By TIM RONALDSON

Business Trends
Two Staten Island entities were
recently honored with 2012 New
York City Neighborhood Achieve-
ment Awards in recognition of
their work to enhance neighbor-
hoods by fostering economic op-
portunity.
The Staten Island Small Busi-
ness of the Year Award was pre-
sented to Beso and Bayou, two
thriving restaurants on the North
Shore created by Julian Gaxholli,
while The Partnership Award
was given to Wagner College.
New Yorks network of di-
verse and thriving neighbor-
hoods is the engine that powers
the citys economy, and under
Mayor Bloombergs leadership,
neighborhood commercial dis-
tricts are stronger than ever,
Deputy Mayor Robert Steel said.
Gaxholli was honored for his
work as a community-minded
business owner who participates
AUGUST 2012
BITS & BYTES
An inexpensive screen repair.
PAGE 6
COACHS CORNER
Pain is where you start.
PAGE 22
HEALTH-CARE TRENDS
You have to hear this; its your job.
PAGE 4
www.sibiztrends.com
Special to Business Trends
The SI Chamber of Commerce hosted a Pitch Party to help women business owners prepare presentations for
the Make Mine A Million competition that provides support to women entrepreneurs. Pictured, from left, are
Kristine Arutyunyan of Nairi Flavors, Pamela Coppola Columbia of Statewide Fire Corp., Sabrina Cohen of Word-
Ology, L. Joy Williams of Count Me In For Womens Economic Independence, Doreen Zayer of Relax on Cloud
Nine, Linda Baran of the Chamber of Commerce, Isisara Bey of Count Me In For Womens Economic Independ-
ence and Leticia Remauro of The Von Agency.
Pitch Party
From the Chamber
We follow the philosophy
of we suck less.
PAGE 9
Wagner College,
restaurants Beso
and Bayou, receive
Neighborhood
Achievement
Awards
Staten
Island
entities
honored
please see AWARDS, page 16
Investors Bank says hello to SI
By TIM RONALDSON
Business Trends
Investors Bank has lived up to its name
since it became a public entity in 2005.
Backed by an IPO that raised $500 million
that year, the bank has experienced rapid
growth and expansion from its beginnings as
a New Jersey-chartered mutual savings
bank.
In 2010, Investors Bank entered the New
York market with the acquisition of Millen-
nium Bank, leading to the opening of a com-
mercial lending office in Manhattan and
branches on Long Island. Earlier this year,
the company expanded its footprint to Brook-
lyn with the acquisition of Brooklyn Federal
Savings Bank.
And now, it is ready to say hello to Staten
Island.
please see INVESTORS, page 17
2 BUSINESS TRENDS AUGUST 2012
Commercial/Residential Renovations
Additions, Extensions, Roof Raisings
Custom Carpentry/Artistic Wood-Working
Finished Basements
Repairs/Handyman Services
Rockscapes, Cultured Stone Installs
Fire/Flood Restorations
Call Bob or David
718-761-8390
Insured. Bonded.
References Available.
License #1015742
Our Prices Fit Your Budget
Project-One Construction Services
National Grid supporting Pratt Industries recycling
JANET DUGO/Special to Business Trends
Ken Daly of National Grid (left) presented Anthony Pratt of Pratt Industries with $500,000 to support
Pratts Visy Paper Recycle Mill as it implements tactics to reduce energy consumption. Borough Presi-
dent James Molinaro (right) stopped by to offer his congratulations to both companies.
By DR. THEODORE STRANGE
Were talking about hearing
loss. Many people have careers
that put their ears through the
ringer! According to the Centers
for Disease Control, roughly four
million people go to work each
day in damaging noise. Ten mil-
lion people in the U.S. have noise-
related hearing loss.
Are these statistics singing to
you?
There are dangers to our ears
all around us: sirens from emer-
gency vehicles; construction
equipment. And were not just
talking jackhammers power
drills, power saws, even paint
sprayers produce enough noise to
cause damage. Incredibly, some-
times its the background noise
that we ignore that is dangerous.
We also do tremendous damage
to our ears while loving every
minute of it. Who hasnt blasted
music in our cars, or when wear-
ing headphones? We need to re-
member to ask ourselves, what is
at stake? A dangerous sound is
classified as anything over 85
decibels. Normal conversations
register decibels in the 60s.
If you use mass transit, you
need to be mindful of the volume
on your hands-free devices. You
may want to drown out the other
commuters. But if you cause
enough hearing damage to your-
self, you wont be hearing them
after a while.
The fact is we need to find ways
to turn it all down. I recommend
middle of the road - keep the vol-
ume no high than 5.
Pam Marx, audiology supervi-
sor at Staten Island University
Hospital, recommends, Whether
you operate heavy machinery or
have jobs where you are exposed
to loud constant noise, you need
to wear proper ear protection.
OSHA requires by law that busi-
nesses provide ear protection to
their employees. Employers - rou-
tinely examine safety measures
to ensure your employees are
using ear protection and that its
up to code.
There are also a number of
other factors that lead to hearing
loss: trauma, drug induced dam-
age to the inner ear, ear wax, tu-
mors, hardening of the inner ear
bones, toxic elements like lead,
and other natural forms of hear-
ing loss which begins around the
age of 20. So its very important
that you get your ears checked by
an audiologist.
