Dream in Method

METHOD
THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY
www.dreamin.in
1. WAKE UP 2. START DREAMING 2.1. DREAM:IN MODEL

2.1.1. DREAM BELIEVE REALISE
05 - 12 13 - 14 15 16 - 17 18 18 - 19 20 - 28 20 21 22 22 23 23 24 24 25 26 26 27 27 28 29 30 - 33 30 31 32 32 33 33 34 35 - 36 37 - 48 49 - 56
2.2. DREAM:IN PHILOSOPHY

2.2.1. DREAM FRUITTM
2.3. DREAM:IN METHOD/ TOOLS

2.3.1. DREAM:IN JOURNEY 2.3.1.1. DREAMCATCHINGTM WHEEL 2.3.1.2. DREAMCATCHINGTM CARDS 2.3.1.3. DREAMCATCHINGTM BOARD 2.3.1.4. DREAMSEqEUNCETM 2.3.1.5. DREAMCAPSULETM 2.3.2. DREAM:IN CONCLAVE 2.3.2.1. DREAMSCAPINGTM 2.3.2.2. DREAMVENTURETM 2.3.2.3. DREAM:IN PORTAL 2.3.2.4. DREAMVESTORSTM 2.3.2.5. PROJECTS/ VENTURES 2.3.2.6. DREAMMENTORTM 2.3.2.7. DREAM:IN GLOBAL VENTURES
2.4. DREAM:IN NETWORK 2.5. DREAM:IN PRODUCTS

2.5.1. DREAMTREETM 2.5.2. DREAM:IN CENTER 2.5.3. DREAM MERCHANDISETM 2.5.4. DREAM:IN DESIGN INNOVATION PROGRAM (DIP) 2.5.5. DREAMBOOTHTM 2.5.6. DREAM:IN GLOBAL ACADAMIC PROGRAM (GAP)
DREAM:IN NEXT GEN DREAM:IN TUMKUR DREAM:IN MEDIA DREAM:IN SHOWCASE
DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED
www.dreamin.in
1.WAKE UP!
DREAM:IN explores dreams and works towards realizing them. It aims to explore each individual - across age, class and income groups. Here ideas are born. Ideas that are big, original and exciting to many potential stakeholders. An optimistic yet rational demonstration that dreams can be captured and converted into reality. The DREAM:IN 1.0 experience was in Bangalore, India, in January-March 2011, consisting of the DREAM:IN Journey and the DREAM:IN Conclave. Ten days, 101 DreamCatchers, hundreds of places, thousands of dreams... On the 9th and 10th of January, 101 students and young professionals from various fields set out in 11 teams on the first-ever DREAM:IN Journey. They travelled across India by rail and road through cities, towns and villages, into the homes and lives of Indians to learn about and capture dreams of India. DREAM:IN Conclave brought together a diverse group of Indian and international people-of talent, skill and mind. Big dreamers shared their personal vision and their dream for India. Design thinking experts helped channel thoughts and actions. Entrepreneurs lent their mercurial ability to take ideas forward.
DREAM:IN is a global initiative, to leverage global talent for local needs. Jose Carlos Teixeira
Investment experts brought in the reality check and the financial perspective. Corporate leaders helped plan the ideas better. And, creative thinkers helped fructify and express the best ideas. The result was the creation of 51 DreamVenture Ideas.
www.dreamin.in
DREAM:IN JOURNEY 1.0 8th - 17th Jan 2011

A search for meaning, a journey to unknown places, going wide across a nation and a land, to meet, to know people and find out what they are dreaming about. The DREAM:IN Journey is a patented methodology that trains volunteers in the art of DreamCatching (a tool that is a combination of film making, ethnography, creative thinking and communicating developed and owned by DREAM:IN) and then sending the volunteers on a journey across a country/ region to capture and record the dreams of people. DREAM:IN was launched with the DREAM:IN Journey 2011. On the 9th and 10th of January, 101 DreamCatchers, students from 19 institutions across the country, set out in 11 teams on the first-ever DREAM:IN Journey. The 8-day journeys on 11 different routes took them over 25,000 kilometres across the length and breadth of India to capture on video, Indias very real dreams. Grand Rapids, USA. She has an outstanding body of work on network analysis and space planning for change management in Fortune 500 companies.
DREAMCATCHER
www.dreamin.in
DREAMCATCHERSTM
Outgoing, enthusiastic and inquisitive students/volunteers from across the globe who travel entire countries to capture the dreams of people. Trained in the DREAM:IN methodology by experts, they will be adept at film making, ethnography, sociology and more.
DREAMCATALYSTSTM
DreamCatalysts are design thinkers (both local and global), design practitioners and leaders. DreamCatalysts use thier expertise to help the DreamLeaders interpret dreams as well as help build DreamScapes.
DREAMLEADERSTM
Visionaries, designers, entrepreneurs, leaders, academicians, policy makers, students and design thinkers who participate in the DREAM:IN Conclave and interpret the various dreams capturedby the DreamCatchers, help convert them into possible scenarios of growth and create and adopt sustainable business solutions.
DREAMGURUSTM
Sociologists, Filmmakers, Ethnographic Researchers, Academicians and Design Thinkers who engage with the DREAM:IN team and use the DREAM:IN Methodology to train DreamCatchers.
www.dreamin.in
REALITY CHECK
Our design experts create a compendium of deep, revealing and yet fresh insights about the youth of the nation and a book of dreams that documents patterns, ideas, ventures and even the vision of a Dreamnation. So that many more people can get a headstart in the innovation journey.
THE DREAM VENTURES BOOK

