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UK egg producer achieves
consumer success with quality, branding

Plus:
Using pellet quality to improve broiler growth rate, feed conversion Benefits of in ovo vaccination available to smaller hatcheries Poultry processing and efficient rendering
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www.WATTAgNet.com AUGUST 2012

Volume 51 Number 8
Features
12 16
UK egg producer achieves consumer success with quality, branding
A pioneer in free range, Havens eld Happy Hens remains committed to the sector, despite di culties in the egg market.
SPACE 2012 expected to break records for exhibitors, attendance

Organizers hope to help industry professionals meet the challenges of today and tomorrow.
Ukraines Avangard to lead local producers into EU egg market

Opportunities are in the EU market are being closely watched by Ukraines egg producers, particularly the countrys biggest player.
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20 24
Using pellet quality to improve broiler growth rate, feed conversion

e way feed is presented will a ect energy and time required to consume it.
Benets of in ovo vaccination available to smaller hatcheries

In ovo technology is now well established in larger hatcheries, but smaller operations can bene t too.
Departments 2 Website News 34 Products 4 Editors Comment 39 Marketplace 6 Around the World 40 Advertisers Index
August 2012 | www.WATTAgNet.com
28 30
VIV China 2012: Discover Chinas poultry, meat and feed markets
e show will o er a window into the poultry, egg, meat and feed production markets.
Poultry processing, ecient rendering

Careful checks to ensure that good meat is not sent to the rendering plant, while ensuring that useable waste products do enter the rendering process, can improve the bottom line.
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Technologies and strategies for cocciodiosis control in poultry ocks: This webinar is the second
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Future approaches to promoting poultry intestinal health and coccidiosis control: This third and final
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Editors Comment
Mark Clements
Making the most of information for the poultry, egg industries

There is an old saying that from little acorns mighty oak trees grow. While the poultry industry may not be raising trees, it certainly is the case that from a small egg a fully grown bird ready for slaughter is produced. It is interesting to think about what can emerge and grow from relatively small beginnings. In this issue we look at a pioneering producer in the organic egg industry who has grown to include other producers in his network. This serves as proof, if proof be needed, that taking the rst step can lead to much greater things. Take, for example, the Internet. While its origins may go back much further, and while it may not have been designed for the uses that it is put to today, since the 1990s, the Internet has expanded in a way that few working on it in previous decades could have imagined.
Follow Mark Clements

as he gives the inside track on the global poultry industry in his weekly blog at
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Yet, few actually see how much is available on the Internet. Some say that up to 90 percent of what is on the Internet is out of easy reach. It can be hard to imagine, but one analogy might be a comparison of the pages of Poultry International with all that is available on www.WATTAgNet.com. I hope that we are doing the best possible job in meeting your information needs through the pages of Poultry International, but beyond the magazine there is a large
and varied resource online. The next edition of Poultry International will be our 50th anniversary issue. You may already be aware that we are celebrating our half century. The next edition will show not only how the magazine has changed, but also how the industry has evolved over the last 50 years. A lot of eort has gone into trawling through back issues, and we hope that you will enjoy looking back. And just as things evolve, accessing Web-based services is not limited to what we traditionally view as a computer, our content can be viewed from numerous smart devices. I know that some are resistant to technology, but do take a look at www. WATTAgNet.com. One small step You may nd online just what you are looking for or even something from which a mighty oak may grow.
EDITORS FOCUS - a regular look at industry key players

ASRC the Avian Science Research Centre
The Avian Science Research Centre, part of the Scottish Agricultural College, specializes ingovernment and private contract research and consultancy. It focuses on nutrition, health and welfare and provides consultancy in avian medicine, environmental audits and impact assessments. Based in Ayr, the organization has over 20 years experience in undertaking research and consultancy contracts, and provides technology transfer and education. Within the field of nutrition, areas it covers investigation include the nutritive value of ingredients; effects of additives on poultry nutrition; interactions between gut health and nutrition, and diets and nutrition of organic poultry. Areas of health expertise include: enteric diseases, evaluation of pathogenic and zoonotic microbes, ectoparasite control, maximizing health via nutrition and evaluating alternatives to antibiotic growth promoters. In terms of environment, the Centre covers minimizing nitrogenous waste through nutritional and/or management strategies, and investigating optimum diets and nutrition for organic poultry, amongsth other areas. In the field of welfare, its work includes investigating ways of fulfilling the Five Freedoms while maintaining commercially viable systems; studies to inform new government policies; understanding the factors that affect behavior, and the health and welfare aspects of novel housing. ASRC carries out product evaluation in regard to meat and egg production EU and U.S. regulatory studies. For more information, visit: www.sac.ac.uk/ research/centres/avianresearch/asrc/
Around the World

Coccidiosis control in poultry flocks webinar series
The webinar series, sponsored by Pfizer Animal Health, is free to the audience, which will include live production managers, poultry flock veterinarians, researchers and others interested in coccidiosis control. Take part in a three-part webinar series entitled, Successfully managing the intestinal health of poultry flocks: Coccidiosis control, to be equipped for effective and sustainable coccidiosis control in poultry flocks. The series begins Tuesday, July 24, 10 a.m. Eastern Standard Time, with the presentation, Promoting intestinal health of poultry flocks to help control coccidiosis. Experts presenting the latest techniques and insight from research in the webinar include: Dr. Greg Mathis, Southern Poultry Research Dr. Don Waldrip, Pfizer Poultry Health Topics to be covered include: Farm management/ Litter management Related disease challenges (Mareks disease, Infectious bursal disease, etc.) Monitoring the coccidiosis challenge (Field necropsy; Polymerase Chain Reaction) Management tools: Anticoccidial drugs, vaccines, natural agents The webinar series, sponsored by Pfizer Animal Health, is free to the poultry industry audience by registering at www. WATTAgNet.com/Upcoming_Webinars. aspx. Who should attend? The webinar audience will include poultry industry personnel, including live production managers, poultry flock veterinarians, researchers and others interested in coccidiosis control in the poultry industry. Other webinars in the series include: Technologies and strategies for coccidiosis control in poultry flocks, Tuesday, August 21, 10 a.m. Eastern Standard Time Future approaches to promoting poultry intestinal health and coccidiosis control, Tuesday, September 18, 10 a.m. Eastern Standard Time Keep up to date with industry news at www.WATTAgNet.com.
Mexico avian influenza outbreak determined to be highly pathogenic

An avian influenza outbreak in Mexico initially reported as a low-pathogenic H7 subtype has now been classified as the highly pathogenic H7N3 subtype, according to a follow-up report submitted to the World Organisation for Animal Health. The strain is responsible for 211,424 bird deaths at three large commercial farms in the Mexican state of Jalisco, and is the first highly pathogenic bird flu outbreak since the mid-1990s, say Mexican veterinary authorities. More than 1 million birds are susceptible, and 587,160 have been sickened. Roughly 60,000 birds have been culled so far in an effort to halt the virus while sampling takes place at 60 poultry farms near the infected area. Quarantine measures are also in place to prevent the virus from spreading.
Brazil challenges South Africa over poultry antidumping measures

Brazil has gone to the World Trade Organization to challenge South Africas use of anti-dumping measures on shipments of Brazilian poultry meat, requesting consultations with the African country over accusations that Brazilian imports were sold at unfairly low prices that damaged South Africas own poultry sales. South Africas International Trade Administration Commission imposed antidumping duties on frozen chickens and chicken meat imported from Brazil after investigating suspected dumping in 2008 2010. There is a provisional anti-dumping duty of 62.93 percent on whole chickens and 46.59 percent on boneless cuts from Brazil, except for boneless cuts from Aurora Alimentos, which incurs a duty of 6.26 percent. This is the first dispute between Brazil and any African country, and the fourth brought against South Africa at the World Trade Organization. If the consultations fail to resolve the issue, in 60 days time Brazil could ask the World trade Organization to set up a panel to adjudicate.
IN BRIEF
UK egg producer donates percentage of sales to support ambulances: UK egg
producer James Potter Eggs is helping to support local ambulance services by donating GBP0.01 to the Yorkshire Air Ambulance from every pack of dozen freerange eggs sold.
French poultry group Doux sells pet food plant: French

poultry group Doux has been authorized by a French court to sell its pet food plant to German company Saria, according to reports.
Etihad Airways invests in organic eggs: Etihad Airways, the

national airline of the United Arab Emirates, has purchased 200 hens to be raised freerange at Abu Dhabi Organics Farms.
India establishes $26.9 million for poultry improvements: The Indian

government has set aside Rs 1.5 billion (US$26.9 million) to assist poultry estates and backyard poultry development, according to reports.
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Around the World
Russia poultry, pork output up in May