Marx went on to say, The Baby
Boomer generation will be likely
candidates for case studies as the
first to experience prolonged ex-
posure to loud music throughout
their lives. Many have heard the
introduction of loud concerts and
booming sound systems. They
used the first Walkman, boom
boxes, and now iPods.
With 10,000 boomers turning 65
each day, there is cause for alarm.
Studies show that seniors with
decreased hearing are more sus-
ceptible to dementia and with-
drawing from daily activities.
If you suspect hearing loss,
speak with your primary physi-
cian and get a referral for audiol-
ogy testing. We all have noise in
our lives; some we can work on
controlling!
If you would like to get an idea
of how loud certain devices are
and how they can affect your
hearing, visit the Noise Meter
at www.siuh.edu/HearingLoss.
Theodore Strange is Staten Island
University Hospital associate chair-
man of medicine and vice president
of medical operations/South Site. He
may be reached at (718) 356-6500.
4 BUSINESS TRENDS AUGUST 2012
Become a
DOME SAVINGS
CLUB VENDOR
and reach thousands
of potential customers!
For more information, call
(718) 605-2500
www.domegroup.com
Dome Property Management - managers of
over 100 condo and homeowners association
communities - is now accepting vendors and
merchants to participate in the Dome Savings
Club, an "offer board" of discounted services
and products for the communities it serves.
Join national companies like Time Warner
Cable, Wells Fargo Home Mortgage and local
businesses like Jealan Fireplaces and The Pool
Therapist. To learn more, visit the Offer Board
at www.DomeGroup.com/dscOffers.
You have to hear this
because its your job
HEALTH-CARE TRENDS
in our opinion
Spend money...in New Jersey
Thats the message being sent with the increased Port Authority tolls
6 BUSINESS TRENDS AUGUST 2012
A
ny doubts about the dire ef-
fects the increased Port Au-
thority tolls would have on the
Staten Island economy were complete-
ly put to rest with the announcement
by New York Container Terminal that
it had lost a whopping 57 percent of its
business recently due, in large part, to
said increases.
Yes, one of the largest employers on
the Island has been hit that hard, as
two of its major customers decided to
take their business to New Jersey, pri-
marily to eliminate the massive tolls
they incur coming into Staten Island.
Its not like we didnt see this com-
ing. It was clear to anyone concerned
that the tolls into Staten Island are
business-busters. But this single, dra-
matic example still shocks. And, of
course, its quite apparent that this is
just the tip of a very big iceberg. The
number of smaller businesses experi-
encing this same type of pain is enor-
mous.
Not long ago, state Sen. Andrew
Lanza and Assembly Member Michael
Cusick spearheaded work in Albany
that resulted in a toll discount plan for
Staten Island residents who travel
over the Port Authority bridges. We
applaud these officials for their good
work. Toll relief is sorely needed. Yet,
this discount plan does not apply to
businesses that rely on traveling over
the bridges.
As one local business person point-
ed out, that means that we have now
made it more feasible for Staten Island
residents to travel to and from New
Jersey to spend their money shopping
off-Island.
But we have done nothing to make
doing business on Staten Island more
feasible.
This imbalance, and the general
huge inequity in the amount of toll
burden that Staten Island must absorb
across the board, makes us scratch our
heads wondering just what the pow-
ers-that-be are thinking.
Is anyone out there paying attention
to Staten Islands economy? Does any-
one care?
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
JANET WARREN DUGO
Publisher
TIM RONALDSON
Executive Editor
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chairman
Business Trends is mailed each month to the
business and community leaders of Staten
Island. To be added to the mailing list, e-
mail janet@sibiztrends.com. To submit a
news release, email news@sibiztrends.com.
For advertising info, call 347-682-4867 or
email janet@sibiztrends.com.
By BILL DUBOVSKY
Situation
Have you broken or cracked the glass
screen of your notebook computer, tablet,
iPod or smartphone yet? Before you do (or
after it happens and the unit still works),
heres a potential quick and inexpensive
repair.
What is it?
Invisible Shield by Zagg is a tough trans-
parent film that either fits on your devices
screen or can even cover the entire device.
It prevents scratches and scrapes, and in
the case of a screen that is broken or
cracked in a non-critical viewing area, en-
ables you to use the device without a poten-
tially expensive repair.
How it works
Before you use your device or after the
incident, you can either take your device
to the kiosk in the SI Mall or to a number of
other retail sites (see zagg.com) to either
purchase the pre-formed plastic and install
it yourself or have the person at the kiosk
clean, prepare and apply the plastic to your
mobile device.
It only takes a few minutes.
Pros
This can be inexpensive insurance or re-
pair. An iPad2 Invisible Shield repair in-
stallation is less than $50, while an Apple
replacement/repair is more than $250 de-
pending on the unit.
Cons
Your broken screen is held together by
this durable plastic, but its still cracked, so
it may be somewhat annoying to look
through at first. And because you now have
plastic over the glass, you have a different
feel to the device. But like a pitted or slight-
ly cracked auto windshield - you get used to
it after a while.
Bottom-line
If you crack the screen on a mobile de-
vice the repair can cost almost as much as
buying a new one. In fact, if you go to
Apple, you basically get a refurbished unit
and you just re-synch it to your last back
up or iCloud - they dont physically repair
your broken hardware. New and improved
devices are likely be introduced each year,
so this quick and inexpensive repair will
certainly hold you over until the new and
better model becomes available, even
though Invisible Shield comes with a life-
time guarantee and can be removed and re-
installed on another device.
