TATA DoCoMo , usually referred to as DoCoMo (not to be confused with NTT Docomo), is an Indian cellular service provider on the

GSM and platform-arising out of the strategic joint venture between Tata Teleservices (subsidiary of Indian conglomerate Tata Group) and Japanese telecom giant NTT Docomo (subsidiary of Nippon Telegraph and Telephone) in November 2008. It is the country's sixth largest operator in terms of subscribers (including both GSM and CDMA).[citation needed] Tata DoCoMo received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these circles, under the brand "TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It first launched in South India and currently operates GSM services in 18 of 22 telecom circles. It has licence to operate in Delhi but has not been allocated spectrum from the Government.[1] Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas. On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010.[2] On 20 October 2011, Tata DoCoMo brought its brands - GSM, Photon, INTERNET TATADOCOMO Walky - under the Tata Docomo name. All subscribers to these services were migrated to the Docomo brand on 20 October 2011

Rebranding
On 20 October 2011, Tata DoCoMo brought its brands - CDMA, GSM, Walky (Fixed Wireless Phone), Photon, INTERNET - under the Tata Docomo name. All subscribers to these services were migrated to the Tata Docomo brand on 20 October 2011.[3] The companies other brands - Virgin Mobile and T24 - are not part of the rebranding and will retain their names.[4] TATADOCOMO LTD products have been renamed as below

Tata Docomo CDMA Tata Docomo GSM Tata Docomo Walky Tata docomo Photon Tata docomo Internet

TATADOCOMO LTD products Headquarters New Delhi, India Revenue invest US$175.6 million Owner(s)author: sathish ray cell 8148860440

[edit] GSM
[edit] Network Coverage

Tata Docomo mobile service is available in the following circles:

Madhya Pradesh (3G) Maharashtra & Goa (3G) Mumbai Andhra Pradesh ' Bihar & Jharkhand Gujarat (3G) Haryana (3G) Himachal Pradesh Karnataka (3G) Kerala (3G) Kolkata Orissa Punjab (3G) Rajasthan (3G) Tamil Nadu Uttar Pradesh (East) Uttar Pradesh (West) (3G) West Bengal (2G)

Tata Docomo CDMA offers services in Assam, Delhi, [Uttar Pradesh], North-East and Jammu & kashmir. But Tata Docomo GSM service is still not available in Assam, Delhi, North East and Jammu & kashmir.
[edit] 3G

On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo paid 5864.29 crores for spectrum in 10 circles. The circles it will provide 3G in are Madhya Pradesh, Gujarat, Haryana, Karnataka, Kerala, Maharashtra & Goa, Punjab, Rajasthan and Uttar Pradesh (West).[5] On 5 November 2010, Tata DOCOMO became the first private sector telecom company (third overall) to launch 3G services in India, with a 20 city launch. The company will be investing USD 500 million in network roll out nationally. Tata Docomo's HSPA+ 3G network, set up with the assistance of NTT Docomo, supports high-speed internet access with speeds of up to 21.1 Mbit/s. The network also supports high definition voice for superior quality voice calls.[6] On July 19, 2011, Docomo and Aircel entered into a roaming agreement for 3G services to jointly roll out 3G networks in the circles where they both have spectrum. In the spectrum auction held last year, Aircel won 3G spectrum in 13 of India's 22 circles (service areas), while TATA DOCOMO was awarded 3G licenses in nine circles. This deal would give both companies 3G coverage in 19 telecom circles of India. They will not have coverage on 3 circles - Delhi, Himachal Pradesh and Mumbai. The companies have three circles in common - Karnataka, Kerala and Punjab.[7] On December 14, 2011, Docomo ended its agreement with Aircel. Both operators ended the

deal after the Department of Telecom said that such 3G arrangements were illegal, as the pacts violate licence terms and conditions.[8] Docomo had about 1.5 million 3G subscribers as of May 2011.[9] Docomo Has Launched 3G Internet Access Devices 3G e-Sticks and 3G Wi-Fi Hubs .

Recent Campaigns
Tata Docomo refreshed its campaign starting April 8, 2011.The Keep It Simple, Silly ad features their new brand ambassador and Bollywood star Ranbir Kapoor. The new ad campaign is claimed to be exciting and innovative and is being featured during the IPL 4 Season. It features Ranbir performing stand-up-comedy as a series of several 30 second episodes. Following its "Do the New" slogan Tata Docomo became the first to introduce Roam Free Packs to Postpaid customers offering free incoming roaming service while in docomo Network. Tata Docomo choosed popular Tamil actor Vijay[10] as its brand ambassador for Tamilnadu.

Competitors
Tata Docomo competes with several other mobile operators throughout India. They are Aircel, Airtel, Cheers Mobile, BSNL, Idea, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance Communications, S Tel, Uninor, Videocon and Vodafone. Tata Docomo's parent company also operates Virgin Mobile (GSM).