Russias poultry and poultry byproduct production was up 12 percent in May over the same time in 2011, to 282,000 metric tons, according to the countrys Federal State Statistics Service Rosstat. Production of poultry and cattle in live weight, including meat, bones and byproducts, increased 8.7 percent to 800,000 metric tons. January through May numbers sit at 4.2 million metric tons, according to Rosstat. Pork production also rose 12 percent in May, to 73,700 metric tons, and the hog count reached 19 million, an increase of 3.4 percent. Production of all meat and byproducts excluding poultry stood at 103,000 metric tons for May, an increase of 7.6 percent over 2011 numbers.
Dioxin found in eggs on German farm

The chemical dioxin has been found above permitted levels in eggs from a German farm in Lower Saxony, according to the state agriculture ministry, the seventh farm to be found contaminated since April. The farm and its 12,000 chickens have been quarantined and its eggs recalled from sale. The farm discovered the dioxin during its own safety checks, said the ministry, and there is no acute danger to public health. The previous dioxin cases were in eggs at farms in Lower Saxony and the neighboring state of North Rhine Westphalia. In January 2011, a European Union-wide health alert was announced when dioxin-contaminated animal feed in Germany fed to hens and pigs led to contaminated eggs, poultry meat and pork at affected farms. The outbreak led to Germany introducing a series of measures including restrictions on animal feed ingredients and increased inspections of farms and feed.
Europe issues reasoned opinions over cage ban noncompliance

The European Commission has sent reasoned opinions to 10 EU Member States that have failed to correctly implement the Welfare of Laying Hens Directive. Belgium, Greece, Spain, France, Italy, Cyprus, Hungary, The Netherlands, Poland and Portugal are still allowing the use of un-enriched cages for laying hens despite the ban which came into
force in January 2012. Sending a reasoned opinion is the next step in the procedure before referral to the EU Court of Justice. The Commission has said that it welcomes the efforts made by the Member States that have complied with the rules. However, full compliance by all Member States is essential to avoid market distortions and unfair competition. Member States who still allow the use of un-enriched cages put businesses
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that invested in complying with the new measures at a disadvantage. To demonstrate compliance, Member States will need to show that all those establishments still using un-enriched cages have been transformed or closed. If the 10 Member States to which the Commission has sent a reasoned opinion fail to inform the Commission within two months of the measures taken to ensure full compliance, the Commission could refer the case to the Court of Justice. No reasoned opinions have been sent to Bulgaria, Latvia or Romania, as the Commission is assessing the additional information provided by these countries, which states that they are fully compliant with the new rules. This continual outing of the law is completely unacceptable and there is no adequate excuse, said Dil Peeling, director of public aairs at animal charity Compassion in World Farming. I am delighted that the European Commission is continuing to enforce the ban on the barren battery cage ban and fully support their issuing of reasoned opinions.
Asia poultry farmers may benefit from infectious disease initiative

Asias poultry producers could be among the beneficiaries of a new public-private partnership research program ALTANTASIA between Pfizer Animal Health, MSD Animal Health and leading scientists in The Netherlands, seeking to develop alternative strategies to protect farm animals from infectious diseases by minimizing the likelihood of inducing antibiotic resistance. The approximately US$10 million research program is being co-financed by the Dutch Ministry of Economic Affairs, Agriculture and Innovation in collaboration with Immuno Valley, a network and technology transfer organization, and Utrecht University, and is one of the largest of its kind. The overall project is focused on delivering a platform of new class antiinfectives for livestock that will exhibit antimicrobial and immunomodulatory properties. All partners will closely
Ensuring food safety in the poultry production chain

Ensuring Food Safety in the Poultry Production Chain is a one-day forum that will educate professionals on how to create an eective food safety culture and establish standardized policies and inspection systems for poultry production. The event, organized by Poultry International China Edition and WATT Publishing, is being supported by the China Animal Agriculture Association, CP Group, Yum! Brands Inc. China Division and VNU Exhibitions. The forum will look at such topics as food safety in China, management systems for food safety and quality in the U.S. and EU, safe feed and feed additives. When: Registration September 20, 14:0021:00; Conference September 21, 8:30-18:00
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Around the World
collaborate to develop innovative anti-infectives based on newly identified small peptides as alternatives to antibiotics for animals. They will contribute to the research program by sharing knowledge, equipment and financial resources. This opportunity recognizes the long-term need for new antiinfectives for the development of effective treatments for infectious animal diseases, while minimizing the impact on resistance in both human and animal pathogens, said Jeffrey L. Watts, director of anti-infectives Pfizer Animal Health. Moreover, the funding of this initiative by the Dutch government represents an acknowledgement of the necessity of such programs and the need to responsibly partner with the industry to bring new therapies to market.
Russia poultry producers mixed over entry into World Trade Organization
Some Russian poultry producers have expressed concerns over the countrys upcoming entry into the World Trade Organization, saying that the resulting slashed customs duties on imported goods will create competition from foreign markets that will cause challenges for domestic businesses. In particular, farmers are looking at potential goods coming from the U.S., Brazilian and European markets. Right now, they say, 90 percent of the poultry consumed in Russia is produced domestically, but once the countrys entrance into the World Trade Organization is finalized later in the summer, smaller farmers may not be able to compete with the influx of foreign options. The government, which over the last years has launched a drive aimed at realizing Russias underexploited agricultural potential, also seems to acknowledge potential problems. According to sources, government members are holding meetings every week on the issue.
Kurdistan to produce 100,000 metric tons poultry in 2013

Kurdistan produces 60,000 metric tons of poultry meat annually, and expects to increase that number to 100,000 metric tons by 2013, according to the regions Ministry of Agriculture and Water Resources. Since January, nearly 25,000 metric tons of poultry meat has been produced, said Director of animal resources Ramazan Karim. Egg production in the region is roughly 520 million eggs per year a number which is supplemented by imports from neighboring countries, said Karim. Kurdistan currently has 1,000 poultry projects.
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Genetic markers potential tools in controlling Mareks disease
A new strategy for controlling Mareks disease in poultry is to develop a line of chickens which are genetically resistant to the effects of the virus, and genetic markers may be a tool in controlling the virus, according to research completed by the U.S. Poultry & Egg Association and the U.S. Department of Agricultures Agricultural Research Service Avian Disease and Oncology Laboratory. The disease is currently controlled by routine vaccination of commercial broilers, breeders and layer chickens, but because the Mareks disease viruses are constantly evolving, new vaccines need to be continually developed to control bird losses. Research was conducted to: identify single nucleotide polymorphisms (structural units of DNA) in susceptible chicken lines which are associated with Mareks disease susceptibility, and identify alternative units conferring resistance. A total of 57,636 single nucleotide polymorphisms were screened and 172 units located on chromosomes 1, 3, 15 and Z were found to be possibly associated with the disease. One of the 172 single nucleotide polymorphisms was identified at the same gene location as the susceptible allele and as the resistant allele. These results suggest eliminating a susceptible gene in breeding programs may be helpful in the control of Mareks disease. According to researchers, primary breeding companies may use this new research to genetically select commercial chicken lines with enhanced resistance to Mareks disease.
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Ashley Smith
UK egg producer achieves consumer success with quality, branding

A pioneer in free range, Havensfield Happy Hens remains committed to the sector, despite difficulties in the egg market.
Alaistaire and Fiona Brice have been producing free-range eggs at Birch Farm, Suolk, UK, for 16 years. Havenseld Happy Eggs are wellknown in the local area and come from a network of local suppliers, including Alaistaires brother Simon, who was the subject of our article UK pig and egg producer invests in future following re. The Brices have seen the sector evolve from a relatively high-value niche to one that Alaistaire Brice describes as in turmoil and stuck in a boom-bust cycle. Brice is clear where the diculties of the free-range egg sector stem from. Unlike many other agricultural commodities, there is no truly open market for wholesale eggs in the UK. The sector needs more intelligence on customer behavior to gauge production and avoid oversupply. Oversupply has been so bad recently that some retailers resorted to selling free-range eggs as caged, further depressing and disrupting the market.
Cage ban led to oversupply

