Dispatch: It is a segment busy in taking couriers from other institutes or companies.

After getting such couriers other client related things, they will inform concerned clients to get it.

Mutual funds and IPO: Here, activities related to mutual fund takes place. If any customer wants guidance about investment in mutual funds, this department will guide him and will also tell about procedure of investment in mutual funds. MSFPL is a corporate agent of Birla Sun Life, ICICI and Frankline, TATA Mutual Funds. IPO means Initial Public Offer. Information taken from computer on line by the staff of this department will enter into their own handled computer. MSFPL is a member of collection center.

SECOND FLOOR
Insurance department: The essence of insurance lies in the elimination of the uncertain risk of loss for the individual through the combination of a large number of similarly exposed individuals who contribute to common fund premium payments sufficient to make good the loss caused to any one individual No one is safe from thefts. No building is a safe from fire; no business is immune from risks. The disasters cause death or hardship for many more people and properties tan those directly involved. In all kind of insurance. The fundamental legal principle is that one man agrees to take the risk of another mans life and business in consideration of certain small payments which are called premiums. There are main two types of insurance, Life insurance and nonlife insurance or general insurance. General insurance includes fire, auto tariff, marine and non-tariff insurance, where as life insurance includes pension plane, health first, career builder, education, security and growth and many more. In general insurance government decides the policy and premium, which will, further followed by insurance taker. Procedure for both type of insurance is same, while taking insurance some personal data like date of birth, proof of income, mood of payment etc. will be required. Mood of payment might be quarterly, semi annual and annual. If any insurance taker fail to pay installment, grace period is give and notices might be send to him. MSFPLs business is association with TATA-AIG (American International Group Incorporation.), and right now MSFPL is a senior business associate and have more than 200 agents.

THIRD FLOOR
Server room: All kind of server like BSEs servers and NSEs servers, depository server, computer accounting servers are kept here and the procedure regarding all servers is starting from here.

Accounts: Mr. Sureshbhai and Mr. Vithlanibhai handle this department. All the accounts regarding work are done here. All the monitory transactions entry is passing out and secured here. In other meaning all the finance related activities are done here. All the decisions regarding allocation or transformation of funds are taken here. This department also sees the records of bank related transactions, bank related transaction, and bank balance and statements are also prepared.

H.R. Administrations: Activities related to H.R.Administrations are done here. It is handled by Mr. Akshaybhai (Head of H.R.) with Mr. Kumarbhai and Mr. Rajeshbhai. Activities regarding employees work like, new policy planed for employee, wage and salary administration, project work, manpower planning is completed here. Head of H.R. tries to enforcing discipline on the basis of co-operative understandings and a human application of rules and regulation.

Commodity back-office: Accounts regarding commodities billing receivable and payable are kept here. Other activities regarding commodities trading like if any clients has made deal of any commodities. Procedures related from and payment and time limitation and all other are done here. And this department will further guide clients for next procedure of commodities trading

FOURTH FLOOR
Commodity Back-office: Here all the staff members who are having concerned with commodities marketing get to gather and they planed out for new strategy and for new project final decisions have been taken by them and some times, if needed they people are also calling clients for such meetings. This department is especially for commodities market members.

Trading: There are main tow types of trading normal trading and F&O (Future and Option market) trading so all the trading accountings are controlled over here. Such trading is divided into two parts i.e. NSE and BSE. Clients can deal here for trading contract, new accounting opening, pay-in and pay-out. For such trading all have to follow SEBI (Securities and Exchange Board of India) rules.

Settlement Department: This department deals between clients and exchange. Clients can debit or credit their bill here. Other transactions regarding billing of NSE and BSE are done here.

Commodity trading: As in other trade, client can trade in commodities with the code by filling the form for commodities to open an account with MSFPL by filling up the account opening form, and deposit. There is no element of risk of any company. Trading of any commodities like gold, silver, Kapas, Soya oil, castor seed is done here. All the procedure regarding such trading is also done here.

F&O Back-office: This is also called derivative market. It has been started in India in the year 2002. According to this market, trading can be possible in national and Mumbai stock exchanges. Future means any script or shares, which are listed in F&O. such shares will purchase or sell at decided price in limited period. Future trade has still not got delivery base trading permission. Options are of two types. Call option and put option. Call option means the right of any derivates listed security to purchase any derivates securities in limitation of time. Put option means a right to sell any derivates securities in decided time. NSE and BSE have derivates market and MSFPL is the member of both markets.

FIFTH FLOOR
D.P. Back-office: The work of DP- Back office is to check activities of front office, this department sees whether DRF (Demat Request Form) for demat account opening has been fill-up correctly or not. If required to change detail of bank transaction. This department as name suggested not comes directly into contact with customer. In brief a process, which has started from DP-Back office, will have been completed over here.

Compliance: This department stays directly in contact with higher authorities (SEBI and other big companies). This department recorrects mistakes which are done while opening of demat account. If there will be mistake, this department will point out and reported to SEBI.

Software: As MSFPL is engaged in share related activities, It becomes necessary to have different; software for all different procedures like, trading and price listing, data entry and so on. Such procedures become easy by using soft wares. Such types of software maintain and handled over here, as we know day-to-day technologies are changing so this department also keeping into considers that thing also. Therefore new soft wares are developing and old can be modifying over her.

Hardware: Computers join the whole network of MSFPL and branches only. All work related hardware is handled carefully over here. If any fault find by any employees in theirs computer, immediately they will call this department and this department will solve those problems. So instead of waiting for outsider person for solution, here in MSFPL only problems can be solved.

Dispatch: Activities regarding bill and contract of IPO are done here also. If any clients demand for any statement (day to day, weekly, monthly), this department will provide them those statements. Here, if any client gets any couriers, this department will send it to the concern clients. First this department gets work from other department like trading and so on.

Store: Stationary stocks are kept over here and other inventories are also kept over here only.

