Table of context 1) 2) 3) 4) 5) Table of context Preface Meaning of project report Acknowledgement Executive summary

Chapter-1 introduction Chapter-2 objective of study Chapter-3 overview and background and history of coca-cola Chapter-4 industrial profile

Chapter-5- products profile Chapter-6 Details of organizational structure of company Chapter-7 Human resources managements Chapter-8 jobs analysis and designs Chapter-9Recruitment and selections Chapter-10 Training process Chapter-11 Employees relationship Chapter-12 SWOT analysis Chapter- 13Research d methodology Chapter 14management of Coca-Cola in Nepal Chapter-15marketing department Conclusions -16conclusion sand suggestions Chapter -17 questions

Preface

Project report is an integral part of management course. Project report refers to knowledge and skills acquired by a student by participation in activities performed. The ability to develops solutions of practical knowledge through the apply the theoretical knowledge in a research of the company which is acquired by management students in the course of their project report. The emphasis in the project report is providing the study of the coca cola industries in Nepal and the soft drink uses in Nepal..This assigned project report give a chance to try and apply the academic knowledge which I had already study in a class and gain insight into corporate culture. This helps in developing the decision making, making abilities and emphasizes on active participation by the student.

Meaning of project report The world project report has great specifications in the field of management before stating and work we must an idea about its basic .The meaning of the project is as follows P =the world p signify the phenomenons of planning, which deals symbolizations and proper arrangements of senses and suggestions on respectively in accordance with need. R = it stand for associated with world resources with which guide to promote planning O = it stand for associated with world resource with which guide to promote planning J = this letter stands for joint efforts .project work which is undertaking should be completed a combined efforts. E= this stand for engineering worker is to be employing technical process. C = This stand s for phenomenon of constriction o which is more essentially form of work T = this stands for techniques unless technique for work is not known We general come to conclusions that great project report is systematic conclusions about discussed proposed particular subject which include complete information about required to machine tools; appliances need the various operations required to be done is well sequences.

Acknowledgements

The research report will be incomplete without the acknowledgement giving our sincere gratitude to all persons who have helped in the preparation of this research. We would like to express our heartiest gratitude to coca cola company for given us can opportunity or permissions to work their organizations. We are sincerely thanks to MRs under whose guidance we have successfully completed this project .we think him for his constant, encouragement and warm response and fro filling every gap with valuable idea that has made this project report. We would also like to thank all the staff and members of the company who provide us all the relevant information and their kinds support on the basis of which this report has been prepared. Lastly we would like to pay our special regards thanks to my internal guide for their encouragement and fully support of this report work .we also sincere thanks to MRS Govinda seti the Director of BBA/BLAS programme of white house graduated school of management who give us change or give permissions to done project report and also encouragement to do project work and we would also thanks to MISS Bhavan nand who guide and give the technique how to prepare the project whose idea helps to us a prepare the successfully project report.

Executives summary The recommendations of coca-cola company is based on performing various valuations models which include HR practices ,economic profit analysis ,relative valuations and a fundamental price to earning valuations that revealed the coca-cola company to be overvalued. The coca-c cola company is the within the beverage industry .They have standing being the leader and investors know that the coca cola company has an extraordinary reputation for maximizing shareholder value, opportunities the exist for the company in the future is expanding market share in the beverage segments .A challenge that the coca-cola company is facing as the struggle with their global competitors in the fact that their HR practices are greater and less than others. This report introduces a brief study of present situations of coca-cola in Nepal and market positions in Nepal. This study report will provide an opportunities to know what are major problems in Nepal to increasing sales .it may provide an opportunity to the coca-cola to frame a good future plan to satisfy maximum needs taste preferences of the retailers and establishing it s guiding role in the market of rural area in making particular planning in coca-cola . The study emphasizes in how the coca-cola divers the present political conditions of the Nepal what are the majors problems to coca cola In Nepal to improve the market or became a market leader. The study also describes the Human resources department polices, procedure, selection and training of the employee. The projects works introduce the sales promotions of rural area of Nepal.