Vinod Kumar Managing Director and Tata Communications Limited Group CEO Vinod Kumar is Managing Director of Tata Communications Limited and CEO of Tata Communications Limited Group, part of the $83.3 billion Tata Companies. Vinod joined Tata Communications in April 2004, just when the company was embarking on its international growth. He was closely associated with the acquisitions of TGN and Teleglobe and assumed responsibility as Managing Director of the company's international operations. Subsequently, he was promoted to Chief Operating Officer, whilst managing the Global Data Business Unit as well as the Engineering and Operations functions. Vinod has been at the forefront of Tata Communications' shift away from traditional network services towards managed services and recently, cloud computing. Vinod was appointed as a non-executive director on the Board of Tata Communications Limited in February 2007. In February 2011, he was appointed as the Managing Director of Tata Communications Limited and Tata Communications Limited Group CEO. With over 20 years of experience in the global telecom industry, Vinod has an impressive track record in developing business strategies and creating fast growth organisations across

the world. Prior to Tata Communications, he was Senior Vice President of Asia Netcom, responsible for generating top-line growth including strategy formulation, product marketing and sales. He was actively involved in the financial restructuring and eventual asset sale of Asia Global Crossing to China Netcom, resulting in the formation of Asia Netcom. In 1999, Vinod joined WorldCom Japan as Chief Executive Officer. Prior to this, he held various senior positions in Global One in the United States and Asia where he has had major responsibilities in market management, sales, marketing, product management, multinational account management and operations. Vinod is a member on the Board of the Economic Development Board (EDB), the lead government agency responsible for planning and executing strategies to enhance Singapores position as a global business centre and for growing the Singapore economy. Vinod is also a member on the Governing Council of Human Capital Leadership Institute (HCLI) in Singapore, a premier institution for raising human capital management capabilities in Asia. Vinod was born in 1965 and graduated with honours in Electrical and Electronic Engineering from the Birla Institute of Technology and Science in India. He lives with his wife in Singapore and is a keen polo player and art collector. Expand | Srinivasa Addepalli Senior Vice President, Corporate Strategy and Communications Tata Communications Srinivasa Addepalli is Senior Vice President, Corporate Strategy and Communications at Tata Communications, part of the $83.3 billion Tata Companies. He is responsible for strategy formulation and execution and manages all new strategic initiatives including growth plans, entry into new markets as well as mergers and acquisitions. Srinivasa is a Director on the Boards of Tata Communications' subsidiaries in Banking Solutions and Transformation Services businesses. He was named to the Global Telecoms Business 2010 and 2011 lists of 40 future leaders of the telecom industry under the age of forty. He has considerable experience in developing strategies and business plans, in both the Indian and global telecom sector. His previous experience includes a business consulting stint with the Tata Strategic Management Group (TSMG), focusing on the telecom and media industries. Subsequently, Srinivasa joined the Tata Group Chairmans Office with the responsibility for coordinating the various telecom activities within the Tata Companies. Srinivasa graduated with distinction in Electronics Engineering from the National Institute of Technology, Surat. He also holds a Masters in Business Administration from the Indian Institute of Management (IIM), Ahmedabad, Asias number one business school. Srinivasa lives in Mumbai with his wife and two daughters.

Expand | Michel Guyot President, Global Voice Solutions Tata Communications Michel Guyot is President of Global Voice Solutions at Tata Communications, part of the $83.3 billion Tata Companies. In this role, he is responsible for worldwide voice activities for the group, including the management of domestic voice operations in India. Michel has over 30 years of international telecommunications experience and has held a number of key executive positions. Prior to taking on his current position, he was Teleglobe's Vice President of International Markets, responsible for the company's international sales organisation and commercial activities for Europe, the Middle East, Africa and Asia-Pacific. Among other positions, Michel also served as Teleglobes Executive Director of Marketing as well as Vice President Europe. He played a leading role when Teleglobe moved to a competitive environment in Canada and was a key member of the executive team during the 2002 restructuring process as well as during the integration process with Tata Communications. Michel is Chairman of the Board of Directors for the Telecommunications Executive Management Institute of Canada, and has served as the Canadian Representative and Council Member for Canada at the Commonwealth Telecommunications Organisation. He holds a Bachelor of Commerce Degree from Lcole des Hautes Etudes Commerciales, Universit de Montral, and is a member of the Certified General Accounting Association of Canada. Expand | Laurie Bowen President, Sales & Strategy, Global Data and Mobility Tata Communications Laurie Bowen is President, Sales & Strategy, Global Data & Mobility of Tata Communications, part of the $83.3 billion Tata Companies. Responsible for all sales and marketing globally (excluding wholesale voice), Laurie leads the Global Carrier & Enterprise Solutions teams to devise go-to-market strategies and identify opportunities to enhance the solution portfolio - driving business globally with a focus on emerging markets. Prior to joining Tata Communications, Laurie held a number of leadership positions at British Telecom (BT). As Managing Director of Commercial & Brands at BT Global Services, she managed a P&L of over 1 billion with over 250 of BT's largest corporate clients in twelve principle sectors ranging from retail to energy. Over the three years in this role, Laurie successfully led the business to produce revenue growth for the first time since 2004. Other senior engagements include President of Global Business Management at BT and President of Global Financial Services and CEO of BT Radianz.