M INS R IC S A E V E O F R DB FE E Y

M .F .L .S .P .
Trading services: It is the service based on computer system. This service is offered entirely on line in the computer. It is compulsory for clients to come at office and then they can have trading. First they have to login in computer. For example, if client wants to trade in NSE (National Stock Exchange), they will come at concerned office and on screen price of shares can be seen and it get change on every time. Now client knows increase and decrease in the price of shares. So, he will decide in which companies share he wants to trade means purchasing and selling of shares. The numbers of companies are limited over here.

Net services: To get this service, customers or clients dont need to come at the share broking office but they can have it in their own computer screen. Such services are also provided by net. It be can use only for registered clients. Deposit is done here. First they have to enter their password and they can up date their information on their computer screen. To update data on regular bases one can use it, mean it is useful for the person who has daily trade in stock exchange. And other benefit is that clients can have this information regarding trade at any time and anywhere they want.

Commodity derivatives: It is the recently started service by MSFPL. MSFPL is the participant of NCDEX and MCX (one of the stock exchanges). MSFPL has separated department for commodity derivatives. MSFPL has also departments like, commodity back office, commodity trading. Here the contracts of the commodity like gold, silver, rice etc. are completed.

Demat services: -

DEMET mean Dematerialization of shares. MSFPL is the participant of NSDL (National Securities and Depository Ltd.). And it is the agreement between clients and D.P. (Depository Participant). To open a demat account thing which are required like photograph of concerned clients, current proof and residential address of clients. The changes are taken considering scheme charges. Scheme charges include life time for which client has to pay 4000 to 10000. To open demat account, opening kit will also be required like trade book etc. first, client have to fill up DRF (Demat Request Form)

Cash segment: In NSE, BSE and other state level stock exchanges (Saurashtra stock exchange and Ahmedabad stock exchange) on the daily delivery based purchasing and selling of listed shares or square up have been done and it is called CASH MARKET. In this market, the load of market will be in the single number. Rolling settlement, daily settlement and purchasing and selling of bonds and debentures could also take place over here.

Mutual funds: A Mutual Fund is a pool of money collected from investors and is invested according to stated investment objectives. Mutual Funds investors are like share holders and they own the fund. Mutual Funds investors are not lenders or deposit holders in a Mutual Funds. Every body else associated with Mutual Funds is a service provider like MSFPL, who earns a fee. Mutual funds invest in marketable securities according to the investment objective. SEBI (Securities and Exchange Board of India) got regulatory powers in 1992. Mutual Funds themselves pay no tax on the

incomes they earn. They are fully exempt from tax. Agents can sell products of multiple mutual funds. MSFPL is a corporate of Mutual Funds provider companies like, Birla Sun Life, ICICI, Frankline and TATA. They have separate department regarding Mutual Funds at first floor of MSFPL building. It provides services regarding Mutual Funds investment. This department is also giving information regarding guidelines and procedures of investing money in Mutual Funds.

F T R UUE S R IC S E V E

Private banking sector.

Forex market.

Commodities demat service.

Product enhancement in commodity market.

STAFF MANAGEMET DEPARTMENT

IN R D C IO T O UT N
According to flippo, personnel management or Human Resources Management is the planning, organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and reproduction of human resources to the end that individual, organizational and societal objectives are accomplished. Personnel management involves the task of handling the human problems of an organization and is devoted to acquiring, developing, utilizing and maintaining an efficient work force. Human resources management cannot be separated from the basic management function. Human resources are heterogeneous, dynamic, and have immense potential. The scope of H.R.M. is very wide; it covers labor, welfare and industrial relations aspects. H.R. Managers do not manufacture or sell goods but they do contribute to the success and growth of an organization by advising the operating departments on personnel matters. Human resources management is concerned with employees as individuals as well as groups. It is the task of dealing with human relationships within an organization. It is the process of achieving the best fit between individuals, jobs, organizations and the environment. It is the process of bringing people and organization together so that the goals of each are met. Human resources are most important element

in an organization. The effective utilization of all other resources depends upon the quality of human resources. Without united human efforts no organization can achieve its goals. All the activities of an organization are initiated and completed by persons who make up the organization. Therefore people are the most significant resource and it is the most important factor of production.

V W FH A IE O E D O H . F .R MN GR A A E
According to me, H.R. Manager should identify what human is? And their wants and desire to the organization. If a person who can identify this much bitterly, he or she is able to be a manager of human resources. They should have some basic principles like

Co-ordination

of

work

and

employees Highly motivation to employees Positive Team work

Individual and group efforts must be effectively utilized by providing suitable work opportunities. Our organization i.e. MSFPL is working on these four principles. We are here, in MSFPL providing best corporate culture to

attitude

towards

employees

our staff. Here, we have a young and educated staff and advance technology in the field of finance. These two main factors make our organization unique than others. We are already providing good working condition as well as best equipment to our employees. So, employees can work smoothly and firm can get maximum output from their employees side. In MSFPL, we have improved system of working. We are also planning to give better training to or employees, which improve competency and skill audit in staff members.

G IE L E U D IN S F RM F L O S P S E POES ML Y E
Guidelines are pre-determined course of action established to guide the performance of work towards accepted objectives. Any firms have their own objectives and to achieve those objectives, some pre-programme and preplanning required what we called policies such programme refers to a plan of action. It includes time period within which the task is to be completed and the way resources are to be utilized appropriate policies and programmed can be helpful in future whenever some problems arise MSFPL has good and intelligent number of employees, but they believe that to have certain guidelines is

good for firm as well as employees. Some guidelines are as under.

They believe that employees should treated as a partner, because they should have all liberty to present their views and idea for the development of firm and if they have their own problems, they can present that problem also and if head of H.R. identify reasonable, he tries to solve it.

If employees found good and dedicate in their work. Head of H.R. tries to give them promotion and by this way they are providing opportunities to each and every employees of MSFPL. There is no any scope of dispute in MSFPL due to their good working system but if any problem arises related to any personal demand of employee, head of H.R. thinks over it and if needed, after giving two or three notices, employee is supposed to leave firm. MSFPL cannot change their working conditions. So if employee wants to change it, he might to leave institutes. If any employee wants to take leave for some days, he has to fill up the leave application form.

R C U MN E R IT E T A DS L C IO N EE T N
RECRUITMENT
According to flippo Recruitment is the process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization.

