SWOT Analysis 1. Good product range include various flavors, party packs, sticks, cones etc 2.

Good quality and packaging, and good advertising 3. Amul is one of the most respected top-of-themind brands 4. Also launched probiotic and sugar free ice creams 5. Offers over 200 products across India 1. Growing competition form international and other brands means limited market share 2. Limited international presence as compared to leading global brands 1. High End ice-cream to tap the higher income group also 2. Tie-up with food chains, restaurants Opportunity 3. Mobile vans for better visibility 1. Kulfi in rural markets 2. Local ice creams and sweet dishes 3. Health conscious people refraining from sweets Competition

Strength

Weakness

Threats

SWOT Analysis of Overall Ice Cream Market in India Strengths:

The strengths of Ice Cream market in India is the availability of natural resources which can be capitalized to improve and increase the market size available.

Weaknesses:

Many un-organized sector players manufacturing ice creams are not hygiene and quality conscious and they just try to compete on price resulting in unhealthy competition with organized sector manufacturers as well as good unorganized sector manufacturers. Many organized players are thus finding difficulty to maintain and survive in the market as they have high fixed overheads.

Opportunities:

Looking to the International scenario, Ice Cream industry in India has a huge potential in the untapped market available with us. Ice Creams of various types can be made available to the people at large to increase the consumption.

Threats:

Due to globalization many Multi Nationals are entering in India with a good financial back up, latest technologies and equally good quality products with attractive pricing and different varieties. This can create problem for Indian manufacturers of Ice Creams if they cant match their quality and price with them.

SWOT Analysis of Vadilal:

Strength:

They have a cold chain network at three manufacturing units in India, 12 clearing and forwarding agents, 250 distributors and around 15000 retailers. They have their own refrigerated vans for smoother and faster deliveries. Weakness:

Financial constraints due to high overheads and cost of production (electricity). Opportunities: Huge untapped market and the changing and growing consumption pattern. They are having manufacturing units at three different locations and vans for catering the needs of increasing demand in the market. Threats: High Taxes, Multi National companies entering the market and also the increasing number of local manufacturers.

SWOT Analysis of Havmor:

Strength:

They have a strong regional brand with good quality and service back up. They provide their customers value for money. Weakness:

Financial flexibility

Opportunities:

Very large potential to attract the present generation who are now accepting the ice creams round the year, if they find satisfactory prices and unique quality of ice creams.

Threats: High Taxes, very high overhead in terms of electricity and transportation, competition from lots of local unorganized players.

SWOT Analysis of Amul:

Strength:

Their main strength is the huge network they have with manufacturing units at various locations all India and the strong financial backup they have. Amul has also started selling ice creams by means of small shops built in municipal gardens, so the reach of Amul is increasing.

Weakness:

Local unorganized sector giving ice cream at low price without any quality.

Opportunity:

There is a huge untapped market looking to the per capita consumption with leading countries.

Threats:

High Taxes, high overhead in terms of electricity and transportation, competition from lots of local unorganized players.

SWOT Analysis 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength Weakness Opportunity 4.Lots of flavors and varieties available 1. Food products have a limited shelf life 1.Better and newer flavors 1.Threat from existing ice-cream brands Threats 2.Local Kulfis

swot analysis of mother dairy

strength Wide range of product Affordable price Effective and campaign Distribution network Diversification Brand image

Weekness Need to focus on other product as well Improve on road transport infra structure

Opportunity Export segment good market entry in retailing

Packaged sweets market Sports drink new market

Threats Increasing population Increasing requirement Adulteration Difficult to expand Population of mulch animal