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Balancing Act: Online Learning Becomes the “Third Shift” for Women
By Mary Lou Santovec
uch of the literature on working online education as a way, often the only Interviews with students, administra-
M mothers emphasizes their “second
shift.” The term refers to the housework,
way, of adding coursework to their busy
lives. They choose this route for career
tors, former students, business execu-
tives, teachers, and online researchers
child-care duties, and other responsibili- enhancement or to keep a job as well as were conducted at various sites including
ties women tackle after finishing their for personal enrichment. However, schools, homes, and businesses. Students
first-shift job. from all types of schools — proprietary,
In addition to their obligations as public, private, and virtual — were rep-
both an employee and parent, many resented.
working mothers have now taken on a Many working mothers have Some 60% of nontraditional online
“third shift” — online education. learners surveyed were over 25 years old
Adding online courses to their already now taken on a “third shift” and female. They ranged in age from 20
full plate has implications for both high- to “over 80.”
er education and society, said Cheris
— online education. “The adult women in this study look
Kramarae, a professor in the Center for to higher education for many reasons
the Study of Women in Society at the including career development, personal
University of Oregon. As the 1999-2000 “there has been almost no research on development, job requirements, and for
scholar-in-residence at the American how they are incorporating this ‘third obtaining information on a subject,”
Association of University Women, shift’ into their lives, or how online Kramarae said. “Many of them have
Kramarae authored the study, “The courses can best serve their needs,” said complex identities and complex reasons.
Third Shift: Women Learning Online.” Kramarae. They bring these complexities to their
“The majority of online students are courses. Preferences for certain kinds of
women,” she said. “Yet, while they are
Complex Reasons, Identities learning styles are aligned with real-life
the key users of the new technology-dri- The AAUW study surveyed 481 possibilities.”
ven learning, they are underrepresented women and 53 men. Kramarae and her The majority of the virtual students
in college administrative positions and in research associates collected data over a surveyed had educational goals and aspi-
the design of software and the develop- 16-month period using in-depth inter- rations similar to those of traditional-age
ment of online courses. The many cur- viewing and an online questionnaire. The students attending traditional bricks-
rently proposed and actual ‘revolutionary’ interview guide and questionnaire includ- and-mortar campuses. “Online students
changes in higher education involving ed questions about access to resources are seeking the same intellectual engage-
new communication technologies make needed for online learning, learning ment and richness that students seek in
this a critical time to examine what’s styles, best and worst educational experi- the traditional context,” said Kramarae.
happening with gender online.” ences, and experiences, worries, and suc- “Most of them report themselves to be
Women are increasingly looking at cesses regarding online education. highly motivated and self-directed. They
often mention specific goals and persis-
in this issue tence even when they have great difficul-
ty finding time and/or the money for
their courses. It’s important that online
Distance Ed: Women’s “3rd Shift”? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
learning not give short shrift to these
In the Field: Engineering an Online Master’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 goals and priorities.”
Global Village: Worldwide Copyright Treaty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Most of the study participants believe
that taking online courses is more diffi-
Tech Briefing: New Frontiers In Video? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 cult than those taken on campus. “Many
Resources: Meet You In Lisbon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 mentioned the necessity of high motiva-
In the Field: Afghani At a Distance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 continued on page 2
R e p o r t
Balancing Act...from page 1
hen Tom Smith, of the University UW-Madison campus for one week dur- New Levels of Student Support
W of Wisconsin-Madison
Engineering Professional Development
ing each of the two summers of their
program. They take the remainder of
A unique aspect of the program has
been an almost lavish attention to the
Program (EPD), envisioned a distance classes (two per semester) via weekly learner, inside and outside the program.
education masters degree program in hour-long Internet presentations, using Prospective students are contacted at an
1994, he knew that planning the asynchronous threaded discussions in early stage and informed about financial
Internet-delivered program would mean chat rooms. and time requirements. They are encour-
a huge investment of time and work for They work on problems in small aged to discuss the program with spouses,
the development team. He seems a little groups, using materials provided by fac- bosses and others who will be affected by
surprised now that he can also describe ulty as well as resources made available it. The program staff wants every student
the process — and the resulting interac- by the Wendt Engineering Library on to be successful but also wants student to
tions among students, faculty, staff, and campus. They are expected to study and know that success will come at a price.
administrators — as “delightful.” Faculty members and staff are alert to
In 2002, the Masters of Engineering the pressures that life can place on learn-
in Professional Practice (MEPP) pro- ers and work hard to make sure that
gram is fully operational. The first class
A unique aspect of the there are support systems in place. They
of 24 students graduated in May 2001. program has been an almost stay aware of family events such as births
The presence of every class member on and illnesses. They reach out to students
campus for that first graduation is testi- lavish attention to the learner, who haven’t been “seen” on the Internet
mony to group enthusiasm and cohesive- at the expected times.