Recruitment is a positive function as it seeks to develop a pool of eligible persons from which most suitable ones can be selected.

Recruitment is pervasive functions as all organization engages in recruiting activity. But the volume and nature of recruitment varies with the size, nature and environment of the particular organization. Recruitment methods or techniques are the means by which an organization establishes contact with potential candidates, provides them necessary information and encourages them to apply for jobs. The nature and extent of the recruitment programme should be so designed as to employment opportunities for its employees on a long-term basis so that the goals of the organization should be achievable; and it should develop the potentialities of employees.

SELECTION: Selection is the process of choosing the best out of those recruited. Recruitment is positive as it aims at increasing the number of applications for wider choice or for increasing the selection ratio. Selection is negative, as it rejects a large no. Of applicants to identify the few who are suitable for the job. Recruitment involves prospecting or

searching where as selection involves comparison and choice of candidates. The purpose of selection is to pick up the right person for every job. Selection is an important function as no organization can achieve its goals with out selecting the right people.

R C U MN E R IT E T A DS L C IO N EE T N P OES R CS
In MSFPL, recruitment and selection process taking place like in other firms. There are few steps for recruitment and selection procedures. Lets see one by one.

(1) Recruitment process begins when personnel department receives requisition for recruitment from department of the MSFPL. This requisition contain details about the position to be filled, number of persons to be recruited the duties to be performed, qualification required from the candidate, terms and conditions of employment and the time by which the persons should be available for appointment etc. (2) If head of H.R. found it to be failing, he decides the sources of recruitment to be used like newspaper, consultancies or by using reference of other employees in MSFPL. (3) After deciding sources, he will put into a practice and the prospective applications. (4) After getting application, selection procedure gets started. They will scrutinize those applications and suitable person will ask for interviews and rest of applicants will be rejected. (5) Now, Executives and head of concern department etc will take the interviews. employees will inform to send their

For this financial service provider firm a person with MBA (finance) and if he or she has passed any other exams of NSE and BSE, He or she has more chances for job. Other factors like past experience and age are also considered at the time of selection.

IN U T NO D C IO R O IE T T N R N A IO

Orientation programmed usually cover things like employees compensation benefits, personnel policies, the employees daily routine, company organization and operation, and safety measures and regulations. Orientation or induction is, the process of receiving and welcoming an employee when he first joins a company and giving him the basic information he needs to settle down quickly and happily and start work. Induction helps minimize what might be called the reality shock some new employees undergo. This reality shock is caused by the incompatibility between what the employees expect in their new jobs and realities. When a new employee joins an organization, he is completely a stranger to the staff, work place and the work environment. Therefore, he is likely to feel insecure, shy and nervous. In the absence of information and support these are likely to be anxiety and fear in his mind. In MSFPL, when any new employee is going to join an organization, first of all he or she is introduced to all his or her concern department staff members and at the same time he or she will be given a brief view about MSFPL. Here, there are two persons who introduce to the new employee. First, head of concern department and second a person who has resigned the job. The task of Head of Department is to make employee familiar with organization and a person who have resigned a job will guide newcomer how he or she is supposed to finished task etc. so for new comers in MSFPL has induction period about 4 to5 days. But again it is depends upon job. If job is high, it might take much time than other job.

T A SE A D RNFR N P O O IO R MT N
TRANSFER
Transfer is a horizontal or lateral movement of an employee from one job, section, department, shift, plant or position to another at the same or another place where his salary, status and responsibility are the same. It generally doesnt involve a promotion, demotion or a change in job status other than movement from one job or place to another. Transfer may be initiated either by the company or the employee. A company may initiate a transfer to place employees in positions where they are likely to be more effective. Similarly, employees may initiate transfer to locations where they are likely to get greater satisfaction. In MSFPL, transfer of employees happens in rarely case. Here generally, positive transfer takes place. Means if any employee wants to transfer from one branch to another one, they can do such. Except such cases transfer doesnt happen in MSFPL.

PROMOTION
Promotions have a salutary effect on the satisfaction of the promoted persons needs for esteem, belonging and security. They also afford an opportunity for greater self-actualization through more varies and challenging assignments. Promotion is some time given to build up moral, loyalty and a sense of belonging on the part of the employees when its brought home to them that they would be promoted, if they deserve it. In MSFPL, generally, promotion is given on the bases of merit of the employees. They people are not considering the age factors for promotion, because head of H.R. believes that employees should be given more priorities, if they are giving result to firm. They are not considering age because it might be happen that any employees work for many years, but not fruitful for organization, such employees should not be given promotion.

R W R S& E AD IN E T E C N IV S
An incentive scheme is a plan or programs to motivate individual or group performance. An incentive programme is most frequently build on monitory rewards (incentive pay or a monitory bonus) but may also include a variety of non-monitory rewards or prizes. Incentive refers to performance-liked compensation paid to improve motivation and productivity of employees. Incentive plans are designed to improve productivity and to secure better utilization of human and material resources of the enterprise.

Classification or types or rewards

INTRINSIC REWARDS
Intrinsic rewards are those an individual receives for himself. They are largely a result of the job that the worker does. Intrinsic rewards are given to satisfy internal needs of employees. Such intrinsic rewards include greater job and freedom, more responsibility and soon. In growth MSFPL, intrinsic skill rewards and such as participation in decision-making, opportunities for personal (communication classes personality development, good working condition, visit on hotels like CHOWKI-DHANI and so on.

EXTRINSIC REWARDS
Extrinsic rewards are those rewards, which are visible and external and have certain monitory or ego value. These rewards can be in monitory and non-monitory terms. Such as, Basic wage or salary, bonus (9%), P.F. (24%), E.S.I. (6.5%), overtime and holiday premiums are given to the employees of MSFPL as a monitory benefits, Preferred lunch hours, preferred work assignment, impressive job titles and preferred office furnishings are given to the employees as a non-monitory benefits.