Tech Tip: Email Essentials
Anyone with subscriber emails should
give recipients the option to manage their
email address not just unsubscribe at the
bottom of each email. Give your sub-
scriber the option to tell you why s/he is
changing or unsubscribing so you can
learn from the transaction. In some cases it
might be that you contact them too often,
An inexpensive screen repair
BITS & BYTES
please see BITS, page 12
MONDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. For info, call 718-420-
1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Direct120.com, Ultimate Think
Tank: Lorenzos, 1100 South Ave. For
info, visit www.direct120.com.
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
SCORE Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Business Guild I of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 a.m. Mem-
bers and invited guests only. For
info, call Christina Fiorenza at 347-
581-5022.
Business Network Intl. (BNI) Net-
work Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGre-
cis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests wel-
come. For info, call 718-370-3140.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
charge. For info, call the SBDC at
718-982-2560.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
WEDNESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Staten Island Business Council:
Lorenzos at Hilton Garden Inn, 1100
South Ave. 7 a.m. Members and
invited guests only. For info, call 347-
855-4488 or send an e-mail to
info@sibizcouncil.com.
Bucks Business Network: Hamp-
ton Inn, 1120 South Ave. 7:45 a.m.
For info, call 718-351-2557 or visit
www.sibucks.com.
Kiwanis Club of Brighton: Jodys
Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call Len Bosso at
347-592-1937.
Rotary Club of Gateway: The Lake
Club, 1150 Clove Rd. 7:15 p.m. For
info, call 718-447-1509.
SCORE Business Counseling:
8 BUSINESS TRENDS AUGUST 2012
WEEKLY MEETINGS
please see MEETINGS, page 10
AUGUST 2012 BUSINESS TRENDS 9
That's what we're all about
718-720-1600
1190 Hylan Boulevard
Staten Island, NY 10305-1920
www.heroldinc.com
Bernard Herold & Co., Inc. - A Name You Can Trust
............Municipal Bonds for Tax-Free Income.............
We suck less
FROM THE CHAMBER
By TOM SCARANGELLO
Professor Bill Dubovsky had a
career in the computing industry
when it was very new and very
immature. He has told me on
more than one occasion that
when he had to deal with disgrun-
tled customers, he would often let
them rant and then point out that,
while his product was not perfect,
it was a lot better than that of his
competition. He summed it up
with the phrase We suck less!
I think it applies to lots of in-
dustries and services, but we usu-
ally like to communicate it in a
more positive manner like We
are the best! Are we really doing
our best?
Every industry has a reputa-
tion in the mind of the general
public and mine is no exception.
Scaran is a full service energy
provider but we do lots of heating
and air conditioning and plumb-
ing contracting. Contractors have
a reputation for not returning
phone calls, being unreliable and
ultimately ripping off their cus-
tomers. Feel the warmth?
During the last heat wave, NBC
did an expose of air conditioning
contractors in New Jersey. Seems
they set up a simple repair of a
loose wire and some of the serv-
ice technicians quoted the cus-
tomer for parts that were not
needed to fix the unit. Incompe-
tence? Maybe, but watching it as
an industry insider, it quickly oc-
curred to me that the technicians
that were over selling (polite
term for ripping off) were all
working on commission. They get
a small base pay and then make
the majority of their pay for sell-
ing extras to the customer.
That very system makes it vir-
tually impossible for great cus-
tomer service to occur because it
pits the best interest of the tech-
nician against those of the cus-
tomer. My business was started
by my grandfather and he always
used to say, When you dance
with the customer, always let him
lead. In other words, give cus-
tomers what they want, not what
is best for you. It is why we have
been around since 1930 and why
we still have loyal customers
today. We pick up the phone, we
return phone calls, we show up
when we said we would, and we
dont reward employees for sell-
ing more but for ethically giving
the customer what they need and
want. Thats not to say we dont
mess up once in a while, but we
do our best to rectify any mis-
takes in an effort to suck less.
As a small business person, Im
sure you can relate, and as a
Chamber of Commerce member
(if you are one), I am sure you can
see how the Chamber sucks
less, too. It starts with the basic
philosophy the organization oper-
ates under: To improve the eco-
nomic climate and expand busi-
ness opportunities on Staten Is-
land. Its simple and yet it applies
to every merchant and business
both large and small in our mar-
ket area.
There is no hidden agenda, no
one members interests put ahead
of any others. The overriding
goal is not to take members dues
and promote events that only help
a chosen few. Or to generate
enough income to cover expenses
that make for good press but in
the end dont help the customer,
our members.
The point is the interest of all
members is represented and the
best interest of all businesses,
members and non members alike,
is promoted and put forth as the
basic mission of the Chamber of
Commerce.So in these difficult
economic times when you are
picking and choosing what ex-
penses to cut and which ones are
worthwhile, make sure you re-
member that your dues payment
to the Staten Island Chamber of
Commerce contributes each and
every day to making Staten Island
suck less for business!
Tom Scarangello, a principal with
Scaran Heating, Air Conditioning and
Plumbing, is chair of the Small Busi-
ness Committee of the Staten Island
Chamber of Commerce.
Newer 2,700 sq.ft. block building on 50x150 commercial property.
Only completely stocked Marine Store on Staten Island. There are over
4,000 boats on Staten Island. We are established 28 years and looking to
retire. Excellent opportunity for Mom/Pop or family but must know the
Marine business. We have 80,000-100,000 in stock.