Free-range hens have been kept at Birch Farm, Suffolk, UK, by Alaistaire and Fiona Brice for 16 years.
The January European ban on conventional barren battery cages encouraged many producers to switch to free range, leading to
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Havensfield's redesigned egg box labels are designed to stand out better and to help make the most of branding.
overproduction at the very time that customers are looking for greater value in their food shopping. Two years of oversupply have left the industry in turmoil. Free-range eggs now make up the majority of UK egg sales, but the picture is far from simple. Brices views mirror those recently expressed by the British Egg Products Association, which warned of a major eect on the European egg market resulting from a reduction in the supply of legal eggs available for processing. According to the British Egg Products Association, the European Commission was warned as far back as 2006 that the ban on conventional battery cages could lead to a severe disruption of the EU egg market. So what now for free-range producers like Birch Farm?
Branding key in free-range marketplace
important part of the strategy with its idyllic pictures of free-roaming hens under bright blue skies backed up by reassuring information on how the birds are treated. On a practical note, traceability is vital, too. All eggs are clearly labeled during transportation from farm to packing station with date of lay and producer number. Eggs are also delivered in sealed boxes labeled with the packing station number, number of eggs, best before date and contact details. Twelve months ago, the Brices consulted agency Spring to help improve the businesss branding. The aim was to build on the already strong reputation of Havenseld Happy Hens by making the logo more easily recognizable and prominently displayed on delivery vans as well as redesigned packaging. According to Brice, the eect was dramatic, giving greater brand awareness and impact.
reputation. The farm recently received a formal endorsement from the East of England Cooperative Society, which sold almost 9,000 packs of Havenseld eggs as part of its sourced locally promotion in the two weeks leading up to last Christmas.
From small beginnings
Brice believes branding is essential for success in todays free-range egg market. Havenseld Happy Eggs has always stuck strongly with their founding principlessuch as being produced by ocks below 5,000 per building, as well as ensuring that poultry buildings and the range area adhere to Lion Code and Royal Society for the Prevention of Cruelty to Animals Freedom food stocking densities. The Birch Farms website, www.havenseldeggs.co.uk, is an
Quality and price
However, brand loyalty is not enough to ensure success. It must go hand in hand with competitive pricing in todays nancially austere climate. One of the Brices driving principles is quality eggs at realistic prices. They achieve this by controlling as many of the variables as possible. Havenseld sells the majority of its eggs to local schools, and to some multiple retailers and small shops, and has built up a strong local
Birch Farm began egg production with just 300 hens on the farms Havens Field, hence the name. Production was free range from day one, a comparative rarity back in 1996. The hardest part of the business has always been balancing supply and demand, but by using a network of local suppliers, Havenseld Happy Eggs has been able to grow and keep true to its founding principles of small ocks with the freedom to roam. The Brices now have around 9,000 birds themselves, accounting for 10 percent of total Havenseld production. Approximately 22,500,000 Havenseld eggs are produced annually from 75,000 ISA, Lohmann and Hy-Line hens. Birch Farm also raises pigs and employs 10 sta directly. Annual turnover is around 3 million (US$4.7 million).
Environment
Although less important at the Birch Farm site itself, some of the farms suppliers have used tree planting as an eective way to encourage roaming by increasing shade and making the birds feel more secure and less exposed to
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Consumer success predators. Of course, there are downsides to the increased freedom. With greater roaming comes increased exposure to wild birds. Avian inuenza is probably the main concern to the industry along with Salmonella. This is why Havenseld takes hygiene and regular testing exceptionally seriously. the unit, lime the land and plough and reseed, he says. The Brices recently added a new egg grader imported from Germany. It was part funded using a grant that was awarded by the East of England Cooperative Society, which covers Norfolk, Suolk and Essexa good match for Havenselds geographic spread of units. Increased production and cooperation was the main basis for the investment, while lowering food miles by producing local food for local people. Unfortunately, the machine supplied had 10 lanes, one more than shown on the specication! This made it too large for the new shed. Fortunately, the Brices were able to remove one of the lanes and it is now up and running.
Read: UK pig and egg producer invests in future following re

www.WATTAgNet. com/146718.html
Disease control essential to keep down costs
As sites get older, there is an inevitable build up of contamination. The way forwards can be to break the cycle by using the land for another purpose until the problem goes away. According to Brice, there is no doubt that over time diseases build up on free-range units. This tends to reduce productivity and lead to increased reliance on vaccines and medication. All of this increases production costs. I think where units have been in operation for long periods of time, it will be the only viable option to rest
Into the future
What does the future hold for Havenseld? Apart from continued eorts to make packing and grading more ecient, and adding two or three farms to the supplier network, the business is looking to invest
in a liquid egg plant as a way of increasing productivity per bird. This would make good use of any surplus, and allow a ocks productive life to be extended from 72 to 76 weeks. The older hens will inevitably produce larger eggs with poorer shell quality that are nevertheless ideal for liquid egg production. Key to making the process work will be making the decision on whether to extend the production period of each ock at the 45-week stage in order to coincide with the time new pullets would normally be ordered. Ashley Smith is a freelance writer specializing in life sciences and health and safety.
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Ken Jennison
SPACE 2012 expected to break records for exhibitors, attendance

Organizers hope to help industry professionals meet the challenges of today and tomorrow.
Now in its 26th year, SPACE 2012 will take place September 11 through September 14 at the Rennes Exhibition Centre in France. Billed as The show in touch with livestock industry issues, organizers are looking to build on the success the show has experienced in previous years.
Fast facts:
What: SPACE 2012 When: Tuesday, September 11 to Friday, September 14, 2012 Where: Rennes Exhibition Centre, France For more info: go to www.space.fr
Watch French producer Daniel Bronsard talk about organic egg production at SPACE 2011:
www.WATTAgNet.com/26142.html
Scan it!
Competitions. Livestock competitions and presentations will feature the PrimHolstein France challenge and the Limousin Festival as particular highlights this year.
SPACE organizers expect more than 100,000 livestock industry visitors again this year.
Increase in registrations
Media coverage
As of mid-May, organizers report that more than 1,100 exhibitors have registered for the annual event, an increase over the same time period for 2009 and 2011, both of which were years that saw record attendance levels. Of the exhibitors registered, there are 822 French companies and 295 international companies. Businesses new to the show number 125; of those, 37 are international. In addition, total surface area requested by exhibitors is also showing an increase. To date almost 54,500 square meters of space has been requested, an increase of 3,300 square meters over 2011.
The animal nutrition, health and hygiene sector is the one most represented by exhibitors and co-exhibitors at SPACE.
Meetings, presentations, events

There will be a number of opportunities for meetings and contacts at SPACE events: Research and Development Platform. This event follows on last years session, Ecologically Intensive Agriculture, and will
present a foretaste of the buildings and materials of the future for cattle farms in 2012 and for the poultry and pig sectors in 2013. Education. A wide range of symposia and conferences will take place at the show. Employment. A speed meetings service, designed to help job seekers in the livestock industry, will take place following the success of the same event in 2011.
For the sixth consecutive year, SPACE and Terre-net Mdia will provide media and events coverage of the show on Space Terre-net Web TV. Seven webcasts on www.webagri.fr, www.terre-net.fr and www. space.fr will include major features, people and animals involved in the competitions, as well as useful new products and services in the InnovSPACE awards and R&D: May webcast: featuring the main attractions at the 2012 show July: special webcast on the InnovSPACE award-winners August: webcast on The passion at the heart of livestock farming September: three webcasts, InnovSPACE Special 3-star winners/the day before the show, behind the scenes at SPACE/Live from SPACE September 11-14, SPACE Terre-net Web TV will be providing 50 reports and webcasts live from Rennes. For additional information or to register, go to www.space.fr.
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18
Eugene Gerden
Ukraines Avangard to lead local producers into EU egg market