T A IN R IN G R T A IN E R IN G & E E O MN DVL P E T
TRAINING
Training is any process by which the aptitudes, skills and abilities of employees to perform specific jobs are increased. Training is a short-term process utilizing a systematic and organized procedure by which nonmanagerial personnel learn technical knowledge and skills for a definite purpose. Training involves helping an individual learn how to perform his present job satisfactorily. Training enables an employee to adapt to changes in work procedure and methods. Trained employees can perform better and thereby earn more.

Here, in MSFPL, there are many types of trainings are given to their employees. Such training includes, technical training which local trainer gives. They are also planning for executive training for upper level persons. For that they are interacting between some consultancies. So, in future there will be executive training for MSFPLs executives.

RETRAINING
Retraining is the process of providing training to persons who underwent training earlier in their job. Retraining programmers are generally arranged for employees who have long been in the service of an organization. Sometime due to technological changes some jobs may become unnecessary employees working on such jobs are retrained for other jobs. As in MSFPL there is a need for knowledge and as we know technologies are changing day to day, so MSFPL has to be aware about new emerging technologies and if required there will be training programme arranged by MSFPL. Such training programmers can be conduct any time and when required.

DEVELOPMENT
Development is along term educational process utilizing a systematic and organized procedure by which managerial personnel learn conceptual and theoretical knowledge for general purpose. In the words of comp bell, training courses are typically designed for a short-term, stated set purpose, such as the operation of some pieces of machinery while development involves a broader education for long term purposes. Development involves preparing the individual for a future job and growth of the individual in all respects. For self development of employees and for MSFPLs own shake, they are arranging class regarding communication skill and personality development, because they believes good personalities, the working environment will become healthy and ultimately firm will benefited.

PROMNE E F R A C AP A A P R IS L
Performance evolution or performance

appraisal is the process of assessing the performance and progress of an employee or of a group of employees on a given job and his potential for future development. It consists of all formal procedures used in working organizations to evaluate personalities, contributions and potentials of employees. According to flippo, performance appraisal is the systematic, periodic and an impartial rating of an employees

excellence in matters pertaining to his present job and his potential for a better job. Performance appraisal provides valuable

information for personnel decisions such as pay increases, promotions, demotions, transfers and terminations. It helps to judge the effectiveness of recruitment, selection, placement and orientation systems of the organization. Thus, performance appraisal serves as the vases of suitable personnel policies.

P romn e ef r a c a pa a f r p r is l o m
Name of Employee:Department: Qualification: Experience: Present: Past: -

Designation:DOJ:Total:-

SR. 1 2

Creterias for Rating Quantity of Work Quality of Work

Marks 10 10

Mark Obtained

3 4 5 6 7 8 9 10

Job Knowledge Initiative and Innovativeness Analytical Ability (Problem Solving Ability) Attitude and Behaviour Communication Skill Cost Consciousness Discipline/Punctuality/ House Keeping Ready to take new Responsibility

10 10 10 10 10 10 10 10

Excellent: - 86-100 V. Good: 75-85 Good: - 66-74

Average: Poor: -

51-65 below 50

____________________ Name & Sign of HoD

M NP W R A O E PA N G L N IN
It is the process by which a management determines how an organization should move from its current man power position to its desired manpower position. In the word of Stainer,Man power planning is the strategy for the acquisition, utilization, improvement and preservation of an organizations human resources. It is aimed at coordinating the requirements for and the availability of different types of employees.

Manpower planning is a double-edged weapon, if used properly. It deals to the maximum utilization of human resources. Reduces excessive labour turn over and high absenteeism; improved productivity and aids in achieving the objectives of an organization. Therefore, for the success of an enterprise, manpower planning is a very important function for individual. It is important because it helps him to improve his sills and utilize his capabilities and potential to the utmost. The objective of manpower planning is to maintain and improve the organizations ability to achieve its goal by developing strategies that will result in optimum contribution of H.R. Manpower planning consists in projecting future manpower requirements and developing manpower plans for the implementation of the projections. Manpower plans can be long-term or short-term. Long-range plans are prepared for a period of five years or more on the basis of trends in the economy, labour market and production. These reflect management thinking on the organization structure, business environment and personnel polices. Short-term manpower plans cover time periods ranging from one year to less than five years. These are concerned with filling existing jobs. Long range and short range plans are complementary to each other. In MSFPL, there are some predefined policies for employees but whenever needed, they call upon all executives and employees of H.R. department and plane out for new policies and for man force requirement.

FINANCE DEPARTMENT

IN R D C IO T O UT N T F A C O IN N E

The finance function covers both acquisitions of funds as well as their allocation. Thus apart from the issues involved in acquiring external funds, the main concern of finance manager is the efficient and wise allocation of funds to various used Defined in a broad sense. It is viewed as an integral part of over all management. To make wise decisions, a clear understanding of the objectives are sought to be achieved, is necessary. The objectives provide a framework for optimum financial decision-making. It implies what is relevant is not the overall objectives or goals of a business but an operationally useful criterion by which to judge a specific set of mutually interrelated business decisions, namely, investment, financing and dividend policy.

The responsibilities for finance managers are spread throughout the organization in the sense that finance management is to an extent an integral part of the job for the managers involved in planning, allocation of resources and control. Financial management is highly specialized in nature and is handled by specialists. Financial decisions are of crucial importance. It is, therefore, essential to set up an efficient organization for finance management functions. The job of the chief financial executive does not cover only routine aspects of finance and accounting. As a member of the top management, he is closely associated with the formulation of policies as well as decision-making.

V W F IE O F A AE IN N C MN GR A A E

It is the responsibility of finance manager to plane properly to a given resources. It includes allocation and control of such resources. Specialists should handle Financial only because money is very much important for any institution. If money gets lost, firm will be no more. The other thing, which I believe is that decision plays vital role especially in the case of finance, it depends upon finance managers that how rightly and how speedily they take decision. Here we are in MSFPL, more concentrates on rising of funds and proper utilization of funds. We have a clear understanding of our objectives, which is very much needed. If any need arise for money we have overdraft facilities in bank. Here, we have not any cash revenue but for expenses we are using direct cheque or payment by bank. We are also preparing accounts (statements) and finalize it. We cover routine aspects of financing and accounting. In MSFPL, finance managers have generally the major responsibility is to prepare accounts and to allot money properly. The information contained in these statement and reports assist finance manager in assessing the past performance and future directions of the firm. Hence here, accounting and finance function are closely related with each other. Finance manager consistently developed and interprets data on past performance.