Coca-cola

Introduction coke would rather be long term wiser, than being term smarter Coca-cola enterprises Types: public

Founded: 1926 Head quarter: Atlanta, Georgia, U.S.A Chief Executive officer: John Brock Chief financial officer: William w.Douglas Industry: Beverage Revenue: $19.800million Operating income: $1.495 million Employee: 73000 (Approx)

Coca cola founded in 1886, the coca-cola company is the world leading manufacture marketer and distributors beverage company .The company corporate headquarters are in ALTANTA .coca cola operations in over 200 countries around the world. Although coca cola was the first created in United States .it quickly became popular .Today the company produce more than 300 brands and the 70% of income comes outside the us. The company beverage products comprise of bottled and crammed soft drink as well as concentrates styles syrups and not ready to drink powder products .The coca-cola company and its network of bottlers comprise the most soptishsticated and pervasive the production and distribution system in the world. Coca-cola first introduced in Nepal in 1973 with local production of coca-cola beginning in 1979 by Bottlers Nepal limited. Bottlers Nepal Ltd situated at the Balaju industrial area is also one of the host companies of coca-cola from Nepal establishing in 1979 under company act 1964. Bottlers Nepal limited is the only bottler of coca-cola products in Nepal and has two bottling plants namely Kathmandu (Bottles Nepal _BNL) and Bharatpur (Bottlers Nepal terai limited) .it is one of the multinational company. Marketing and advertising communications are focused to suit to local sentiments social, religious. Modern age is full of competition .Today only way of success in your continuous efforts towards the growing market needs in satisfying them. The present movement of the business environment is change the all the political boundaries has change and many new companies have come in growing market so the marketer jobs is know what the markets speaks the every changing the customers needs and produce the products according to the customers needs. It is the most important for the all the companies to make their policies and plan according to the customer needs and government policies and changing the environment. Today to succeed for any organizations has to target its customers needs to create a culture in the organization market conscious and responsive to according to the customer needs.

Objective of study -The study in brief description of HR policies of company To ensure that process are within policies and procedure of the company To have a broad view of the company HR policies To study the work process To study the training and developments of company policies The study helps to know the distribution and marketing strategy of the company To find out the available the market opportunities of the company To enhance the market share of the company To enhance the study of the present situations of the company. Find out ways to increase sales new launches to different channels. To study the receipting of the brand among retailers The objective of these projects reports is to advertise the various products of the company. To collect the different data and analyzing their problems TO study their Human resources department how the company selects the employee, what is the relations of employee and the board of director

Scope of study By this study company can know its growth. This study helps the company to know their actual positions in Nepal The study ensures the availability of the products in the market The study also helps in the evaluations one of the market developers The company know the basic problems and to remove Need of study We are students of BBA which is associated of professional course not academic course. we are a professional students so not only learn but the methods, procedure apply in a practical area in the knowledge which helps to take decision making, effective management and improve communication and others skills .it gives a chance to students to present their practical knowledge in the real situations of

company whether you apply those approach which the principle and theory of management we study in the class . The project helps to improve the motivation, decision making, leadership skills and in future became good mangers so we need to do the project report.

History of coca-cola and overview or Background

Every person who drinks a coca-cola enjoys moment of refreshment and shares and experience that millions of others have savored. All of those individual experience combined have created a worldwide phenomenon a truly global brand. The coca-cola company nursing the global community with the world largest selling soft drinks since 1886, return to India in 1993 after a grape of 10 years giving new thumbs up to Nepal soft drink market. Consumptions of soft drink have increased tremendsdosuly in Nepal .Every age of group like it now it becomes a household necessary item.