Opportunities are in the EU market are being closely watched by Ukraines egg producers, particularly the countrys biggest player.
Ukraine plans to become one of the world's largest producers and exporters of chicken eggs over the coming years with regular egg supplies to Asia and the European Union. The latter, as a result of the battery cage ban, has been faced with the problem of egg shortage over recent months. According to a recent report from the analysts of ABN Amro bank, the Dutch financial conglomerate, the cage ban that came into force in the European egg market has significantly disrupted the market, and stabilization is not expected in the short term. Preliminary estimates suggest that the introduction of the new rules has resulted in a 15 percent decrease in egg production in the EU since the beginning of the year when compared with the first half of 2011. There is a possibility the decline will continue, as many EU egg producers were forced to leave, or are leaving, the market.
Inside one of Avangard's egg production facilities. Ukranian businessman Oleg Bakhmatyuk, founder and current head of Avangard.
Opportunities for Ukraine
This decline in production and the ongoing unmet demand offer significant opportunities to emerging egg producers to fill a vacant niche
and to gain a foothold in the large EU egg market. One such producer is Avangard, one of Europes largest poultry and egg producers, which has recently announced its intention to start expanding into the EU egg market. Currently, Avangard, headed by well-known Ukrainian businessman, Oleg Bakhmatyuk, is considered as one of the most ambitious and promising European producers of eggs, with production and export volumes rising significantly over
recent years. Over the last 12 months, the company has increased its egg exports by more than 100-fold, from 1.3 million up to 110.8 million eggs in the first quarter of 2012. The company is pinning its main export hopes on the EU, due to the blocs current problems and a recently granted permission to start exports there. According to analysts of DragonCapital, Ukraine's largest investment company, Avangard has about 25.1 million birds, 20.5 million of which are laying hens, and this number is expected to grow to 28 million by 2013. The companys annual volume of egg production is estimated at 7.9 billion. Nicholas Takzey, head of Avangards marketing department, comments: The global demand for eggs and egg products is steadily growing, which is reflected by the increase of global
19
Learn more about Avangard via the World's Top Poultry Companies database www.
WATTAgNet.com/ worldtoppoultry.html
Ukrainian egg producers are ready to meet EU requirements. According to our estimates, these requirements are currently met by only a small number of Ukrainian poultry and egg producers," he says. Analysts believe that importing regular supplies of Ukrainian eggs could be benecial for the EU, taking into account the possibility of further a reduction of egg production by local farmers; however, Ukraines ability to be a source of supply will not only depend on meeting welfare rules but also on controlling disease and managing feed costs.
imports of these products. Over the past decade, the volume of global trade in egg and egg products has almost doubled in volume terms and tripled in value. Given that the Ukrainian eggs are currently among the cheapest in the world, further increases in exports are expected. By the end of 2012, the company plans to expand its exports to at least 30 countries.
Outlook unclear
Ukrainian analysts believe that the current situation in the global egg market may contribute to the successful implementation of Avangards plans. They argue that the EU will continue to experience egg shortage through 2012, and egg prices will not be high enough to warrant investment in new equipment. At the same time, according to Konstantine Fastovtsev, a senior analyst at Ukraines Renaissance Capital investment company, the European Union will probably extend its quota for Ukrainian eggs. However, he is also skeptical about Avangards plans, and those of other large Ukrainian producers, to conquer the European egg market in the short or medium term. "The question is whether Eugene Gerden is an international freelance writer specializing in the global poultry and meat industry. He can be reached at: gerden.eug@ googlemail.com.
20
Dr. Chet Wiernusz
Using pellet quality to improve broiler growth rate, feed conversion

The way feed is presented will affect energy and time required to consume it.
Poultry activity, or behavior, has not received as much research attention as other areas when considering performance. Most of the focus in broiler production has been on genetic progress, strain selection, feeding programs and management systems rather than on how the bird responds to such changes. However, bird activity is responsible for the major energy loss between consumed dietary metabolizable energy and the amount of energy retained as tissue, and so it merits consideration.
Caloric values interactive relationship

ECV
3540 3416 3293 3169 3046 2922 2798 2675 2551 2428 47.06 41.83 36.60 31.37 83.53 76.21 68.89 61.57 54.25 46.93 39.61 % resting 32.29 time 24.97 17.65
% eating time
26.14 20.92 15.69 10.46
5.23
0.00
Figure 1 shows the interactive relationship between eating, resting and effective caloric value
Activity and energy consumption
Depending on the management system in place, 20 percent of metabolizable energy intake is used for activity. In other words, assuming that 14,287 Kcal metabolizable energy must be consumed to produce a 2.5 kg broiler, approximately 2,858 Kcal metabolizable energy are used for activity. Therefore, reducing activity energy expenditure by around 6 percent would save a considerable amount of energy. Pelleting poultry feeds has been long recognized as a method to enhance bird performance; it is known to increase body weight, reduce feed wastage and improve feed conversion.
Its exact mode of action, however, has been speculative. Work reported by Jensen et al. (1962) indicated that pelleting did elevate bird performance through increased body-weight gain and improved feed conversion. Additionally, Jensen noted that broilers fed pellets spent less time eating and more time resting than those fed mash. The same study reported that digestibility was not a factor in the improved broiler performance. Consequently, bird behavior may well be a critical factor for defining the mode of action for pelleting. If true, then pelleting would also offer an avenue to manipulate bird energy expenditure for activity.
Observing behavior
The importance of bird behavior and feed form were examined by Dr. Robert Teeter at Oklahoma State University in the following two experiments. Behavioral observations were conducted by walking past each
cage five times spaced throughout the day and classifying the broilers into one of nine behavior categories. These included eating, drinking, standing, resting, pecking, preening, walking, dust bathing, and other activity. The five observations for each bird were then put on a percent-time basis to create results for data analysis. As described by McKinney and Teeter in 2004, bird body weight and feed conversion values were transformed into effective caloric value. The effective caloric value represents the caloric density that would be needed to achieve the same body weight and feed conversion result under low stress conditions. As such, effective caloric value enables evaluation of calorie savings when viewed as the difference between values created by varying nutritional and/or nonnutritional production scenarios. In the first study, birds were offered two feed formsmash vs. pelletswith treatments also including birds switched from one
21
Caloric value - resting and eective
200 9
Read: Getting more value from poultry feed ingredients

Resting frequency
Eective caloric value
150
8.5
100
50
7.5
20
40
60
80
100
Pellet quality Figure 2 shows the relationship between resting and effective caloric value
feed form to the other. All birds were oered the same ration composition, independent of feed form, and allowed to consume feed ad libitum. Despite the fact that all birds were provided a 3,050 Kcal metabolizable energy/kg ration, the range of an eective caloric value for individual birds was from 2,450 when a bird spent 20 percent of its time resting to 3,550 when a bird spent 85 percent of its time resting, creating a spread of 1,100 Kcal of eective caloric value/kg ration. Most of the variability for the performance deviation was explained by the activity variables displayed in Figure 1 (R2>.95). Results of the rst study reported are also in general agreement with that of Jensen et al. (1962).
Encouraging quick consumption
Another factor impacting bird behavior appears to be feed form variety. Although mash and pelleting impacted eective caloric value, the greatest eect of feed form was in birds experiencing a feed form change. Birds being switched from mash to pellet, or vice versa, exhibited the most voracious eating. Birds that were switched to a dierent feed
form, independent of form, spent half the time eating more feed than those not having their feed switched. Consequently, variety may also be an important aspect of behavior inuencing eciency in the production environment, as the highest eective caloric value and energy value come from birds eating quickly and then resting. In the second study, the inuence of feed form on bird behavior and eective caloric value was again examined so that responses to varying pellet quality might be better dened. Six feed form treatments were used: heat-processed mash served as a negative control; 20 percent pellets: 80 percent pellet nes; 40 percent pellets: 60 percent pellet nes; 60 percent pellets: 40 percent pellet nes; 80 percent pellets: 20 percent pellet nes; and 100 percent pellets. The daily body weight and feed conversion data were transformed into dietary caloric density as eective caloric value and then examined as deviations from the mash diet to produce an estimate of the Kcal/kg eciency added by pellet quality. As expected, pelleting of the feed improved body weight, feed
conversion and eective caloric value. When the eective caloric value is examined, relative to the mash ration, it progressively increased to +187 Kcal/ kg of diet for the highest pellet quality (Figure 2). Note also that eective caloric value and bird behavior were highly correlated. When viewed together, resting and eective caloric value form nearly parallel lines, both increasing as pellet quality improves. Any combination of management factors that decreases time spent eating and increases time spent resting appears to oer potential to increase the eective caloric value of the diet fed. In an eort to make data from the second study eld applicable, eective caloric value dierences are expressed as that achieved by making a switch to higher (caloric density gain) or lower (caloric density loss) pellet quality (Table 1). What change in pellet quality would be needed to compensate for a 55 Kcal metabolizable energy/ kg ration reduction? Increasing pellet quality from 30 to 70 percent will exactly counter the eect of reducing the feed energy by 55 Kcal metabolizable energy/kg. Considering the above example, to have equivalent bird performance, expressed as equivalent body weight and feed conversion for the ock, the producer would need to add the equivalent of 55 Kcal metabolizable energy/kg ration; this will achieve another 225 Kcal metabolizable energy intake. This may be achieved via improving pellet quality as long as the initial pellet quality is equal to or less than 70 percent. Since the pellet quality
22
Pellet quality
Effective and changing pellet quality