The Dream Ventures book is an open source document of investment opportunities and venture ideas meant to chart the way to development of new projects across industries Projects in the social space, development, women empowerment, education, finance, craft development and more. Projects based on dreams of people and that will lead to a fundamental change in the lives of many people. The Dreamscapes have been created by multidisciplinary professionals from around the world. They are the starting point for collaboration from people and industries. It is a forum for people to come together, share ideas and thoughts on effectively implementing them to take dreams to reality, a platform for industries to collaborate and bring specific expertise and a way to combine creative thought and expertise to attempt to make dreams real. The book is a compilation of the Ventures: an explanation of the model, a synopsis of the venture and the team ideating sheets a starting point for change.
THE DYNAMIC PYRAMID

It is not unusual to make several assumptions about people who live at the bottom of the pyramid. The top of the pyramid is perhaps a safe place to be. But at the bottom of the pyramid life is always uncertain and people live fragile lives. Under normal circumstances, life is static and a climb up is treacherous. Every step forward, is loaded with the possibility of one seasonal setback, taking individuals and whole families ten steps back! Only when a certain line of uncertainty is jumped, does the situation reverse itself.
Were not just here to dream, but more importantly believe and realize them. Lets avoid just focusing on the ends of the demographic spectrum but create viable And sustainable solutions for everyone to succeed. Its only when everyone can advance And not just those at the ends of the spectrum, then can we truly realize our dream nation. Sonia Manchanda (Director, DREAM:IN)
12/110
Write Your Dream
ONE LINE IDEA! One line proposition based on your dreams.
MAIN PLOT What is the central plot? One big inclusive, developmental, scalable, inspiring central idea.
CHARACTERS Who is the core group? Who would you partner wit
Visualize Your Dream
Climax Act 3
Middle Starting Act 2 Act 1
SCRIPT The diffusion & realisation of ideas.
PRODUCERS Who are the different investors? How much investment would you need?
STATIC PYRAMID
DYNAMIC SOCIETY
DREAM VISION
What is your big dream? This allows the team to roughly sketch his big dream visually as well as describe it in words.
BELIEVE IN YOUR DREAM

Tell a compelling story! Much like a script for a movie, the team sketches each aspect of the project in detail. They come up with a one line proposition that summarizes the dream. They also deconstruct that dream from top to bottom. They imagine the various core individuals and investors who would support this venture nally completing the circle.
GROW
Sell the
Can we challenge the status quo, tilt the bottom of this static pyramid and transform it into a dynamic device? Where each individual makes an independent effort, supported by believers to realize his or her dreams.
How w years to withing are the realise
Created by Carlos Teixeira with the support of SPREAD
10
11
www.dreamin.in
BOOK OF DREAMS
The DREAM:IN Project is the creation of a set of design thinkers across borders. It is designed to challenge us to create not for peoples needs, but for their dreams. By mapping the dreams of India. By channelling dreams, we free ourselves, it gives us a bigger, grander canvas for new creation. We can imagine big, gamechanging ideas and scenarios for a great, equal future for all our citizens and our countries. And, this can be realised by creating and leveraging networks. The project is an effort to create a growing, qualitative database and a dream-based design thinking method.That can then be available as an open source to conceive ideas.
DREAMING
2. START
The internet is already a place to share private photographs, private videos and random information and to find information and things. The next logical (and yet imaginative) step is for it to become a place for private aspirations and personal transformation. Thats when the potential of the internet will also be fully unlocked, when it begins to create large scale change and value. DREAM:IN will be an online resource of dreams. A resource and an organization that uses social media and the power of networks besides several organized partners and activities to enable people to dream. DREAM:IN will be an outlet for visual, compelling, personal stories and visions of tomorrow. Led by the youth who have had the exposure and have the imagination to see a very different tomorrow, to create networks, to contribute their energy and to work towards making it happen. In the free online space that is dreamin.in, thousands of dreams are being uploaded as a stream of high quality human, personal data. That is open media or a peoples channel. Where only positive aspirations and ideas or dreams are running all the time. Here, anyone can view dreams and then create their free online dream stream. That can be open or even private. Where anyone, anywhere can upload their dream, update their dream, work towards realizing their dream, alone. Or with the world! From their smartphones or their computers. As a 60 second compelling video. With enough examples already there to inspire and to create a sense or urgency. High quality video and sound as content which is personal and deep, compelling and inspiring enough to start any viewer dreaming. Besides which, the dreams will be constantly viewed by partners of DREAM:IN who are from the venture space or the social space and who get a daily feed of new uploads. Stories of realization, of micro enterprise and of social transformation will be delivered to the phones and computers of registered users.
Allister Dsouza, Bangalore

I am from Bangalore, Im a B.Com Graduate. Right now, I am pursuing my M.B.A at Jain University. My personal dream has always been to set up a farm house and live there comfortably. As far as doing something for the country, I would like to help the rural people. Giving them financial help, assisting them to grow, indirectly help the country. Its always been my dream, may be set up an institution, which can lend money at low interest.
Its always been my dream, may be set up an institution, which can lend money at low interest.
12
13
www.dreamin.in
The world is becoming smaller but we can also enable the world to create positive change, whole new systems faster! As reactions and revolutions around the world have shown, people want that change and governments dont know how to give it to them. Young people around the world especially want to create new ventures, new systems, thereby an equal and positive world. This has led to the creation of interesting online systems [Avaaz, Kiva, Kickstarter, Venture for America]. But none that is an open search engine for human imagination. We believe that India is the source of great ideas and the imagination network will be created out of here. To connect to other emerging nations and the developed world. DREAM:IN will create connections both online and on ground. Bringing together enterprise, capital and policy to interpret the open dreams and create visions for tomorrow, available as an open resource online. These open innovation systems will be linked together and their output harvested by design thinking. Available only to registered users, open dreams and ideas; visions (of our cities, of our lives), insights and even venture ideas will be sent as a stream of data. Compelling users (dreamers) to return or better still to believe and to urgently work towards creating a world of our dreams by working towards making individual dreams come true. Or even dream visions. These win win situations will result in bigger and more inclusive personal visions finding the most believers in a system that is designed to make dreams come true. DREAM:IN is committed to connecting to all people equally, to encourage them to dream and create networks and ideas to speed up the process of creating new realities. DREAM:IN is a unique private global venture that leverages design thinking to create new value. With design as the catalyst, connecting social, private and funding organisations to the aspirations of people. DREAM:IN is about a revolutionary, timely and brand new design system delivered though high quality media content, radical thinking systems and path breaking venture and social ideas. Powered by youthful energy, enthusiasm and creativity.
2.1. DREAM:IN MODEL/ TOOLS