Manifolds Boat Sales Ignition
Starters Alternators Propellers
Trailer Parts Bilge Parts
491 Seguine Avenue Princess Bay Staten Island, NY 10309
MARINE MART Discount Center
Chamber of Commerce, 130 Bay St.
9 to 11:30 a.m. Appointment neces-
sary. No charge. For info, call 718-
727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Net-
working Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
THURSDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Staten Island:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or go to
kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mari-
na Grand, 141 Mansion Ave. 12:15 p.m.
For info, call 718-987-2061 or visit
southshorerotary.org.
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. For info, call 718-981-
0700.
SCORE Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Rotary Club of North Shore: LiGre-
cis Staten, 697 Forest Ave. 7 p.m.
For info, call Chris Williams at 718-
442-9047.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins Restau-
rant, 4370 Amboy Rd. 7:30 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins, 4370
Amboy Road. 7:30 to 8:30 a.m. For
info, call Timothy Houston at 718-
981-8600.
Business Guild II of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Bob Williams at
718-356-1952.
Business Guild III of the SI Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:30 a.m. New
members welcome. Call Melody
Minkoff at 718-370-0040.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 718-
448-7160 or e-mail
portrichcert@yahoo.com.
FRIDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
SATURDAY
SCORE Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
sary. No charge. For info, call 718-
442-8560.
SCORE Business Counseling: Rich-
mondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment neces-
sary. For info, call 718-668-0413.
10 BUSINESS TRENDS AUGUST 2012
The best first step to saving money by reducing energy costs
is the free NYSERDA energy efficiency study. t provides a
comprehensive evaluation to identify cost-effective methods
to reduce energy use and cost, and to identify economically
viable improvements that will yield substantial energy savings.
The study (valued at $1,500) is available whether your
business or not-for-profit owns or leases your facility and is
free if your average electric demand is less than 100kW
(approximately $75,000 in annual electricity expense).
The SBDC makes it easy by filling out the state's online
Consolidated Funding Application for you. We can also help
you obtain generous financial incentives to implement the
recommended energy-efficiency measures. n addition, there's
low-cost financing available for energy upgrades.
CONTACT U8 TO GET YOUR
8
T
A
T
E
N

8
L
A
N
D
FREE
NY8ERDA ENERGY
EFFCENCY 8TUDY
Call us and meet with one of our Business Advisors TODAY!
2800 Victory BIvd, SI, NY 10314
(718) 982-2560
Dean L. BaIsamini, Director
Parisi Rampulla & Lenza, P.C.
78 Martin Avenue | Staten Island, NY, 10314
(718) 761-3333
Short Sales, Mortgage Modification,
Foreclosure Defense
Weekly Meetings
MEETINGS
Continued from page 8
Visit us on the Web at www.sibiztrends.com
where they would be fine to get an
email once a week or month. Or
their situation has changed and
they dont need your product or
service anymore.
Either way, each time they re-
ceive an email from you that they
consider junk or spam, they
brand you and your organization
unfavorably.
Did you know that?
People are getting their own
Web sites in addition to/or in-
stead of social network working
sites. Even if you dont have a rea-
son to have one now, try to get a
yourname.com for future use.
More on this coming up.
How do I...
Permanently delete your hard
drives personal files if you are
getting rid of an old computer?
Windows users can download the
free fileshredder.com or
killdisk.com and Mac users can
simply put their files in the Trash
and then select Secure Empty
Trash to permanently delete.
Beware!
Neil Moore of Moore Technical
Consulting Group (www.Mtc-
group.com) reports that hes see-
ing more infections of a nasty
virus (Dropper.Generic_C.mmi)
that attaches itself to your PCs
system files and causes informa-
tion to be sent from your PC to
collection servers, and when you
are on the web, it hijacks your
browser to alternate sites. If a
system file is affected, the only
way to fix your machine is by re-
installing Windows. Practice safe
browsing and dont open un-
known email attachments.
Useful Web sites
Apple will help you recycle
your old PC, mobile phone, iPad,
iPod or MAC and it could come
back as a gift card by going to
www.apple.com/recycling. You can
determine if your Apple or non-
Apple device has any value and
get credit toward an Apple Gift
Card, or just get the info you need
to send back the old equipment
for free. Great opportunity cant
lose. (www.Apple.com)
App Update
iMDb (iPhone free) gives you
movie, TV and Celebs info espe-
cially useful for movie sum-
maries and ratings. American Red
Cross First Aid (iPhone-free) pro-
vides emergency information and
help, first aid instruction, and
even has a first aid game where
you can challenge yourself as to
your first aid readiness.
A vital learning experience
use your down/wait-time to learn
to save a life.
Email billdubovsky@gmail.com
with your feedback and any other
cool stuff youve discovered that
others might find interesting.
Bill Dubovsky - Comtel Information
Services, has a proven track record
of business success spanning over
30 years in helping hundreds of or-
ganizations improve their profitabili-
ty. He is the principal technology
specialist with Comtel Information
Services, a New York based telecom-
munications consulting firm, and an
adjunct lecturer in business at the
College of Staten Island, C.U.N.Y.
Contact him at
billdubovsky@gmail.com.
12 BUSINESS TRENDS AUGUST 2012


s
t
a
tena
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Socialism personified
By ROBERT CUTRONA
Talking about successful busi-
ness people during a recent
speech, President Obama said If
youve been successful, you didnt
get there on your own. If
youve got a business, you didnt
build that somebody else made
that happen. By somebody
else, it was clear; he was talking
about the government!