response curve is not linear, it is necessary to examine the relationships at specific points in Table 1.
Pellet quality From 100 90 80 70 60 50 40 30 20
1
Calorie change attributable to pellet quality divergence To 100 90 80 70 60 50 40 30 20 0 4 18 41 74 84 89 96 111 -4 0 14 37 70 80 85 92 107 -18 -14 0 23 56 66 71 78 93 -41 -37 -23 0 33 43 48 55 70 -74 -70 -56 -33 0 10 15 22 37 -84 -80 -66 -43 -10 0 5 12 27 -89 -85 -71 -48 -15 -5 0 7 22 -96 -92 -78 -55 -22 -12 -7 0 15 -111 -107 -93 -70 -37 -27 -22 -15 0
Observable benefits
Results indicated that broilers typically spend their time in the following order (from greatest to least): resting, eating, standing, drinking, preening, walking, dust bathing, pecking, and other activity. It was common for the combination of eating and resting to account for 60-85 percent of broiler activity. Broilers respond to pelleted feed by spending less time to eat the same or more feed. This decreased time spent eating is then spent resting, which decreases animal energy expenditure leaving more energy available for gain. Changing the feed form results in more voracious eating and may offer additional advantage. Depending on
The caloric value of pellet quality change is attained by the intersection between initial and final pellet qualities. Negative values represent declining while positive values improving pellet quality change.
Table 1 shows the dietary caloric value of changing pellet quality1
the current producer pellet quality, it appears possible to compensate for a reduction in feed energy by improving pellet quality.
Dr. Chet Wiernusz is director of world feed milling and nutrition at Cobb-Vantress.
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24
Mark Clements
Benefits of in ovo vaccination available to smaller hatcheries

In ovo technology is now well established in larger hatcheries, but smaller operations can benefit, too.
The Embrex Inovoject m from Pfizer Animal Health Global Poultry has a work rate of 12,000-20,000 eggs an hour.
It has been 20 years since in ovo technology rst became available, and in some Watch P zer's Inovoject machine in markets its application is unquestioned. Yet perception remains that this technology is operation www.WATTAgNet.com/148395.html. only viable for the large hatchery. While this may be the industry sector that has been quickest to adopt in ovo vaccination, it can play a valuable role in hatcheries of various sizes. 15,000 million eggs annually are processed using in ovo The rst commercial in ovo vaccination system was equipment. launched by Embrexnow part of Pzer Animal Health So what has made the technology so attractive Global Poultryback in 1992. Since then, in ovo vaccination compared to vaccinating day-old chicks? has become standard practice in the broiler industry in the two major poultry producing nationsthe United States Immediate and longer-term benefits and Brazil. In ovo vaccination is currently used in more While not all in ovo machines are the same or are than 90 percent and 70 percent of the birds in these two oered with the same terms and conditions, there are a countries, respectively, and it is estimated that more than number of advantages to employing the technology that
25
is common across the various offerings. In ovo vaccination results in the rapid development of a chicks immunity to disease and should result in an improved immune response without interference from maternal antibodies. On average, one person can inject some 2,000 chicks an hour, whereas an in ovo machine can inject tens of thousands of eggs. But simple throughput is not the only advantage of adopting an automated approach. Reducing the human element not only means that the risk of human error is reduced, but also that the risk to operators is reduced and the stress experienced by chicks when vaccinated is eliminated. Chicks can also be transferred out of the hatchery more quickly and established in their grow-out conditions sooner. Of course, as labor costs increase, reducing staff numbers impacts positively on the bottom line as well.
All producers need to be as efficient as possible; for those smaller players that want continue to operate, maximizing efficiency cannot be ignored.
In a global market, all producers need to be as competitive as possible, and with increasing consolidation in the sector, for those smaller players that want to continue to operate, maximizing efficiency cannot be ignored. Demand for meat, produced as economically as possible, continues to rise, and those companies that are able to meet this demand at an acceptable cost, at whatever stage in the process, will be those that survive. Smaller hatcheries with lower throughput and less floor space may have shied away from adopting in ovo technology, yet there are options available that allow them to access the greater precision, reliability and efficiency enjoyed by their larger counterparts.
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A recent entrant to the market has been the Embrex Inovoject m from Pfizer Animal Health Global Poultry. This is a semi-automated device that allows an operator to introduce and remove trays. The equipment, which is mobile, has a work rate of 12,000-20,000 eggs an hour. Inovoject m was used in a month-long trial at Frango Seva, in Pato Branco, Brazil, during which time some 800,000 eggs were vaccinated.
26
In ovo vaccination Marciano Regis Tonus, agribusiness director at Frango Seva, commented: I believe that incubation plants that manage similar numbers to us could use a machine such as the Inovoject m. It is small, easy to use, and simple. He continued: The most common problems with subcutaneous vaccination that we experienced was staff welfare. Sometimes, staff had health problems because of the repetitive nature of vaccination. Pfizer notes that its device has a floating injection head that adjusts both horizontally and vertically to ensure accurate delivery irrespective of individual egg shape, size or position; had dual-needle injection tooling, ensuring gentle, and accurate shell penetration and efficacious vaccine delivery; and consistent needle sanitation between each infection, reducing the risk of cross-contamination.
Ecat in Ovo's EggInject machine has been taken up in smaller hatcheries in Europe and Asia.
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The Inovoject m is a semiautomated device that allows trays to be introduced and removed by an operator and has a working capacity of between 12,000 and 20,000 eggs per hour. Machines are leased and serviced throughout their life in the hatchery.
Variety of relationships
Ecat in Ovos small-scale offering can work with 5,000 to 40,000 eggs per hour. The company highlights that its device has a dual speed injection combined with a single needle system; offers 100 percent enhanced livability of the embryo due to its dual speed injection system for gentle needle penetration through the air chamber and fluids; needle disinfection between each egg; automatic egg size adjusted injection; vaccine savings related to minimum piping and optional design of the equipment; a screen panel allowing easy access to all
Fully considered and properly applied in ovo vaccination technology can offer advantages to not only larger hatcheries, but to the smaller players as well.
machine functions; a clean, efficient inoculation process; and easy cleaning and servicing. The company notes that all its EggInject machines are built and tailored to customer needs, and sold or leased with an associated service contract. Among its smaller client hatcheries are operations in Italy,
Spain and Japan. David Van Grieken, general manager of Ecat in Ovo, comments: To offer the same high quality of in ovo vaccination, smaller options have primarily the same technological options as the EggInject for bigger hatcheries. No concession is made on the options for biosecurity. Operational speed varies from 15,000 to 45,000 eggs per hour. Machines are serviced in the same way as those for higher volume hatcheries, and a training program is provided to make operators autonomous. Adopting the technology may not suit all hatcheries, and some devices and their associated support may be more appropriate to some individual needs more than others. Fully considered and properly applied in ovo vaccination technology can offer advantages to not only larger hatcheries, but to the smaller players as well.
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Mark Clements
VIV China 2012: Discover Chinas poultry, meat and feed markets
Be it poultry, egg, meat or feed production, VIV China 2012 will offer a window into this dynamic market.
China is the worlds largest producer and consumer of agricultural products, and meat is increasingly part of the countrys daily menu. If we look at poultry, the increase in the number of birds slaughtered in 2010 rose by 3.1 percent, and unlike other many other markets, China has strong demand for both chicken and duck meat. By value, meat is the second largest segment of Chinas retail food market, and Westernstyle meat culture has now become mainstream. Growth in the worlds secondlargest economy may have slowed of late, but it nonetheless holds strong in comparison to that of many other economies. Living standards and disposable income continue to increase, and a recent government initiative to subsidize the purchase of domestic refrigerators can only speed the change in eating habits. The rise in production and consumption has been accompanied by other changes. Consumers are not simply demanding more; their tastes are evolving. Worldwide, consumer attitudes toward food are changing rapidly, and China is no exception. Consumer focus is increasingly on health issues and healthier food. Demand for convenience food products, in smaller, ready-to-eat portions, is also on the rise, and traditional techniques of preparing food are losing ground to more processed options. Pork remains the most popular meat in China, but poultry products are gaining ground. Food is not only where change is occurring. Packaging is becoming more important in the selling process because consumers want fresh foods that are conveniently packaged and easy to keep. In short, this is a rapidly evolving market.
Poultry and other meat producers will be able to access the latest technology and thinking when the New China International Exhibition Center plays host to VIV China in September this year.
Wants and needs
The animal production and processing industries are facing a challenging time. Because of animal diseases, skepticism among consumers has grown, and guarantees are increasingly sought as to the health status of meat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled. Todays meat business is about improving yields, traceability, protability, quality, portioning, eciency, hygiene performance and transparency.
VIV China at a glance