F A C L IN N IA PA N G L N IN
Financial planning is a primary function of the management. It is an executive function of financial management. Finance manager has to make plane for investment, borrowed capital funds, and resources of acquiring money. Financial planning should be match with top managements decided plane. Plane should be formatted in such a manner that it can be used whenever firm wants to expand or develop its business. Finance manager also consider other

managers of various department like marketing, production and H.R. manager. Finance managers should ensure that funds are properly utilized. From where company will get finance and how it will utilize, its return on investment, risk factor of investments. In the procedure for financial planning, first step is to analyses the part performance of the firm in terms of its financial strengths and weaknesses. The next step is to determine the objectives. After deciding objectives, need for investment to achieve those objectives. Based on its investment needs and alternatives are selected. Now the time comes for decide and procurement of funds. At last financial planning analyses whether it will long term beneficial to firm or not.

F A C A D IN N E N AC U T G C O N IN INM .F .L .S .P .
Accounting function is a necessary input into the finance function that is, accounting is a sub function of finance. Accounting generates information relating to activities of the firm. Here in MSFPL, the finance manager is more concentrating on constitution of financial statement such as the, income statement (P &L a/c) and the statement of changes in financial position (sources and used of fund statement). The information contained in these statements and reports assists finance managers in assessing the past performance and future directions of the firm, in meeting certain legal obligation, such as a payment of taxes and so on. Thus, accounting and finance are closely related. MSFPL manager mainly engaged in keeping records of cash supervision of bills to tally cash and bank balances, to prepare reports to secure valuable papers. Finance begins where accounting ends.

C P A A IT L SR CUE T UT R
The objective of the firm is to maximize the value of the equity shares. The firm should select a financing capital structure, which will help in achieving the objective of financial management. The capital structure should be examined from the viewpoint of its impact on the value of the firm. A firm should select such a financing mix as will maximize the shareholders wealth. Such a capital structure is referred to as the optimum capital structure. The theory of capital structure that show the theoretical relationship between the employment of debt and the return to the shareholders. The use of debt implies a higher return to the shareholders as also the financial risk. A proper balance between debt and equity to ensure a trade-off between risk and return to the shareholders is necessary. A capital structure with a reasonable proportion of debt and equity capital is called the optimum capital structure. Financing decision is the determination of an appropriate capital structure given the facts of a particular case.

C P A IZ T A IT L A IO N A DIT N S T E R HOY
UNDER CAPITALIZATION & OVER CAPITALIZATION
According to Shri M.C. Shukla, capitalization is the sum total of all kinds of ling term securities issued by a company as well the surpluses which are not meant to be distributed. Lillin Doris says, capitalization, means the total accounting value of the capital stocks, stocks, surplus in whatever form it may appear and funded long-term debt. In the simple meaning capitalization can be defined as sum total of all kinds of long term securities at their par values.

If capitalization of a company is equal to its capital requirements, it will consider to be properly capitalized. If it is more than required due to full in profit per share will not consider fair. And at the same time if capitalization is less than required, it is not desirable. Under capitalization and over capitalization is two different things, but it becomes easy to understand if we elaborate it; this both aspects includes main tow things one is capital and other is rate of return. In simple words, if capital employed is proportionally more and its rate of return is low. Its called over capitalization. Where as capital employed is proportionally less and rate of return is high its called under capitalization. Lets see one by one briefly.

UNDER CAPITALIZATION
Gerstenberg says, A corporation may be under capitalized when the rate of profit is exceptionally high in relation to the return enjoyed by similarly situated companies in the same industry or it has too little capital to conduct business. Under capitalization implies an effective

utilization of finance, a high rate of dividend and the enhanced price of shares. The capital employed in business is less compared with its requirement. Here the rate of return will be higher than a firm is able to afford. Here, real value of shares is greater than book value, which indicated under capitalization.

Hence, in simple words we can say that if any firms proportion of shares employed in business is less and rate of return is high it will be called under-capitalization.

OVER CAPITALIZATION
When firms earning are not large enough to yield a fair return on the amount of its issued securities and long term borrowing is called over capitalization. As we have seen that in under capitalization on the capital employed was underestimated and return was high. Here in over capitalization due to over estimation the proportion of capital will be more compared to its rate of return. Such estimating leads to overcapitalization. So it indicate that the under utilization of existing capital as against under capitalization, the real value of shares will be less than its book value.

According to Shri M.C. Shukla, capitalization is the sum total of all kinds of ling term securities issued by a company as well the surpluses which are not meant to be distributed. Lillin Doris says, capitalization, means the total accounting value of the capital stocks, stocks, surplus in whatever form it may appear and funded long-term debt. In the simple meaning capitalization can be defined as sum total of all kinds of long term securities at their par values. If capitalization of a company is equal to its capital requirements, it will consider to be properly capitalized. If it is more than required due to full in profit per share will not consider fair. And at the same time if capitalization is less than required, it is not desirable.

THEORIES OF CAPITALISATION
COST THEORY
This theory is useful for new established company. Sum of the costs to be actually incurred on fixed assets, current assets and promotional expenses in setting up the business is regarded as capitalization. According to this theory more emphasis is laid on current investments and dont have any direct relationship with the future earning

capacity. But limitation f this theory is that it doesnt provide basis for capitalization for an existing company. It is possible that book value of some of its assets may not be real, because it will not show right price. If they are purchased at higher prices, their actual market prices. Another limitation is that it will not present right picture because. If fixed assets stand idle, it become obsolete. So earning will be lower than what proprietor has expected.

EARNING THEORY
The major goal of every organization is to earn profit. This will be earned in future by firm. Capitalization by using this theory is based on the estimated on the flow of its expected earnings. Return will be compared with another companys rate of return in the same business. According to this theory, Capitalization = net annual earning--- capitalization rate Hence this theory covers major two aspects i.e. average annual earning of the company, Expected rate of return on its investment. We can say that this theory is beyond the control of management because future is an predictable and that is why to make decision nearer to level of expectation, one has consider average earning of the last three years and current market situation.