ness. Two more groups are working their inside and outside the Karen Al-Ashkar, admissions com-
way through the two-year curriculum. mittee chair and MEPP program coun-
Applicants outnumber spaces available in program. selor, has herself been an adult graduate
these second and third cohorts. student. She knows the complications,
including those of registering at a giant
Incorporating Twenty Years of work on problems 20 hours a week. research university with almost 40,000
Experience They make presentations online using students. She works to help students
The UW engineering department has PowerPoint and other technology. The concentrate on their studies, not on
designed and delivered local and distance courses, which every student takes, organizational details. It is her job “to
education programs to working engi- include Network Skills for Remote make sure that the relationships with
neers for 20 years. Over the years, pro- Learners; Engineering, Economics and various entities on campus continue so
fessional engineers and their employers Management; Communicating there can be support for the students” —
have told the Engineering Professional Technical Information; Quality so that, for MEPP students, the face of
Development faculty about their learning Engineering and Quality Management; the school will be helpful human faces,
needs. Engineering faculty know the and International Engineering Strategies not bureaucratic barriers. With the rest
audience and they know how to plan. and Operations. of the program staff, Al-Ashkar works to
Even so, the success of the new program Tuition for the cohort starting in June make the technology a helpful rather
has been a surprise. 2002 will total $33,150 plus a few other than frustrating part of learning and
EPD is designed to provide working expenses. Most students are able to communication.
engineers with the skills and knowledge obtain the financial support of their While large organizations can present
to master new approaches, solve on-the- employer for all or part of the tuition. bureaucratic roadblocks to innovation, an
job problems, and advance their careers; Participants must be accepted by the organization the size of UW-Madison
to make participants more effective in Engineering School and must have had also has much to offer a developing tech-
their jobs and their companies. four years of post-bachelor’s degree nical program. Planners drew from a
MEPP is a two-year program for experience working in the field. All stu- variety of resources in designing MEPP:
people who continue to work in an engi- dents go through the same course • staff who know how to use
neering field while they study. Each sequence together, studying under the advanced (and changing) technology
cohort of about 30 students comes to the direction of senior faculty. continued on page 5
Engineering...from page 3 same curriculum and technology delivery for the unique opportunities it presents
systems as the regular courses, started in and not as a big get rich quick opportu-
• programming aces with the ability January 1999. The first students were nity. Deliver a quality product and you
to adapt course software admitted in March 1999 and classes can make a program successful financial-
• the ability to identify and hire began in June 1999. ly, but don’t be driven by the motor of
nationally known curriculum devel- The extensive experience of the plan- making a lot of money. Get the curricu-
opment specialists ners is one factor that has led to the suc- lum, get the faculty, get the instructional
• prominent, experienced faculty cess of the program. Smith, when asked design right from the start and price it to
members about possible mistakes in planning cover your costs, not with the grand plan
• staff in existing programs that have MEPP, said, “I’ve made hundreds of of getting rich over a program.”
developed distance education mistakes in distance education programs.
courses Consolidating Gains, Planning Ahead
Pferdehirt also stresses the importance
The Importance of Planning of evaluation and continuous improve-
“I’ve made hundreds of mis-
Smith says that the program was ment. There is a new program impact
planned “the right way,” using strategic takes in distance education survey indicating the extent to which
planning principles. It started with a MEPP has helped with various proficien-
meeting in October 1994. The timeline programs. We tried not repeat cies and advancement of careers. Program
developed as follows: administrators get input from co-workers
1995 Concept paper [them] with this program.” and supervisors of former students.
1997 May: Business plan Program staff share the same concern for
September: Academic proposal the future. They want to keep all aspects
1998 May: Implementation plan We tried to go back to experience and of the program, and the technology,
August: Preliminary user interface not repeat it with this program. We may updated and as responsive to student
design have misjudged some things about who needs as possible.
September: First three course plans could do what, but we kept moving. A MEPP started with loans from EPD
November: Student and faculty deliberated and structured approach kept and the Engineering School; they are
training material drafted us from making mistakes.” He mentions already being paid back. Companies such
December: First three courses drafted that content (designed precisely for these as Harley-Davidson, Motorola, Mercury
1999 January: Pilot courses start students) and format (consistent and Marine, and GE Medical Systems send
March: First Students Admitted dependable delivery mechanisms) are employees as students because of the
June: Class begins keys to the program. quality education offered.
2001 May: Inaugural class graduates When asked if he had advice for oth- Pferdehirt compares the development
MEPP’s courses were all piloted with ers considering distance programs, and implementation experience of
a small group of six or seven students MEPP Director Wayne Pferdehirt, MEPP to launching an airplane. “It
before they were offered through the responds, “Most public or private univer- should fly, but you’re never sure. Now,
program. Pilot courses, which used the sities should be sure to look at e-learning we know it flies.” ●
Tech Professionals Mentor nology experience the opportunity to talk and operating systems.