When: September 23-24, 09:0017:00; September 25, 09:00-15:00 Where: New China International Exhibition Center, Beijing Website: www.vivchina.nl
Revised and renewed approach
In its role as the nations platform for animal production and meat processing, VIV China showcases the industrys developments along the chain from feed production to meat production. The events Feed to Meat concept brings together supply and demand within the complete animal protein chain and will bring together every step in the meat production process. The organizers of this years edition, VNU Exhibitions Europe and CNAS, note that they have created a new VIV China, which focuses on better
matchmaking with quality buyers and the expectation of promising business for exhibitors. A new personalized promotion campaign is focusing on bringing in high-quality buyers from Chinas seven most important animal production regions. A project manager at VNU Exhibitions Europe, comments: The market will see a completely new VIV China, set to create the perfect business ambience.
International China Summit
The International China Summit will take place on September 22 at the Kuntai Hotel Beijing. It will be a combination of a plenary conference focusing on trends in the role of livestock in food security and a series of walk-in seminars focusing on technical best practices and farm
29
Ensuring Food Safety in the Poultry Production Chain
Ensuring Food Safety in the Poultry Production Chain is a one-day forum that will educate professionals on how to create an effective food safety culture and establish standardized policies and inspection systems for poultry production. The event, organized by Poultry International China Edition and WATT, is being supported by the China Animal Agricultural Association, CP Group, Yum! Brands Inc. China Division, and VNU Exhibitions. The forum will look at topics, including: food safety in China, management systems for food safety and quality in the U.S. and EU, safe feed and feed additives. Registration: September 20, 14:00-21:00 Conference: September 21, 08:30-18:00 Where: Kuntai Hotel, Beijing Website: www.ch-agri.com
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management solutions. For the plenary conference, Rabobank will provide the first of four speakers, while Alltechs Mark Lyons is the second speaker. There will be an invitation-only roundtable discussion in the afternoon. There will also be walk-in seminars comprising 30-minute slots where companies will offer presentations. The topics covered will be relevant to Chinese livestock professionals, be they farmers, nutritionists, engineers, feed producers, breeders, or processors. In total, there will be five rooms with parallel presentations. Poultry and other meat producers will be able to access the latest technology and thinking when the New China International Exhibition Center plays host to VIV China in September this year.
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Eduardo Cervantes Lopez
Poultry Processing Worldwide
Poultry processing and efficient rendering

Careful checks to ensure that good meat is not sent to the rendering plant, while ensuring that all useable waste products do enter the rendering process, can improve the bottom line.
The processing industry sends large amounts of chicken that could be sold for human consumption to the rendering plant, where it is transformed into meal and fat. To counter this costly situation, some processing plants have tightened controls in an attempt to send to the rendering plant only those materials that should be sent there. There are, of course, many materials that originate at the processing plant that should be sent for rendering. For example: Blood Feathers Viscera unsuitable for human consumption Birds that are dead on arrival Small chickens, under 800 grams Birds with pododermatitis problems Livers and hearts condemned because of sanitary problems Condemned parts due to quality issues: red neck, bruises and trauma Bones from the deboning machine While the above should nd their way to the rendering plant, other materials are also sent there, too, and these can include meat that should be classied as Grade A. For example: Whole and parts of birds Oal, either complete or partial
Poor harvesting and handling of chickens can result in bruises and other damage to birds, thus devaluing the carcass.
Read: Poultry processing and the importance of sta performance

When bleeding is not properly carried out, the value of birds is again reduced.
Product returns from customers Products that have been damaged while stored In addition to organic material, if a processing plant is poorly controlled, other materials can nd their way to the rendering plant, and these might include rubber gloves, bags, rubber ngers and even knives. Any of these objects can have serious consequences for the quality of meal produced.
of everyday working practice. It is somewhat of a contradiction that within poultry integrators, where there should be good communication, that not only waste is sent for rendering. In order to minimize what ends of up at the rendering plant, it is worth looking into the types of material that are sent to the rendering plant and what acceptable levels for these types of material might be.
Chickens dead on arrival
Communication
Rendering operations tend to be carried out in two ways: either close to the processing plant or as a thirdparty service. It is important that there are good lines of communication between the processing plant and whoever may be carrying out rendering operations. I have seen in many plants that feedback is often partial and sporadic, rather than being established as part
Dead on arrival birds result in a loss of 85 percent of saleable meat the carcass and the giblets. In hot climates, dead on arrival birds should not be in excess of 0.7 percent of the total number of birds received in a day, while in cold climates the amount should be below 0.5 percent. Expressed in numerical terms, imagine that a plant slaughters 100,000 chickens each day. Dead on arrival as a result of climate should not be above 70 birds in hot climates and be below 50 birds each day in cold countries.
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The Meyn WLD whole leg deboner semi-automatically processes left and right anatomical legs with or without skin at a capacity of 3,000 legs per hour. The system is easy to maintain and adjust. Furthermore, all required manual activities are fast to learn, easy to execute and less stressful on the muscles and joints of the workers. This allows processors to obtain outstanding results in a short period of time and continuity is easily secured. The Meyn WLD whole leg deboner is the perfect solution for producing whole leg llets of an outstanding quality and unrivalled high yield.
Visit us at VIV China, Hall W1-C032