Ive heard numerous ridicu-
lous statements during this presi-
dential campaign from both sides.
Without question, these were the
most absurd and ludicrous.
Maybe his supporters who spend
their time seeking their next
hand-out buy into these outra-
geous comments, but no one else.
If anything, most business
owners have succeeded in spite of
the government not because of it.
With statements bordering on
stupidity, the president has insult-
ed thousands of hard-working
business men and women who
take great pride in having built
their businesses with little help
from anyone, certainly not the
government. Many of us went
forward asking only for an oppor-
tunity and armed with the belief
and commitment that we had to
do it ourselves or it wasnt going
to happen. Obama should direct
his inane statements to his blind
worshippers who believe that the
government exists to serve and
take care of their every need.
The presidents words show,
unequivocally, that he is a true So-
cialist who has nothing but con-
tempt for a free market economy.
In the past, he displayed subtle so-
cialistic tendencies, but these
statements make his scorn crys-
tal clear and indefensible. He is
advised by a team of bureaucratic
left-leaning pilot fish who would
likely be on the entitlement dole if
not for their government jobs.
Most of them would never be suc-
cessful on their own; never put
forth a creative thought; never
have taken a risk with their own
money; and never had to make
payroll. The agencies they are re-
sponsible for are abject failures
including the postal service, Fred-
die Mac, Fannie Mae and the ad-
ministration itself. Obama is
doing irreparable harm to this
country by sucking the air out of
our entrepreneurial spirit and
economic creativity. His primary
goal is to make our nation one
where we are totally dependent
on the government. If Obama is
elected to a second term, we will
please see OPINION, page 15
IN YOUR OPINION
AUGUST 2012 BUSINESS TRENDS 15
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INVESTM
ENT
ST. G
EO
RG
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INVESTM
ENT
LO
W
ER W
ARD
H
ILL
Drop us a line
Email: news@sibiztrends.com
have to rename the Declaration
of Independence the more ap-
propriate Declaration of De-
pendence.
Let me close by quoting Win-
ston Churchill: Socialism is a
philosophy of failure, the creed of
ignorance, and the gospel of envy,
its inherent virtue is the equal
sharing of misery.
Robert Cutrona, president of
Project One Services, is a director of
Business Trends
What is
Obama
really?
OPINION
Continued from page 14
Peds Express
Richmond University Medical
Center announced Peds Ex-
press, a new program designed
to fast track pediatric admissions
to the hospital. The goal of Peds
Express is to reduce the amount
of time a child spends in the hos-
pitals Emergency Department
before being transferred to the pe-
diatric floor of the hospital.
Private physicians who deter-
mine that a young patient needs
to be admitted through the Peds
Express program simply contact
RUMC and their admission case
will be assigned to the Peds Ex-
press Coordinator on call that
day. The coordinators role is to
expedite the process of getting pa-
tients to the pediatric floor and
troubleshoot any delays. All
members of RUMCs staff in both
the Emergency Department and
Pediatric Department work in
unison to monitor the admittance
of a Peds Express patient.
To date Peds Express has
been successful in making sure
pediatric patients spend no more
than 90 minutes in the RUMC
Emergency Department.
16 BUSINESS TRENDS AUGUST 2012
in many charitable events and do-
nates food for non-profits, includ-
ing one that rebuilds homes in
New Orleans, according to the
SBS. Wagner College was hon-
ored for The Port Richmond Part-
nership, a mutually-beneficial
partnership that dedicates at
least half its civic engagement
courses to the Port Richmond
neighborhood.
It was very gratifying to get
the award on behalf of the college
and students, Wagner College
President Richard Guarasci said.
In its third year, the Port Rich-
mond Partnership combines
classroom teaching with civic en-
gagement in the fields of health
care, small business develop-
ment, immigration services and
education preparation. With its 18
partner organizations, the Part-
nership has established pro-
grams for truancy prevention
outreach, after-school tutoring,
nutrition campaigns, college and
career readiness, and business
improvement research.
Guarasci said the program has
three main goals: to increase
learning, to increase civic learn-
ing, and to have a significant
measurable impact in the com-
munity.
If were not doing those three
things, were not doing well, he
said.
In its first three years of exis-
tence, the Partnership has spent
most of its time conducting diag-
nostic assessments with their
partner organizations. Supported
by a $40,000 grant from the Staten
Island Foundation, the Partner-
ship conducted a ground-up
strategic plan about a year ago
that showed that its four main ini-
tiatives were worthwhile. But
Guarasci believes the plan was
just a preface to a much larger im-
pact.
We want to take it to a new
level, he said.
Using the recognition The
Partnership Award provides,
Guarasci hopes to solidify the
roles of the partner organizations
such as hospitals and the Staten
Island Economic Development
Corporation. He also hopes to es-
tablish clear goals with measura-
ble metrics in specific communi-
ty areas, such as diabetes preven-
tion.
The key, he said, is to ensure
that the right courses at Wagner
College match up well with the
fieldwork in the community.
Right now, when a course ends at
the college, the corresponding
fieldwork ends. Going forward,
the idea would be to establish the
field components as free-standing
and ongoing initiatives, so that,
once the course is completed, the
fieldwork continues.
After all, the entire point of the
Port Richmond Partnership is to
ensure that students are not only
learning in the classroom but are
contributing to the community at
the same time on an ongoing
basis.
