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Filipiniana library dedicated to rare and contemporary books, photographs, multimedia, and other research materials on Philippine history

and culture

Main Library Holdings Rare books Retrato Photo Archive Himig Collection Elpidio Quirino El idi Q i i Presidential Papers Roderick Hall Collection (WW II in the Philippines) Memorare Armengol Collection

www.filipinaslibrary.org.ph

OPAC Information on lib f i library collections and ll i d services Feature articles on Filipiniana News articles on library events Calendar of events

Be where the students/patrons are Connect and communicate with users Promote awareness on services, collections, collections and events Create and share content Low cost, minimal effort (Free Marketing!) g)

Source: http://gs.statcounter.com (accessed June 2012)

Worldwide Facebook Users 860,696,360 860 696 360 The Philippines is ranked 8th in the world among F ld Facebook countries b k ti
27,720,300 Facebook users in the

Philippines (about 27 75% of th Phili i ( b t 27.75% f the population and 93.33% of the online popu a o ) population) has a Facebook account account per minute

almost one out of every 4 Filipinos 5 Filipinos open a Facebook

Source: www.socialbakers.com and www.rappler.com (accessed June 2012)

Short messages limited to a maximum of 140 characters (microblogging)

Who will do the work, like posting updates? Who will answer questions? How often will you post updates? Who keeps track of user names and passwords?

Goals can include:


N Number of status updates t post per d or b f t t d t to t day

week N Number of fans / followers you want b ff f ll t What types of content to post Which specific audience will be the focus

Reach new audiences


Li k t FB/Twitter page in website/newsletter Links to FB/T itt i b it / l tt Cross promote on other platforms

Engage users more effectively


Start/participate conversations/discussions

Promote greater interaction and feedback

Web analytics Facebook Insights Twitter Retweets and Mentions Web-based t l W bb d tools
Crowdbooster Kl t Klout TweetStats

Assess Internet and social media search engine results Create alerts (www google com/alert) (www.google.com/alert)

Assess user interaction


L Leaving quickly vs. staying f a llong time i i kl t i for ti Rating the page or items on it Commenting Tagging Bookmarking it Blogging about it Linking to it Doing something new based on it

www.filipinaslibrary.org.ph

www.facebook.com/filipinasheritagelibrary

www.twitter.com/fil_heritage

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