The world has changed in ways since pharmacist, john styth pembererton first introduce the refreshing taste of coca-cola in Atlanta Georgia The name and the product means so many things to hundreds of millions of consumers around the globe. Coca-cola products are served more than 705 million times every day, quenching the thirsts of consumes in more than 200 countries in every climate . That a long way comes after such a modest beginning . May pemberton concocted caramel colored syrup in a three legged

1886 brass kettle in his backyard .He first distributed the new product by carrying coca-cola in a jug the street to Jacobs pharmacy .fro five events cents ,consumer could enjoy a glass of coca-cola at the soda fountain. Whether by design or accident, carbonated water was teamed with new syrup ,producing a drink that was proclaimed delicious and refreshing Dr. pemberton partner and bookkeeper ,frank M.Robinson ,suggested the name and panned ,in the unique flowing script that is famous worldwide today. 1886-sale of coca cola averaged nine drinks per day .That first year DR Pemberton sold 25 gallons of syrup, shipped in bright red wooed kegs. Red has been a distinctive color associated with the no 1 soft drink brand ever since. 1891- Atlanta entrepreneur As a G.Candler had acquired complete ownership of the coca-cola business for $2300. Pemberton was forced to sell because he was in state of poor health and was in debt. Within four years, candlers merchanding flair helped expand consumption of coca-cola state and territory. 1893- in January of coca-cola to every state and territory. 1917- 3 Million coke cola was registered in the U.S patent office 1919- The coca Cola Company was sold a group of investors for $25 million. 1923- The coca-cola company was sold after prohibition Era to Ernest woodruff for 25 million dollars .He gave coca cola to his son, Robert woodruff who would be president for six decades. Woodruff leadership took to unrivaled height of commercial success, making coca cola an institution the world over . During the woodruff reamer woodruff made a promise to the armed forces of the united sates to supply to every serviceperson .He said that costs and location did not mater he supplied 5 million bottles to the service.

1925-6 million cokes sold per day. 1927-The first coca-cola radio advertisement. 1928- sales of bottled coca-cola surpassed fountain for the first time. 1943- on June 29,an urgent cablegram arrived from general Dwight Eisenhowers Allied Headquarters in north Africa requesting 10 coca cola bottling plants to serve American servicemen overseas. 1950-Adversting on the television began. Currently coca-cola is advertised on the five hundred channels around the world 1961- Sprite was introduced 1971- The songs Id like to buy the world a coke was released.

1978- The two bottle was introduce and during that same year the company also introduced plastic bottles 1982- Diet coke was introduced injury. 1985- The coca Cola Company made what has been known as one of the biggest marketing blunder .They stumbled onto a new formula in efforts to products diet coke. They put forth 4 million dollars of research to come up with the new formula smoother .The factor that influenced the change was the coke market share fell 2.5 percent I four years. Each percentage point lost or gain meant 200 million dollars. This was the flavor change since existence of the coca-cola company. The change was announced April 23, 1985 at the divan Beaumont Theater at the Lincoln centre. Some two hundred TV and newspaper reporters attended this very glitzy announcement. The change to the world best selling soft drink was heard by 81 percent of the united states population within twenty four hours of the announcement .within a week of the change one thousand calls a day were following the companies eight hundred number .most of the callers were shocked and /or outraged many said that they very considering switching to Pepsi. Within six weeks the eight hundred number was being jammed by six thousand calls a day .the company also fielded over forty thousand letters, which were all answered and each person got a capon for the new coke .many American consumers of coca cola asked if they would have the final says .when Pepsi heard that the coca-cola company changing its secret formula they said that it was a decision that Pepsi taste better. Roger Enrich the president and CEO of Pepsi cola wrote a letter to every major newspaper in the U.s to declare the victory. Coca cola management had decide; Do nothing or buy the world a new coke they decided to develop the new formula. 1985- July 10, eight seven days after the new coke was introducing the old coke was brought in addition to the new one. This was greatly due to dropping market share and consumer protest. The market share fell from a high of 15 percent to a low of 1.4 percent. This was said to be a classic market retread. 1993-coca cola exceeds 10 billion cases sold worldwide 1996- The summer Olympics will held In Atlanta, Georgia the home of coca-cola .for more than 65 years, coke cola a sponsor of the Olympics.