W R IN OK G C P A A IT L M N G MN A A E E T

Working capital includes total of all current asset or working capital is the excess of current assets over current liabilities for margin of safety. Safety in terms of companys financial prestige, fulfill the requirement of customer, insolvency etc. Working capital used for payment of raw material, wages and other expenses. It changes day to day and risk on such assets/capital is low. The main goal of working capital management is to manage the firms current assets and liabilities in such a way that a satisfactory level of working capital is maintained. It is important for maintenance of liquidity in the firm. Each short-term source must be managed continuously. So management can come to conclusion that what is the requirement of working capital? Which are the sources available for that? How to obtain and utilize? So on. One of the important features of working capital is that it is changing with market condition and circumstances. So proprietor of the firm have to be attached his self with marketing condition or scenario. The exact amount of working capital management is varies from firm to firm. Working capital management is also affect to cash inflow and cash out flow. The more cash inflow means working capital will be required less whereas the more cash outflow means working capital will require more. So, for beneficial for firm cash inflow should more than cash out flow.

MARKETIING DEPARTMENT

IN R D C IO T O UT N T M R E IN O AKT G
To know the meaning of MARKETING, first we will see what MARKET is. Market includes both place and region in which buyers and sellers are in free competition with one another. Lets see what is MARKETING. Marketing includes those business activities which are involved in the flow of goods and services from production to consumption. Marketing is concerned with the people and the activities involved in the flow of goods and services from producers to consumers.

Marketing have basically three objectives. o Fulfill needs of consumers. o To satisfy wants and desires of consumers. o To create new desires.
Marketing adds value of goods by changing their ownership and by changing their time and place of consumption. At present, marketing operates in reverse fashion by seeing to it that products are made, as the consumers want them made.

DIFFERENCE BETWEEN OLD SALES CONCEPT & NEW SALES CONCEPT 1. Product selling and promoting profit

through sales volume

2. Customer needs integrated marketing profit through customer satisfaction.

V wO ie F M R E IN AKT G MN GR A A E
We are generally; do marketing for

commodities like gold, silver, Soya oil, castor seed, Kapas, rubber etc. Commodities mean things, which are used every day by people. Commodities market is needed because when the season comes for any commodities like rice and tea; every farmer has pressure of selling it. So price gets down, where as in other state there is scarcity of such commodities. So there is a gap between demand and supply. So this market is needed to bridge that gap. We are doing marketing for life and non-life insurance by providing browsers to people directly. We are giving sometimes advertisement etc. Marketing managers should have the entire knowledge regarding current market situation or trend. They should have enough convincing power as well as patience. We personally meet to our potential customers and convince them for trading. We are also planning for marketing of commodities like rice, sugar, and tea etc. we as the participant of MCX, which is controlled by forward market commission. For solution of technological matter, MCX is of our organization (MSFPL) in daily newspapers like SANJ SAMACHAR, FINANCIAL EXPRESS

tied up with financial technologies Ltd. So our clients and we (MSFPL as a service man) can also solve their technical problems with the help of MCX.

P MT NL R O IO A A T IT S C IV IE
After the product has been planned, the channels of distribution and physical distribution of the product decided, and the price structure evolved; the next step is to decide upon the promotional activities that the firm may follow. It has rightly been said, Noting happens until somebody sells something. This gives in a nutshell the philosophy of promotional activities. The promotional activities are concerned with :(A) INFORMING the people about products distinctive want-satisfying characteristics and its availability; (B) REMINDING people periodically about the product and its role; and (C) PERSUADING the people/prospective buyers that make people to do what they might not otherwise do what they dont really want to do. Promotion is the all inclusive term representing the broad field-advertising, personal selling, and sales promotion.

A V R IS G D E T IN
The word advertising is derived from the Latin word, vizadvertero ad meaning towards and verto meaning I turn. Literally it means, to turn peoples attention to a specific thing. Webster says advertising is to give public notice or to announce publicity. Advertisement is simply the message it self, whereas advertising is a process. Advertisement is a programme or a series of activities necessary to prepare the message and bring it to the intended person. Public knows the person behind advertising because the sponsor is openly identified in the advertisement it self. The sponsor makes payment to the media, which carries the advertisement. They are of printing further aided in the technique of advertising through handbills, magazines and newspaper, pamphlets and handbooks.

The primary objective of advertising is to increase sales. In modern times it has become the life breath of the modern business economy. The marketing committee or MSFPL is used to give advertise in newspaper. They people are not constantly giving ad in newspaper but whenever they found that it needed. They are giving ad in daily newspaper like SANJ SAMACHAR and FINANCIAL EXPRESS. They believe that advertisement is the only effective media for any firm to create aware ness about firm as well as products or services.

E H IT N X IB IO S
Exhibitions, also known as tradeshows, are organized n a large scale and are held regularly at some or the other central places. Their purpose is to promote sale of goods exhibited. All big manufacturers and businessmen take pat in it and arrange their shows by taking space in the exhibition area. At these exhibitions, one can study the competitors products, sales techniques, relative strength or inferiority of the product, technical advantages, etc. these are also useful for the buyers, who can view in one place the different requirements of the industry with which they are connected. Exhibitions are popular for they proved a common meeting ground for competitor in the same field; they establish friendly relation between exhibitors and the customers.

For direct marketing of commodities they people are organizing various exhibitions in various cities. There they call upon all farmers and brokers of that city (including nearer villages) and then, they present the entire trade related thing which are needed for trading and make them aware about all procedure for selling and purchasing of commodity products like rice, kapas etc. they people also serves tea and coffee to the invited people also. So MSFPL says that to meet clients personally becomes more effective when matter comes of trading.

C T L GE AAO US
These are printed, in four to six pages or even more. They give information about the goods and services in greater details with the help of figures and illustrations in black and white or colors. Publishers, travel agencies, tourist departments, life insurance companies, medical firms or prestigious industrialists etc often use them. They are glamorous and impressive; and they give the seller unlimited opportunities to create a prestige mailing item. Because they are expensive, they are expected to enjoy long lives.