DREAM:IN is committed to connecting all people equally, to encourage them to dream, and to help create networks, ideas and resources to speedup the process of creating new realities DREAM:IN is a unique private global venture that leverages technology, design and peoples imagination to create lasting value.
2.1.1.
START DREAMING!
14
15
www.dreamin.in
DREAM
In a moving picture of the world, we will ignite peoples imagination, especially that of youth. To get them to wake up and start dreaming. High quality media content will be created, updated and uploaded to create an online social movement with a vital effect. A social networking site with a difference, to upload dreams and realization stories will provide free access from the internet and even from smart phones. In a process that we call Voluntary dreaming. To enable dreaming, invited people trained in the Dreamcatching method and sent to interact with people will create a high quality of content that can be uploaded by the DREAM:IN local team onto the site/ portal. The online content will be available as open source, unless a dreamer has requested otherwise. Each dream will have multiple tags e.g. Social, Venture, Healthcare, Education, Hunger, Community, National etc. Dreams in languages will be subtitled in English. The DREAM:IN team uses multiple online channels to send out a dream a day and over time, a continuous dreamstream will be sent to registered users.
REALISE
The dreamers will have all kinds of support, personal, financial, social to take the journey from dreams to realization. Micro-venture ideas will find investing partners. NGOs will discover social dreams and participate with a clear mechanism to make individual & collective dreams come true. Big venture ideas will be showcased as open source. And Dreamleaders can create teams and then seed funding and mentorship. Dream reports with ideas and insights will be sent regularly to planning bodies and big corporate houses to align them to the new meaning and ideas being created.
BELIEVE
The Imagination Network or a range of people, who make new connections forged for a purpose. Which is to believe in creating new realities. These people will be connected both online and on-ground. And will include young students/ graduates, professionals, creative talent, businessmen, academicians and experts, policy makers, NGOs and organizations and people working on social courses. Coming together to absorb dreams and believe in them. The people who believe in the power of dreaming are registered as paid volunteers and are informed of all activities/ participation opportunities that come up, in various parts of the world. And also get a direct feel of every dream posted. Besides the people who get the feed of dreams, anyone can go online and click believe on a dream. The more people believe in a dream, the higher its rating. And the likelihood of the dream being watched, funded and finding support or partners gets higher.
16
17
www.dreamin.in
2.2. DREAM:IN PHILOSOPHY

2.2.1. DREAM FRUITTM
DREAM:IN is a continuous exploration. Within every individual, listening to voices, listening to what cannot be expressed in words. The privileged create the world, the underprivileged live by its rules. India 1: the ruling class. India 2: the emerging class. India 3: the downtrodden. There are perhaps a million Indias and yet we choose simplistic classifications to put us on topof an emerging market, nation. What if dreams are not just the friction between reality and possibility? Dreams are treated as a great source of practical advice. Dreams are our way of realizing our minds unused capacity. What if dreams become real? Take a form. Become a thing that is living. Can we assume that this living thing looks like a fruit? A crazy, delicious, exotic fruit! That you are going out there to farm. i. The hard peel Fears - what do we fear? Anxieties are what keep us up at night. These are the negatives that nightmares are made of. We seek security here: Physical security Concerns about physical wellness Emotional security Concerns about relationship Financial security concerns about money. ii. The succulent body Wishes for ourselves and those around us. Gains - in various aspects for ourselves. This is the positive and rosy picture that makes for lucid dreams: For material gains- Money For intellectual gains - Education For physical gains - Good health
iii. The meaningful core The creative center, that is capable of new focused creation, if farmed carefully. This is pure creation. The perfect resolution between what is and what can be a revelation, a realisation, the quest for immortality, the right to dream big dreams. The desire to create a legacy is what makes us human. So, pack a fresh, open yet sharp and incisive mind to harvest the core and find the seed that will become a tree.
DREAM FRUIT
CREATIVE SEED HOPES AND ASPIRATIONS FEARS AND ANXIETIES
18
19
www.dreamin.in
2.3. DREAM:IN METHOD/ TOOLS

A radical design thinking methodology that works inside out to unlock the potential of people and create innovative solutions and lasting value. For enterprise and society. Creating relevant and current themes and designing the comprehensive plan for each journey - across nations, across constituencies.
2.3.1.1. DreamCatchingTM wheel

DreamCatching is a unique frame of enquiry that helps unveil the fears and anxieties, wishes and desires and the deepest real aspirations of the subject. Investigates what people are dreaming about and records their most meaningful dreams. Dreamcatching is a tried, tested and patented methodology that was created by the DREAM:IN team. Dreamcatching is a combination of the DREAM:IN Methodology, Ethnography, Sociology, Film making, Creative thinking and writing. Dreamcatching training is given to students before they set out on a DREAM:IN journey or camp. It is a flexible methodology can be customised. The DreamCatching Method helps to investigate what people are dreaming, understand their dream levels and record their most meaningful dreams. The Leader is the coach of the group. The Spotter catches the people we are looking for, based on a guideline given and talks to them! The Framer captures our dreamer in his context and catches moving footage. The Reader is the writer, who is concerned with catching the essence of every interaction making each one of them meaningful.
2.3.1. DREAM:IN JOURNEY