If every college or university
in the city would partner with a
community in need, look at the
good we can do. Imagine if we
had that across the city or across
the nation, Guarasci said. I
think the award is a nice valida-
tion of the work thats been done
so far by the community and the
college. Now this further solidi-
fies this relationship and encour-
ages the people who are involved
to do even more.
Entities honored
AWARDS
Continued from page 1
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
AUGUST 2012 BUSINESS TRENDS 17
Drop us a line
Email: news@sibiztrends.com
On June 15, Investors Bank
agreed to purchase Marathon
Bank, a move that will double its
presence in the New York market
and give it its first taste of the Is-
land.
Were very excited, said
Kevin Cummings, who became
the president and CEO of In-
vestors Bank in 2008.
Cummings said that Investors
was considering opening branch-
es on Staten Island before the
Marathon Bank transaction oc-
curred. The company studied the
boroughs market for more than a
year and even worked with real
estate professionals to identify or-
ganic locations.
We know the market very
well, and we would love to be in
the market in a larger way, Cum-
mings said.
The acquisition of Marathon
Bank made sense from Investors
perspective because it was a
clean bank with a good deposit
mix, with more commercial de-
posits than Investors had, and
there was minimal overlap with
existing locations. The Marathon
acquisition will also add branch-
es in Brooklyn, Queens, Manhat-
tan and Fort Lee, N.J., to the In-
vestors portfolio.
Investors Bank is hoping the
merger will be completed in the
fourth quarter this year, once the
official paperwork and regula-
tions are handled. Once the merg-
er is complete, the Marathon
Bank product will be absorbed
into the Investors Bank brand,
Cummings said.
In the meantime, Investors
Bank officials are meeting with
Marathon Banks management to
identify the gaps in products pro-
vided, so that the transition is
seamless once its ready. There
are challenges with any merger,
Cummings said, and this one will
be no different, especially consid-
ering Marathon Bank is a pure
commercial bank.
Until recently, Investors Bank
specialized in the residential loan
market, but it wants to become a
full-service bank with a full com-
plement of lending products.
Nine years ago, the bank had a
loan portfolio comprised of $750
million in residential loans.
Today, it has a mixed portfolio of
$9.2 billion.
Cummings said the banks
focus going forward would be on
small business lending, to compa-
nies with sales of less than $50
million.
We believe that is the space
that the larger national banks are
not paying attention to, he said.
We believe we can be the local
bank, with the larger balance
sheet, that can service those types
of loans.
While Investors Bank is quick-
ly becoming a large entity itself,
Cummings said the companys
success has been predicated on its
philosophy of becoming a part of
the communities it serves.
Theyre hands-on bankers that
are straightforward, up-front and
can make decisions locally.
People want to talk to a deci-
sion maker, Cummings said. A
quick no is better than a long-
drawn-out yes.
Investors Banks executives are
excited about working with the
local communities, Cummings
said, and it shows in the philan-
thropy they have done. They have
partnered with an ambulance
service in Borough Park in
Brooklyn, a local hospital for a
Paint the Town Pink drive for
cancer research in Red Bank,
N.J., and helped save the Paper
Mill Playhouse in Millburn, N.J.,
from bankruptcy, among other
projects.
Cummings said Island resi-
dents can expect the same dedica-
tion, as the bank builds on its val-
ues of character, commitment, co-
operation and community.
We want to be a different bank
that makes a difference with our
customers, our employees and the
communities we serve, Cum-
mings said.
Investors Bank
enters Island
INVESTORS
Continued from page 1
NYS SMALL BUSINESS
OUTREACH INITIATIVE
WEDNESDAY, AUGUST 8
Time: 6:30 p.m.
Location: JCC of SI, 1466 Manor Rd.
For information, visit www.nyopen-
forsmallbusiness.com
CHAMBER: WHAT
DOES HEALTH CARE
REFORM MEAN FOR
YOUR BUSINESS?
THURSDAY, AUGUST 9
Time: 9:00 a.m. 10:00 a.m.
Location: SI Bd. of Realtors, 1535
Richmond Ave., Suite 3
For information, call 718-727-1900
POWERFUL YOU!
WOMENS
NETWORKING GROUP
THURSDAY, AUGUST 9
Time: 7:00 p.m. 10:00 p.m.
Location: Richmond Diner, 3954
Richmond Ave.
$31, includes dinner
For information, call 718-608-1640
ALZHEIMERS
FOUNDATION OF SI
GOLF OUTING
WEDNESDAY, AUGUST 15
Time: 11:30 a.m.
Location: Silver Lake Golf Course,
915 Victory Blvd.
For information, call 718-667-7110
BUSINESS LEADERS
TOASTMASTERS
WEDNESDAY, AUGUST 15
Time: 7:00 p.m.
Location: 43 Ramona Ave.
For information, call Arlene Trunzo
at 718-317-0949
CHAMBER: BUSINESS
AFTER HOURS
WEDNESDAY, AUGUST 15
Location: A Taste of Honey, 3465
Victory Blvd.
For information, call 718-727-1900
NETWORKING PLUS
THURSDAY, AUGUST 16
Time: 8:00 a.m.
Location: Golden Dove, 3281 Rich-
mond Ave.
