Case I. ALMA ELECTRONICS: Ill Dream of You Mr.

Andy Mallari opened a small shop selling transistor radios in 1979. His store was located at one corner (General Luna ST.) of the entire stretch of Burgos Avenue, the main thoroughfare of Cabanatuan City. The demand for electronic parts made him carry a wide assortment of parts that are used in the assembly and maintenance of radios, tape recorders, amplifiers, and various related appliances. By 1990, Mr. Mallari was able to save enough money for the purchase of a 300 square meter lot along Del Pilar Street. He constructed a 10 meter x 15 meter twostorey building on the lot. The ground floor is used as his store where sales are made to costumers which grew in number month after month. The second floor is used as his residence. Mr. Mallari thinks that he can duplicate his feat in the other big towns of San Jose City, Gapan, and Guimba. He has already started operating his stores in those towns and sales are already picking up. His current operations cover sales and repair. There are five salesladies in Cabanatuan attending to the various needs of the customers. Those who bring their appliances for repair are served by one of the six technicians. The parts used come from the stocks maintained at the store. Those who purchase parts from the store consist of technicians from the various towns of Nueva Ecija. Sometimes, the technicians send somebody to do the purchasing of the parts. Mr. Mallaris perspective has changed drastically after he classmate Estelito Chan in a class reunion at Araullo University. Mr. established appliance assembly plant in Manila. He indicated that he but rather as a subcontractor for a large assembly plant. Slowly, Mr. picked up until he was able to establish his own factory. met his former Chan has a well did not start big Chans business

Mr. Mallari thinks that he can follow the footsteps of his friend. As he is already 47 years old and his oldest child is about ready to enter college he thinks this is the best time for him to consider sending his son to an engineering school. His decision will center on which school and which engineering course. He feels that his children are keenly interested in whatever career he will ask them to take. Mr. Mallari has three sons, all belonging to the top ten in their respective classes. He thinks all three have the potential to help him realize his dream of establishing his own assembly plant. His immediate concern now is to identify the right college courses for his children.