MSFPL has its own format catalogues for commodities trading. Such catalogues are of four to five pages and include information related commodities market, commodity vice specification, delivery centers, delivery date, trading system, trading hours, opening of contract, delivery unit. At the last page of browsers they are giving information related marwadi group and services offered by them and about all branches.

C M U IC T O MN AI O N
The word communication is derived from the Latin word communis, meaning common. There is communication only if there is communication in the words or symbols both the sender and the receiver i.e., message must mean one and the same thing both. Communication means, Sharing of meaning. Implicit in this definition is the notion of transmission of information, because sharing necessitates information. Communication is concerned with who says what to whom, through which channel, and with

what effect. Such a communication may be made through written or spoken words or through gestures of some type.

For commodities marketing, a selected person goes direct to potential customers and convinced them. So, there is no need to wait for any potential clients to come. But for other trading, clients can contact MSFPL by using Internet facilities, by tele-phone, by personal meet, by E-Mail. So there is an effective communication channels in MSFPL. Therefore clients and firm have not to wait for each other.

C M E IT R O PT OS
Share khan, Carvi, Modilal, Aenugram, N. J. investment and India Bulls etc. are the competitors of MSFPL.

C SO E U T MR C R AE D P R MN EAT E T
As we have seen that MSFPL is concentrating more on the quality services to their customers than profit. Profit is required to firm for day-to-day transactions. But to provide good services also one of the part or firm. Because

customer is the king of market, without customers firm will no more. Therefore MSFPL has identified such requirements and for that they have started a separate department called CUSTOMER CARE DEPARTMENT. This department is handling by Mr. Yogeshbhai and Mr. Chetanbhai. They have responsibilities to guide customers whenever they find any problems. Generally here, they do task related to opening of demat accounts, other transaction related guidance, changing in address or bank address. Customer can ask about on line balance. At the end of the day, back offices sees all the transaction, which has been done during one day and analyses or interprets them on the bases of several methods. So complain or information asked by customers will pass on to the back office and then back office further passes it to the concern company. And after getting the solution from company, this department will inform to customer and if solution does not match with what customer wants, this procedure will repeat again. Generally, in MSFPL, the intention behind this department is to guide customer because as MSFPL is providing services related to share brokerage, demat account opening and closing etc. for such services, customer many time dont know the procedure, so this department will help them personally.

M S A ET ES G O T E C IE T H IR L N S

The

regulator

has

put

in

place

the

paraphernalia. We at MSFPL are trying to use clients wealth at maximum level. All you have to do is to watch your wealth grow. Leave the worry to use and make the pleasure of wealth creation yours. Investment is today complex game requiring knowledge of finer aspects of market economy. Industry scenario and a host of other related issues, which come from dedicated and focused study and analysis. A lay investor neither has the timer nor the resources for such concerted efforts. We, at MSFPL, would like to fill up this vacuum for which we have a high-end set-up. We are committed to delivering value to our clients at the least cost. We all know that our money value is eaten up by inflation. Conventional investment such as bank deposits etc., dont safeguard money against erosion through inflation. The best bet, in spite of all attendant risk is investment in share. Yes, let us tell you upfront that stock market investing has an element of risk. However, if it is handled sagaciously, that risk can be largely eliminated. We believe that all investment must be based on fundamentals and not on technical movements in the short run. So far, our market was inadequately structured because both speculation and investment went on under the same plat form of account period settlement. Now, cash segment is segreted under rolling settlement and speculation can take bet on index future and stock future. Such segration has also served to drive the volumes in cash segment. Please visit gives and us enhance to show you around what we have got for you.

C M O IT O MD Y M R E IN IN AKT G MF L SP
In order to facilitate the work of classification, commodities are distinguished with each other after giving due consideration to all the qualities of a commodity by specialist. When goods are sold by description, the percentage of valuable materials determines the quality and if any difference arises on the delivery of inferior goods. It is compensated by paying an amount of difference by experts on the basis of quality fixed during the course of transaction. As, MSFPL is a commodity broker; they are generally concentrating on commodities markets. They have a separate department, which engaged in marketing of activities. They identify the current market saturation and by keeping that into consideration, they decide next strategies for marketing. One thing that we can say about soundness is that they people are communication with people face to face. They are also advertising for commodities, but rather than advertising, they believe that face-to-face communication has its own influence in market over customers. MSFPL is members of NCDEX and MCX (MCX by its own working procedure has tied up with B.O.I., H.D.F.C. And U.T.I)

M R E IN AKT G F R O A R UT R G IC L U A LP O U T R DCS
Certain special features have an important bearing on the demands made on agricultural marketing system and organizations. Farm products tend to be bulky and their weight and volume are great for their value in comparison with many manufactured goods. The demand on storage and transport facilities is heavy and specialized. Although some crops, such as rice and paddy, retain their quality for a long time, most of the farm products are perishable and cannot remain long on the way to the final consumer without suffering loss and deterioration in quality. Peaches, grapes, tomatoes and many other fruits and vegetables rapidly become over-ripe and decay if they are not soon consumed or kept in special storage. Sale generally takes place when the cultivator is in debt. Sometimes the BEOPARIES also go from village to village collecting the produce from the farmers at comparatively reduced prices. Though a major portion of the agricultural produce is disposed of at the village level through the hands of the creditors of the cultivators and other shrewd BANIAS, some part of the produce, thus, finds a place in mandis, which are located at a distance varying from five to twenty miles from the villages.

In agricultural marketing is involved the putting up of the surplus in the market through a definite channel. The surplus may be marketable surplus and marketed surplus. The surplus may be marketable surplus and marketed surplus. The former indicated the residential quantity left with the producer after meeting his requirements for family consumption, farm needs, and payments in kind to casual and permanent labour, the landlord, arisen and seed and stock to cover the future exigencies including wastage. The latter term refers to the quantity of produce that is actually sold in the market by the producer irrespective of his home consumption and other requirements

P O E SO R CS F A R UT R G IC L U A L M R E IN A KT G
After a crop is harvested and before it reaches the consumer, it is subjected to one or more forms of processing, which differ for different crops and for different uses and preferences on the part of the consumer. A single form of processing may consist of more than a single operation carried out by different parties at different stages. Thus, paddy may be threshed and winnowed by the cultivator but husked by the miller, the trader or even the consumer. In more prevalent forms of processing of major crops there is a broad uniformity in this country.

