S HIV K UMAR S INGH

30/15, B Block, Sec 15 Noida M: +91 99 582 999 39 e-mail: shiva916@gmail.com

Synopsis Over 13 years of experience in Marketing in MEDIA/EVENT/ TELECOM & IT sector Presently working as Sr. Lead Trade Marketing for Delhi & Haryana based at Okhla in MTS INDIA LTD Previous Assignments: HCL INFOSYSTEMS LTD Reg. Retail Marketing Manager (August 2009 to September 2011) RELIANCE COMMUNICATION Ltd Sr. Manager Marketing (October 2007 to April 2009) BHARTI AIRTEL LTD as Asst. Manager Marketing (September 2006 to October 2007) HUTCHISON ESSAR as Asst .Manager Marketing (March 2004 to September 2006) MEDIA PUNDITS as Asst Manager Marketing (September 2001 to February 2004) CHITRALEKHA as Corporate Relationship Manager (January 1999 to August 2001)

Proficient in Team Management and organizing promotional activities to develop sales, enhance brand image and market credibility. Proven ability to manage key account relationships and large-scale projects. Adept at analyzing market trends to provide critical inputs for business development initiatives and formulation of marketing strategies. A good team leader with proven ability to build and sustain positive work environment that fosters team performance. An effective communicator & an astute/ result oriented leader with strong analytical, problem solving & organisational abilities.

Professional Status MTS India Pvt Ltd Duration: September 6th 2011 - Present Profile: Senior Lead Trade Marketing

ATL: Formulating ATL plans and ideas by Coordinating with national marketing agency for designing creative for press advertisement, collaterals, campaigns, spiel for FM spots and RJ mentions. Designing theme for various BTL activities and Co-promotion with other brands. Making regional language based themes for promotion of specific campaigns for business growth and brand recall through press ad and BTL Budget: Planning and Utilization Making appropriate plans for budget utilization in accordance with brand guidelines under heads of increasing retail visibility through GSB and ISB and other innovative collaterals, increasing TOMA through outdoors and communication medias (FM, Press, Online), incentive distribution, spends on ATL and BTL activities, procurement of gifts/freebies to support sales target. Avg budget handling of Rs. 55 lakhs per month. Conceptualizing: Making concept for Press ad, FM, Press Conference, Channel Partner Meet Devising BTL Plans and activities on monthly basis to promote national and local campaign, support product launch, or to increase brand awareness among TG and channel & trade partners. Organizing activities specifically for Corporate, BPOs, KPOs in and around Gurgaon Launching of Brand Shops and Preferred Partner Stores, doing DNA analysis of business and brand feasibility with the store, designing layout of the store, fixture installation and maintenance Responsible for execution of all data & voice local communication in the given region ISP management for different programs

HCL Infosystems Ltd Duration: August 15th 2009 September 5th 2011 Profile: Regional Retail Marketing Manager for J&K, Punjab, Himanchal, Haryana, Rajasthan, UP, Delhi NCR Designing and executing local campaigns around local festivals Supporting National campaigns with local execution. ISD Management in the given region. Responsible for maximum activation on project to project basis in the northern region. Tying up with local agencies for local marketing program execution of - ATL, BTL & Events. Ensuring visibility and HCL shelf share in assigned territory Managing LPF budgets along with Zonal Managers. Needs to reconcile LPF budgets with HO Accounts periodically. Implement processes at regional level for trade marketing activities Review and analysis of effectiveness of activities implemented Develop quarterly calendar in association with Sales teams for LPF activities Monitoring and maintenance of created marketing collaterals and other materials Manage activity execution in HCL Branded Retail Stores. Over all responsible for new business initiative marketing support in the given territory.

Reliance Communications Limited Duration: October 2007 April 2009 Profile: Senior Marketing Manager Handled Marketing Function in Reliance Communications Ltd. As a Sr. Manager- Marketing for CDMA Business based at Kota in Rajasthan circle.

Outdoor Visibility & Signages

Planning & timely implementation of all forms of Outdoor Advertising media & Retail Merchandising (including collaterals & glow signs) Ensuring Logistics of Printing & dispatch of all merchandizing material(soft, hard & glow signs) Budgeting, Planning & negotiating with commercial & advertising vendors for optimizing budget utilization. Deployment plan based on competitive outdoor presence & understanding of local outdoor media consumption. Innovative cost effective mediums for sustaining visibility

Advertising Market Communication

Custodian of Brand Equity through quality merchandising at all customer touch points like WW, WWEs & Retails through POPs, Standees, Gates etc. Enhance brand preference through promotions amongst relevant set of potential customers(Retail & Corporate) Developing Innovative POP material like Posters Stand, Triads, Reflective Vinyl, Pillar Branding etc. Creative designing for all kind of local market communications. Budgetary control on A&P. Maintaining a Track of monthly & yearly Outdoor Marketing Budget. Planning for launches, schemes & all other type of marketing plans with optimize utilization

Market Intelligence & Developing Vendors Network

Monitoring competition activities & preparing MIS and implementing response for the clusters. Developing vendors network across cluster to reduce turnaround time.

