Van Guerra

VP Panel Recruitment Services vanguerrav@hotmail.com

Summary
Versatile MBA with broad ranging experience in digital marketing globally. More than 10 years of practical experience in developing digital businesses within the Market Research industry. I have built and maintained major communites and panels across the world including communities for most of the major brands across North America, Europe and Asia Pacific. Proud to have built a very profitable business unit from scratch that generates more than +$1M in profits.

Specialties
Strategic Marketing Social Media Advanced Negotiations Project Management - PMP techniques. Panel Strategy Panel Recruitment Panel Development Sample Adquisition

Experience
Vice President Panel Recruitment Services at Vision Critical September 2010 - Present (1 year 11 months) Lead the Recruitment Services business across the world that includes budget and revenue responsabilities. Including the recruitment for 3 National Panels and all our Custom Panels and Communities, currently VC has more than 600 Custom Panels. 1 recommendation available upon request Online Marketing Manager / Panel Recruitment Manager - Americas at Research Now August 2007 - September 2010 (3 years 2 months) Built the North American Panels - US andCanada Built the Latin American Panels: Brazil, Mexico, Chile and Argentina 6 recommendations available upon request Marketing&Sales Director / Partner at Dental Class April 2005 - April 2007 (2 years 1 month) Marketing Manager Assistant (MBA internship) at Strategic Telecom Advisors June 2004 - December 2004 (7 months)
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Marketing Manager / IT Manager at Municipal Bank of Cusco and SUNAT November 1997 - May 2003 (5 years 7 months)

Education
University of Toronto - Rotman School of Management MBA, Exchange Program, 2004 - 2004 2 recommendations available upon request Instituto Tecnolgico y de Estudios Superiores de Monterrey MBA, Business Development & Marketing, 2003 - 2004 1 recommendation available upon request Universidad Autnoma de Guadalajara Computer Systems Engineer, Information Technology, 1992 - 1997

Interests
Fishing, soccer, modern art, travelling.

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Van Guerra
VP Panel Recruitment Services vanguerrav@hotmail.com

10 people have recommended Van

"In only the few months I have worked with Van, he has proven to be a highly motivated professional who is solutions oriented and takes pride in his work. Van is a fun and easy guy to work with. His expertise in the online research industry - particularly maintaining and recruiting online panels - is a rare skill and makes him a perfect match for any online marketing research firm managing its own panel." Chris Bondarenko, Director, Business Development, Vision Critical, worked indirectly for Van at Vision Critical "I have had the pleasure to support Van and the business line that he manages as a key media partner. His strong business acumen, strategic thinking to opportunities and situations and his personable disposition has allowed us to develop a strong partnership which has produced positive results for the organizations that we serve. With an eye for financial results and creative solutions approach for partnership business building Van is clearly a leader in the business sector that he serves." Tony Rizzuto, Director, ICOM Information and Communications, was a consultant or contractor to Van at Research Now "Van is an experienced professional with a deep knowledge of panel building and online marketing. When I worked with Van at Research Now I thought he was bright, determined and enthusiastic, but what impressed me the most was his original thinking and problem solving skills." Kevin Goldberg, Director, Enterprise Projects, Research Now, worked with Van at Research Now "I have done business with Van Guerra and Research Now since 2007. We have mostly worked on Hispanic Panel Recruitment in the United States. Van has been a great partner to work with. He knows the importance of developing a good relationship with its vendors. He works closely with us to develop more successful recruitment campaigns across North America. Van manages time and resources quite well and fulfills our request faster than most people. He looks for opportunities to meet personally to review results and explore other opportunities. It is a pleasure to work with Van." Nelson Merchan, President, CLICROI Online Advertisement, was a consultant or contractor to Van at Research Now "Van and I didn't work together directly, but he compiled a thorough analysis of the Latin American market that I found insightful, and action oriented. I believe Van's depth of understanding in this evolving market

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will serve him well." Adam Portner, Vice President, Client Development, e-Rewards, managed Van indirectly at Research Now "Van is our point man for building, managing, and growing panel assets in the Americas. He is a seasoned expert in Canada, US, and Latin American panel management, business development, and possesses skilled online business acumen. With a solid background in market research, I have no hesitation in recommending Van for panel management insight or business development." Dipesh Shah, Sample Buyer, Research Now Inc., worked with Van at Research Now "Van and I worked closely together on recruitment strategies for Research Now's U.S. Panel when I was heading Research Now's U.S. business. I always found Van to be very creative, focused, and results oriented. Van and I continue to work together in my current role as head of Panel Excellence globally. I enjoy working with Van and look forward to every interaction we have because I know it will be enjoyable and constructive." Charles Pearson, Senior Vice President, Business Development, Research Now, managed Van indirectly at Research Now "Van is a very brilliant professional. During our time at Rotman, I had the pleasure to work with him on different initiatives. Van has a strong business acumen and an ability to prioritize that empower any team to succeed. His knowledge of technology is outstanding." Andres Leguizamon, MBA, PMP, Student, University of Toronto - Rotman School of Management, studied with Van at University of Toronto - Rotman School of Management "Van was a hard working teammate on a number of complex projects. He consistently added out-of-the-box thinking to our work, which resulted in better results and more creative outcomes. Van is a pleasure to work with, and comes to all activities ready to work and with a super attitude. Van is a big picture thinker that could succeed in many roles. His understanding of world web markets, web strategy and web marketing, and marketing in general is exceptional. I would recommend Van for any role that requires creative thinking, teamwork, hard work, and the perspective of current web strategy and marketing combined with a true global worldview." Michael Kolm, President and Managing Consultant, The Outsourcing Lab, studied with Van at University of Toronto - Rotman School of Management "Van was one of the most competitive students during the MBA.. great team player and leader." Alfredo Anaya, Gerente de Cuenta, Sabre Travel Network, studied with Van at Instituto Tecnolgico y de Estudios Superiores de Monterrey

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Contact Van on LinkedIn

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