Soft drink market in Nepal With the development of world and human being taste, need and the attitude of human being also changes. Nepal is one of the common market in the world. Soft drink is a popular common product in which is generally purchase by consumers for quenching their thirst in summer and also to have cooling refreshment .AS par the market of soft drink is concerned it is facing throat completion from the large numbers of soft drink available in the market now in the Nepal the coca cola products are large selling products in soft drink in Nepal and every age of the people drink or uses the coca cola products youth or man and women, children it is necessary of household products for Nepaleses people in the festival like others programs the demand of the coca-cola is increasing in the years.

Missions of coca-cola To refresh the world in mind ,body, and sprit To make a different in our product To do everything differs Our product is each hand Being a global leader in market Bottlers as an opportunity to make reasonable to grow profits and value added. Nepal society in form contributions to economic and social developments

Consumer as a superior beverage experience and consumer as an opportunity to make reasonable to grow profits and value added Create consumer products services products services and communications customer service and bottling systems Strategy process and tools in order to create competitive and deliver superior value to

Vision of coca-cola Profit: maximize the return of shareholders People: Establishing a great place to work where people are inspired to the best can do Portfolio: Bringing to the world a portfolio of beverage brands that anticipated and safely peoples desire and need Partners: nurturing a winning network of partners and building a mutual loyalty Planet: Being a responsible global citizen that market a difference Provide exceptional strategies leadership in coca-cola in Nepal systems resulting in consumer an d customer preferences and loyalty through coca-cola commitments to them in highly profitable coca colas branded beverage systems

Different brands of company The coca-cola company offers a wide range of products to the customers including, fruit juices and bottled mineral water. The company is always looking to innovate and come up wit, either complete new

products or new ways to bottle or pack the exiting drinks. The Coca-Cola company had wide range of products out of which the following are marketed in Nepal
There are eight brands of coca-cola in Nepal 1) Coke: coke is considered to be a cold drink .it is generally preferred by all section of Consumer. This is case cow brands for the company in terms of sales revenue. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States. Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world.

2) Thump Up: Thump up is also considered to be a cold drink .it is hard in comparison to coke .it is preferred by all section of consumers. 3) Fanta: Fanta orange it is orange flavor and preferred by children and woman. Available in Europe since the 1940s, Fanta was introduced in the United States in 1960. Consumers around the world, particularly teens, fondly associate Fanta with happiness and special times with friends and family. This positive imagery is driven by the brand's fun, playful personality, which goes hand in hand with its bright color, bold fruit taste and tingly carbonation. Beginning in 2009, the U.S. markets will see Fanta Regular Orange, Fanta Zero Orange, Fanta Apple and Fanta Grapefruit in 100% natural flavors. Fanta: Available in Europe since the 1940s, Fanta was introduced in the United States in 1960. Consumers around the world, particularly teens, fondly associate Fanta with happiness and special times with friends and family. This positive imagery is driven by the brand's fun, playful personality, which goes hand in hand with its bright color, bold fruit taste and tingly carbonation.

4)Maze: Maze mango in maze cold drink the gas only based on juice .it is non accreted soft drink

5 )Sprite: sprite is a good product at coca-cola and concavity at lemon flavor. Introduced in 1961, Sprite is the world's leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 4 soft drink worldwide, with a strong appeal to young people. Millions of people enjoy Sprite because of its crisp, clean taste that really quenches your thirst. But Sprite also has an honest, straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be true to who you are and to obey your thirst. Available in the following flavors: Bitter Lemon Citrus Grapefruit, Citrus, Lemon and Lemon Lime. Drink Type: Soft Drink

6)Kinsley water: kindly water is afresh and mineral water and market competitor

Name

Launched Discontinued

Notes

Picture

Coca-Cola

1886

The original version of Coca-Cola.

Caffeine-Free Coca-Cola

1983

Coca-Cola Cherry

1985

Was available in Canada starting in 1996. Called "Cherry Coca-Cola (Cherry Coke)" in North America until 2006. Zero-calorie variant (Coca-Cola Cherry Zero) also currently available.