For information, call 718-966-6289
A VERY SPECIAL
PLACE GOLF OUTING
TUESDAY, AUGUST 21
Location: South Shore CC Golf
Course
For information, call 718-987-1234
x110
SI LIGHTHOUSE HUNT
& BEACH PARTY
SATURDAY, AUGUST 25
Time: 9:30 a.m. 4:30 p.m.
Location: Midland Beach Picnic
18 BUSINESS TRENDS AUGUST 2012
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Business Calendar
please see EVENTS, page 19
Grounds, Fr. Capodanno Blvd.
For information, call 855-NLM-SINY
24-7
NETWORKING SALES
MONDAY, AUGUST 27
Time: 9:00 a.m.
Location: Z-One Restaurant, Rich-
mond Ave.
For information, call 973-697-8872
WORLD OF WOMEN
MONTHLY MEETING
MONDAY, AUGUST 27
Time: 7:00 p.m.
Location: Marina Grand, Mansion
Ave.
For information, call 718-948-8175
NEW DAY
TOASTMASTERS
THURSDAY, AUGUST 30
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
For information, call 347-265-1161
AUGUST 2012 BUSINESS TRENDS 19
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Business Calendar
EVENTS
Continued from page 18
Hospitality industry
forms alliance
New York Citys hospitality in-
dustry made up of restaurants,
nightlife establishments, destina-
tion hotels and industry suppliers
has joined forces to create a for-
mal alliance that will advocate on
behalf of its members at all levels
of government.
Called the New York City Hos-
pitality Alliance, the group will
comprise small businesses as well
as some of the biggest names in
the respective industries from all
five boroughs. In addition to gov-
ernment advocacy, The Alliance
will serve as a one-stop resource
for its members, offering educa-
tion and training, access to top in-
dustry consultants, and opportu-
nities to collaborate and ex-
change ideas.
As part of its initial policy
agenda, The Alliance will pursue
the following:
n The creation of an Office of
Hospitality Affairs in the City of
New York, which will serve as a
dedicated ombudsman for the in-
dustry
n A more responsive and flexi-
ble Health Department within the
City of New York
n A collaborative relationship
between the government and hos-
pitality industry that ensures
public safety while reducing fi-
nancial penalties and regulatory
burdens
n Additional government edu-
cation and an approach that em-
phasizes correction and improve-
ment over penalties
Throughout the summer
months, The Alliance will contin-
ue its development, before hold-
ing a formal launch event in Sep-
tember. For more information,
visit www.theNYCalliance.org.
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
20 BUSINESS TRENDS AUGUST 2012
around the island
Special to Business Trends
Members of the Executive Womens Council gathered at the Hilton Garden Inn to announce the launch of
the SI Economic Development Corp.s latest membership group. One of the groups first initiatives will be
the selection of an Executive Woman of the Year, who will be honored at a special event in November. To
learn more about the award and to make a nomination, visit www.siedc.org.
Special to Business Trends
Gillani Homes held a yard sale to benefit the American Cancer Society Relay for Life. Pictured is owner
Dil Gillani (fifth from right) with his team outside the companys headquarters.
JANET DUGO/Business Trends
Representatives of Richmond University Medical Centers management and its nursing staff gathered in
the main lobby of the hospital to celebrate the launch of a retirement system for the nurses, that had
been promised back in 2008.
DANIEL KNAFO/Special to Business Trends
The WBCLDC hosted a Green Awards luncheon, honoring business
and community leaders who are promoting environmentally sound
best practices for business and a more sustainable Staten Island.
Pictured, from left, are: Angela DAiuto, Executive Director of WB-
CLDC; Susan Fowler, Staten Island manager for City Harvest; J.R.
Rich, Greening Coordinator for the Jewish Community Center of SI;
Vivian Pisano, owner of Secret Garden Salon and Spa; and Maureen
Fairlie, owner of Snappy Solutions, Inc.
FLINT GENNARI/Special to Business Trends
After participating in the 21st annual Rotary Club of Staten Island
Ecology Day, 11 schools and groups received grants from the Rotary
Club of Staten Island, underwritten by Con Edison. Pictured (stand-
ing), from left, are: Juliet Lewis of Con Edison; Georgie Hicinbothem,
president of Garden Therapy Club; John Amodio, chairman of Staten
Island Rotary Foundation; Eleanor Conforti, Ecology Day coordinator;
Michael Behar, president of Rotary Club of Staten Island; and Mary
Lee of St. Clares School and (seated) Lori Karelas and Linda Baran,
members of Rotary Club of Staten Island and co-chairs of the Ecolo-
gy Day.
AUGUST 2012 BUSINESS TRENDS 21
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New building at CSI
moves forward
The City University of New
York Board of Trustees approved
a design consultant agreement
for a new Interdisciplinary High-
Performance Computing build-
ing at the College of Staten Is-
land. The consulting firm of Hen-
drickson, Durham & Richardson
was selected for professional de-
sign and construction-related
services as required for the
175,000 gross square foot, $210
million academic computational
science research building.
The new building, a recom-
mended cornerstone of the Col-
lege of Staten Island Master Plan,
was approved for implementation
in 2010 and has a significant
mixed-use academic and research
program to help address the
space needs at the College. The
building will contain spaces dedi-
cated to state-of-the art scientific
computing, laboratories for visu-
alization, computer labs with
flexible design to encourage col-
laborative faculty and student re-
search, and high-tech instruction-
al laboratories. Additionally, it
will also include general-purpose
classrooms, dedicated student
work areas, lecture halls, a caf,
and other programmable spaces
that will promote interdiscipli-
nary collaboration and provide
needed study space and student
services.