Events, Sales Promotion & Electronic Media

Devising Events & promotion activities with participating in local Events & festivals. Planning & Launching New Towns Activity, Dealer meets, Signage.

Bharti Airtel Limited Duration: September 2006 October 2007 Profile: Assistant Manager Marketing (Himachal Circle) Brand Communications- Communicating brief, finalizing the creative for print media and measuring its ROI Understanding market requirement, developing Merchandising Collaterals (Posters, leaflets, Ready Reckners, etc and handling Logistics. Coordinating with & cable operators for developing & running scrollers & Ads. Liaison with Press for the dissemination of information about our product & services. Standardized communication and maintaining the targeted Top of mind recall of the brand through various ATL, BTL, Outdoor, Signages, etc. and to use PR effectively to build brand silence through WOM

Hutchisson Essar Limited Duration: March 2004 September 2006 Profile: Assistant Manager Marketing (Haryana Circle) Maintain Availability and Visibility Index (AVI) and Brand Health Track (BHT) for the Zone Develop Monthly, Quarterly Activity and Event Planner For advertising & communication- coordinating with National agency- Ogilvy & Mather (O & M), for Media selection and Development, events, road shows, new campaign launch Plan and execute revenues enhancement activities Role Outs of new Hutch Stores and Mini Stores. Tracking competition activities and accordingly develop effective communication plans Coordinating with Press, PR, and FM concerning the activities to maximize business results Maintain MIS of Budgets for Optimum utilization Planning and timely implementation of all forms of Outdoor Advertising media & Retail Merchandising Highway Branding Project to execute and maintain Dhaba Branding, IB Sites, Traffic Medias on National Highways

Media Pundits Duration: September 2001 March 2004 Profile: Assistant Manager Marketing Strategy, Media planning & Media buying Executing and planning print & outdoors Generating revenue from services. Handling and executing client requirements. Business Development & client servicing. Execution with the event team for the desired implementation of project Events / Exhibitions: Sahara Television Mission Fateh - Executed event at Multiplexes in north India. Preventol (Hindustan Latex Limited) Product Launch in Karnataka. Ustad Condom (Hindustan Latex Limited) Product Launch at Jodhpur. French Embassy Exhibition History of Raja Ranjit Singh. Brand Promotion: Castle Lager (SB Miller) POP Promotion. Saheli ( Hindustan Latex Limited) - Customer Relationship Management Cartoon Network - Road Show

Marketing Services: OM Kotak Mahindra Life Insurance Corporate Agency to develop Market & sale of life insurance products. Brand Visibility Exercise (Outdoor) OM Kotak Mahindra Life Insurance - Brand Visibility Lord Krishna Bank - Outdoor Solution Life Insurance Corporation - Outdoor Solutions Ashima Textiles ICON - Outdoors Solution B.S.N.L. Outdoor Solution. IBP Red -Outdoor solution. Grasim Cement outdoor solution. J.P.Cement Outdoor solution Rural Communications OM Kotak Mahindra Life Insurance Van Promotion Hindustan Latex Family Planning Promotional Trust Organizing Health Melas. Rural Communication through Folk Media, interactive games. Castrol India Limited Customer contact Program Lipton Taaza Tea, Hindustan Lever Limited Outdoor Promotion

Chitralekha Duration: January 1999 August 2001 Profile: Corporate Relationship Manager Independently handling the Northern Region of India. Business generation. Business development of the key accounts like LML, IOCL, VIDEOCON, BAJAJ, NOKIA, Hindustan Times, Barista, TVS etc. Handling all the leading agencies like HTA, Ogilvy &Mather, and Lintas. Anthem, Bates, Zenith, FCB ULKA etc. Strategy & implementation of innovative ideas to the client for exhibitions & seminars. Getting the order, taking care of printing processing & quality check. Handled a team of five officers.

Achievements Bagged the best visibility award for H.P. in all the circles in North within a span of six months after Joining (Bharti Airel) Bagged the best performance award in the department of marketing. (Bharti Airel) Initiated Airtel Himachal Ki Aawaz for more no. of acquisitions as well vas promotion later on which is being replicated across the country. (Bharti Airel) Recognized with the Hutch achievers award twice for outstanding developing the GT Road as a Hutch corridor. The same got replicated nationally and was covered by electronic media (Hutch) Increased the sales from 1 crore to 4 crore in a span of 1 year (Chitralekha) Developed the module to reduce the cost of production. (Chitralekha)

Professional Qualification Masters in Business Management, Marketing from Institute for Technology & Management Warangal A.P. Session: 1997-1999

Scholastic Qualification Bachelor of Arts from Lucknow University) Session: 1993-1996

Personal Details D.O.B. Marital Status : : 29-3-1976 Married

References On request Shiv K. Singh