping in the big bazaar is a great experience as one can find almost everything under the same roof. it has different features which caters all the needs of the shoppers .some of the significant features of the big bazaar are;

1) The food bazaar or the grocery store with the department selling fruits & vegetables 2) There is zone specially meant for the amusement of the kids. 3) Furniture bazaar or a large section dealing with furnitures 4) Electronics bazaar or the large section concerned with electronic goods & cellular phones 5) Future bazaar.com or the line shopping portal which makes shopping easier as one can shop many products of the big bazaar are the same price from home. Well-regulated customers care telecalling

Mobiles

Jewellery

CD-ROM

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LCDs

CHAPTER -4 DATA ANALYSIS AND INTERPRETATION

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AGE GROUP
Total Number of Customers Surveyed: 100 AGE GROUP NO.OF CUSTOMERS 52 40 8 100 PERCENTAGE

25-45 45-65 65 And Above Total

52% 40% 8% 100%

Interpretation: From the above table, we can observe that 52% of the people belongs to 25 45 age group, 40% of the people belongs to 45 - 65 age group and 8% of the people belongs to 65 and above. The analysis shows that most of the people belongs to 25 45 age.

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60 50 40 30 20 10 0 NO.OF CUSTOMERS 25-45 45-65 65 And Above

GENDER Total number of Customers surveyed: 100

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GENDER Male Female Total 87 13 100

NO. OF CUSTOMERS

PERCENTAGE 87% 13% 100%

Interpretation: From the above table we can observe that among 100customers 87% are Males and 13% are Females.

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13%

87%

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Occupation
Total Number of Customers Surveyed: 100 OCCUPATION NO.OF CUSTOMERS 38 30 7 25 100 PERCENTAGE

Business Professional Student Employee Total

38% 30% 7% 25% 100%

Interpretation: From the above table, we see that 38% of the people belongs to Business, 30% of the people from Professionals, 7% of the people from students and 25% of the People belongs to Employees. The analysis shows that major part of the people belongs to Business category.

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40 35 30 25 20 15 10 5 0

38 30 25 Business Professional Student Employee

NO.OF CUSTOMERS

INCOME STATUS (PER ANNUM)

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Total number of Customers surveyed: 100 NO. OF CUSTOMERS 34 52 14

INCOME < 20,000 20,000-40,000 40,000 above Total &

PERCENTAGE 34% 52% 14%

100

100%

Interpretation: The income status reveals that 34% of them are having less than 20,000 and 52% of them were between 20,000-40,000 and the remaining 14% were above 40,000. The analysis shows that the people who having income per annum in between 20,00040,000 are more.

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14% 34%

52%

WHAT FACTORS INFLUENCE TO BUY PHILIPS

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Total Number of Customers Surveyed: 100 FACTORS NO.OF CUSTOMERS 14 18 30 20 18 100 PERCENTAGE

Style Price Brand image Performance Publicity Total

14% 18% 30% 20% 18% 100%

Interpretation: From the table, we can examine that 14% of the people prefer style, 18% of the people prefer price, 30% of the people opt for Brand image, 20% of the people have a preference on Performance and 18% of the people opt for Publicity for buying the Philips. The analysis shows most of them consider Brand image while buying.

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30 25 20 15 10 5 0 NO.OF CUSTOMERS Style Price Brand image Performance Publicity

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WHO INFLUECNE TO PURCHASE THE MP3 PLAYERS AND TVS Total Number of Customers Surveyed: 100 FACTORS NO.OF CUSTOMERS 20 43 10 22 5 0 100 PERCENTAGE

Myself Family Members Friends Relatives Advertisements Others Total

20% 43% 10% 22% 5% 0% 100%

Interpretation: From the table, we can observe that 20% of the people are decided to purchase the Philips MP3 players and TVs, 43%of the people are influenced by family members, 22% of the people are influenced by relatives, 0%of the people are influenced by advertisements and rest of the people are influenced by other factors. The analysis shows that major portion of the people are influenced by advertisements.

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50 45 40 35 30 25 20 15 10 5 0

Fa m ily M em be rs ys el f

Fr ie nd s Re la tiv Ad es ve rti se m en ts O th er s

PERCENTAGE

NO.OF CUSTOMERS

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IMPACT OF PREITY ZINTA ON SALES Total number of Customers surveyed: 100

IMPACT

NO. OF CUSTOMER S 56 44 100

PERCENTAGE

Yes No Total

56% 44% 100%

Interpretation: From the table, we see that 56% of the people say that Ambassador has the impact of increase in sales whereas 44% of the people say that Preity zinta has no impact of increase in sales.

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44% 56%

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GOOD VALUE

Total number of Customers surveyed: 100 NO. OF CUSTOMER S 92 8 100

GOOD VALUE

PERCENTAGE

Yes No Total

92% 8% 100%

Interpretation: From the table, we observe that 92% of the people feel that Philips products give Good Value for money whereas 8% of the people feel that Philips products do not give Good Value for money.

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92

100 80 60 40 20 0 Yes No 8

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PRICING OF THE MP3 PLAYERS AND TVS

Total number of Customers surveyed: 100 NO. OF CUSTOMER S 5 64 31 100

PRICING LEVEL

PERCENTAGE

Excellent Good Satisfactory Not satisfied Total

5% 64% 31% 100%

Interpretation: From the table, we observe that 5% of the people feel that the Price of the MP3 Players and TVs is Excellent, 64% of the people feel that it is Good, 31% feel it is satisfactory and none of them are dissatisfied with the Price of the product. The Highest % of the people feels that the Price of the MP3 Players and TVs is good.