New Coke/"CocaCola II"

1985

2002

Still available in Yap and American Samoa

Still available in: American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation of Bosnia and Herzegovina, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, Norway, Reunion, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, and West BankGaza Still available in: Austria, Australia, China, Germany, Hong Kong, New Zealand (600ml only) Malaysia, Sweden (Imported) and Russia. Was called "Vanilla Coca-Cola (Vanilla Coke)" during initial U.S. availability. It was reintroduced in June 2007 by popular demand 2007 Was only available in Japan, Canada, and the United States.

Coca-Cola with Lemon

2001

2005

Coca-Cola Vanilla

2002

2005

2007

Coca-Cola C2

2003

Coca-Cola with Lime

2005

Available in Belgium, Netherlands, Singapore, Canada, and the United States.

Coca-Cola Raspberry

June 2005 End of 2005 Was only available in New Zealand.

Coca-Cola Zero

2005 Only available in Federation of Bosnia and Herzegovina, Germany, Italy, Spain, Mexico and Brazil Middle of 2007 Was replaced by Vanilla Coke in June 2007

Coca-Cola M5 Coca-Cola Black Cherry Vanilla Coca-Cola Blk

2005

2006

2006

Only available in the United States, France, Beginning of Canada, Czech Republic, Slovak Republic, 2008 Federation of Bosnia and Herzegovina, Bulgaria and Lithuania Only available in Federation of Bosnia and Herzegovina, New Zealand and Japan.

Coca-Cola Citra Coca-Cola Light Sango

2006

2006

Only available in France and Belgium.

Coca-Cola Orange

2007

Only available in the United Kingdom and Gibraltar

Coca-Cola Classic

2008

Introduced in bottle form after Coke Classic in cans was made. Available in Australia and the United States.

Brand of Ambassador Thymus = Akshay kumar Coca-cola = Aamir khan

Sprite= shahrukh khan Fanta= Genelia souza Limca= Rija sen

Brand tagline Thumsup Taste the thunder Coca-cola open happiness Sprite seedhi baat no backsaws, clear hai Limca fresh ho jao Fanta- go bite Mazza Bina guthli wala aam

HR coca-cola Human resource management is an essential part for any organization .moreover development of this department is the first step the ground on which the future of the company depends .its essential for every single business unit and especially for such international company as coca-cola .it is people not technology. Every organization has its own policies and strategies by which they control the functions of their department .similarly the bottlers Nepal coca-cola company have their own policies and strategies by which they control all the functions of the department .coca-cola HR department is also conducting all the practices of Human resources management like jobs analyzing,recuriment ,and selection ,training and development ,employee relationship ,performance appraisal ,staff welfare ,medical polices. These all practices are conducted by own polices and strategies. HR department not make decisions related of its own department they also conduct in company decision. Who create the company .Human Resources management at coca-cola company has many advantage .it is the global company and it is impossible to created certain policies or procedure applicable in all division of the company, cultural and political differences need to be taken in to account. Therefore the focus of this people will be and four task and duties of Human resources management (performance, compensations, career, development, succession and planning) based on the united sates procedures.

Jobs analysis and designing s Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of persons who should be hiring for it. Coca-cola company HR departments check it own job description and jobs analysis which they gets the information about employee work activities, human behavior, performance appraisal, job context and also others information related to this conducted. HR department of coca-cola used this information for their recruiting, selection and training and employees relationship.

Components of jobs analysis .job position Job description Job worth Skills, knowledge, Attitude Jobs position

Jobs Description Jobs worth

Role and responsibility Education and Experience

Recruitment process The recruitment is proces well established first of all the coca-cola company give adds,newpaper,company website its extra.Teh company receive an application form from candiates with the reqquirment documents and cv . The company fullfill the vacany of the employee in the two process 1)interanl pocess 2)External process Source of Recruitmet

Internal .Transfer Promotion Demotion Retired employee Upgradign

External .press advertisement

Employee Exchange Recrutimetn at factory Labour contractor Educational instiute Purpose and importance of Recruitment
.Attract and encourage more and more candidates to apply in the organization .increase the pool of job candiates at minimun cost Help reduce the probabilty that job applicant once recruited and selected will leave the organization only after a short period of time . create a talent pool of candiateds to enable the selection of best candidates for the organization Selection process of employee .interview .Group discussion .