A DREAM:IN Journey is typically a 12 day journey across a geography, with two days of training and 10 days of travel, taking DreamCatchers, equipped with the DreamCatching kit and video cameras to meet and interview a diverse cross section of people and, in turn, recording their dreams. A variety of tools are used during the Dream Journey to elicit the dreams of people.
20
21
www.dreamin.in
2.3.1.2. DreamCatchingTM cards

These cards are used to put those who are interviwed at ease and to enable them to get beyond their needs and problems towards identifying their aspirations and creative dreams.
2.3.1.4. DreamSequenceTM
The Dream sequence is the intro and outro (including dream information, graphics and music) before any dream. The Dream Sequence in total lasts about 10 seconds and is a pre-view to any dream captured by DREAM:IN.
2.3.1.3. DreamCatchingTM board

This is a signature board used to record the identity, location and other immediate details of the person interviewed by the Dreamcatchers.
2.3.1.5. DreamCapsuleTM
A Dreamcapsule would typically be defined as an interview of a person captured on video (or in text form) using the DreamCatching methodology developed by DREAM:IN. DREAM:IN captures dreams on videos. A typical dream video would be approximately 1 3 min long, subtitled with English text and have the DREAM:IN watermark.
22
23
www.dreamin.in
2.3.2. DREAM:IN CONCLAVE

The DREAM:IN Conclave is a forum that involves DreamScaping (a design thinking tool, owned and developed by DREAM:IN to transform dreams in to reality in the form of Venture Ideas that are collective solutions for the dreams captured). An annual event, a time and an opportunity to absorb dreams in an immersive hybrid environment, ideally in a city that is a dream junction. To form a tight circle of thought where big dreamers, small dreamers and a very high quality of reflection, inhabit the same space for 3-4 continuous days.
2.3.2.2. DreamVentureTM
The viable, tangible results of the Dreamscaping. The Dream Ventures book is an open source document of investment opportunities and venture ideas meant to chart the way to development of new projects across industries projects in the social space, development, womens empowerment, education, finance, craft development and more.
PROJECT INDI-PEDIA
An information warehouse of a combination of Indian experiences with factual data by the people, for the people.
2.3.2.1. DreamScapingTM
A radical design-thinking methodology that maps and generates blueprints to co-create new value via viable initiatives or business plans for products, services, systems, applications that are potentially sustainable enterprises of the future. The Dreamscapes are scenarios that have been created by multidisciplinary professionals from around the world. They are the starting point for collaboration from people and industries. It is a forum for people to come together, share ideas and thoughts on effectively implementing them to take dreams to reality, a platform for industries to collaborate and bring specific expertise and a way to combine creative thought and expertise to attempt to make dreams real.
DREAM CATALYST: Eduardo Scott Panning across India, mapping the transition from point A to point Band capturing the journey in the form of experiences and factual data, bringing out the essence of its diversity. This project can reflect a collective/ holistic view of India. Providing information beyond that of a tour book/ guide contributed by the people, of the people. Building a narrative through stories of people, collective and individual. With primarily a web based interface, Project Indipedia can translate into a specially designed phone application ultimately manifesting as experience. Centers in the larger cities and travelling exhibitions across the country and possibly the world.
ONE LINE IDEA! One line proposition based on your dreams. MAIN PLOT What is the central plot? One big inclusive, developmental, scalable, inspiring central idea. CHARACTERS Who is the core group? Who would you partner with? REALISE THE DREAM Describe how the dream will be successful.
Write Your Dream
Visualize Your Dream
Climax Act 3
Middle Starting Act 2 Act 1
SCRIPT The diffusion & realisation of ideas.
PRODUCERS Who are the different investors? How much investment would you need?
CUSTOMERS
PARTNERS
INVESTORS
DREAM VISION
What is your big dream? This allows the team to roughly sketch his big dream visually as well as describe it in words.
BELIEVE IN YOUR DREAM

Tell a compelling story! Much like a script for a movie, the team sketches each aspect of the project in detail. They come up with a one line proposition that summarizes the dream. They also deconstruct that dream from top to bottom. They imagine the various core individuals and investors who would support this venture nally completing the circle.
GROW THE DREAM

Sell the dream! Describe how each of them will gain. How would this dream become successful in the years to come? How would the various stake holders withing this venture gain from this success? These are the questions that need to be answered to help realise the dream.
Created by Carlos Teixeira with the support of SPREAD
12/110
13/110
24
25
www.dreamin.in
2.3.2.3. DREAM:IN Portal

A virtual place where everyone is welcome. All dreams will be uploaded on the portal, and Dreamventures featured. The projects are open for talent to participate in. Reports are generated to reveal the insights from Dream journeys. While reports are free and of a high quality, detailed reports will be charged for, to make this a sustainable proposition. Realization stories, of dreams turned into reality, will also be shared on the portal.
2.3.2.5. Projects/ Ventures

DREAM:IN Ek Khwab Mr. Rahman Khan, Deputy Chairman of the Rajya Sabha, India, on viewing DREAM:IN, expressed interest in wanting to do a similar journey for his community, the Muslim population of India (whish is around 15% of the Indian population) to find out why they have stopped dreaming and to help create positive change from within the community, for the community. DREAM:IN Hunger Project
Sign in
English Hindi Portugus Kannada Category/ Location
Wake up, Start Dreaming!
Learn more
UPLOAD YOUR DREAM