Meyn Food Processing Technology B.V. P.O. Box 16, 1510 AA Oostzaan The Netherlands T: +31 (0)20 2045 000 F: +31 (0)20 2045 001 I: www.meyn.com
32
Efficient rendering
Bruises and trauma
Birds can be bruised when they are poorly harvested on the farm. In addition, bruising can also happen in the receiving area of the processing plant and when hanging onto the overhead conveyor.
Over-scalding can result in the loss of 85 percent of scaldable meat.
Removing the viscera must be handled quickly and with care, otherwise losses will increase.
Processing
The first area during processing that should be producing raw material for rendering is the slaughter and bleeding tunnel. Some 45-50 percent of a birds blood is drained at this stagesome 7 percent of total body weight. However, if this process is not carried out properly, and chickens have not been properly bled, they may enter the scalder alive, with death resulting by drowning rather than by anoxia. When this occurs, the performance of the processing plant goes down and the volume of
material sent for rendering increases. The amount of waste produced at scalding can also increase if birds are kept for too long in the scalding tank. Over-scalding can result in the loss of 85 percent of meat suitable for human consumption. A similar situation can occur during plucking. Carcasses may fall from the plucking line for a variety of reasons. If there is inadequate infrastructure to prevent them being removed along with the feathers, quality carcasses may be lost to the rendering process, increasing costs for the processing
plant. Under normal conditions, only the feathers should be sent to rendering at this stage, accounting for 5.5 percent of total live weight. The next stage in the process is evisceration, where giblets are removed from the carcass for either human consumption or industrial use. Once removed, giblets need to be sent to the chiller as quickly as possible to prevent the growth of bacteria. When this does not occur, the 6.5 percent that should be sent to renderingi.e. the crop, trachea, upper-intestinal tract, spleen, vent,
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the bird to be commercialized, a large number are still Spanish: lost due to fungal www.WATTAgNet.com/151705/1034.html infections, and French: this results in extra material entering the www.WATTAgNet.com/151705/1036.html rendering process. This article has been translated using Google Translate. Rendering plants ought really to be receiving only those waste products that are etc.increases to include the liver, produced under normal conditions. head, gizzard and neck. This can be summarized as blood, When birds have undergone a long feathers and innards, which account for feed withdrawal, an issue that rises is some 15 percent of the bird. the adhesion of the gizzard cuticle, and this results in costly additional removal Daily amounts processed costs. This can also result in meat The wet percentages processed entering the wastewater that leaves depend on each plant, methods for the processing plant and can build up transporting subproducts, amount in the lters through which this water of water used, equipment, and passes. the awareness of the processor While demand for paws from that water must be removed at China has allowed this part of processing. www.WATTAgNet.com/151705/1046.html
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As a percentage of the total number of birds processed, processing plants should receive no more than the following of saleable product: Drowned chickens ................................. 0.07 Bruised birds ................................................. 0.03 Poorly bled ..................................................... 0.03 Over-scalded ................................................ 0.01 Damaged at plucking ........................ 0.02 Condemned giblets ......................... 0.005 Losses during processing........... 0.005 Total ......................................................................... 0.17 It would be worth considering whether the ltered chiller water could oer an additional rich subproduct. Achieving this would also reduce wastewater treatment costs. Eduardo Cervantes Lopez is an international consultant based in Colombia. He can be contacted at: icproave@hotmail.com or via www. icproave.com
Portuguese:
Ross birds are at the top of their class when it comes to delivering the best nancial returns on your investment. Do the maths and youll soon see that our emphasis on bird wellbeing, excellent breeding, high chick numbers, livability, dedicated technical support plus local supply, really add up. When you need a balanced and consistent all-round performer, you can rely on Ross.
www.aviagen.com
+ A ROSS BIRD ADDS UP +
34
Products
Silos Crdoba high-performance farm silo

The high-performance farm silo developed by Silos Crdoba uses a metallic protective coating on the steel sheet that provides environmental corrosionresistance up to 10 times higher than traditional galvanization, according to the company. In addition to a magnesium-based chemical composition for the coating, silos also feature a lock-on cap lid and a ladder. The company says it gives a 20-year warranty against environmental corrosion in zones C1 (ISO 9223).
www.siloscordoba.com
drive systems primarily benefit the manufacturers of deep-fried, breaded, and sugar-glazed products because unlike conventional systems, direct-drive systems are not affected by sugar or fat dripping, decreasing friction between the drum and conveyor belt.
www.gearefrigeration.com
storage system establishes tray location depending on product rotation, permanently optimizing storage distribution as well as efficiency in robot displacement, allowing a better use of space. Flexible and powerful software controls the system, measuring and controlling process parameters such as quality control of workers cutting, cutting performance results, product traceability and source, and transport hygienic conditions.
www.roserequipment.com
are specially designed for food applications such as freshly packed meat. The products are environmentally sustainable, use significantly thinner materials, boost productivity, and maintain conversion and shelf performance. The product line includes six labeling laminates with a complete range of facestock choices.
www.averydennison.com
Prinzen: Smartpack egg packer

Prinzen BV, Dutch manufacturer of egg handling and packing equipment, offers its egg packer Smartpack. The Smartpack is designed for efficient on-farm packing of consumption eggs on 30-cell trays. Offering an effective operating capacity of 30,000 eggs per hour, eggs are packed points down.
www.prinzen.com
Fenchem Florfenicol broad-spectrum antibiotic

Fenchem Florfenicol is a broad-spectrum antibiotic with chloramphenicol. The product is available in white or almost white powder containing 98 percent active ingredients. It is applied in the therapy of bacteriosis, especially respiratory tract infection and intestinal infection disease of poultry, swine and aquaculture.
www.fenchem.com
Termotecnica Pericoli EOR circulation fans

Termotecnica Pericoli EOR 53 circulation fans offer increased air delivery, greater efficiency in cfm/W, safety protection with easy access latch, and a low dB rating (65dB). A pre-tension V-belt eliminates the need for post commissioning belt tensioning. Each of the six basic models feature rugged construction that will provide years of trouble-free performance.
www.pericoli.com
GEA Refrigeration Technologies A-Tec and E-Tec spiral freezers and coolers
GEA Refrigeration A-Tec and GEA E-Tec spiral freezers and coolers are specially designed for sensitive food. The GEA products feature the Intralox direct-drive system, in which the Acetal conveyor belts are directly geared to the drive drum. These direct-
ROSER automatic tray storage

ROSER offers an automatic tray storage system for individual trays through 2D system lineal robots. The ROSER intelligent
Avery Dennison Thin Materials for food labeling

Avery Dennison Thin Materials for food labeling
2012
China Poultry Forum

Ensuring Food Safety Poultry Production Chain
21 September 2012 Kuntai Hotel Beijing, China
This one-day forum will educate professionals on how to create an effective food safety culture and establish standardized policies and inspection systems for poultry production.
in the
For more information visit www.ch-agri.com
Organized by:
Supported by: China Animal Agricultural Association (CAAA)
37
Products for standard pumps up through cake pump applications. The control panels readily communicate and integrate to existing site PLC and SCADA systems. A custom made precise control system can be provided for any specific application need.
www.seepex.com
Since 1953
In Agrisolutions
Biocatalysts Lipomod 957MDP microbial enzyme

Biocatalysts Lipomod 957MDP microbial enzyme is a microbial alternative to porcine pancreatin. It is a mixed lipase with protease activity and has been specifically designed for dairy flavor applications; it does not contain any amylase activity. Lipomod 957MDP has a flavor profile similar to the one created by porcine pancreatin, dominated by strong fatty acid notes with sweet and sulphur undertones. Since L857MDP is non-animal derived, it is suitable for use on vegetarian, Halal and Kosher products.
www.biocatalysts.com
Vetech Laboratories Inc. Immucox

Vetech Laboratories Inc.s Immucox is a live coccidiosis vaccine administered by either a water delivery or gel delivery system to aid in the early development of immunity against species of coccidia. A one time vaccination delivers protective immunity throughout the life of the bird.
www.vetechinc.com
Boost performance with NATURAL IMMUNITY and HEALTHY GUT
ZYMEYEAST 100
Jansen Poultry Equipment Litter Removal System
With the Jansen Poultry Equipment Litter Removal System, litter is mechanically removed from the poultry house. A revolving steel cable with a scraper attached every four meters is installed in the walkways. The back and forth movements of the cable scrapers move the litter to the back of the house where it can be removed during cleaning. Dust and ammonia levels are also considerably reduced.
www.jpe.org
Scan to find out more using the QR-Reader
A source of concentrated live yeast culture and Bacillus substilis combined with different enzymes Improve animal digestion, ensure better feed utilization, improve weight gain and livability of poultry and livestock animals
PROBIOZYME
A combination of selected and most effective beneficial bacteria, live yeast and enzymes Boosts animal immunity by promoting balance of microflora in the animal gut Improve animal digestion with the help of various enzymes
seepex GmbH PC Pump Control systems

PC Pump Control systems, from seepex GmbH, provide complete pump protection through interlocks for dry run, as well as overpressure monitoring and motor overheat prevention. Equipped with premium variable frequency drives, these control systems provide seamless operation
For inquiries, please contact: Tel: +65 6759 1811 . Fax: +65 6759 1855 sales@zagro.com . www.zagro.com
38
Products not required any more. The SmartWinch can be equipped with a range of accessories, such as a cable drum or a single or double belt drum.
www.hotraco.com
Hotraco Agri SmartWinch winch motor