Trainign process Trainign process is essentail part of every of organization without the trainign employe can not to know the procedure the work ,rules and regualtion of firm.sometime where new technology is introduce it is so very important that frim provide the training to the employee its is the responsibility of the frim to provide the training to the company. The company provide extra training who is the new for the company or newly employee fro the company because the trainign helps to know the rules ,regualtiona and work procedure of the company and helps to work done proeprly and the company run very properl. In the Bottlers nepal coca-cola company provide their employee training in the time to time and also provide the new employee . The company provide specail training for the new employee and give the lecture and

some idea that helps to know the better the company rules and regualtion and company run porperly and able to achieve the company own their goals.if the new technolgoy introudced first of all the bottlers nepal give the techonlogy training and then we allow to start their jobs. We visit the coca-coal and found the key of success of the company in nepal they know the nepalese huamadn culture and interact in the environement so the here the company special traingn to all the employee in the company and interact with employee and if the new employee come then allow them work frist under works them to old employee which gets beneftis that they learn some knowledge to tehm and their pefroamance and extra ordianary effort increasing and they work fast and very quickly so the bottles nepal traning process policy is very good othes companyt then nepal. Role of trainng process .Business environement .challange and changes .learnign and implementations Business excellance Importance of tranign porcess .optimum utilizatioin Development of Human resources .Development of skills .productivity .Team spirti .organizational culture .cliamte

Employee relationship

Employee are the must important assets of every company .The satisfaction of the employee Makes the company successful. The reason is that if the employee of the company are satisfed then they will work hard for development of company otherwise if the employee are not satisfied then they will not work hard and the company will not succes to adopted their goals.if the employee not satisfied the company policies and nto given tehir rights them to will leave the company which can trun into a big loss.so employee relationship is very imporatant for every company .

SWOT analysis SWOT stands for strength weakness opportunities threats and SWOT analysis is a technique much used in much general management as well as marketing scenarios. DEOT consists of examining the current activities of the organization it strength and weakness and then using this external research data to set the opportunities and threats exists. -

Strength Strengths coca cola has been a complex part of world culture for a very long time. The product image is loaded with over romanticizing and this is an image many people have taken deeply to heart. The cocacola image is displayed on T-shirts, hats and collectible memorabilia. This extremely recognized branding is on of coca cola greatest strengths. Additionally coca-cola bottling system is one of their greatest strengths Beverage is a well established industry so it is has good reputations in the market. Strong adverting networks Heavy investment in both infrastructure and sales promotion Modified and attractive packaging Improved quality control Latest technology Large domestic market Weakness Weaknesses for any business need to be minimized monitored in order effectively achieve productivity and efficiency. Although domestic business as well as much international market is thriving, Coca cola side has effects on the teeth which is an issue for health care it also has got sugar by which continuous drinking of coca cola may cause health problems.

Pricing strategy Distribution of networks Opportunities Brand recognition is the significant factor affecting coke s competitive position. Coca cola brand name is know well throughout 94% of the world today.

Wide market Good rural market Direct distribution Launch others products Higher income from people Threats Export potentials Threats currently the threat of new viable competitors in the carbonated soft drink industry is not substantial. The threat of substitutes however is a very real threat. The soft drink industry is very strong but consumers are not necessarily married to it possible substitutes that continuously put pressure on both peps and coke include tea, coffee, juices ,milk and hot chocolate. Even thought coca cola and Pepsi control nearly 40% of the entire beverage market the changing health consciousness of the market could have serious affect.

Changing of consumer preference Product profile of coca-cola Governments policies

Marketing department Marketing is getting right goods and services at right time and right place to right people at right price with right communication. The marketing role plays a very important role in achieving the objective of a company .The comprehensive marketing activity at Bottlers Nepal coca-cola company is control by pranaya sthapti. Today consumers have different measurement to buy. The major market of soft drink is under grab of local distribution which provide the innocent consumers all the sort of connections.