1. Upload your dream using your webcam OR upload a pre-recorded dream from your computer 2. Tell us a little about yourself, where youre from and what your dream is all about 3. Wait for your Dream to be approved and watch it grow
Upload / Browse other dreams
Share your dream or support another dream
Read about dreams that have come true Over
Search
Dreamcatchers across the country in the span 14 days will cover areas of India that suffer from hunger and malnutrition. Experts in the area of hunger/food security, will analyse all interviews taken during the community camps, identifying the causes and trends for hunger in specific geographic regions in addition to providing recommendations to realise the vision of a hunger free India. DREAM:IN Tumkur A dedicated team of students and mentors will use the design- driven DREAM:IN innovation methodology will scope Tumkur District, gather dreams from varied sections of people in video format, analyse the dreams, scape the dreams at a Dream Conclave in Tumkur and scope them into five Dream Ventures that contribute to social transformation in Tumkur District.
10000
Believers
USHAS DREAM FOR GIRLS IN HARYANA
5000
Over Believers
FOOT BALL COACHS DREAM FOR INDIAN FOOTBALL TEAM
Watch dreams
Your Name
2000
Over Believers
Your Dream
HIMANSHUS DREAM FOR PHYSICALLY CHALLENGED PEOPLE
About Us | Privacy Policy | Contact Us | Portal
2.3.2.4. DreamVestorsTM
Leaders in public office, Business leaders, leaders to believe, leaders in industries like retail, manufacturing, finance, mobility, technology, media, consulting, education, infrastructure, entertainment, security, logistics etc that invest and adopt DreamVentures and ideas of Dreamers under the DREAM:IN banner are called DreamVestors.
2.3.2.6. DreamMentorTM
Members of the DREAM:IN Network (entrepreneurs, design thinkers, industry professionals, financial experts etc.) that provide mentorship and support to the next generation enterprises (and young dreamers) that are selected for the DREAM:IN Mentorship program.
26
27
www.dreamin.in
2.3.2.7. DREAM:IN Global Ventures

DREAM:IN Brazil
2.4. DREAM:IN NETWORK

DREAM:IN Imagination Network will be a place that unlocks human potential and allows people to see where the world is headed. It will be a thought and idea marketplace, where dreams and ideas will be shared and collaboratively realised. DREAM:IN aims to be much bigger than any other social network, it will be a website, a network that actually adds value to the time you spend on the internet, DREAM:IN will be the worlds first Imagination Network. DREAM:IN will have an Experts network where experts in design, technology, business, finance, art, policy, sports etc. will mentor and monitor dreams and dreamers. This network will also guide the entrepreneurs (enabled by DREAM:IN) in their journey from creation to implementation.
DREAM:IN Next Generation Enterprise joint venture based out of Sao Paolo in Brazil, run by an independent team that reports back to the DREAM:IN Organisation in India.
DREAM:IN New York
DREAM:IN Next Generation Enterprise joint venture based out of New York, run by an independent team that reports back to the DREAM:IN Organisation in India.
28
29
www.dreamin.in
2.5. DREAM:IN PRODUCTS

2.5.1. DreamTreeTM
A radical new idea to spread the notion of DREAM:IN Keeping the Indian tradition of tying wish threads on trees, the Dreamtrees record and tweet every dream. A simple enabled dreaming device. Also a means of garnering the dreams of people in locations where the Dreamtree is planted.
2.5.2. DREAM:IN Center

A theatre of dreams. A studio of insights. A place for dream sharing. A hybrid inspirational space. Part theatre, part auditorium, part design studio, part cafe. A thought and work center, a new age design and business space. Where inspiration and ideas just flow and dreams can both be dreamt and realized.
What it does:
Hosts DREAM:IN Conclaves Hosts DREAM:IN Workshops Hosts dreamstorming sessions to develop new ideas Sells merchandise Hosts projects
30
31
www.dreamin.in
2.5.3. Dream Merchandise

State of the art apparel, stationery, miniature Dreamtrees, and other exciting products created by DREAM:IN.
peoples aspirations together with academics, venture capitalists, design practitioners and entrepreneurs to create tomorrows platform for inclusive innovation and sustainable ventures that benefit all. DIP is the immersive inside-out approach versus a top-down method to understand what people really design... Then design/ Innovate around it.
2.5.5. DreamBooth
A physical set up with a video recording and transmitting device to record and upload dreams of people. DreamBooths are mobile and enable people without any access to the internet to come, share their dream on the DREAM:IN Imagination Network.
2.5.6. DREAM:IN Global Acadamic Program (GAP)

Students, academics and educational institutions were integrated into the structure of the DREAM:IN project from its beginning. DREAM:IN, as a methodology, was crafted into a global academic program which can be executed at both undergraduate and graduate levels depending on the intensity with which the program is engaged with. The program takes an inter-disciplinary approach that combines and cuts across the boundaries of ethnography, psychology, business and design thinking processes and methodologies.
2.5.4. DREAM:IN Design Innovation Program (DIP)
The initiative to turn DREAM:IN into a global academic program was taken by Dr Carlos Texeira at the School of Design Strategies, Parsons, New York. Parsons students set up a DREAM:IN chapter and two courses were launched. This was followed by six universities in Brazil deciding to implement the global academic program. In India, the course was conducted with 13 students of the National Institute of Creative Communication, Bangalore.
DREAM:IN GLOBAL ACADEMIC PROGRAM