M R E IN AKT G O S C R IE F E U IT S
In marketing of securities and some agricultural commodities specialized institutions have grown up with different techniques and functionaries. The stock exchange is a market for the purchase and sale of securities. The joint stock companies and the local bodies of government, who wish to raise funds for the execution of their schemes, have to go to the stock exchange. The stock exchange to some, who have made fortunes on them, means an open sesame for treasure. While to some others who have turned into beggars-it means a place where one gets rich in an easy and effortless way, while to still others it conveys a dark picture full of immoralities providing a home for the people whose morals have gone down and who want to make money through lies and treacherous activities. But none of these views are true of the modern stock exchange. In this market members of the association are engaged in buying and selling shares, stocks, securities and bonds for the public on commission and are guided by certain rules and usages. The business of stock exchange is more varies and cosmopolitan than that of any other market except the money market.

ITISA MR E F R AKT O S C R IE E U IT S
Every share of security constitutes a separate market for itself on a stock exchange, which consists of group of men standing in a certain place provided for the purpose and ready to deal in a certain class of security. But it should not be understood that a stock exchange is something like a vast warehouse where securities are taken away from shelves and sold across the counters at a fixed price in a catalogue which is called the official list. On the other hand, it does not provide unlike a vegetable and fish market a place where people are found with stocks of various articles ready to sell or to buy but it simply provides a place where the main traffic of stocks and shares is conducted.

IT IS AN OPEN MARKET FOR BUYERS AND SELLERS: SELLERS

The stock exchange is not an investment institution like the investment banks, the issue houses, or the investment trusts, supplying capital to industrial enterprises. It is simply a meeting place for the intermediaries who find out buyers and sellers for purchase and sale of securities, and thus it provides a continuous open market for them. Stock exchanges are market places where millions of individual and institutional buyers and owners of

listed securities may readily and promptly exchange their savings for stocks and bonds, convert their holdings or securities for cash and exchange them for other listed securities.

SWOT ANALYS ES

S OWT Aa ss n ly e
No firm can work for the shake of work. Each and every firm wants to have their own prestige in market there can be many other objectives like to earn more profit, to satisfy customers need, to maintain quality. But none of above can be achieved or got without analyzing firms own performance. A firm having sound performance assessment policy will be succeeding in the up coming future. Every firm wants to compare its performance but we all know that if any firm will not consider its weak ness in performance assessment, it cannot say that we are not lacking anywhere. In real, it is lacking but due to lack of vision they are saying so. There fore, SWOT analysis is one of the tools to measure company performance. It includes Strengths, Weaknesses, Opportunities and Threats. For any particular firm this is the parameter which includes both the aspects i.e.

areas which has been already improved and areas which are needed to be improved. A firm has try to develop its weak areas, retain its strengths, look for new opportunities with considering competitors upcoming strategies, that is what SWOT is all about.

Strengths
Vast area of services. Good incredibility in market. Vast number of clients. Well-designed culture and discipline staff.

Threats Opportunities
To be a good finance services provider firm. To be an ideal bank. To be a tele-come service provider firm Govt. policy. International and Domestic. competitors. Negligence of clients may prove a looser of a business. Depends on other companies and their situation.

Weaknesses
Less manpower. Lack of proper communication. Dispatch department to be more systemized. Grievances and queries are not handled properly.

S GET N U G S IO S

S g et n u g s io s
MSFPL has good reputation in the field of finance services provider firms. But then also at some places, MSFPL lacks. So I would like to give suggestions for areas, which have to be developed. There are lots of chances for MSFPL to come out as a better services provider firm. I) There are some departments where more

manpower needed. Department like customer care, where there are an enough tale-phone lines to communicate with clients, but there are only one to two persons to handle these tale-phones, so they cannot serve enough information to clients. So, if there is more manpower, customer can have better services. II) In some department, there is a requirement of some types of systemized work. Like in trading

department for pay-in and pay- out, there is missmanagement. Due to these clients receives their documents not in time. So by adopting some systemized work, this time gap can be eliminated. III) There should be one separate department that focus only on current market trends and situations. Means they should know what is going on in market and what types of series customer demands. IV) I have found that if any staff member is on leave for some day. They interchange the person of other department at that place. Means if any employee of trading department is on leave for some day, they call upon an employees from any other department then what happens, a department from where the person has been shifted can not work properly and on the other hand customers can not get proper services what they should be got.

C NL S O CUI O N

C n lu io oc s n
First of all I would like to thank Mr. Satish Kumar who is the general manager of MSFPL. He has given me permission to make project report on MSFPL (Marwadi Shares and Finance Pvt. Ltd.). I also thank to all the staff members of MSFPL and spent their precious time to provide me all the information. During my project report, all the staff members of MSFPL found to be goods and co-operative. Working

environment of MSFPL is also good and every executive officer has its own identity in the firm. MSFPL has clear vision and working system. MSFPL knows what are their objective and how will they reach there? MSFPL is having good research team which constantly in touch with current market situation and consumers preferences. MSFPL has advance technologies in the field of finance and they are also using it at its optimum level. According to me MSFPL will definitely achieve their objectives in near future due to their team sprit and consumer oriented working environment. Hence, I concluded that whatever efforts have been putted by MSFPL is the subject to recommendation and I wish them to achieve their targets in near future.

BIBLOGRA PHY

B lio r p y ib g a h
During My Industrial visit for the Marwadi Shares & Finance Pvt. Ltd. Following books website are help full to me. Principle and Practice of Marketing In India

C.B. Memoria & R. L. Joshi

Finance Management (Third Edition) - M.Y. Khan & P. K. Jain Personnel Management - C. B. Memoria Human Resources Management - Dr. C. B. Gupta Marketing Management - S. A. Sherlekar Marketing Management - Philip Kottler Web- Site: www.google.com