Laurie also spent over 20 years at IBM in a number of senior leadership positions focusing on the telecommunications and financial services industries. Her most recent role at IBM was that of Managing Director, responsible for three of IBM's largest customers in Europe: Lloyds TSB Group, VOCA (an electronic payments and transactions firm) and APACS (the UK Payments Association). Other roles within IBM included EMEA Vice President of IBM's e-business on-demand practice and Principle of IBM's Consulting group. Laurie has an MBA and BSc degrees in Electrical Engineering and Computer Science from Washington University in St. Louis, USA. Expand | John Freeman General Counsel John Freeman is the General Counsel for Tata Communications, part of the $83.3 billion Tata Companies. He is responsible for providing strategic direction and guidance to the companys legal, regulatory and compliance functions. Mr. Freemans responsibilities include overseeing a team of 42 expert legal counsel and support staff who are located across four continents as well as implementing and monitoring robust policies and procedures to ensure legal and regulatory compliance in the various jurisdictions in which Tata Communications has operations. Mr. Freeman has over 15 years of international, cross board, telecommunications experience representing large multinational companies in legal and compliance matters. Prior to joining Tata Communications in April 2004, he served as General Counsel and Assistant General Counsel to several multinational telecommunications / managed services companies headquartered in Asia, the US and Europe. Mr. Freeman obtained both his undergraduate degrees (Economics / Political Science) as well as his Juris Doctorate from the University of Minnesota, where he graduated magna cum laude. Expand | John Hayduk President, Product Management and Service Development Tata Communications John Hayduk is President, Product Management and Service Development at Tata Communications, part of the $83.3 billion Tata Companies. He is responsible for providing the technology vision and leadership needed to support Tata Communications' network and managed services growth. He also oversees, manages, and sets the strategic direction for Tata Communications' Information Technology infrastructure.

John has over 18 years of experience in the telecommunications industry and began his career at Bell Communications Research as a Senior Engineer in 1990. John then took his expertise to Telcordia Technologies, where he spent the next 10 years in various senior management positions. One of these was as Group Senior Vice President, Network Systems, where he led over 500 software developers, system engineers and product support specialists, ensuring on-time, on-budget delivery of over 40 software releases across 10 product lines, per year. In his last role at Telcordia Technologies, John held the position of Group Senior Vice President, Wireless Product Management where he was charged with developing and growing a new business unit focused on wireless service providers. He held the responsibility for P&L management for this $100 million business and achieved over 30 per cent year-onyear revenue growth, over 15 per cent gross margin improvement and over 60 per cent improvement in profitability. John earned his Masters of Science degree in Information Networking from Carnegie Mellon University and his undergraduate degree in Computer Science from The Pennsylvania State University. Expand | Sanjay Baweja Chief Financial Officer Sanjay Baweja is Chief Financial Officer of Tata Communications, part of the $83.3 billion Tata Companies. He is responsible for strategic financial management of the company including financial reporting and compliance, treasury and fund management, financial planning and analysis, management assurance, taxation and procurement etc. Prior to Tata Communications, Mr. Baweja served in Emaar MGF Land Limited as Executive President for Corporate Affairs and Chief Risk Officer. He has also worked in several roles across Bharti Airtel, Xerox Modicorp, Digital Equipment and Ballarpur Industries. A graduate in Commerce, a chartered accountant and a cost & works accountant, Mr. Baweja has more than 25 years of experience in the industry. Expand | Aadesh Goyal Global Head, Human Resources Aadesh Goyal is Global Head, Human Resources of Tata Communications, part of the $83.3 billion Tata Companies. Mr. Goyal has over 25 years of experience in P&L Management, Human Resources, Operations, Information Technology, Corporate Communications and Program Management and has held global leadership roles in these functions across multiple

geographies. He has also been involved in over a dozen M&As as well as playing a key role in the integration of these companies spread across multiple countries. Mr. Goyal joined Tata Communications' in February 2010 from PeopleStrong HR Services where he was the Chairman and CEO. Prior to PeopleStrong HR Services, Mr. Goyal was part of the start-up team of Aricent/Hughes Software Systems where he spent 16 years in a variety of roles including Global Head of HR, CEO of its BPO Business, Head of the Gurgaon Centre and provided direction to IT and Corporate Communication functions. He was also a Director on the Board of this listed company. Mr. Goyal has a passion for community service and has been an active volunteer with The Art of Living since 2000. Mr. Goyal has a Masters in Management Studies from BITS-Pilani. Expand | Sunil Joshi MD and CEO of Neotel Sunil Joshi has taken over as MD and CEO of Neotel (Pty) Ltd. Prior to joining Tata Communications in 2007, he was based in New Zealand and Australia for over 12 years, working in various capacities with IBM New Zealand Limited, IBM Australia Limited, and TelstraClear Limited where, as Head of Business Markets, he focused on sales, service, solutions, product development and marketing for the business segment. He has over 22 years of experience in the Information Technology and Telecommunications industry.

Tata Docomo Store

0
,Bikkanavar Complex Dharwad, Dharwad, Karnataka ( North ) - 580001

6451911

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