College officials anticipate that
the academic departments of
Mathematics, Computer Science,
and Engineering Science and
Physics will be relocated to the
new building.
Preparing for Septembers Health & Wellness Expo
JANET DUGO/Business Trends
From the left, Chris Williams of Williams Eye Works, Council Member James Oddo, SI University Hospital
President Anthony Ferreri, and Nicholas DiBenedetto of Primary Care Ambulance announced the sched-
ule for the upcoming SIEDC Health & Wellness Expo that will take place on September 27.
20 Under 40
STEVE WHITE/Special to Business Trends
Brooklyn Cyclones Director of New Business Development Gary Per-
one (right) accepted a 20 Under 40 Leadership Award from Mets
Hall-of-Famer John Franco at a ceremony recognizing outstanding
community leaders under the age of 40 that was presented by the
Staten Island Economic Development Corp.
By BILLY SPARKLE
For many of us, we begin
pulling back when it starts to get
painful. I recently had a unique
set of experiences that has
changed the way I look at pain.
Two months ago I began work-
ing with a personal trainer. Con-
sequently, in my spare time I
found myself gravitating toward
videos on YouTube that centered
on fitness and working out. In one
of these videos, I heard a brilliant
concept put forth by Arnold
Schwarzenegger that I wanted to
share as the focus of this article.
In this clip Arnold was relating
a story of an interview he once
saw with Muhammad Ali. During
the interview Ali was asked how
many push-ups could he do. He
responded, I dont know. I dont
start counting my push-ups until
after they begin to hurt. Those
are the ones that count.
Arnold went on to explain that
while he was training, he might
do 40 or 50 reps of a particular ex-
ercise before he felt pain in the
specific muscle that exercise was
targeting. He said that once he
felt the pain, it was the next four
or five reps he would do after that
point that made his muscles grow.
In other words, the initial reps
were the warm-up. It was the
work he did after the pain that
took him to his next level.
The following day, I was with
my trainer and decided to put this
idea into action. Previously, I
would have begun counting right
away - doing reps of ten taking
short breaks in between. This
time, however, I refrained from
counting until I felt some pain.
Once I felt pain, then I began to
count my reps until I reached 10. I
continued to do this with every
single exercise. I have never
pushed myself to such limits dur-
ing a workout and experienced
this as being the most exhilarat-
ing and effective workout Ive
ever had.
It occurred to me that this
could apply in almost any area of
life. For example, lets say youre
in a conversation that has gone
on for a while and you still
havent gotten the resolution you
were going for. You might at this
point, begin to feel the pain of
frustration and think that it isnt
worth speaking any further. Right
there at that precise moment is
an opportunity to move past the
pain and continue the conversa-
tion. And you dont have to con-
tinue for as long as youve already
been going. Its just like when we
work out. After the initial 40 or 50
reps, you may only need to do
four or five additional reps to get
the result. And after 20 or 30 min-
utes of conversation, you may
only need to go for five more min-
utes to reach the point that you
were looking to arrive at. Dont
give up when you feel the pain.
Let the pain be where you start.
Im sure you could think of
many instances where you could
apply this principle. In business,
if youre used to making 30 sales
calls per day, and it has become
easy for you to do so, then making
just four or five more might be
painful, but that is where your
business will grow dramatically.
One of my clients mentioned
that what stops him from moving
through the pain has been that it
appears as though the pain will
never stop. The thing to realize
here is that everything ends. The
pain will end. And on the other
side of that pain youll find the
pleasurable outcome youve been
striving for all along.
Coach Billy works with highly com-
mitted men & women to produce un-
precedented results in their busi-
nesses and their lives. Learn more at
www.billysparkle.com or contact
Billy directly via e-mail at
billy@billysparkle.com.
22 BUSINESS TRENDS AUGUST 2012
Members are fully licensed and insured.
When you hire a NARI-HIC member, you can be sure they have undergone
a rigorous screening process that confirms their stability and record
of providing the absolute best in service.
To choose a contractor with confidence, visit
www.hicofsi.org
or call (718) 356-2323
ATTENTION:
Contractors and Affiliated Businesses --
Enhance Your Reputation
Join NARI-HIC of Staten Island
PLUS -
Meet monthly for networking,
benefit from group advertising,
and more
JOIN
NARI-
HIC!
NARI-HIC of Staten Island is a non-profit Trade Association that promotes
- professionalism
- quality workmanship
- customer satisfaction
in the Home Improvement/Remodeling Industry
S T A T E N I S L A N D
C H A P T E R
1140 Victory Blvd.
Staten Island, NY 10301
Tel: 718.370.3464
Fax: 718.370.3462
www.paulofinancialadvisors.com
Money Management
Retirement
Financial Consulting
Estate Planning
Pain is where you start
COACHS CORNER
Northfield to go public
Northfield Bancorp, Inc., the
parent company for Northfield
Bank, announced that it will reor-
ganize into a fully public stock
holding company. As a result of
the companys adoption of a Plan
of Conversion, it has terminated
its current stock repurchase plan.
Transactions contemplated by
the Plan of Conversion are sub-
ject to approval by various bank
constituencies and the Board of
Governors of the Federal Reserve
System.
It is anticipated that special
meetings to complete the ap-
proval process will be held during
the fourth quarter of 2012. For
more information, contact Steven
Klein at (732) 499-7200 ext. 2510.