Advertising

Advertising is a non promotion of goods and services by sponsor who can identify and who has paid for his communication. Their purpose of advertisement is to sell something good or service idea person or place either now or later this goal reached by setting specific that can be expressed individual add Those are incorporated into an advertising recall again from buying decision process that buyers go through a series of stages from unawareness to target customers to the next stage in hierarchy say from awareness to interest. Adverting plays an important role in the success of coca-cola products since its first newspaper ad . in 1886 the red coca cola delicious Refreshing Exhilarating invigorating. Adverting is a key of implementing a strategy over one hundred year old to trigger desire as offer and in many ways as possible.
Sales promotion technique 1) Good Adverting 2) Quality of product 3) Attractive packaging 4) Discount in winter session

Market analysis The market analysis investigation both the internal and external business environment .it has vital that coca cola carefully monitor both internal and external aspects regarding its business as both internal and external environment and their respective influences will be decisive traits in relation to coke success and survival in the soft drink industry.

The internal business environment and its influences is that which is to some extent within the business control. The main attributes in the internal environment include efficiency in the production process through management skills and effective communication channels. THE external business environment and its influences are usually powerful forces that can affect a whole industry and in fact a whole economy .change in the external environment will create opportunities or threats in the market place of coca-cola must be aware of. Selecting target market Once the situations are complete and the marketing objective determined attention turns to the target market. The soft drink is very large and the business cannot be all things to all propel so it must choose which market segments have the greatest potential. The target market is group of customers on whom the business focuses attention. The target market for coca cola is very at it satisfy the need for many different consumers ,ranging from healthy diet consciousness through diet coke to the average human through its best selling drink regular coke. There are following broad ways which cocas cola can segment it s market. Mass marketing Concentrated marketing Differentiated marketing The most apparent method used by coca cola is with no doubt the differentiated marketing method as coke satisfies a range of different markets.

Management of Coca-Cola in Kathmandu Following are the information about the management The factory is control by the under him eight departmentalization is working .Every department is lead by department manager .The department account is lead by account manager and under him assistance manager works. Quality control department is lead by quality control manager under him working the chemist who is responsible is to give the quality product to the customers. Sales and marketing department is playing the important role in the growing market. This marketing department is lead by marketing manager and sales man woks under the sales manager. The distribution of coca-cola around the later regular is the responsibility of distributors department which is lead by the distribution manager and assistant distribution manager work under him full their duties and responsibility. Total number of employee= Company culture Special training is given to employee new employee also are placed with old ones learn work and the value prevalent in the company Two cups tea is free for the employee in the Bottlers Nepal coca-cola company This factors keeps the employee motivated as they are taken care well this fact is clear by physical actions took by the company

Suggestions The company should measure retailers satisfactions regularly Company should try to maintain manpower Try to decrease the price of commodity in competitors of Pepsi Company should give new dealership on small towns Company should make a strategies plan to fight local cold drinks brands Company should search new area for increasing sales In winter seasons season company gives more discount to retailers so they sell more products Sales people and deliver persons should properly monitors the market whether stocks are available and are properly utilized in the market or not The company employee should direct contact with the people so that they may aware with real situations of the market and consumers attitude towards the producer for this can arrange aware in different locations

Limitations .Limited knowledge of the research in the field of research may lead to interpretation errors .Information collection within short time .Busy schedules of the staff of coca cola makes difficult to collect informations .AS associated with every project time and money were the major limitations with the projects .Considering the fact that nothing is perfect in the world .Every inexperience bound to mistake at some point it is genuine .First time to make a project report and not experience Findings I have found that a retailer given more preference to the coca-cola products like thumbs up and sprite and Fanta.

Coca-cola is the market leader in the overall the market From the coca-cola products thumbs and the Pepsi products were is the highest selling in the market. The most popular flavor in the market is thumbs up Coca-cola is the market leader whole market and Pepsi is the market challenger in the whole market Conclusions