Teachers in Free with certified tech-ies, via the web. The goal of TECH CORPS is to put
Online Program Educators and IT volunteers are technical support within reach of all
arranged into teams of 10 to discuss the schools, regardless of an institution’s
TECH CORPS, a national nonprofit applications of technology in their resources. Because the forum is free and
organization sponsored by Compaq schools. entirely web-based, it can reach educa-
Computer, recruits information technol- Users are required to register before tors located in remote areas or those who
ogy professionals to volunteer for a free taking part in discussions, but the service may have minimal or no tech-support
online technology-mentoring program is free. Once registered, educators can teams at their schools.
for K-12 teachers. ask anyone on their teams about a host Trial runs are offered to newcomers.
Its “techs4schools” program gives of issues, including networking, hard- <www.techcorps.org/techs4schools/index.html>
educators with varying degrees of tech- ware, video, broadband, the Internet, ●
Quality Enhancing Practices in international agencies, the training and Field Trips to the Louvre,
Distance Education: Student adult continuing education industries, Minus the Bus
Services (ITC Publications 2001) the computer software and hardware With the launch of louvre.edu, one of
industries, television, print and multime- the world’s greatest art museums is open
Written by 10 college administrators, dia publishers, satellite, telecommunica- to students around the world. The
this new publication of the Instructional tions, and cable companies. Louvre museum, Pages Jaunes (the
Telecommunications Council includes The conference program also offers a French Yellow Pages), and the French
the latest insights on: variety of learning opportunities. On the Ministry of Education have collaborated
• providing a comprehensive orienta- first day, May 21, the program will on <www.louvre.edu>, a website that
tion include keynotes, panels and special ses- allows students to take a virtual tour of
• new student assessment sions. the museum from classroom computers.
• helping students develop successful <www.wemex.com/> Over 3,000 works of art and 350
career planning skills; creating a exhibit halls have been brought online.
model online student service center The site features a cyberdesk where stu-
• a consortial approach to providing ED-MEDIA 2002: World dents can “store” artwork for easy refer-
disability services Conference on Educational ence. With louvre.edu, students can
• flexible starts simultaneously gain experience with art,
Multimedia, Hypermedia &
• online library services and with the Internet.
• online tutoring Telecommunications, The website was created in response
• providing student life, bookstore, June 24-29, 2002, Denver, to a mandate from French Prime
and health and wellness services Colorado Minister Jospin to make the web accessi-
online. ble to French schools and administrative
Quality Enhancing Practices in Distance ED-MEDIA 2002 will be held June offices.
Education is edited by Christine Dalziel, 24-29, 2002 in Denver, Colo., organized
ITC, and Michele Payne, Kirkwood by the Association for the Advancement
Community College. of Computing in Education (AACE). The Invisible Web: Uncovering
Copies are $20.00, and may be The conference’s scope includes major Information Sources Search
ordered from the ITC website. topics relating to the educational and
Engines Can’t See
<www.itcnetwork.org/publications.htm> developmental applications of multime-
dia/hypermedia and telecommunications, (CyberAge/Information Today)
including: According to authors Chris Sherman
Third Annual World Education • tools and content-oriented applica- and Gary Price, some of the best online
Market, Lisbon, Portugal, May tions resources are virtually invisible to search
• new roles of the instructor and engines. This team of Internet search
21-24, 2002
learner consultant and reference librarian has
The World Education Market • universal web accessibility discovered dozens of categories that are
(WEM) is a large-scale professional • design of distance learning systems simply not indexed by most search
event and marketplace dedicated to the • www-based course-support systems engines, either because the engine’s tech-
international business of education and • authoring tools nology can’t access them or because
training. Last year over 1,700 partici- • evaluation of impact search companies decide for business rea-
pants from 62 countries attended the • www-based course sites sons not to include them. They list hun-
second World Education Market in • www-based learning resources dreds of examples of valuable resources
Vancouver. WEM showcases educational • www-based tools that search engines will not turn up,
resources for all levels and ages of learn- • policy and law from databases of museum art to real-
ers. • site management considerations. time information such as weather reports
WEM brings together administrators, More information and registration and stock prices. The Invisible Web is
decision-makers and executives from the materials are available at available at most book stores, or may be
public and private sectors to exchange <www.aace.org/conf/edmedia/call.htm> ordered online at
ideas and develop business partnerships. <www.invisible-web.net/> for $29.95.
Participation is international, with repre- ISBN 0-910965-51-X. ●
sentation from school systems, technical
institutes, universities, governments,