E-Buisness

Lectures: 4 Hrs/week One paper: 100 marks / 3 Hrs duration 1 Tutorial :- 1 Hr / week Term Work : 25 marks

Understanding the New Internet Economy a. Electronic Commerce Basics i. The scope of Electronic commerce ii. Definition of E-Commerce iii. Electronic Data Interchange b. The Internet and World Wide Web i. What is internet? ii. A brief history of the internet iii. The world wide web iv. E-commerce versus E-business c. E-Business i. E-business advantages and disadvantages ii. E-business value chains d. E-business Models i. Business-to-consumer(B2C) ii. Business-to-business(B2B) iii. Consumer-to-consumer(C2C) iv. Consumer-to- Business (C2C) Defining E-business idea a. The Entrepreneurial process
The entrepreneur The entrepreneurial process b. Factors affecting E-business success i. The network effect ii. Scalability iii. Innovative web marketing ideas iv. Ease of entry into electronic markets v. Adaptability to change c. Exploiting E-business advantages

10 hrs

i. ii.

Traditional and Electronic Payment methods a. Traditional payment methods i. A brief history of money and banking i. Checks and money orders ii. Consumer credit, debit and charge cards b. Electronic credit, charge and debit card payments i. Merchant accounts ii. Payment-processing software iii. Security for credit, debit and charge card processing iv. Credit, debit and charge card fraud

c. Other electronic payment forms i. Early electronic cash ii. Second-generation electronic cash products iii. Smart cards iv. Electronic checks v. Person-to-person systems vi. Prepaid cards and prepaid accounts vii. M-commerce (Mobile commerce) PART II - EDI to E-commerce Electronic Data Interchange(EDI) i. Introduction to EDI ii. EDI Definition iii. The benefits of EDI iv. EDI Technology v. EDI Standards vi. EDI Software vii. EDI communication viii. VAN Creating an E-Business Plan a. E-Business planning i. Vision and mission statements ii. Business description iii. Products and services iv. Industry analysis v. Marketing, operation, financial and management plans vi. Risk analysis b. Legal forms of organization for an E-business c. E-business partnerships

8 hrs

6 a. b. c. i. ii. d. i. ii. iii. iv. v. e.

PART III E-Business Planning and Implementation

Building E-business Understanding legal issues Leasing commercial office space and hiring employees Building your brand Branding Domain names Selecting the technology Defining the enterprise ERP systems CRM systems Data mining Independent software vendors and value-added resellers Identifying technology service providers

17hrs

i. ii. iii. iv. 7 a. i. ii. b. c. i. ii. iii. iv. v. vi. vii. d. i. ii. e. 8 a. b. i. ii. iii. iv. v. c. d. i. ii. iii. iv. e. f. g. i. ii. iii. iv. 9 a.

Internet service providers Web hosting companies Application service providers System integrators and web integrators Designing an E-business Web site Setting web site goals and objectives Considering the web sites target audience Planning and budget Analysing web sites structure Recognising effective web design Maintaining consistency Using navigation elements Using splash pages Using text and icon hyperlinks Using text, colors, images and multimedia Using frames Using forms Identifying web development tools Web development software Outsourcing web design Testing and maintaining a web site Launching E-Business Testing your web site with a Beta Launch Marketing an E-Business Search engines and directories Public relations Consumer communication Newsgroups and forums Affiliate programs Other cost-effective promotion methods E-business advertising Banner ads Featured placement or sponsorships Opt-in e-mail or newsletters Traditional advertising Benchmarking a web site Measuring web site return on investment Using online measurement tools Log file analysis Third-party analysis tools Viewer tracking Web site traffic audit providers PART IV Security Issues Cyber security Cyber attacks

10 hrs

b. c. d. e. f. g. v. vi. h. i. j. k. 10 a. b. i. ii. iii. iv. v. vi. c. i. ii. iii. iv. d. i. ii. e. 11 a. b. c. d.

Hacking Firewalls Intrusion detection systems Secure socket layer Authentication and assurance of data integrity Cryptography based solutions Symmetric key cryptosystems Asymmetric key cryptosystems Digital signatures The protocols for secure messaging Key management Public key certificates E-Business security General E-Business security issues Network and web site security risks Denial of service attacks Viruses Web site defacement Electronic industrial espionage Credit card fraud and theft of customer data Data spills E-business security Network and web security Transaction security and data protection Security audits and penetration testing Individual PC security risks E-business security providers Security products Security services providers E-business risk management issues Legal and Ethical Issues Legal Issues Risks: Paper document versus electronic document Laws for E-commerce Legal issues for internet commerce i. Copyrights and trademarks ii. Content liability iii. Information privacy iv. Taxation Internet gambling Threats to children The special nature of computer ethics

e. f. g.

1. 2. 3. 4. 5. 6. 7.

Term work/ Assignment: Each candidate will submit a journal in which Case study based on the above syllabus and the internal test paper. Test graded for 10 marks and case study graded for 15 marks. Reference Books Creating a winning E-Business by Napier, Judd, Rivers, Wagner Course Technology Thomson Learning E-Commerce Strategy, Technologies and Applications by David Whiteley McGraw Hill International editions E-Commerce The cutting edge of business Kamlesh Bajaj and Debjani Nag ; Tata McGraw- Hill Publishing Company Ltd E-Commerce and Indian Perspective P.T Joseph, S.J. PHI E-commerce Fundamentals and Applications Henry Chan, Raymond Lee Tharam Dillon Elizabeth Chang Wiley India Edition E-Business and Commerce Strategic thinking and practice by Brahm Canzer Electronic Commerce by Gary P. Schneider Course Technology Thomson Learning