May - June 2012
PARSONS School of design strategies New York, NY
TUMKUR
IDIOM, Bangalore
NICC
UFMA Sao Luis
Un B Brasilia UEMG Belo Horizonte ESPM Sao Paulo PUC-Rio Rio de Janeiro
UNISINOS Porto Alegre
DIP, as a radical innovation methodology and consultative process, has been evolved from the globally acknowledged DREAM:IN Project. It has been tried and tested, across 3 continents. It aims to inspire everyone to Dream, Believe and Realise their aspirations, and brings
NEW YORK
BRAZIL
UnB Brazilia
20 Students 2 Faculty
ESPM Sao paolo
UNISINOS Porto Alegre
INDIA
PARSONS School of Design Strategies New York USA
UFMA Sao Luis
UEMG Belo HoriZonte
PUC_Rio Rio de Janeiro
IDIOM /SPREAD-NICC Bangalore.India 13 Students 3 Faculty
32
33
www.dreamin.in
DREAM:IN
NEXT GEN
DREAM:IN
A Youth Journey and a pilot for the DREAM:In Next Generation Enterprise across youth catchments in Karnataka, Tamil Nadu, Andhra Pradesh, Maharashtra & Kerala, to identify youth enterprise dreams. The intent is to capture 10,000 dreams of which 100 would be shortlisted and shaped into scenarios and plans. On an average it is envisaged that about 75 of these to be ideas/ ventures in the pre-entrepreneur stage, 20 in the budding entrepreneur stage and 5 in the emerging entrepreneur stage. The entire time taken for the journey, selection, short listing, mentoring and the creation of business plan will be a 3 month process culminating in the DREAM:IN Conclave where these ideas and enterprises will be presented to a number of potential investors.
TUMKUR
The DREAM:IN Tumkur project began as the result of three different agendas, streamlining in to one solution - the DREAM:IN Global academic program, the conversation with the National Innovation Council and the conversation with Manipal Foundation about Tumkur. This lead to the start of this prototype of a bottom up developmental model in the district of Tumkur.
34
35
www.dreamin.in
After a successful DREAM:IN journey and conclave in 2011, a plan for scaling up this model was taken to the National Innovation Council in New Delhi. Upon discussion of the plan with Mr. Pitroda and his team, the idea of implementing DREAM:IN on a district level came up. quoting Mr. Pitroda, he said that there are several initiatives across the country that are boiling the water, creating ideas and plans, but no one to actually go forth and take them through to reality. If DREAM:IN were to successfully implement its model on a district level, show successes and implement solutions and ventures, then the National Innovation Council would fund and support similar projects being implemented across the rest of the 639 districts across India. The DREAM:IN Global Academic Program in partnership with the NICC, Bangalore, which provided 13 students for the project telescoped into the DREAM:IN Tumkur project with Manipal Foundation coming in as a key partner. While scoping out a number of possible regions where DREAM:IN could be implemented, Mr Balachandran Warrier, CEO of Manipal Foundation, suggested that Tumkur would be an ideal district to map. The Dream Journey could be undertaken through the 10 taluks of Tumkur district which has strategic potential for 360 degree development because of its proximity to Bangalore. It would be a good beginning to map the district and identify potential social and business ventures. Awareness was spread about the Dream:In Tumkur project across many layers of society and help began coming in from friends in Tumkur the hostel where the students would be put up, transportation, specific contacts in the taluks to enable ease of Dreamcatching on the journey, pointers from influencers in the district, etc. The base was thus laid for a successful Dream Journey, two Dreamscaping sessions and the concluding Dream:In Tumkur Conclave. The SIT MBA Department provided the Dream:In Tumkur project with their auditorium for the Dream:In Conclave on June 05 2012.
DREAM:IN
MEDIA
From the front page of Indias leading financial daily to one of the leading design blogs of the world, DREAM:IN has received extensive global and national coverage by the media. The Economic Times, 3 Dec 2011 Meet the New Dream Merchants
36
37
www.dreamin.in
Bruce Nussbaum Fast Co, 18 OCT 2011 Innovation and entrepreneurship are our calling
38
39
www.dreamin.in
40
41
www.dreamin.in
Chitralekha, 3 Aug 2011
Entrepreneur Magazine, April 2011 Why doesnt design think big?
42
43
www.dreamin.in
Bruce Nussbaum Fast Co, 16 Feb 2011 Ive been to hundreds of design conferences, but nothnig like this. This is different
44
45
www.dreamin.in
Times Crest, Jan 2011 No one had ever asked them what their dreams are
46
47
www.dreamin.in
Sunday Business Standard, 9 Jan 2011 Idiom Design helps businesses tap into what Indians long for
DREAM:IN
DREAM:IN has been presented twice in New York, in Brazil, at the Dutch Design Week in the Netherlands, Turkey and across India. People from countries like Australia, Chile, Colombia, Kenya and Sri Lanka have also expressed interest in taking DREAM:IN to their countries. Parsons Festival 10 May 2011
SHOWCASE
Parsons, The New School for Design, hosted its first annual fest between 7th and 28th May, 2011. There were guest lectures, exhibitions of student work, social events, shows, panel discussions, career workshops and extracurricular activities that aimed to inspire creativity.
48
49
www.dreamin.in
An integral and important part of this festival was the DREAM:IN presentation that took place on 10th May, 2011. The event was organized by DREAM:IN volunteers and earlier participants from Parsons. It was a result of the collaborative effort between Team India and Team New York. The event was a stepping stone and it officially took DREAM:IN to a global level. The event was open to the entire New York community. It was attended by students, financial experts, academicians, working professionals and other believers. The event kick started at the Kellen auditorium with videos of interviews done during the DREAM:IN Journey. Meu Sonho Verde - Green Dreams Around the World - May 2011
This initiatives goal was Green Dreams Around the World and was officially presented on the last day of the International Conference of Innovative Cities (CICI 2011), conducted by the Federation of Industries of Paran (FIEP). The idea was inspired by the DREAM:IN project held in Bangalore (India). The United Nations Institute for Training and Research (UNITAR) requested the managing committee of International Training Centre for Local Actors in Latin America (CIFAL), which is coordinated locally by Fiep and located in Curitiba, for this initiative. The CIFAL was given the responsibility to create the pilot project. It was aimed at mobilisation with the theme of environment and sustainability, and a characteristic ability to be replicated, in order to be adopted by other cities around the world. The pilot projects focus was to rally support from the streets of the Curitiba towards the green dreams of the population. For this, a team of 85 dream catchers were equipped with mobile phones and digital cameras, to collect testimonies on videofor about a minute. The materials intent is to feed the global discussion on the future of the planet.Rio will be the centre of world attention exactly one year from now, when the United Nations Conference on Sustainable Development (Rio+20), which occurs 20 years after the Eco 92, will be held. Sonia Manchanda presented the Indian dreams captured inBangalorefor the Dream-in project, which served as inspiration for Curitiba. Over a thousand testimonies were captured from across India. The ordinary people spoke about their personal dreams for a better life. Thinkers from across citiespublic administrators, planners, engineers, managers, entrepreneurs, financiers, academicsproposed to draw public, social, environmental and business-based policies on these dreams.
50
51
www.dreamin.in
Conference of the most innovative cities in the world: CICI 2011/ Curtiba, 20th May 2011 The DREAM:IN Project was presented at CICI 2011/a conference of 3,000 people to discuss urban innovation from innovative cities across the world. In Curitiba, Capital of Parana State, one of the towns that has met almost all of the United Nations Millenium Development Goals and has a very high quality of life. Rodrigo R Loures, President of FIEP [Federation of Industries of Parana State] and Nabil Bonduki, Brazilian Secretary of the Environment congratulated Sonia Manchanda for the methodology of the DREAM:IN Project, emphasising the importance of listening to the voice of people. Rosa Alegria, a futurologist was sent on behalf of Rodrigo R Loures progressive organization to participate in and study the DREAM:IN project and have developed an initiative called meu sonho verde or my green dream to capture the green dreams of the people of Curitiba. So that a green manifesto can be developed. It was on the invitation of Rodrigos team that the DREAM:IN methodology was presented. In a packed hall for 300 people: scholars, professionals, NGOs, politicians and bureaucrats. The meu sonho verde, a UNITAR and CIFAL project was also shared. Claudia Meirelles Davis shared the plan for a DREAM:IN Brazil and invited everyone to participate. Designing For Billions | Parsons School Of Design, 7Th Oct 2011
The topics covered were Developing Economies or Emerging Markets? Jose Carlos Teixeira How can we connect the rural and urban in China? Prof. Lou Yongqi How can we sustain lives, livelihood and the Amazon? Joo Tezza Neto How can we realize billions of dreams in India? Sonia Manchanda Post Sonias talk, the entire discussion focussed on discussing Dreams. DREAM:IN was also dicussed in detail new ideas and plans were also shared. The Designing for Billions conference is/was only the beginning of a collaboration between the countries and their people, working together to bringing about social change, leapfrogging developmental steps, by design. This initiative by Carlos Teixeira and Bruce Nussbaum will create a continuing dialogue about design in emerging markets, marked with significant active steps. Proud Conference - Dutch Design Week, 28 Oct 2011 Sonia Manchanda, Co-founder of Idiom Design, gave the keynote address at the PROUD kick-off conference With What Design Can Do on Friday, 28th October 2011, at Design Cooperation Brainport, Torenallee, the Netherlands. Sonia was invited by Ingrid van der Wacht, Project Manager, Design Cooperation Brainport, for the Proud kick-off conference. A sunny and bright day was marked with a series of global lectures, conversations and pitches on the topics of Safety and Accessibility, Mobility and Health. And closed with an introduction to Idioms unique practice and the Dream:in project.
Designing for Billions, a conference organized by School of Design Strategies faculty members Carlos Teixeira and Bruce Nussbaum as part of the Stephan Weiss Visiting Lecture Series at Parsons, examines new opportunities for designers, entrepreneurs, activists, policy makers and investors in the context of emerging markets. Designing for Billions specifically focuses on open innovation systems in India, Brazil, and China, analyzing the convergence of design practices, entrepreneurship, activism, philanthropy and venture capital in these dynamic emerging economies.
52
53
www.dreamin.in
Festival Of Dreams 2Nd July, 2011 On Saturday, 2nd July 2011, DREAM:IN hosted the vibrant Festival of Dreams to share DREAM:IN with the neighborhood of Indiranagar to share what they have accomplished and where DREAM:IN is headed in the future. Dreamers from in and around Indiranagar were invited to speak and share their Dreams. Children from the neighbouring school were also invited to participate in the festivities.
Gfal Virtual Conference 30Th Aug, 2011
Sonia Manchanda, DREAM:IN Director-Design, presented Design for Every Dream from Bangalore at The Global Forum BAWB-Latin America (BAWBGFAL) at a virtual conference held in Brazil. Sonia spoke about Bangalore becoming an innovation hub, the importance of DREAM:IN, the use of design thinking in India today and DREAM:IN DREAM:IN At Bharati Vidyapeeth The Bharati Vidhyapeeth, Pune, evolving from a 1964 vision of Dr Patangrao Kadam to build a complex of educational institutions to bring about social transformation through dynamic education, asked Idiom to initiate a re-branding exercise as the prelude to celebrating its 50 years in education. Bharati Vidyapeeth boasts more than 78 schools and 60 institutions of higher education offering conventional, professional and non-conventional disciplines as a deemed university and in affiliations with State universities. Idiom resorted to its pioneering DREAM:IN Methodology to get a multi-dimensional fix on the Bharati Vidyapeeth culture and parivar. The primary research task involved six Dreamcatchers from Idiom spanning out across eight Bharati Vidyapeeth campuses in Pune, Sangli, Kohlapur and Navi Mumbai, capturing on video the dreams of students, deans, professors and non-teaching staff. The Dreamers on the BV campuses provided snapshots of their experiences with the institution, its traditions and heritage, aspects of pride, deep-rooted values, a series of associative images (animal or bird or color or object) that demonstrated their perception of their institution and, finally, the articulation of their Dreams or aspirations for Bharati Vidyapeeth 50 years in the future. The DreamCatching exercise enabled Idiom to put together a composite picture of a giant educational institution looking to being cutting-edge, contemporary and futuristic in a sampler video to be followed by the creation of dream capsules which will be used to trigger creative approaches that BV can take at a forthcoming Dream Conclave, an intense workshop that will use tools like DreamScaping to shape the future of Bharati Vidyapeeth. 54 55
www.dreamin.in
Daimler - Leaders Quest
Films
DREAM:IN PROJECT
Author
http://vimeo.com/23845426
DREAM:IN JOURNEY
DREAM:IN CONCLAVE
DREAMS
http://vimeo.com/dreamin/videos http://www.youtube.com/user/ DREAMINportal