CCombined with its own power supply and emergency positioning, the Hotraco Agri SmartWinch winch motor is a complete solution for controlling the air inlet flaps in poultry and pig houses. By using smart electronics and the easy-to-handle HotButtons, potentiometers or end switches are
combines lightness and speed with its arm consisting of three parallelograms, allowing the robot to quickly transfer poultry products for packaging. Its main asset is it can pick up to 3 kg of weight, and has a rate of 110 picks per minute, depending on the product. The robot has stainless steel construction for easy cleaning.
www.vendeeconcept.com
To search a full list of products, go to www.WATTAgNet.com.
Tuffigo Rapidex AVIbox Vendee Concept Delta Calibra robot

The Delta Calibra robot from Vendee Concept Tuffigo Rapidexs AVIbox is a color touchscreen computer system that features an outdoor and humidity sensor,
network connection and USB connectivity. The company says it also has two environment management areas and a clear display screen for better understanding.
www.tuffigorapidex.com
VIVChina 2012
September 23 - 25, 2012
Register now fo r
free entrance!
Your portal to Chinas Feed to Meat trade Beijing, China
39
Marketplace
To place a Marketplace ad contact:
Tineke van Spanje, Tel: +31.495.526.155, Fax: +31.495.525.126; E-mail: spanje@xs4all.nl. Ginny Stadel, Tel: +1.815.966.5591, Fax: +1.815.968.0941, E-mail: gstadel@wattnet.net.
FLY PROBLEMS?
Got Manure: We have the cure! Biological Fly Management Program Entomologist/Consultation Available
In Agrisolutions
Since 1953
Zagro offers wide spectrum disinfectants that are effective against disease-causing micoorganisms like bacteria, fungi and virus.
Worldwide Phone: 1-830-757-1181 Fax: 1-830-757-1468

Made in U.S.A.
The Insectary
kunafin kunafin
www.kunafin.com
e Poultry International rate is: $210 per inch per insertion (1-time rate), $200 per inch per insertion (6-time rate), or $170 per inch per insertion (12-time rate). e production charge is included except for ads with excessive make-up demands. Logos are acceptable. Make your clasFor inquiries, please contact: Tel: +65 6759 1811 Fax: +65 6759 1855 sales@zagro.com www.zagro.com
Ultraxide Ioguard-300 Kleenguard Zarcon
since 1924
Specialists in game birds incubation
si ed stand out- add color for an additional $40 per color per insertion.
22070 Guanzate (Co) - Italy Tel. **39-031.352.91.22 - 031.352.91.29 - Fax ** 39-031.352.95.91 E-mail: victoria@victoria-srl.com - www.victoria-srl.com
Incubators for all types of eggs and capacities from 1.000 to 144.000 eggs
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Production, Processing and Marketing Worldwide
Advertisers Index
Company Page Company Page
AB Vista Feed Ingredients .......3 American Coolair Corp .........29 Amlan International ...............10 Aviagen Ltd (Ross)...................33 Aviana Africa .............................8 BASF Ag ......................................5 Big Dutchman Intl GmbH .....17 Biomin Holding GmbH ..........26 Biovac Ltd..................................11 Buhler AG .................................27 Carfed SA ..................................25 Chore-Time Brock International...........................19 Cobb-Vantress Inc ...................23 Fancom BV ...............................14 FIEM Snc di Luccini Tina ......14 Giordano Poultry-Plast SpA ..........................................C2 Hydro Systems Co ...................11 Hy-Line Intl .............................C3 Indian Plty Equip Manuf Assoc ...........................38 Kemin Industries .......................7 Merck Animal Health .............15 Meyn Food Processing Technology BV .......................31 Moba BV....................................22 Pas Reform Hatchery Technologies ...........................40 Rodon Parts BV .......................32 Simmons Engineering Company / SEC Inc ...............32 Specht Ten Elsen GmbH ........C4 Technical Systems (Pty) Ltd ..35 VAL-CO ......................................9 VNU Exhibitions Europe.......38 Zagro Singapore Pte Ltd .........37
Sales Team
Frans Willem van Beemen Tel: +31 344 653 442 Fax: +31 344 653 261 beemenfw@xs4all.nl
Michael van den Dries Tel: +31 79 323 0782 Fax: +31 79 323 0783 driesmvd@xs4all.nl
Dingding Li Tel: +86 137 640 39062 Fax: +86 21 541 33676 dingdingli@vip.163.com
Tineke van Spanje Tel: +31 495 526 155 Fax: +31 495 525 126 tvanspanje@wattnet.net
Pam Ballard Tel: +1 815 966 5576 Fax: +1 815 968 0941 pballard@wattnet.net
Mary Harris Tel: +1 815 980 5938 Fax: +1 847 908 7551 mharris@wattnet.net
www.WATTAgNet.com
Ginny Stadel Tel: 1 815 966 5591 Fax: +1 815 968 0941 gstadel@wattnet.net
303 N. Main St., Ste 500 Rockford, IL 61101, USA Tel: +1 815 966 5400 Fax: +1 815 966 6416
Corporate Headquarters:
For the latest news, innovations and practical insights from hatcheries around the world
Make sure you receive the next issue - coming soon to your email inbox Subscribe now at www.wattagnet.com/Pas Reform Newsletter/
pas0272_adv_188x118_fc_02.indd 1
19-06-12 www.WATTAgNet.com | August 201213:31

Genetic excellence means Hy-Line layers have better liveability and lay superior quality eggs while offering industry-leading feed efciency. It all adds up to an unparalleled prot potential.
www.hyline.com
info@hyline.com
2012 Hy-Line International
Where There Are Hens, You Will Find SPECHT!
Voliere Rearing Systems
Varia Layer Housing
Rearing Systems
Please visit us at: EuroTier 2012 Hannover 13. - 16. November 2012 Booth # 08-C08 Hall: 08
Group Housing
Feeding Systems
Laying Cages
Egg Belts
POULTRY EQUIPMENT
Manure Drying Systems
Cage Flooring
Egg Collection

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Digital version at www.poultryinternational-digital.com

UK egg producer achieves

consumer success with quality, branding

e-mail: info@poultryplast.com web site: http: //www.poultryplast.com

www.WATTAgNet.com AUGUST 2012

SPACE 2012 expected to break records for exhibitors, attendance

Ukraines Avangard to lead local producers into EU egg market

Using pellet quality to improve broiler growth rate, feed conversion

Benets of in ovo vaccination available to smaller hatcheries

Poultry processing, ecient rendering

Copy Desk Team

Europe, Asia, Africa

Latin America, Classi ed Sales and Digital Products

Dingding Li, dingdingli@vip.163.com; Tel: +86 137 640 39062

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A revolution in feed performance

Phytate is compromising your feed performance

Quantum Blue is the proven solution

Quantum Blue offers a revolution in phytase performance

Find out more: E: quantumblue@abvista.com T: +44 (0)1672 517664 W: abvista.com

performance beyond phytase

Making the most of information for the poultry, egg industries

Follow Mark Clements

EDITORS FOCUS - a regular look at industry key players

www.WATTAgNet.com | August 2012

Around the World

Mexico avian influenza outbreak determined to be highly pathogenic

Brazil challenges South Africa over poultry antidumping measures

French poultry group Doux sells pet food plant: French

Etihad Airways invests in organic eggs: Etihad Airways, the

India establishes $26.9 million for poultry improvements: The Indian

Russia poultry, pork output up in May

Dioxin found in eggs on German farm

Europe issues reasoned opinions over cage ban noncompliance

www.WATTAgNet.com | August 2012

Asia poultry farmers may benefit from infectious disease initiative

Ensuring food safety in the poultry production chain

Count on Precision Built VAL-CO Drinkers

Often Imitated, Never Duplicated

World Famous VAL-CO Watering System

August 2012 | www.WATTAgNet.com

Kurdistan to produce 100,000 metric tons poultry in 2013

Visit us at VIV China Booth W1.K003

visit us at: VivChina 2012 USA Pavilion

UK egg producer achieves consumer success with quality, branding

Cage ban led to oversupply

Branding key in free-range marketplace

From small beginnings

Quality and price

Read: UK pig and egg producer invests in future following re

Disease control essential to keep down costs

Into the future

THE NEW INCUBATION FRONTIER

LEADING BY LOOKING AHEAD

www.WATTAgNet.com | August 2012

SPACE 2012 expected to break records for exhibitors, attendance

Meetings, presentations, events

A hot tip for cool minds. Be in on the 60 percent cost reduction.