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Not Satisfied Satisfactory

Excellent

Good

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SUPERIOR TO COMPETITORS PHILIPS

Total number of Customers surveyed: 100 SUPERIOR Yes No Total CUSTOMERS 89 11 100 PERCENTAGE 89% 11% 100%

Interpretation: From the table, we can observe that 89% of the people say that Philips MP3 players and TVs is superior to competitors MP3 players and
TVs and 11% says that it is not.

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100 90 80 70 60 50 40 30 20 10 0

89

11

Yes

No

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RECOMMEND PHILIPS TO YOUR FRIENDS AND RELATIVES Total number of Customers surveyed: 100 NO. OF CUSTOMERS 87 13 100

GENDER Yes No Total Interpretation:

PERCENTAGE 87% 13% 100%

From the above table we can observe that among 100customers 87% are Yes and 13% are No.

13%

87%

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CHAPTER -5

SUMMARY
The market of Big Bazaar (Philips MP3 players and TVs) is growing at rapid speed. Philips being one of the dominating and leading players in MP3 players and TVs market is expected to attract significant attention among the investors. In this Big Bazaar segment there has been heightened competition with other leading players like Spencers more , Many others companys As there was competition industry, there was reduction in prices of the MP3 players and TVs and modifications done with the existing product were introduced in the market. Majority of the people have informed Brand Awareness toward Philips. Most of the customers are very much satisfied with the services offered by the company while few of them are not satisfied due to minor problems of the MP3 players and TVs. Many of the students rated the Brand Awareness as excellent very few of them have rated as satisfactory. All the respondents are very happy with the warranty period given for the MP3 players and TVs by the company but many of them have complaints with the mileage and seating comfort of the MP3 players and TVs. Many of the respondents have stated that the prices charged on services are high when compare to other companys services (e.g. LG) Finally the customers are very happy about Brand Awareness toward Philips.

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FINDINGS

The following details can be inferred after analysis with a simple size of 100, which included customers, by questionnaire method to find out the brand awareness towards Philips with reference to BIG BAZAAR. The promotional strategy of Big Bazaar is advertisement of which electronic media and by press media are playing a vital role. Out of the models of Philips the most popular brand is MP3 Player and TVs because it is possessed by 45% of the customers. Though the customers are having good awareness levels regarding the programs being conducted by Big Bazaar, they are not attending the programs because of various reasons. The customers find some problems regarding the services of MP3 Players while comparing with the remaining models.

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SUGGESTIONS

Basing on the survey findings and analyzing the attitudes of

respondents, the following suggestions can be given regarding the Brand Awareness towards Philips.
The company has to pursue the complaints of the respondents

about the performance of the parts of MP3 and TV. This suggestion has been given basing on the complaints of customers regarding its problems like low sound and picture. Transaction conducted. Analyzing the complaints given by many customers regarding uncomfortable to low sound and picture suggestion. has made its and value based loyalty programs can be

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CHAPTER -6

BIBLIOGRAPHY

MARKETING MANAGEMENT

- Philip Kotler

BEST OF BRANDING.
Gregory, James

THE BUSSINESS OF BRANDS

Miller & Muir

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QUESTIONNAIRE
(With Reference to Philips company) 1. NAME OF THE RESPONDENT: 2. ADDRESS OF THE RESPONDENT: 3. PHONE NO: 4. AGE GROUP: (a) 25-45 (b) 45-65 5. GENDER: (a) Male (b) Female (c) 65 & above

6. RESPONDENTS QUALIFICATION: _________________________ 7. OCCUPATION: (a) Business Employee 8. INCOME PER ANNUM: (a) <Rs. 100,000/b) Rs. 2, 00,000/- to Rs. 300,000/b) Professional (c) Student (d)

(c) Rs. 4, 00,000 and above 9. WHAT INFLUENCED TO BUY PHILIPS PRODUCTS? a) Styling (e) Publicity b) Pricing (c) Brand Image (d) Quality

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10. WHO

INFLUENCED

YOU

TO

PURCHASE

THE

PHILIPS

PRODUCTS? (a) Myself (b) Family Members (d) Relatives 11. WHY DID (e) Advertisements YOU PURCHASE c) Friends (f) Others ONLY PHILIPS PRODUCTS

INSTEAD OF ANY OTHER BRAND? (a) Quality (c) Price b) Brand image d) Other

12. DO YOU FEEL THAT PREITY ZINTA AN IMPACT ON THE

INCREASE IN SALES? (a) Yes 13. (b) No

DO YOU FEEL THAT PHILIPS PRODUCTS GIVE GOOD VALUE

FOR MONEY? (a) Yes (b) No

14.

HOW DO YOU FEEL THE PRICING OF THE PHILIPS COMPANY

MP3 (Or) T.V s? (a) Excellent (c) Satisfactory b) Good (d) Unsatisfactory

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15. DO YOU FEEL THAT PHILIPS

COMPANY MP3 (Or)T.V s IS

SUPERIOR TO COMPETITORS MP3 (Or)T.V s IN THIS SEGMENT? (a) Yes (b) No

16. DO YOU RECOMMEND PHILIPS COMPANY MP3 (Or)T.V s TO

YOUR FRIENDS AND RELATIVES? (a) Yes 17. (b) No

YOUR COMMENTS/SUGGESTIONS IF ANY?

__________________________________________________________________ __________________________________________________________________

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