DREAM:IN NEXT GEN
Media Reports
http://design-transitions. com/2012/03/idiom-redefiningdesign-in-india/ http://www.fastcodesign. com/1662340/nussbaum-chinaindia-mexico-and-brazil-embracedesign-thinking http://www.fastcodesign. com/1665120/designers-arethe-new-drivers-of-americanentrepreneurialism http://www.fastcodesign. com/1665211/one-moregreat-lesson-from-steve-jobsinnovation-begins-as-a-socialmovement http://articles.economictimes. indiatimes.com/2011-12-03/ news/30471796_1_dreamsidiom-volunteers http://www.scribd.com/dreamin_ initiative/d/81925248-DREA-INArticles
Sonia Manchanda co founder and Principal Designer at Idiom Design and Consulting. With vast experience in creating sustainable design systems, brands and experiences while setting up Indias most vibrant design firm. Date - 06th June 2012
Daimler AG is one of the worlds most successful automotive companies with its divisions in Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services. Leaders quest had bought the Daimler team down on an innovation quest. Their objective was to takeaway methodologies, examples & inspiration for innovation from India. Therefore, on their first day they were hosted by DREAM:IN, since Leaders quest had been familiar with the DREAM:IN project. The theme for the day was Mobility. DREAM:IN conducted a mini DreamCatching exercise for the participants. They captured Dreams on the Bangalore Metro and presented them at the DREAM:IN center. The team that presented the best Dream won a prize. Leaders quest also requested DREAM:IN to license their Methodology.
Connect
www.dreamin.in
www.twitter.com//dreamin_team www.facebook.com/dreaminteam www.dreaminin.wordpress.com www.vimeo.com/dreamin www.flickr.com/dreaminteam
56
57
www.dreamin.in
This work is licensed under the Creative Commons. Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
58
59
www.dreamin.in
DREAM:IN SOCIAL NETWORKS PVT. LTD. Joseph Chemmanur Hall, 1st Cross, 1st Stage, Indiranagar, Bangalore - 560 038 P 91 80 40844700 F 90 80 41525311 E dream@dreamin.in www.dreamin.in
60

Dream in Method

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Dream in Method

Hochgeladen von

Copyright:

Verfügbare Formate

METHOD

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

1. WAKE UP 2. START DREAMING 2.1. DREAM:IN MODEL

2.2. DREAM:IN PHILOSOPHY

2.3. DREAM:IN METHOD/ TOOLS

2.4. DREAM:IN NETWORK 2.5. DREAM:IN PRODUCTS

DREAM:IN NEXT GEN DREAM:IN TUMKUR DREAM:IN MEDIA DREAM:IN SHOWCASE

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

DREAM:IN JOURNEY 1.0 8th - 17th Jan 2011

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

THE DREAM VENTURES BOOK

THE DYNAMIC PYRAMID

Write Your Dream

ONE LINE IDEA! One line proposition based on your dreams.

Visualize Your Dream

Middle Starting Act 2 Act 1

SCRIPT The diffusion & realisation of ideas.

BELIEVE IN YOUR DREAM

How w years to withing are the realise

Created by Carlos Teixeira with the support of SPREAD

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

Allister Dsouza, Bangalore

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

2.1. DREAM:IN MODEL/ TOOLS

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

2.2. DREAM:IN PHILOSOPHY

CREATIVE SEED HOPES AND ASPIRATIONS FEARS AND ANXIETIES

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

2.3. DREAM:IN METHOD/ TOOLS

2.3.1.1. DreamCatchingTM wheel

2.3.1. DREAM:IN JOURNEY

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

2.3.1.2. DreamCatchingTM cards

2.3.1.3. DreamCatchingTM board

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

2.3.2. DREAM:IN CONCLAVE

Write Your Dream

Visualize Your Dream

Middle Starting Act 2 Act 1

SCRIPT The diffusion & realisation of ideas.

BELIEVE IN YOUR DREAM

GROW THE DREAM

Created by Carlos Teixeira with the support of SPREAD

DREAM:IN SOCIAL NETWORKS PVT. LTD. 2012. ALL RIGHTS RESERVED

THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY

2.3.2.3. DREAM:IN Portal

2.3.2.5. Projects/ Ventures

Wake up, Start Dreaming!

UPLOAD YOUR DREAM